Evolution of the emailecosystemFaisal ChughtaiExecutive DirectorJ.P. Morgan Investment BankingInternet & Digital Media
IP and IT are driving fundamental change                 Always-on                 Ubiquitous                           ...
Meaningful dislocation in every industry,geography, organizationSOCIAL $65 trillion                          global GDPMOB...
Medium of communication is changing Unprecedented message volumes                                                         ...
Email continues to grow rapidly  The advancement of email                                                                 ...
What are key themes?                                           transformation      engagement                    spam     ...
Key themes to highlight today   1                  Big Data   2                 Relevancy   3                   Mobile   4...
Big data                                                                                                         Relevancy...
Big data                                                                                                                  ...
Big data                                                                                                            Releva...
Big data                                      RelevancyIn today’s world, integrating email                                ...
Our panelists are playing a role in the future ofemail Company: Provides technology to                          Company: F...
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Panel: Evolution of the Email Ecosystem

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Faisal Chughtai, executive director at JP Morgan Chase, provides an analyst’s perspective on the ever-evolving email marketing landscape. Chugtai will then lead a discussion with newly formed companies that seek to impact the future of the business, offering insight into how they are seeking to transform it.

Moderator:
Faisal Chughtai, Executive Director, JP Morgan Chase
anelist
Robbie Allen, Founder & CEO, Automated Insights, Inc.
Avi Levine, Co-founder & CEO, PhilterIt
Panelist
Robbie Allen, Founder & CEO, Automated Insights, Inc.
Avi Levine, Co-founder & CEO, PhilterIt
Dan Quintero, Founder & Director, Business Development, AdStack
Erik Severinghaus, Founder & CEO, SimpleRelevance

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Panel: Evolution of the Email Ecosystem

  1. 1. Evolution of the emailecosystemFaisal ChughtaiExecutive DirectorJ.P. Morgan Investment BankingInternet & Digital Media
  2. 2. IP and IT are driving fundamental change  Always-on  Ubiquitous New IP  Data-centric consumption patterns  Measurable + New platforms  Better IT  Faster New business models  Cheaper 1
  3. 3. Meaningful dislocation in every industry,geography, organizationSOCIAL $65 trillion global GDPMOBILE Other 16.1 14.9 FinanceDATA Comms1.1 IT1.1 Media1.4 10.5 Retail Defense1.6CLOUD 2 Real estate 2.8 Energy 3.7 5.8 Education 4 Health AutoREAL TIME 2
  4. 4. Medium of communication is changing Unprecedented message volumes 5 145B Per day 4 4B 3 5.9B 2 Subscriptions 1 1B Views/Day 500M Users Users Twitter Facebook YouTube Mobile EmailSource: 1 TechCrunch (July 2012); 2 Facebook (Oct 2012); 3 Official YouTube Blog (Jan 2012); 4 ICT Facts and Figures (2011); 5 Radicati Group (October 2012) 3
  5. 5. Email continues to grow rapidly The advancement of email By 2014, 2016 4.3B consumers will be deluged with 9000 2012 Email volumes 3.3B worldwide emails annually Trending up Email accountsSource: Forrester, US Email Marketing Forecast, 2009–2014 4
  6. 6. What are key themes? transformation engagement spam social subscribers consumer big enterprise branding mobile media visual conversion technology personalizationadvertising big data evolution priority relevancy recognition reputation automation identification new users action extensions ads call to action 5
  7. 7. Key themes to highlight today 1 Big Data 2 Relevancy 3 Mobile 4 Social 6
  8. 8. Big data RelevancyThe flood of big data Mobile SocialBig data allows marketers to use analytics to enhance ad campaigns 9000  Exabytes of data 6000 Volume 3000 0 2010 2010 2015E 2015 Email Videos Likes Variety Pins Check-ins Search Favorites Blogs Playlists Photos 5 exabytes of data created every 48 hours Velocity 145 billion emails sent every day Source: IDC, EMC, Radicati Group (October 2012) 7
  9. 9. Big data Relevancy Mobile Relevancy comes in many forms Social Analytics Personalization Content Segmentation Context Opens Click-through rate Segmentation andpersonalization can lead to improved 30% 50% content and big Segmented email campaigns Segmented email campaigns results produce 30% more opens produce a 50% higher click- through rateSource: Bryan & Jeffrey Eisenberg & Associates, Forrester Research, Marketingsherpa, Responsys, Return Path, Monetate EQ 8
  10. 10. Big data Relevancy MobileMobile opens take the lead SocialPlatform opens by month 60% 53% 55% Desktop Mobile Webmail 51% 52% 50% 50% 47% 39% 34% 38% 40% 37% 36% 34% 33% 29% 30% 31% 31% 33% 28% 29% 28% 34% 30% 33% 31% 31% 27% 29% 20% 21% 22% 19% 20% 18% 17% 10% 0% Jun11 Jul11 Aug11 Sep11 Oct11 Nov11 Dec11 Jan12 Feb12 Mar12 Apr12 Opens in mobile devices By February, we saw a near 80% have increased by 80% in the last six months convergence of all three platforms Source: Litmus (2012) 9
  11. 11. Big data RelevancyIn today’s world, integrating email Mobile Socialalongside social media is key Source: Go-globe.com (2011) 10
  12. 12. Our panelists are playing a role in the future ofemail Company: Provides technology to Company: Filters emails into rich, visual icons automatically transform raw data into narratives, and allows users to have full control over the visualizations and interactive applications hundreds of brands that send content Robbie Allen, Founder and CEO Avi Levine, Co-founder and CEO Company: Uses quantitative techniques to Company: Builds a 360° profile of the automatically optimize and manage digital marketer’s customer base and uses the profiles marketing campaigns for agencies, publishers to set up a secure recommendation system that and advertisers is tuned for the marketer Dan Quintero, Co-founder and Director of Erik Severinghaus, Founder and CEO Business Development 11

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