The document discusses how LinkedIn can be used by bankers to live, work, contribute and increase bank sales. It outlines how marketing has changed with consumers now in control, and how LinkedIn can help bankers connect with leads, generate business opportunities, discover connections, engage clients, and position themselves as experts. It provides ideas for bankers to engage their LinkedIn community and own a niche, including developing content and distributing thought leadership. The goal is to be visible, connect, collaborate, prospect and support clients through LinkedIn features and strategic engagement.
Seducing your customer principles of conversion content marketingRegalix
Media is no longer a passive experience!
Did you know
78% marketers invest in content marketing for brand awareness
69% use it for customer retention and loyalty
63% are certain it gets them more leads
1 out of 3 buyers trust marketing messages
65% of online revenue is generated from Websites in the top three positions
93% of global consumers use search engines to find Websites
50% !!
Content marketing is creating and sharing relevant and valuable content to create interest, engage, and acquire a clearly defined and understood customer audience - with the objective of driving profitable customer action.
Presentation for the Greater Salem Chamber of Commerce and Windham Community Development regarding Facebook and Google+ marketing strategies for small business and professionals.
For more information about how your business can best utilize Facebook and Google+ as part of your marketing strategy, please follow us on Facebook at www.facebook.com/108degrees or on Google+ at www.gplus.to/108degrees or contact me for a private consultation.
LinkedIn Publisher Offerings - Full Reference Guide - January 2013Rohan Verma
Overview of LinkedIn's end-to-end publisher offerings, including the InShare Plugin, Share API, LinkedIn Today and APIs/plugins such as Company Insider, Member Profile, Groups API and SignIn With LinkedIn
Leadership and businesses are always looking for new ways to understand and respond to customer needs. Social media analytics
gives us a snapshot of these needs from insights gained from online conversations. It has the capacity to capture customer
information with remarkable power to impact and drive revenue. Social Media Analytics uses social listening and predictive
analytic techniques that help corporations manage the brand and reputation products and services. Despite the benefits, it can
be a challenge defining an effective social media strategy.
Learning Objective: This workshop will explore effective tools, for building, interpreting and using metrics to understand and
respond to the needs of your customers.
Outcomes- At the end of this workshop, participants will be able to:
a. Explore how social media helps corporation predict trends
b. Examine how information and data is analyzed
c. Identify which types of industries can benefit from social media analytics
d. List steps for choosing and implementing a social media strategy
e. Explore how this tool can help seasoned and emerging leaders looking to increase value
Seducing your customer principles of conversion content marketingRegalix
Media is no longer a passive experience!
Did you know
78% marketers invest in content marketing for brand awareness
69% use it for customer retention and loyalty
63% are certain it gets them more leads
1 out of 3 buyers trust marketing messages
65% of online revenue is generated from Websites in the top three positions
93% of global consumers use search engines to find Websites
50% !!
Content marketing is creating and sharing relevant and valuable content to create interest, engage, and acquire a clearly defined and understood customer audience - with the objective of driving profitable customer action.
Presentation for the Greater Salem Chamber of Commerce and Windham Community Development regarding Facebook and Google+ marketing strategies for small business and professionals.
For more information about how your business can best utilize Facebook and Google+ as part of your marketing strategy, please follow us on Facebook at www.facebook.com/108degrees or on Google+ at www.gplus.to/108degrees or contact me for a private consultation.
LinkedIn Publisher Offerings - Full Reference Guide - January 2013Rohan Verma
Overview of LinkedIn's end-to-end publisher offerings, including the InShare Plugin, Share API, LinkedIn Today and APIs/plugins such as Company Insider, Member Profile, Groups API and SignIn With LinkedIn
Leadership and businesses are always looking for new ways to understand and respond to customer needs. Social media analytics
gives us a snapshot of these needs from insights gained from online conversations. It has the capacity to capture customer
information with remarkable power to impact and drive revenue. Social Media Analytics uses social listening and predictive
analytic techniques that help corporations manage the brand and reputation products and services. Despite the benefits, it can
be a challenge defining an effective social media strategy.
Learning Objective: This workshop will explore effective tools, for building, interpreting and using metrics to understand and
respond to the needs of your customers.
Outcomes- At the end of this workshop, participants will be able to:
a. Explore how social media helps corporation predict trends
b. Examine how information and data is analyzed
c. Identify which types of industries can benefit from social media analytics
d. List steps for choosing and implementing a social media strategy
e. Explore how this tool can help seasoned and emerging leaders looking to increase value
Leveraging LinkedIn to Get Yourself Noticed (1/2013)Andrew Davis
LinkedIn is underutilized. It's an amazingly powerful tool for professional networking. Once you master it, the right kinds of opportunities manifest much more readily.
In this slide deck I cover what LinkedIn is, the essentials of the professional Profile, and how to tweak your account settings to restrict who can see what. I then focus on how to get yourself noticed. I conclude with several real-world scenarios -- specific to the audience I spend my days helping, namely technical content developers (tech writers, editors, trainers, and marcom writers) -- detailing how to use LinkedIn for best effect in different contexts.
Note that this presentation is supplemented by ~15 short articles and screenshots, available separately (and for free) from Andrew Davis at andrewd@contentrules.com.
A summary of the KWD Webranking 2012-2013 - how does it work, what does the capital market and the job seekers expect, what companies do this well. And who are the winners in Sweden.
Create Thought Leadership with Content & CommunityRegalix
Transform your company from a seller to a trusted advisor by leveraging thought-leadership. Many organizations today invest in thought-leadership without thinking through an overall strategy. Often, investments are directed either on white-papers, press releases, flash demos, social media or analyst coverage without much thought given to it. Attend our webinar, where our speaker shares his experience on how a young, agile VC-backed startup operating in B2B space created and implemented a well thought out plan to differentiate itself in a market dominated by players like SAP and Oracle. By leveraging social media to reach out to the early stage customers, at the same time actively building analyst relations, the company was able to stand out of the crowd, differentiate itself and create value for the user.
TOPICS INCLUDE
• How to position your organization into a trusted advisor
• Talk more about the problem without selling your product
• Real life cast-studies of successful content strategy implementation
• Mapping content to user goals, business objectives and key priorities
Hip Pocket is a software company that creates apps to help people make better financial decisions from their phone in just two minutes.
The company’s software applications include:
Hip Pocket: a peer comparison tool for your mortgage, retirement or auto loan. We license this technology directly to banks and credit unions for use on their websites.
Hip Rate: an automatic mortgage rate monitoring service that tells you when and if you should refinance to save money. This will be available directly to consumers in 2016 in partnership with one of our national lending partners. We also license this technology directly to banks, credit unions, and real estate agents.
Hip Money: an easy-to-use app that helps anyone save more money with a simple swipe. Several pilots will be launching soon with national banks and credit unions.
Learn more at www.hippocket.net, www.hip.money, or by emailing mark@hippocket(dot)net.
How non-profits can improve their fundraisingMark Zmarzly
Sales isn't a dirty word or at least it shouldn't be. Here are some details about the evolving sales industry and how non-profit organizations and leaders can do a better job of re-positioning their own personal role as well as their organization's role and ultimately improve how they ask for donations but better understanding the person across from them.
Personal Branding for Today's Young Entrepreneur and Professional…or, how to ...Mark Zmarzly
Build your personal brand to accelerate your growth and value within your organization and industry. By learning how to build and leverage your network of people and information, you will begin to see how daily action steps can set you apart and make you an invaluable linchpin to those around you. In short, learn how to kick ass and take names…in a good way!
What banks need to know about startupsMark Zmarzly
Most banks don't understand how and why startups are different from traditional commercial businesses. This was a 50-minute presentation to a $1.8B asset bank that wants to better understand and get involved in the emerging startup scene within their communities.
Best Practices in Financial Services Social Media: What's Trending Now and Wh...Mark Zmarzly
This presentation was a 3.5 hour class delivered in two parts as the 2014 ABA Stonier Graduate School of Banking. It's grown and expanded over the last two years since I first gave it for J.D. Power & Associates Social Media Division. Below are more details:
Best Practices in Financial Services Social Media: What's Trending Now and What WIll the Future Bring?
Banks and Credit Unions large and small are still struggling with how best to use social media to move from awareness to engagement to sales. Through an in-depth analysis of our industry’s attempts to engage consumers, we’ll analyze today’s best trends and how your institution can leverage social media in the future to drive engagement and sales.
Specifically, we’ll look at:
· Great examples of large, multifaceted social media campaigns from institutions around the world.
· What’s working in the US and abroad to drive social engagement in brand, mission, and product sales.
· Why storytelling, voice, and brand all need to come together in a consistent fashion for social media to excel.
· Specific case studies of brands inside and outside of Financial Services that have excelled at using social media to engage and sell.
The LinkedIn Guide to the Perfect #WorkSelfieLinkedIn
Your LinkedIn profile is 14x more likely to be viewed simply by adding a profile photo. Follow these tips to take the perfect #WorkSelfie for your LinkedIn profile.
Social Media Week 2012: Using LinkedIn to drive community, collaboration and ...FleishmanHillard UK
This presentation, shared with attendees at Social Media Week 2012 in London, provides an overview of LinkedIn Marketing Solutions offering and a step-by-step approach to building and implementing a successful B2B social media strategy on LinkedIn.
The focus is mainly on using LinkedIn groups to build a strong sense of community among B2B audiences and customers specifically through: discovery, strategy, promotion, content, community, lead generation and measurement.
Leveraging LinkedIn to Get Yourself Noticed (1/2013)Andrew Davis
LinkedIn is underutilized. It's an amazingly powerful tool for professional networking. Once you master it, the right kinds of opportunities manifest much more readily.
In this slide deck I cover what LinkedIn is, the essentials of the professional Profile, and how to tweak your account settings to restrict who can see what. I then focus on how to get yourself noticed. I conclude with several real-world scenarios -- specific to the audience I spend my days helping, namely technical content developers (tech writers, editors, trainers, and marcom writers) -- detailing how to use LinkedIn for best effect in different contexts.
Note that this presentation is supplemented by ~15 short articles and screenshots, available separately (and for free) from Andrew Davis at andrewd@contentrules.com.
A summary of the KWD Webranking 2012-2013 - how does it work, what does the capital market and the job seekers expect, what companies do this well. And who are the winners in Sweden.
Create Thought Leadership with Content & CommunityRegalix
Transform your company from a seller to a trusted advisor by leveraging thought-leadership. Many organizations today invest in thought-leadership without thinking through an overall strategy. Often, investments are directed either on white-papers, press releases, flash demos, social media or analyst coverage without much thought given to it. Attend our webinar, where our speaker shares his experience on how a young, agile VC-backed startup operating in B2B space created and implemented a well thought out plan to differentiate itself in a market dominated by players like SAP and Oracle. By leveraging social media to reach out to the early stage customers, at the same time actively building analyst relations, the company was able to stand out of the crowd, differentiate itself and create value for the user.
TOPICS INCLUDE
• How to position your organization into a trusted advisor
• Talk more about the problem without selling your product
• Real life cast-studies of successful content strategy implementation
• Mapping content to user goals, business objectives and key priorities
Hip Pocket is a software company that creates apps to help people make better financial decisions from their phone in just two minutes.
The company’s software applications include:
Hip Pocket: a peer comparison tool for your mortgage, retirement or auto loan. We license this technology directly to banks and credit unions for use on their websites.
Hip Rate: an automatic mortgage rate monitoring service that tells you when and if you should refinance to save money. This will be available directly to consumers in 2016 in partnership with one of our national lending partners. We also license this technology directly to banks, credit unions, and real estate agents.
Hip Money: an easy-to-use app that helps anyone save more money with a simple swipe. Several pilots will be launching soon with national banks and credit unions.
Learn more at www.hippocket.net, www.hip.money, or by emailing mark@hippocket(dot)net.
How non-profits can improve their fundraisingMark Zmarzly
Sales isn't a dirty word or at least it shouldn't be. Here are some details about the evolving sales industry and how non-profit organizations and leaders can do a better job of re-positioning their own personal role as well as their organization's role and ultimately improve how they ask for donations but better understanding the person across from them.
Personal Branding for Today's Young Entrepreneur and Professional…or, how to ...Mark Zmarzly
Build your personal brand to accelerate your growth and value within your organization and industry. By learning how to build and leverage your network of people and information, you will begin to see how daily action steps can set you apart and make you an invaluable linchpin to those around you. In short, learn how to kick ass and take names…in a good way!
What banks need to know about startupsMark Zmarzly
Most banks don't understand how and why startups are different from traditional commercial businesses. This was a 50-minute presentation to a $1.8B asset bank that wants to better understand and get involved in the emerging startup scene within their communities.
Best Practices in Financial Services Social Media: What's Trending Now and Wh...Mark Zmarzly
This presentation was a 3.5 hour class delivered in two parts as the 2014 ABA Stonier Graduate School of Banking. It's grown and expanded over the last two years since I first gave it for J.D. Power & Associates Social Media Division. Below are more details:
Best Practices in Financial Services Social Media: What's Trending Now and What WIll the Future Bring?
Banks and Credit Unions large and small are still struggling with how best to use social media to move from awareness to engagement to sales. Through an in-depth analysis of our industry’s attempts to engage consumers, we’ll analyze today’s best trends and how your institution can leverage social media in the future to drive engagement and sales.
Specifically, we’ll look at:
· Great examples of large, multifaceted social media campaigns from institutions around the world.
· What’s working in the US and abroad to drive social engagement in brand, mission, and product sales.
· Why storytelling, voice, and brand all need to come together in a consistent fashion for social media to excel.
· Specific case studies of brands inside and outside of Financial Services that have excelled at using social media to engage and sell.
The LinkedIn Guide to the Perfect #WorkSelfieLinkedIn
Your LinkedIn profile is 14x more likely to be viewed simply by adding a profile photo. Follow these tips to take the perfect #WorkSelfie for your LinkedIn profile.
Social Media Week 2012: Using LinkedIn to drive community, collaboration and ...FleishmanHillard UK
This presentation, shared with attendees at Social Media Week 2012 in London, provides an overview of LinkedIn Marketing Solutions offering and a step-by-step approach to building and implementing a successful B2B social media strategy on LinkedIn.
The focus is mainly on using LinkedIn groups to build a strong sense of community among B2B audiences and customers specifically through: discovery, strategy, promotion, content, community, lead generation and measurement.
B2B public relations 101 presentation, delivered to the Tooling & Manufacturing Association in Chicago. Describes what public relations is, why it matters, how to develop a public relations strategy, how to measure PR success. Stresses the importance of developing an integrated communication program in which public relations supports marketing and vice verssa
Case Study: How Wealth Managers are Building Business Through Social
Presented by: Joanna Belbey, Social Media and Compliance Specialist, Actiance, Inc
www.bdionline.com
Growing Your Business With LinkedIn | Commercial Brokers GroupWendy Soucie
Wendy Soucie presents to the Madison Commercial Brokers Group at the American Center in Madison WI. Commercial Brokers and Developers can easily use a business networking tool like LinkedIn to develop better referral connections and drive more opportunity.
"Everybody's Talking! Are You Listening? How Social Media Technology Brings O...Industry Collective
"Everybody's Talking! Are You Listening? How Social Media Technology Brings Online Conversations to You" by Jeffrey Cohen, Social Strategist at Radian6. Presented at Murmuration 2012.
Optify: How to get more sales using web visitor and lead intelligence Optify
The Internet has given today’s buyers unprecedented access to information, putting them firmly in the driver’s seat. But the same web technology that put power in the hands of the buyer can also be used to capture in-depth information about your website visitors and sales leads.
This presentation covers:
What information can be captured by smart internet marketing software
How to turn that information into secret weapon for your sales team
How marketing can use visitor and lead information to get smart about targeting
Learn best practices for developing integrated multichannel marketing campaigns using social media, email, creative design and direct mail. Integrating these channels into the marketing mix will produce meaningful results that will keep your customers coming back for more.
Gage has worked with Microsoft’s SMB division to establish and grow a social media marketing engine to reach and serve both B2B customers and reseller partners. This presentation was initially given at the 2011 Minnesota Interactive Marketing Association Summit.