This document provides an overview of Golden Gekko, a mobile app development company. It discusses Golden Gekko's team size and experience building over 400 apps in the past year across 5 countries. It also highlights some of Golden Gekko's portfolio including apps for Heathrow Airport, European directory services, and a hotel booking service. The document concludes with "10 rules for leveraging the mobile channel," discussing best practices for mobile strategy and app development.
inMobi - Mobile usage in vietnam - MMA forum Vietnam - Oct 2013Phuong Phan
This document discusses InMobi, the world's largest independent mobile ad network. It highlights that InMobi partners with agencies across the entire mobile advertising ecosystem. It also notes that InMobi has local teams in Japan and Asia Pacific (APAC) and provides in-house mobile creatives. Several facts are presented about mobile usage in Vietnam, including that 70% of Vietnamese see mobile as their main way to access the internet and that mobile has the highest influence on purchase decisions. The document discusses how agencies can help audiences moving to mobile and provides examples of InMobi campaigns and formats for various objectives.
This document provides an overview of the out-of-home advertising industry in the UK as of December 2012. It shows that OOH revenue has increased year-over-year in 2012 with quarterly growth. Digital OOH spending and screens continue to expand rapidly. Major advertisers and categories are analyzed as well as trends in consumer behavior that influence OOH effectiveness. New data sources are highlighted to provide deeper consumer and audience insights for OOH planning.
Real-time bidding (RTB) is an advertising technique that allows demand side platforms to evaluate each ad opportunity individually in real time and decide whether to bid. It provides advantages over traditional advertising like increased targeting, context, predictive analysis, and retargeting capabilities. The document predicts that RTB will continue growing internationally and in video, and that more premium inventory will move to private exchanges.
Mobile spending is expected to hit $18 billion in 2014 and reach $41.9 billion by 2017. Various digital, mobile, and social media predictions are provided. It is predicted that mobile devices, advertising, and industries will continue to grow substantially in 2014, with an increasing focus on areas like mobile video, wearables, data analytics, and personalized cross-channel experiences.
Fresh Digital Group promotes the power of mobile video advertising. Mobile video consumption has increased significantly and now accounts for over 50% of digital video traffic. Marketers can create successful mobile video campaigns by focusing on high production value, customizing ads for different bandwidths, engaging audiences through interactivity, providing additional related content, and creating second-screen experiences to capitalize on social engagement. Measurement of mobile video success remains a challenge.
The document discusses augmented reality (AR) and its potential uses and growth. AR allows users to see additional digital information overlaid on the real world through their devices. It is being used in areas like games, education, fashion, and healthcare. The document predicts AR will reach $600 billion in revenue by 2016 and over 2.5 billion AR apps will be downloaded annually by 2017. It outlines best practices for using AR and argues that AR will become integrated into everyday life as the technology advances.
If 2014 was the year of mobile, 2015 is most definitely the year of Rich Media.
Mobile ad spend is expected to increase 77%, in 2015. We will see sophisticated and creative collaboration in 2015, as content creators build audiences that rival those of pop stars and brands grasp just how powerful mobile can be. In order for brands to get the most ROI for their mobile advertising spend, they need to invest in Rich Media, to create immersive experiences, transforming their level of engagement with consumers.
In FreshDigitalGroup’s “Rethink 2015,” we take an in-depth look at the following Rich Media predictions in addition to forecasts for digital, mobile and social industries.
inMobi - Mobile usage in vietnam - MMA forum Vietnam - Oct 2013Phuong Phan
This document discusses InMobi, the world's largest independent mobile ad network. It highlights that InMobi partners with agencies across the entire mobile advertising ecosystem. It also notes that InMobi has local teams in Japan and Asia Pacific (APAC) and provides in-house mobile creatives. Several facts are presented about mobile usage in Vietnam, including that 70% of Vietnamese see mobile as their main way to access the internet and that mobile has the highest influence on purchase decisions. The document discusses how agencies can help audiences moving to mobile and provides examples of InMobi campaigns and formats for various objectives.
This document provides an overview of the out-of-home advertising industry in the UK as of December 2012. It shows that OOH revenue has increased year-over-year in 2012 with quarterly growth. Digital OOH spending and screens continue to expand rapidly. Major advertisers and categories are analyzed as well as trends in consumer behavior that influence OOH effectiveness. New data sources are highlighted to provide deeper consumer and audience insights for OOH planning.
Real-time bidding (RTB) is an advertising technique that allows demand side platforms to evaluate each ad opportunity individually in real time and decide whether to bid. It provides advantages over traditional advertising like increased targeting, context, predictive analysis, and retargeting capabilities. The document predicts that RTB will continue growing internationally and in video, and that more premium inventory will move to private exchanges.
Mobile spending is expected to hit $18 billion in 2014 and reach $41.9 billion by 2017. Various digital, mobile, and social media predictions are provided. It is predicted that mobile devices, advertising, and industries will continue to grow substantially in 2014, with an increasing focus on areas like mobile video, wearables, data analytics, and personalized cross-channel experiences.
Fresh Digital Group promotes the power of mobile video advertising. Mobile video consumption has increased significantly and now accounts for over 50% of digital video traffic. Marketers can create successful mobile video campaigns by focusing on high production value, customizing ads for different bandwidths, engaging audiences through interactivity, providing additional related content, and creating second-screen experiences to capitalize on social engagement. Measurement of mobile video success remains a challenge.
The document discusses augmented reality (AR) and its potential uses and growth. AR allows users to see additional digital information overlaid on the real world through their devices. It is being used in areas like games, education, fashion, and healthcare. The document predicts AR will reach $600 billion in revenue by 2016 and over 2.5 billion AR apps will be downloaded annually by 2017. It outlines best practices for using AR and argues that AR will become integrated into everyday life as the technology advances.
If 2014 was the year of mobile, 2015 is most definitely the year of Rich Media.
Mobile ad spend is expected to increase 77%, in 2015. We will see sophisticated and creative collaboration in 2015, as content creators build audiences that rival those of pop stars and brands grasp just how powerful mobile can be. In order for brands to get the most ROI for their mobile advertising spend, they need to invest in Rich Media, to create immersive experiences, transforming their level of engagement with consumers.
In FreshDigitalGroup’s “Rethink 2015,” we take an in-depth look at the following Rich Media predictions in addition to forecasts for digital, mobile and social industries.
Mobile internet and advertising are growing rapidly. By the end of 2012, the amount of page impressions on mobile will overtake desktop websites. Mobile advertising spending is predicted to grow from 1 billion euros in 2008 to 8.7 billion euros in 2014. Many brands plan to spend millions on mobile ads in 2010. Mobile ads come in different sizes and formats and can link to mobile-optimized landing pages. Measurements track ad performance on different devices and networks.
Mobile phones have surpassed PCs with over 2.4 billion sold globally last year. 350 billion text messages are exchanged monthly worldwide. Mobile reaches audiences that other media cannot. 10 million Indians use GPRS, enabling applications. Mobile is already a platform, but integrating web services is the future of mobile. Marketers must unlearn 'just-in-case' approaches and learn 'just-in-time' contextual and personalized messaging to move from communication to conversation. Mobile offers interactivity like initiating calls or downloading content.
Our crackerjack staff reviewed a bunch of mobile marketing campaigns over the past few years and we picked 50 of what we thought were the best. We chose innovative campaigns that used mobile advertising, SMS, QR Codes, Mobile Apps and Mobile Commerce from companies including Starbucks, Macy’s, Target, O2, RedBox, McDonald’s and a couple of our own. We salute these companies for their ingenuity and hard work in creating these campaign that delight and inform us as mobile consumers. Stay tuned for next year’s picks.
The time for big brands to get strategic about marketing their apps is now. Mobile apps are no longer standalone entities for big brands. What we’re now seeing is brands integrating mobile apps into their business models and their overall marketing strategies -- to build closer customer relationships and drive business.
It’s no longer enough for brands to just have an app (or a suite of apps) and promote it through traditional channels. Now that brands recognize the impact mobile apps are having on business, their focus is shifting to employ a strategic marketing approach to their apps.
All this means that big brands are starting to treat their apps as more than just another channel – they’re treating them as a business. And they’re getting serious about marketing their apps, by putting the marketing resources behind them and incorporating apps as part of their ongoing strategy.
Top-tier brands like Coca Cola®, Sephora®, Wal-Mart®, and many more are all publically talking about the central role apps play in their marketing strategy. Here, we’ll describe what some of those brands are doing, how they’re doing it, and outline 10 strategic moves brands are employing to get more strategic about their mobile apps.
App promotion summit london how to go from good to greatFiksu
For most mobile app marketers, Facebook is the most productive source for acquiring high-quality, transaction oriented users. In most cases initial results with Facebook are successful but increasing scale and maintaining momentum over longer periods can be a challenge. How do you ramp up volume while maintain sustainable acquisition costs? What are the best ways to maintain performance while avoiding saturation and keep campaigns relevant to only the target audiences? Fiksu’s talk will cover the tools and strategies to address these questions as well as share:
- Results from a study of 8 million downloads comparing the performance of Facebook for marketing games to other media.
- Best practices for improving app marketing performance on Facebook.
- Case studies showing how three different games achieved their volume, rank and ROI goals on Facebook.
Vas india mobile advertising - akhil minochaAkhil Minocha
This document discusses the growth of mobile advertising and marketing. It notes that mobile advertising will likely overtake online advertising by reaching $24 billion by 2015. It highlights opportunities for mobile media like its wide reach and potential for interactivity. The document also outlines examples of mobile advertising functionality like banner ads, interstitial pop-ups, contextual SMS targeting. It discusses the mobile advertising value chain and need for targeting, measurability, and relevance in mobile ads. Finally, it predicts increased mobile internet usage, growth of m-commerce, personalized offers through GPRS, and geographic targeting through location services will shape the future of mobile advertising.
As we see the number of connected devices and technologies continue to increase, the phenomena of the once spectatorial culture is now rapidly evolving into a participatory culture. Key drivers such as mobile, social and digital OOH have created a constantly connected consumer who has high expectations and more control over what he/she is willing to listen to, take away
and act upon. This has forced a collaboration of OOH with mobile, creating a new communication ecosystem that is revolutionizing how we interact with media while out of home.
Here we discuss how mobile technologies such as QR, SMS, AR, Bluetooth and NFC are changing the OOH advertising landscape, allowing brands to engage with consumers on a platform that never leaves their side.
This document discusses mobile marketing in Europe. It provides statistics on mobile phone and smartphone penetration rates in various European countries. It also outlines some of the most popular mobile marketing tools used in Europe such as SMS, mobile apps, mobile display advertising, QR codes, NFC, location-based services and augmented reality. Examples of campaigns using these tools from companies like McDonald's, AXA insurance and Westin Hotels are described. The document also discusses trends in mobile commerce and strategies for developing an effective mobile marketing strategy.
The document discusses how mobile marketing is essential for B2B companies. It notes that half the world is now mobile, with 3.4 billion mobile phone users. While marketers have focused on social media, their markets have already gone mobile. The document outlines several mobile marketing approaches for B2Bs, including mobile websites optimized for smartphones and tablets, video, SMS alerts, mobile apps, mobile barcodes, and more. It emphasizes that with the widespread adoption of mobile devices, B2B companies need to utilize these innovative mobile marketing tools to exponentially increase their reach and take advantage of new opportunities for personalized, measurable engagement with customers.
This document provides an overview of Velti, a global mobile marketing company. Velti has over 1,000 employees across 19 offices worldwide. They have worked with over 825 brands and agencies on more than 3,000 mobile marketing campaigns. Their mGage platform reaches over 4 billion mobile consumers globally. The document discusses Velti's services, which include mobile commerce, mobile marketing, rewards-based marketing, mobile CRM, promotions, loyalty programs, and location-based services. Examples of Velti's work include a mobile marketing campaign for JCPenney that recruited over 1.5 million opted-in customers.
Here are a few key ways to maximize the success of your mobile properties and presence:
1. Drive engagement and usage. Run campaigns and promotions to encourage users to regularly interact with your mobile apps and sites. Gamification, push notifications, and in-app rewards can help boost engagement.
2. Improve the user experience. Make sure your mobile offerings are fast, intuitive to use, and add value for users. Test and refine the UX based on usage data and feedback. A great experience will lead to higher retention and satisfaction.
3. Leverage location and context. Use geofencing, beacons, and other location tools to deliver timely, hyperlocal content and offers to users. The more contextually
Commission by Shopper Marketing Institute with Arc World Wide and Augme Technologies (Prior to Augme Technologies discontinuing managed services in favor of IP Litigation, company is no longer operational) in 2011, this white paper takes a deep dive into mobile engagement in store and strategy to understand planning and limitations.
Mobile Marketing: Pros and Cons_Michael HanleySara Quinn
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
Native advertising is sponsored content that matches the style and tone of the publication it appears in. It aims to engage readers organically so they will share the content. Native ads see higher engagement and click through rates than traditional ads. Regulations require native ads be clearly labeled as sponsored content. To be successful, native ads must encourage natural interaction from users and generate interest in the brand.
This document discusses the importance of mobile marketing and provides guidance on developing an effective mobile strategy. It begins by noting that mobile access is now essential for reaching many consumers. It then outlines a mobile roadmap that includes strategic planning, mobilizing websites and content for all devices, connecting with audiences across platforms, and collecting user data. Key recommendations are to focus on the audience rather than any single tool, keep mobile experiences simple, and thoughtfully promote mobile initiatives. The document argues that a comprehensive strategic approach is needed for mobile to differentiate brands rather than be an afterthought.
Smartphones have transformed consumer behavior. Mobile search, video, app usage, and
social networking are prolific. Smartphone users are multi-tasking their media with 86% using
their phone while doing other things such as watching TV (52%). Implication: Extending
advertising strategies to include mobile and developing integrated cross-media campaigns can
more effectively reach today’s consumers.
Smartphones help users navigate the world. Appearing on smartphones is critical for local
businesses. 95% of smartphone users look for local information on their phone and 90% take
action a result, such as making a purchase or contacting the business. Implication: Ensuring that
clickable phone numbers appear in local results and leveraging location based services on mobile
make it easy for consumers to connect directly with businesses.
Cove3 is a full-service mobile marketing agency that specializes in innovative mobile communication programs using tools like mobile web apps, QR codes, location analytics, text messaging, social media management, and mobile advertising and SEO. The document discusses how mobile usage is rising, with more people using smartphones and having shorter attention spans. It also outlines Cove3's services around mobile websites, apps, coupons, data collection, commerce, and overall mobile strategies to increase awareness, conversions, and customer loyalty.
Mobile Press Plus is a full-service mobile marketing agency that specializes in mobile communication programs and campaigns. It offers various mobile marketing services including mobile web apps, QR codes, mobile location analytics, text message marketing, and social media management. The document discusses the growth of mobile device usage and how mobile marketing can help with customer awareness, consideration, preference, purchase, and loyalty. It provides examples of mobile strategies and technologies that Mobile Press Plus utilizes like premium responsive mobile websites, mobile microsites, mobile commerce, and text message marketing.
Here is a potential pitch and pricing model for the Touch & Tilt apps:
The Touch & Tilt line of interactive storybook apps from Scholastic Media bring beloved children's books to life on the iPad in a way that is engaging and developmentally appropriate for young readers. By seamlessly combining touch interactions, tilt features, and animated story elements, these apps encourage preschoolers to explore the story independently on their level while developing early literacy skills.
Pricing options could include:
A) Individual app purchases for $3.99 each
B) Annual subscription for unlimited access to full library for $29.99/year
C) Monthly subscription for $4.99/month
D)
The Royal Opera House had an old, inflexible website that was costly to maintain and update, caused many errors, and provided a frustrating experience for customers. They wanted to create a new, dynamic website with coherent linking throughout productions to improve discoverability and service while maximizing income. They also considered whether to develop an app or rely on responsive design across devices as technology changes.
Mobile hamburg masterclass presentations camerjamJames Cameron
The document discusses mobile advertising and trends. It notes that 18% of visitors to online retail websites now use mobile devices. Mobile is revolutionizing retail for consumers and marketers by allowing shopping anytime, anywhere. It also discusses the importance of considering multi-channel experiences, new mobile-specific use cases, and issues of payment security when building mobile retail experiences.
Mobile internet and advertising are growing rapidly. By the end of 2012, the amount of page impressions on mobile will overtake desktop websites. Mobile advertising spending is predicted to grow from 1 billion euros in 2008 to 8.7 billion euros in 2014. Many brands plan to spend millions on mobile ads in 2010. Mobile ads come in different sizes and formats and can link to mobile-optimized landing pages. Measurements track ad performance on different devices and networks.
Mobile phones have surpassed PCs with over 2.4 billion sold globally last year. 350 billion text messages are exchanged monthly worldwide. Mobile reaches audiences that other media cannot. 10 million Indians use GPRS, enabling applications. Mobile is already a platform, but integrating web services is the future of mobile. Marketers must unlearn 'just-in-case' approaches and learn 'just-in-time' contextual and personalized messaging to move from communication to conversation. Mobile offers interactivity like initiating calls or downloading content.
Our crackerjack staff reviewed a bunch of mobile marketing campaigns over the past few years and we picked 50 of what we thought were the best. We chose innovative campaigns that used mobile advertising, SMS, QR Codes, Mobile Apps and Mobile Commerce from companies including Starbucks, Macy’s, Target, O2, RedBox, McDonald’s and a couple of our own. We salute these companies for their ingenuity and hard work in creating these campaign that delight and inform us as mobile consumers. Stay tuned for next year’s picks.
The time for big brands to get strategic about marketing their apps is now. Mobile apps are no longer standalone entities for big brands. What we’re now seeing is brands integrating mobile apps into their business models and their overall marketing strategies -- to build closer customer relationships and drive business.
It’s no longer enough for brands to just have an app (or a suite of apps) and promote it through traditional channels. Now that brands recognize the impact mobile apps are having on business, their focus is shifting to employ a strategic marketing approach to their apps.
All this means that big brands are starting to treat their apps as more than just another channel – they’re treating them as a business. And they’re getting serious about marketing their apps, by putting the marketing resources behind them and incorporating apps as part of their ongoing strategy.
Top-tier brands like Coca Cola®, Sephora®, Wal-Mart®, and many more are all publically talking about the central role apps play in their marketing strategy. Here, we’ll describe what some of those brands are doing, how they’re doing it, and outline 10 strategic moves brands are employing to get more strategic about their mobile apps.
App promotion summit london how to go from good to greatFiksu
For most mobile app marketers, Facebook is the most productive source for acquiring high-quality, transaction oriented users. In most cases initial results with Facebook are successful but increasing scale and maintaining momentum over longer periods can be a challenge. How do you ramp up volume while maintain sustainable acquisition costs? What are the best ways to maintain performance while avoiding saturation and keep campaigns relevant to only the target audiences? Fiksu’s talk will cover the tools and strategies to address these questions as well as share:
- Results from a study of 8 million downloads comparing the performance of Facebook for marketing games to other media.
- Best practices for improving app marketing performance on Facebook.
- Case studies showing how three different games achieved their volume, rank and ROI goals on Facebook.
Vas india mobile advertising - akhil minochaAkhil Minocha
This document discusses the growth of mobile advertising and marketing. It notes that mobile advertising will likely overtake online advertising by reaching $24 billion by 2015. It highlights opportunities for mobile media like its wide reach and potential for interactivity. The document also outlines examples of mobile advertising functionality like banner ads, interstitial pop-ups, contextual SMS targeting. It discusses the mobile advertising value chain and need for targeting, measurability, and relevance in mobile ads. Finally, it predicts increased mobile internet usage, growth of m-commerce, personalized offers through GPRS, and geographic targeting through location services will shape the future of mobile advertising.
As we see the number of connected devices and technologies continue to increase, the phenomena of the once spectatorial culture is now rapidly evolving into a participatory culture. Key drivers such as mobile, social and digital OOH have created a constantly connected consumer who has high expectations and more control over what he/she is willing to listen to, take away
and act upon. This has forced a collaboration of OOH with mobile, creating a new communication ecosystem that is revolutionizing how we interact with media while out of home.
Here we discuss how mobile technologies such as QR, SMS, AR, Bluetooth and NFC are changing the OOH advertising landscape, allowing brands to engage with consumers on a platform that never leaves their side.
This document discusses mobile marketing in Europe. It provides statistics on mobile phone and smartphone penetration rates in various European countries. It also outlines some of the most popular mobile marketing tools used in Europe such as SMS, mobile apps, mobile display advertising, QR codes, NFC, location-based services and augmented reality. Examples of campaigns using these tools from companies like McDonald's, AXA insurance and Westin Hotels are described. The document also discusses trends in mobile commerce and strategies for developing an effective mobile marketing strategy.
The document discusses how mobile marketing is essential for B2B companies. It notes that half the world is now mobile, with 3.4 billion mobile phone users. While marketers have focused on social media, their markets have already gone mobile. The document outlines several mobile marketing approaches for B2Bs, including mobile websites optimized for smartphones and tablets, video, SMS alerts, mobile apps, mobile barcodes, and more. It emphasizes that with the widespread adoption of mobile devices, B2B companies need to utilize these innovative mobile marketing tools to exponentially increase their reach and take advantage of new opportunities for personalized, measurable engagement with customers.
This document provides an overview of Velti, a global mobile marketing company. Velti has over 1,000 employees across 19 offices worldwide. They have worked with over 825 brands and agencies on more than 3,000 mobile marketing campaigns. Their mGage platform reaches over 4 billion mobile consumers globally. The document discusses Velti's services, which include mobile commerce, mobile marketing, rewards-based marketing, mobile CRM, promotions, loyalty programs, and location-based services. Examples of Velti's work include a mobile marketing campaign for JCPenney that recruited over 1.5 million opted-in customers.
Here are a few key ways to maximize the success of your mobile properties and presence:
1. Drive engagement and usage. Run campaigns and promotions to encourage users to regularly interact with your mobile apps and sites. Gamification, push notifications, and in-app rewards can help boost engagement.
2. Improve the user experience. Make sure your mobile offerings are fast, intuitive to use, and add value for users. Test and refine the UX based on usage data and feedback. A great experience will lead to higher retention and satisfaction.
3. Leverage location and context. Use geofencing, beacons, and other location tools to deliver timely, hyperlocal content and offers to users. The more contextually
Commission by Shopper Marketing Institute with Arc World Wide and Augme Technologies (Prior to Augme Technologies discontinuing managed services in favor of IP Litigation, company is no longer operational) in 2011, this white paper takes a deep dive into mobile engagement in store and strategy to understand planning and limitations.
Mobile Marketing: Pros and Cons_Michael HanleySara Quinn
Part of the Mobile Communications Resource Center, this is one of several presentations created by Michael Hanley for Ball State University's College of Communication, Information and Media. All rights are reserved.
Native advertising is sponsored content that matches the style and tone of the publication it appears in. It aims to engage readers organically so they will share the content. Native ads see higher engagement and click through rates than traditional ads. Regulations require native ads be clearly labeled as sponsored content. To be successful, native ads must encourage natural interaction from users and generate interest in the brand.
This document discusses the importance of mobile marketing and provides guidance on developing an effective mobile strategy. It begins by noting that mobile access is now essential for reaching many consumers. It then outlines a mobile roadmap that includes strategic planning, mobilizing websites and content for all devices, connecting with audiences across platforms, and collecting user data. Key recommendations are to focus on the audience rather than any single tool, keep mobile experiences simple, and thoughtfully promote mobile initiatives. The document argues that a comprehensive strategic approach is needed for mobile to differentiate brands rather than be an afterthought.
Smartphones have transformed consumer behavior. Mobile search, video, app usage, and
social networking are prolific. Smartphone users are multi-tasking their media with 86% using
their phone while doing other things such as watching TV (52%). Implication: Extending
advertising strategies to include mobile and developing integrated cross-media campaigns can
more effectively reach today’s consumers.
Smartphones help users navigate the world. Appearing on smartphones is critical for local
businesses. 95% of smartphone users look for local information on their phone and 90% take
action a result, such as making a purchase or contacting the business. Implication: Ensuring that
clickable phone numbers appear in local results and leveraging location based services on mobile
make it easy for consumers to connect directly with businesses.
Cove3 is a full-service mobile marketing agency that specializes in innovative mobile communication programs using tools like mobile web apps, QR codes, location analytics, text messaging, social media management, and mobile advertising and SEO. The document discusses how mobile usage is rising, with more people using smartphones and having shorter attention spans. It also outlines Cove3's services around mobile websites, apps, coupons, data collection, commerce, and overall mobile strategies to increase awareness, conversions, and customer loyalty.
Mobile Press Plus is a full-service mobile marketing agency that specializes in mobile communication programs and campaigns. It offers various mobile marketing services including mobile web apps, QR codes, mobile location analytics, text message marketing, and social media management. The document discusses the growth of mobile device usage and how mobile marketing can help with customer awareness, consideration, preference, purchase, and loyalty. It provides examples of mobile strategies and technologies that Mobile Press Plus utilizes like premium responsive mobile websites, mobile microsites, mobile commerce, and text message marketing.
Here is a potential pitch and pricing model for the Touch & Tilt apps:
The Touch & Tilt line of interactive storybook apps from Scholastic Media bring beloved children's books to life on the iPad in a way that is engaging and developmentally appropriate for young readers. By seamlessly combining touch interactions, tilt features, and animated story elements, these apps encourage preschoolers to explore the story independently on their level while developing early literacy skills.
Pricing options could include:
A) Individual app purchases for $3.99 each
B) Annual subscription for unlimited access to full library for $29.99/year
C) Monthly subscription for $4.99/month
D)
The Royal Opera House had an old, inflexible website that was costly to maintain and update, caused many errors, and provided a frustrating experience for customers. They wanted to create a new, dynamic website with coherent linking throughout productions to improve discoverability and service while maximizing income. They also considered whether to develop an app or rely on responsive design across devices as technology changes.
Mobile hamburg masterclass presentations camerjamJames Cameron
The document discusses mobile advertising and trends. It notes that 18% of visitors to online retail websites now use mobile devices. Mobile is revolutionizing retail for consumers and marketers by allowing shopping anytime, anywhere. It also discusses the importance of considering multi-channel experiences, new mobile-specific use cases, and issues of payment security when building mobile retail experiences.
This document summarizes a public sector masterclass on building a robust and functional mobile website. The agenda covers an introduction to YOC, latest mobile industry stats, technology considerations for mobile sites, design case studies, promoting campaigns and enabling payments on mobile sites, using mobile sites to reduce costs, and a Foreign & Commonwealth Office mobile site case study. Key takeaways are how to build mobile sites that work across devices and integrate with existing systems, design considerations from brand
In mobi camerjam mobile brand masterclassJames Cameron
This document discusses mobile rich media advertising and its growth in the UK market. It summarizes data from InMobi showing a 64% increase in UK ad requests from Q2 to Q3 2011, with overall growth of 60% year-over-year. It also discusses the lack of standards in mobile rich media ads and how production platforms allow ads to be built once and run across devices and networks. The document promotes Sprout's capabilities for creating rich media ads that can be delivered at scale and work across varying mobile devices and operating systems.
Camerjam golden gekko mobile automotive masterclassesJames Cameron
Michael Eriksson is the Chief Commercial Officer of Golden Gekko, a cross platform specialist company with over 130 employees across 5 offices. Golden Gekko has developed over 400 apps in the past 12 months for over 100 brands and agencies. The document discusses why companies should consider cross platform app development to reach all potential users across different devices and platforms, rather than focusing on just one, and some of the key considerations for cross platform app development including design guidelines, programming languages, target devices and audiences, and differences in publishing and distribution across app stores.
Mojiva camerjam mobile brand masterclassJames Cameron
This document discusses mobile planning and buying. It outlines the growth potential of mobile advertising and increased campaign performance. It also mentions greater brand awareness and higher response rates. The document then covers buying media across multiple platforms and devices, using rich media, and tracking return on investment and key performance indicators. It provides illustrations on device and platform versus action, rich media versus device and publisher. Finally, it discusses tracking on mobile and shows data on improved mobile campaign effectiveness compared to online campaigns.
Camerjam public sector masterclass wikimediaJames Cameron
The presentation discusses using QR codes in museums and historic sites to link to Wikipedia articles about exhibits in many languages. It provides the example of installing QR codes throughout Derby Museum, which resulted in over 1,200 articles written about their exhibits, many of which spread to dozens of languages. The goal is to boost the profile and search rankings of locations like Derby and Monmouth by greatly increasing the amount of information about them on Wikipedia and across languages.
Mobile brand and agency masterclass nyc slidesJames Cameron
This document summarizes Digitalsunray Media's mobile advertising capabilities. It discusses the growing mobile marketing industry and trends towards rich media formats and social/local mobile advertising. It showcases several mobile marketing campaigns using formats like rich media, apps, QR codes, social media, and augmented reality. It also outlines Digitalsunray's ADvantage platform for in-app and mobile browsing advertising, including various ad format options and keys to success. In closing, the document emphasizes that mobile is combining all media and marketers must align their strategies to the growing sophistication of mobile devices and consumers' new mobile behaviors.
The document discusses the challenges of mobile advertising and tracking. It outlines two main challenges: 1) traffic fragmentation across multiple ad networks and devices, and 2) iOS conversion tracking being cut off by Apple's app firewall. It then provides an overview of conventional mobile tracking solutions and their limitations, such as device IDs only being available for 40% of traffic and cookies having a bad user experience. The document argues that a new approach is needed to achieve 100% accurate cross-device tracking without disrupting the user experience.
Admicro tham dự mobile webinar đầu tiên tại Việt Nam do MMA hostedAdmicro
This document summarizes a webinar on mobile campaign execution from the Mobile Marketing Association. It includes presentations from mobile marketing experts on key success factors for mobile campaigns, mobile technologies, solutions, and measurement. A case study is presented on how Coca-Cola Hong Kong transformed a TV campaign into an interactive mobile app campaign for a slang word promotion. The webinar emphasizes that marketing strategies must include mobile and how mobile can drive engagement through interactivity and analytics.
Mobile Interactive Group (MIG) is a UK-based leader in mobile commerce services. They have 160 employees across regional offices in the UK, US, Canada, Australia and South Africa. MIG offers full-service mobile solutions across design, development, advertising and strategy. Their presentation highlighted case studies of successful mobile websites and applications they developed for clients like Marks & Spencer, O2 and Rimmel. Consumer demand for mobile commerce is growing faster than many retailers' ability to meet it, representing an opportunity for MIG to help other companies develop their mobile strategies.
Mobile Interactive Group (MIG) is a UK-based leader in mobile commerce services. They have 160 employees across regional offices in the UK, US, Canada, Australia and South Africa. MIG offers full-service mobile solutions across design, development, advertising and strategy. Their proprietary technology covers the entire mobile value chain. Key services include mobile web/apps, CRM, payments, loyalty programs, and mobile marketing. MIG has helped large clients like O2, M&S and Rimmel implement successful mobile strategies.
This document provides a practical guide for integrating mobile into B2B business strategies and marketing mixes. It discusses why mobile is important for B2Bs, noting that customers are increasingly using smartphones for both personal and work purposes. The document then outlines a 7 step process for developing a mobile strategy, including evaluating current assets, identifying customer needs, performing competitive analyses, developing appropriate mobile content and applications, monitoring and improving offerings, and measuring ROI. Key tactics discussed include mobile websites, apps, location-based services, video, social media and QR codes.
The Mobile Leaders Alliance introduces MLA Sessions, a new educational series developed to help today’s marketers understand the power of mobile and the importance of mobile marketing. Learn proper planning techniques and best practices from seasoned mobile professionals in this innovative new series.
Mobilemonday.vn mobile interaction - mr ng cuu long goldsun focus mediaQuang Anh Le
The document discusses mobile marketing and interaction. It provides statistics on mobile usage and trends in Vietnam. It then discusses how marketers can develop mobile marketing plans, including setting objectives, targeting audiences, and optimizing activities like reach, engagement, and conversion. The document also profiles Point Art, an augmented reality platform that delivers contextual engagements. It provides examples of campaigns using Point Art to drive brand interactions, registrations, and social sharing through integrating with different media like print ads, logos, and billboards. Rates and the process for running a campaign on the Point Art platform are also outlined.
This document discusses mobile marketing strategies. It begins by defining mobile marketing and explaining how mobile has transformed consumer behavior. It then provides tips for mobile marketers, such as exploring foundation strategies, targeting prospects, driving transactions through mobile websites and apps, and leveraging the power of mobile. Tools for mobile marketing discussed include mobile video/display ads, websites, apps, response codes, search, SMS/MMS, location-based marketing and NFC. The document concludes by discussing designing for mobile in terms of usability and provides examples of successful mobile marketing campaigns.
WHTA 10 Ways to Boost Your Business With Barcodes 20110629finndigital
This document discusses ways that businesses can boost their business through the use of barcodes and mobile technology. It outlines several primary uses of barcodes, including brand awareness, information gathering, influencing actions and purchases, and improving post-purchase experiences. It also provides examples of how barcodes can be used for mobile coupons, instructions, training materials, loyalty programs, and more. The document advocates for best practices like providing directions, ensuring cell coverage, adding value for users, measuring landing page traffic, and keeping promotions fresh.
Think Mobile As A Marketing Tool, Think Lumata Kumar Gaurav
With digital convergence there is more number of people accessing content via mobile than other medium (Newspaper, Radio, TV, Web Based Internet etc.)
Now the question is not whether “Mobile can be used as a marketing tool or not?”
People are already texting, sharing & communicating on Mobile.
The question is “Are you ready to leap on the growing Mobile Bandwagon?”
Mobile strategies should focus on achieving business objectives by engaging audiences in relevant ways. It is important to consider the entire customer journey across channels and how mobile can interconnect. To maximize success, brands should pick the right platforms for their audiences, focus on usability, leverage ubiquity, offer uniquely personal experiences, embrace social aspects of mobile, and ensure their mobile presence is easy to find. Effective planning, tracking, creativity and testing are also critical to leveraging the mobile channel.
Mobile strategies should focus on achieving business objectives by engaging audiences in relevant ways. It is important to consider the entire customer journey across channels and how mobile can interconnect. Effective mobile apps and sites are usable, ubiquitous, personal, social, and easy to find. They provide value to the user and are tailored for the platform. Tracking performance allows optimization to maximize success.
The document summarizes a presentation on the convergence of mobile and media. It discusses the growth of the U.S. mobile market and smartphones overtaking feature phones. It also covers the evolution of mobile advertising over the past 5 years and the next phase focusing on engagement. Metrics to maximize ROI on mobile campaigns and the importance of mobile search strategies are also summarized.
PromotIS is a mobile design and development firm that offers a full range of services to create successful marketing campaigns, including apps, websites, and social media solutions. They aim to enhance businesses and secure their place with customers. PromotIS focuses on delivering solutions that provide fast return on investment and uses cutting-edge mobile technologies. They create customized solutions tailored to each client's specific needs and goals.
How Digital Is Becoming A Mobile First ExperienceYuan Wang
We present the latest 2016 mobile marketing statistics and insights, showing increasing consumer adoption and changing behaviour around how people use mobile. We explore various options for using mobile in your marketing such as advertising, apps and campaigns. We summarise the factors influencing how a mobile experience differs from others. We revisit the App vs responsive website debate and propose a new approach. We provide tips on managing your own mobile presence – dos and don’ts, as well as case studies of excellent brand mobile marketing – advertising vs app, larger budget vs smaller budget.
This document summarizes key findings from empirical research on the value of mobile marketing conducted by the Mobile Marketing Association. The research studied major brand campaigns from Coca-Cola, AT&T, MasterCard, and Walmart. It found that allocating a higher percentage of campaign budgets to mobile (8-16% on average) delivered significantly better results across awareness, image, purchase intent, foot traffic, and sales metrics than traditional allocations. Additional optimization of mobile campaigns through format, location targeting, context targeting, and creative testing could further boost ROI by 80-460%. Reallocating portions of traditional budgets to mobile optimized with best practices could substantially increase overall campaign performance.
The document provides an overview of mobile marketing services offered by Informe, a mobile marketing agency. It discusses their mobile strategy consulting services, premium responsive mobile websites, sample mobile applications, use of QR codes, and text message marketing. It highlights key mobile marketing statistics and the benefits of their platform for quick and scalable mobile websites that are compatible with over 98% of mobile devices. It provides examples of using mobile technologies like QR codes, mobile websites, and text messages for customer acquisition, offers and loyalty programs, and direct response marketing.
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4. About Us
Cross platform specialists since 2005
Team of 130+ people across 5 countries
+400 apps in the past 12 months
+ + +
Your business is here… And Here And also
here… too… here.
4
6. Portfolio
BAA Heathrow
Airport Guide
Everything you need
for an easy journey
to and through
Heathrow.
Live flight tracking.
Notifications of flight
status updates.
Interactive terminal
maps.
Travel planning tools,
security guide.
Shop and restaurant
listings and more.
6
10. 10 rules for leveraging
the mobile channel
1. What do you want to achieve?
2. Get the whole picture
3. Be relevant
4. Be yourself
5. Pick the right platforms
6. Usability
7. Ubiquity
8. Uniquely Personal
9. Mocial
10. Don‟t hide the app
10
11. 1. What do you
want to achieve?
Examples...
Mobile app as part of a branding strategy to
help position the make
A tool to raise awareness of an upcoming
release or the launch of a new brand
Create a new sales channel to reach
customers and drive sales
Mobile app as an extension for an existing
service
Drive footfall to a brick and mortar store
Engage customers at the POS and enhance
the in-store shopping experience
11
12. 2. Get the whole
picture
Mobile isn‟t standalone
Interlink between channels.
Let channels “play” with each other, the more
interaction, the more engaged the customer
Cross-promote throughout all channels.
Use NFC, QR Codes or links to connect mobile with
OOH Media, Print or TV and vice versa. Create and
benefit from synergies
12
13. 3. Be relevant
Follow the user‟s journey and
detect potential touchpoints.
Fit the audience
Provide a reason to download your app
Exclusive content
Discounts
An app needs to be maintained
Take advantage of updates
13
14. 4. Be yourself
Don‟t chase the latest buzz
just to be cool
Work from your values, your positioning
and your message
Create a logical connection between the
app and its functionalities.
14
15. 5. Pick the right
platforms
Not everyone has an iPhone or an
Android. Not even a smartphone.
The audience will tell you everything you
need to know
Get the basics right (so yes to a mobile site)
15
16. 6. Usability
Make people love your mobile
presence.
Mobile is not Online. It‟s not just another
digital screen
Smaller screen. Longer loading times
User journey needs to be well thought out
Transaction need to be simple, yet secure
Navigation through voice- recognition
should be taken into account
16
17. 7. Ubiquity
Mobile goes everywhere
Take advantage of “anytime, anywhere”
The bridge between the individual and
everything around them, virtual or real
Create time pressure to boost mobile sales
17
18. 8. Uniquely Personal
Respect the user‟s choice
Never assume that the user wants to be
open with you
Users are willing to share information, but
on their terms
Ask permission. Always take the opt-in route
Reward them for joining in
18
19. 9. Mocial
Mobile is inherently social
Most users are logged into Facebook
Create fast login/ sign up through social
networks
Enable and encourage sharing
Provide content that encourages sharing
Let your fans do the publicity
19
20. 10. Make your mobile
services easy to find
Mobile apps and websites don‟t
market themselves
If no one knows you have a mobile
presence, no one will download your app or
access your mobile web
Promote mobile through other channels
Make mobile part of „The Marketing Plan‟
Give incentives for downloading your app
and promote them
20
24. 20 Million
Mobile barcodes Estimated to have scanned
a QR Code in the
is seeing month of September, 2011
explosive growth comScore MobiLens June 2011
ScanLife saw
31 million scans in 2011
25. Marketing adoption is also rapidly increasing
50%
of Businesses are already activating
2D Codes for marketing purposes
Usamp Online Survey November 2011
26. Representative Demographics of Users:
Age & Gender
Both Male and Female Ages 25-44 is our core audience
are Active Users
26
27.
28. Codes can do much more than launch a
static website
ScanLife Exclusive Codes
Go to website Lotto/Sweepstakes
Save a contact Multi-action menu
Initiate a call Send a tweet
Send an SMS OS detection
Send an email Custom Menu Code
Premium Code
28
29. Mobile Content Improves Engagement
Example
Add background color
Insert a custom image
Include body text
Custom Menu Options
30. Track Metrics to Learn from Activity
What was scanned When Where Demographics Phone type
30
38. Mobile strategies
Revenue
Brand Strategies
Strategies
Retention Differentiation Experience Acquisition Monetisation
Accessibility Expectations Immediacy Lower CPAs Mcommerce
Greater usage Comp advantage Better service Greater returns New rev streams
39. Once you’ve invested in
creating your mobile
properties and presence,
how do you maximize their
success?
40. Mobile activity process
How could Mobile How can we best
Business and
be used to help engage with our
Marketing
achieve these audience in
Objectives
objectives? mobile?
The Role of
Mobile strategy
mobile
What is the most
What is the How can we
effective way of
mobile activity maximize
delivering the
achieving? Mobile‟s
strategy?
effectiveness?
Campaign Mobile
Mobile delivery
evaluation development
41. Maximising Mobile Success
Mobilizing existing activities Activate Mobile Marketing
ATL advertising Mobile Search
Fixedline search Display Advertising activity
Instore/promo material SMS/MMS marketing
Existing CRM HTML5 mobile Activity
Email marketing Mobile video/prerole
Fixedline Display/Behavioral Appstore/marketplace presence
Sponsorships Mobile SEO
TV Advertising Carrier partnerships
Website Mobile email marketing
Partnerships
VOD
42. Key tools for maximising success
Effective
Tracking Creativity Planning
and Buying
44. The Right Tracking
Msite
Publishers (CPM)
Optimization
Banner/ Tracking Banners
HTML Ad Unit Networks
Bannerclick Time of day
Network Day of week
Networks (CPC) Publishers Publisher
Coded Publisher groups
publishers
Application App downloads
Events
Section Virtual CPA
Carriers searched Behavioral groups
(CPC/CPM) Actions taken Usage
Location H/M/L Usgae
Activity Usage
Retargeting
45. The advantages of YSDK
Fully
trackable Plan on
through to virtual cost
conversions per
iOS and
acquisition
Android
In app event Conversion
reporting attribution of
web to app
and app to
web
47. Rich Media Advertising Effectiveness
Smartphone
Users are 50%
Ad awareness
more likely to Increased By
recall an 25% For
expandable expandable
banner banners
Source: IAB UK
54. Rich Media Capabilities
SHAKE & TILT ANIMATION
FACEBOOK
Accelerometer control for Fluid automation engine with
Post to wall on Facebook
engaging experience / games high performance sequencing
TWITTER 360 Degrees
Post status update to Twitter Product Rotations &
Panoramas
DRAG & DROP IMAGE GALLERY
UI for puzzles, builders and Tactile galleries with
more thumbnails & downloads
SMART DAYPARTING
SOUND BOARD
Creative or offer varies by
Tap to play sound immediately
time of day
COMPLEX ANIMATIONS Mapping FORM CAPTURE
Slide, fade, object paths and Link through to Google maps Text, pull down, checkbox &
more 56
form validation for lead gen
with option for branded pins
55. What can Yodelmobile provide?
The most cutting edge HTML5 Ad Creation
service
Build Once, Run Everywhere
Ads run Across iOS & Android devices (
others to come Q2 2012 )
All Ads we create can be served through
all major mobile ad networks and 100+
premium publishers
57
58. Branding Works on Mobile
Average Brand Lift of Mobile Display Campaigns
+13%
+16% +24%
+76%
+58%
+44%
1) Sample includes hundreds of mobile display campaigns
Source: Goole: Insight Express Online & Mobile Norms, Nov‟07 to Dec‟09
59. Mobile Drives Response
Conversions Click Through Rate Cost Per Acquisition
+80% -15%
+43%
Separating out mobile campaigns from desktop drives
significant performance gains
Source: Google internal data,
61
60. The P&B Rule book
1. Make sure your activity is trackable
2. Use the right solutions for the objectives
ie clicks, impressions, video, data capture,
click to call etc
3. Mobile is not just search, its also
Networks, Publishers and carriers
4. Test, learn and implement
5. Mobile advertising doesn‟t have to be
simply banners
6. Buy effective prices not the cheapest
66. 147 Connected Devices per Person
Toys Air Conditioner Washing Machine
eReaders Subway Map Blood pressure monitor
Railway Schedule Alarm Clocks Car Radio
Tablet
Subway Map Smartphone Remote Control
Product Sensor POS Display
Supply Chain
Desktop Gaming
Inventory Systems Console
Cameras Cash Register Bus Stop Car GPS
Connected TV
Baby Monitor
Blu-Ray Store Kisok Dressing Room
Watches Scale
Dog Collars Postal Trucks Mall Directory
Radios
Power Outlet Bus Stop Concert Turnstile Trains Biometric Devices
Running Shoes Toll Booth Delivery Vehicle Treadmill
67. Consumers Control the Context
Tablet Remote Control
Smartphone
Product Sensor POS Display
Supply Chain Desktop Gaming
Console
Inventory Systems
Car GPS
Cash Register
Product Scanners
Blu-Ray
Store Kisok Dressing Room
Mall Directory
68. Consumers Control the Context
Tablet
Smartphone
POS Display
Inventory Systems
Cash Register
Product Scanners
Store Kisok Dressing Room
Mall Directory
69. Consumers Control the Context
Tablet
Smartphone
POS Display
Bus Stop
Car Radio
Inventory Systems
Airline
Cash Register
Entertainment Refrigerator
Product Scanners
eReader
Store Kisok Dressing Room
Running Shoes
Mall Directory
70. IT Team Project Plan and Release Schedule
Q1 Q2 Q3 Q4 2013+
iPad App
Affiliate #1
Integration Update
Kindle Store
Affiliate #2 Integration
Update (Postponed)
Xbox Porting
Affiliate #3
Integration Update
72. …but making the world happy can require long, costly
integration projects.
73. Mashery is a secure, flexible platform for granting access to
digital resources through an API.
• Affiliates & resellers
• Distributors
• Co-branded mobile
apps & products
• Mobile apps
• Web features
• Enterprise apps
• Long tail partner apps
• Proofs of concept
• New ideas
75. Best Buy‟s Mashery API saves millions of dollars in
development and powers hundreds of affiliates
New web
features & 100s of affiliate
mobile apps partners
product info
commerce
store info
store inventory
reviews
timely offers
mobile upgrade
“The API save us over $1.5 million and many months when
deploying new features and partnerships.”
Kumar Kandaswamy, Director, Best Buy
77. Expedia‟s Mashery API drives $1.5 billion in affiliate revenue
from 3,600+ strategic partners.
3,600+ affiliates
travel inventory
bookings
photos
search
user reviews
20 languages
“Platforms are the new products.”
Benoit Jolin, VP Product Management, Expedia
78. Mashery helped USA TODAY deploy #1 iPad, Kindle Fire news
apps and get on millions of devices with partners.
Mobile apps on millions
700+ distributors
of devices
new articles
census data
photos
movie reviews
book lists Hackathons & app
sports salaries contests
“Our Mashery-powered API is a platform for being wherever
customers want our content.”
Erik Bursch, Director of Operations, Content Systems, USA TODAY
80. At Comcast, it used to take 6 to 8 months to share resources
between internal groups. Now? 30 minutes.
New apps with CodeBig
3,600+ affiliates
advanced viewing integration platform
features
TV programs
movies
subscriber info
channel info
listings
cable box info
“With Mashery, we can scale.”
Agustin Schapira, Principal Architect, Comcast
81. Mashery has successfully launched internal, partner (B2B),
and public APIs for over 150 enterprises.
Channel 4
83
82. Parting Thoughts
“ Don’t think APIs. Think billions of dollars of
money sloshing through obscure programming
methods.
What's Fueling The API Gold Rush
-Dan Woods, Forbes “