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ATTAIN Presentation
Parker Sandford Heritage




   10 Years            Creative
  Experience            Team




Strategic Online        Strategic
   Approach            Execution
10 Years Experience
Creative Team
Strategic Online
                                      Approach
                                                                Blogging/Tweeting
                             Measure

                                       Deploy         Content Sharing
         Design & Develop                                                               Social Networks
                                            Data Segmentation

                                                                                Events & Promotions
              Free Listings
                          Portals                                 Press Releases
                               Lead Generation
   Paid Listings                                                                           Articles
                   Ratings & Reviews
                                                                           Ad Networks
                            Paid Search                           Affiliates



                            SEO
                                                                        Blogs




         Scalable        Data Building                          Engaging
                                                                                  Brand Messages
Integrated
                                                                                      Flexible
  Rich Media           Validation
                                                                                 Usability
              Web Standards
Strategic Execution
Marketing Evolution
Digital in Detail



                          @

Internet                 E-mail




Mobile                   Social
The Internet

                               Internet Users World Wide

                                                       2,000,000,000

Internet
                                                       1,600,000,000


                                                       1,200,000,000


                                                       800,000,000


                                                       400,000,000
           1995
                     2000
                                2005                   0
                                             2009

           45 Million in 1995 to 1.7 Billion in 2009
The Internet

                                   Internet User by Continent




Internet                             252,908,000




                             179,031,479                  738,257,230
  Asia
  Europe                     20,970,490
  Africa                     67,371,700
  Oceania / Australia
  Latin America
  North America
                                      418,029,796
The Internet


           • Measured website traffic

           • Who is looking at what and when
Internet

           • How long they stay on your website

           • How they found your website

           • Highlight common routes to products and services
Digital in Detail



                          @

Internet                 E-mail




Mobile                   Social
E-mail Marketing



 @
         90 Trillion
         The number of emails SENT in 2009
E-mail




         247 Billion
         Average number of email per day




         200 Billion
         Average number of SPAM email per day
E-mail Marketing


         • Inbound and outbound communication
 @
         • Measure campaign effectiveness
E-mail
         • Easily highlight data anomalies

         • Easy to deploy manually or automatically

         • Dynamic trigger e-mails (Reactive and Proactive)

         • High-response rate when relevant to customers
Digital in Detail



                          @

Internet                 E-mail




Mobile                   Social
Mobile Marketing




         150 Million
         Active users accessing Facebook through mobile
Mobile




         24 %
         Of mobile users have a smart phone




         2 seconds
         Time ebay takes to sell 1 item via mobile
Mobile Marketing


         • Instant messaging

         • Order/Reservation confirmations
Mobile
         • TXT 2 Buy

         • Location information

         • Growing smart phone market

         • Quick view/response
Digital in Detail



                          @

Internet                 E-mail




Mobile                   Social
Social Media




         27.3 Million
         Number of tweets on Twitter per day
Social




         260 Billion
         Page views on Facebook per month




         2.5 Billion
         Photos uploaded each month to Facebook
Social Media

                               Page View per Month

                                                     300

Social
                                                     240


                                                     180
                                                           (Billions)
                                                     120


                                                     60
         LinkedIn
                    Twitter
                              MySpace                0
                                          Facebook
Social Media


         • Insight into word of mouth

         • Improve customer experience
Social

         • Conversation tool

         • Communicate quickly to large audiences

         • Multi-media (Text, Video, Picture)
Data Explosion
Negatives of Data


                                                 Lack of integration between
Generally not understood                          departments and systems
   within companies




 Difficult to value as a         Negatives
    business asset                                      Out of date quickly




                            Can reflect a poor image
                               on the company
Positives of Data



 Good information will
                                              Timely triggered information




                               +
 drive good campaigns




    Improve the                 Positives
customer experience                                 Can really help drive
                                                    business objectives



                         Understand your customer
How ATTAIN Works
Fragmented data capture



                    data                   Database
 store                                         1




                   data                    Database

on line                                       2




tele marketing       data                  Datab
                                                  ase
                                              3
Single customer view




 store

                d
                a                              single
o nline
                t                          customer view
                a


telemarketing
Relevant, targeted messages




                                   “buy one book
       s
                               e   get o ne free”
       e
       g                           “20% off
       m                       e   final bill”
data   e
       n                           “free tennis
       t                       e   lesson”
One-on-one conversation




         1 on 1
                  Relevant        I’ve Bought
Simple                                              I am
                                                Intereste
                                                          d
                             I Like
Improved customer experience




THANKS FOR
REGISTERING
Complete ‘data cycle’



sales
                          s           d
call centre               e           e
                          g           l
                          m           i
                  data
online                    e           v


store
                          n
                          t
                                      e
                                      r   @

                              learn

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Attain Presentation

  • 2. Parker Sandford Heritage 10 Years Creative Experience Team Strategic Online Strategic Approach Execution
  • 5. Strategic Online Approach Blogging/Tweeting Measure Deploy Content Sharing Design & Develop Social Networks Data Segmentation Events & Promotions Free Listings Portals Press Releases Lead Generation Paid Listings Articles Ratings & Reviews Ad Networks Paid Search Affiliates SEO Blogs Scalable Data Building Engaging Brand Messages Integrated Flexible Rich Media Validation Usability Web Standards
  • 8. Digital in Detail @ Internet E-mail Mobile Social
  • 9. The Internet Internet Users World Wide 2,000,000,000 Internet 1,600,000,000 1,200,000,000 800,000,000 400,000,000 1995 2000 2005 0 2009 45 Million in 1995 to 1.7 Billion in 2009
  • 10. The Internet Internet User by Continent Internet 252,908,000 179,031,479 738,257,230 Asia Europe 20,970,490 Africa 67,371,700 Oceania / Australia Latin America North America 418,029,796
  • 11. The Internet • Measured website traffic • Who is looking at what and when Internet • How long they stay on your website • How they found your website • Highlight common routes to products and services
  • 12. Digital in Detail @ Internet E-mail Mobile Social
  • 13. E-mail Marketing @ 90 Trillion The number of emails SENT in 2009 E-mail 247 Billion Average number of email per day 200 Billion Average number of SPAM email per day
  • 14. E-mail Marketing • Inbound and outbound communication @ • Measure campaign effectiveness E-mail • Easily highlight data anomalies • Easy to deploy manually or automatically • Dynamic trigger e-mails (Reactive and Proactive) • High-response rate when relevant to customers
  • 15. Digital in Detail @ Internet E-mail Mobile Social
  • 16. Mobile Marketing 150 Million Active users accessing Facebook through mobile Mobile 24 % Of mobile users have a smart phone 2 seconds Time ebay takes to sell 1 item via mobile
  • 17. Mobile Marketing • Instant messaging • Order/Reservation confirmations Mobile • TXT 2 Buy • Location information • Growing smart phone market • Quick view/response
  • 18. Digital in Detail @ Internet E-mail Mobile Social
  • 19. Social Media 27.3 Million Number of tweets on Twitter per day Social 260 Billion Page views on Facebook per month 2.5 Billion Photos uploaded each month to Facebook
  • 20. Social Media Page View per Month 300 Social 240 180 (Billions) 120 60 LinkedIn Twitter MySpace 0 Facebook
  • 21. Social Media • Insight into word of mouth • Improve customer experience Social • Conversation tool • Communicate quickly to large audiences • Multi-media (Text, Video, Picture)
  • 23. Negatives of Data Lack of integration between Generally not understood departments and systems within companies Difficult to value as a Negatives business asset Out of date quickly Can reflect a poor image on the company
  • 24. Positives of Data Good information will Timely triggered information + drive good campaigns Improve the Positives customer experience Can really help drive business objectives Understand your customer
  • 26. Fragmented data capture data Database store 1 data Database on line 2 tele marketing data Datab ase 3
  • 27. Single customer view store d a single o nline t customer view a telemarketing
  • 28. Relevant, targeted messages “buy one book s e get o ne free” e g “20% off m e final bill” data e n “free tennis t e lesson”
  • 29. One-on-one conversation 1 on 1 Relevant I’ve Bought Simple I am Intereste d I Like
  • 31. Complete ‘data cycle’ sales s d call centre e e g l m i data online e v store n t e r @ learn