Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Viewers also liked
Viewers also liked (15)
Similar to Propel Predictions 2013: Social Media, Video Advertising, Real Time Bidding & Mobile Growth
Similar to Propel Predictions 2013: Social Media, Video Advertising, Real Time Bidding & Mobile Growth (20)
Recently uploaded
Recently uploaded (20)
Propel Predictions 2013: Social Media, Video Advertising, Real Time Bidding & Mobile Growth
- 4. Propel Predictions 2013 Guy Phillipson, CEO IAB UK 5th October, 2011
- 5. 4 Predicted Tends this time last year What happened to…? • Social Media • Video Advertising • Real time bidding • Mobile and devices
- 6. Total Market (2012/H1) Source: IAB / PwC Digital Adspend
- 7. Social media display up dramatically year on year Social Media Advertising £180,000,000 £160,000,000 £140,000,000 £120,000,000 £100,000,000 £80,000,000 £60,000,000 £40,000,000 £20,000,000 £- H1 2009 H2 2009 H1 2010 H2 2010 H1 2011 H2 2011 H1 2012 Source: IAB / PwC Digital Adspend
- 8. Mobile Social Media Access 21,000 20,446 20,000 Audience (000) 19,000 18,000 17,000 16,000 15,661 15,000 Source: comScore mobiLens 3 month average
- 10. Clients ready for Social? A third of marketers feel confident communicating with consumers via social media A third do not ! Source: IAB/LBi Social Business Survey Oct 2012
- 11. Video continues to grow at 50% Source: IAB / PwC Digital Adspend NB: Video includes pre/mid/post-roll, social video and other video. Social Video and other video included for the first time in H1 2011
- 13. Video Highlights • During the Olympics - 34.6m unique browsers over two weeks - 2.8 Petabytes of data on the busiest day - Tablet usage peaked at 9pm • Video advertising in 2012 - 46% broadcast, 54% non-broadcast - Potent TV and VOD combo - FMCG top display category - Growth in Social Video
- 14. RTB - The Market is established Ad exchange Publisher Advertiser/ 1010101010 1010101010 1010101010 Agency ATDs DSP SSPs 1010101010 1010101010 1010101010 Ad networks Travel Retail Retail Finance
- 15. RTB Market shapes up… • Huge focus in agency groups • Centralise the service for planners and buyers • Mostly DR and retargeting in 2012 • Around 20% of total display (market doubled) • Premium and video still tiny • Hot topic for advertisers, particularly the original early adopter categories
- 16. Stellar growth for Mobile Source: IAB / PwC Digital ad spend survey H1 2012
- 17. Mobile search growth 257% 500% 525% Entertainment Travel Retail 25% 24% 25% 7% 4% 4% 2010 2012 2010 2012 2010 2012 Source: Google
- 18. Can advertisers keep up with consumers?!
- 19. In 2013 the majority of search clicks will come from mobile devices