The document discusses developing a social media strategy and influencer strategy. It provides 3 steps for building a social influencer strategy: 1) Identify industry influencers, 2) Motivate influencers, 3) Enable the social influencer strategy. It also discusses developing a robust digital brand ecosystem and leveraging search engine marketing and mobile marketing.
"Marketing in the Oilfield" was presented at Gulf Publishing's 2010 energy marketing event. If you'd like a soft-copy please contact me via Twitter, LinkedIn for Facebook. Thank you!
Steve Latham
http://twitter.com/stevelatham
http://facebook.com/slatham
http://linkedin.com/in/stevelatham
Digital Download - TCC - Graduate Preso - 23rd Jan 2014WiTH Collective
Presentation given to TCC Graduate Class of 2014 focuses on digital marketing and the most important things to know. Key topics covered include: Social marketing, mobile marketing, search engine marketing (SEM), search engine optimisation (SEO), free tools available to help being insightful and general digital marketing stats.
"Marketing in the Oilfield" was presented at Gulf Publishing's 2010 energy marketing event. If you'd like a soft-copy please contact me via Twitter, LinkedIn for Facebook. Thank you!
Steve Latham
http://twitter.com/stevelatham
http://facebook.com/slatham
http://linkedin.com/in/stevelatham
Digital Download - TCC - Graduate Preso - 23rd Jan 2014WiTH Collective
Presentation given to TCC Graduate Class of 2014 focuses on digital marketing and the most important things to know. Key topics covered include: Social marketing, mobile marketing, search engine marketing (SEM), search engine optimisation (SEO), free tools available to help being insightful and general digital marketing stats.
Drive More Revenue - Be Everywhere Your Customers Are...All The Time!Ken Bonifay
Drive More Revenue - Be Everywhere Your Customers Are...All The Time! Bryan Brown @GetVision and Loren McDonald @LorenMcdonald talk about marketing automation and the evolution of the marketing department
"Online Marketing in the Energy Industry" provides energy marketing execs a business case for online marketing and a roadmap for planning and execution of online marketing campaigns. The presentation also discusses how the energy industry can use social media as a marketing platform to build their brand and engage customers.
Social Media and the Energy Industry May 2012DEER digital
This presentation come from DEER digital's May Breakfast Briefing on Social Media and the Energy Industry. Sparked by the vast contrast between BP’s management of the Deepwater Horizon Oil Spill and the Total Elgin Gas Leak, it is clear that the public demands communication on these channels. In this presentation we examine to what degree the energy industry has embraced social media, with key learnings for the future.
Marketing Strategy 101: Marketing Bootcamp for StartupsR2integrated
On January 19, 2012, Kara Redman, Marketing Strategist at r2i, was on site to provide her marketing expertise at "BrandHack for Startups: A Marketing Bootcamp," hosted by Daniel Waldman.
In this two-part workshop, attendees first demonstrated their approach to the marketing process, and were then given action items to jump-start their marketing strategy with expert advice from industry experts, such as Redman. Review Kara’s presentation and key insights below, and let us know if you have any questions.
Presentation to be delivered at the 'Meet the Buyer' Conference, Glasgow June 10th - http://www.sdpscotland.co.uk/events/events-list/meet-the-buyer.aspx
Addressing Top CEO Priorities through Social Media Marketing and MetricsJacques Pavlenyi
Presented at the August 21 2012 Business Marketing Association's Southern California Chapter meeting. The world is changing - becoming more social, even in traditionally conservative B2B. B2B marketing is maturing, with social leading to more measurable successes. But taking b2b social media marketing to the next level is easier than you might think. This presentation hopes to help you:
-- Understand how to better align social media marketing with key strategic initiatives
-- Learn how to focus on the social metrics that matter
-- See applicable examples of real b2b social media marketing benefits
These views are my own and do not represent those of my employer.
Online in de toekomst; wat kan ik nú doen?Tom Verhoeve
Hoe gaat online zich ontwikkelen? Vier punten waar je nu al rekening mee kan houden:
1. van mobiel naar multi-screen;
2. digitaal en fysiek versmelten;
3. contentstrategie aanpassen op meerdere contentvormen dan tekst en meerdere publicatiekanalen (zie 1);
4. kijk opnieuw naar je toegevoegde waarde: waarmee maak je als organisatie nu echt het verschil?
Neem voor meer informatie contact met me op!
The presentation I delivered at the Social Recruiting Conference (#SRCONF) in Paris on 1st December 2011.
I was asked to show why you should be using social media for recruiting, and the ever important 'how to get started' with social recruiting.
Empower Your Just In Time Sourcing With Social Media Aug 2011Recruiting Trends
This session will explore how to build and maintain a candidate network, empowering your organization to stay connected with key elements so recruitment can be scaled up on demand. Walk away from this conversation with an understanding of what it takes to create an infrastructure which utilizes social networking tools to foster “just in time” sourcing.
More information can be found here: http://www.recruitingtrends.com/candidate-networking-utilizing-social-networks
Where social media is today. Where it's headed. What is HOLDING brands/biz back. Includes a social media maturity framework for digital strategists.
If you download - please add a comment.
Laurie Dillon-Schalk's keynote for IBM's Retail Fall Showcase on Nov. 2nd, 2011
Sm biz getting started social media handbookKay-Tee
The beginner's guide to Engagement Marketing for a small business. This handbook will walk you through the changing landscape of coplanning process, evaluation, and determining ROI that's appropriate for your business. It also arms you with a 1, 2, 3 approach for claiming your business (map), online social media, and going mobile. This was a hand out during a live presentation, so a new reader may have to connect the dots just a bit and answer the questions for their own business. Contact info is on each page though for further assistance. Happy engaging!
Drive More Revenue - Be Everywhere Your Customers Are...All The Time!Ken Bonifay
Drive More Revenue - Be Everywhere Your Customers Are...All The Time! Bryan Brown @GetVision and Loren McDonald @LorenMcdonald talk about marketing automation and the evolution of the marketing department
"Online Marketing in the Energy Industry" provides energy marketing execs a business case for online marketing and a roadmap for planning and execution of online marketing campaigns. The presentation also discusses how the energy industry can use social media as a marketing platform to build their brand and engage customers.
Social Media and the Energy Industry May 2012DEER digital
This presentation come from DEER digital's May Breakfast Briefing on Social Media and the Energy Industry. Sparked by the vast contrast between BP’s management of the Deepwater Horizon Oil Spill and the Total Elgin Gas Leak, it is clear that the public demands communication on these channels. In this presentation we examine to what degree the energy industry has embraced social media, with key learnings for the future.
Marketing Strategy 101: Marketing Bootcamp for StartupsR2integrated
On January 19, 2012, Kara Redman, Marketing Strategist at r2i, was on site to provide her marketing expertise at "BrandHack for Startups: A Marketing Bootcamp," hosted by Daniel Waldman.
In this two-part workshop, attendees first demonstrated their approach to the marketing process, and were then given action items to jump-start their marketing strategy with expert advice from industry experts, such as Redman. Review Kara’s presentation and key insights below, and let us know if you have any questions.
Presentation to be delivered at the 'Meet the Buyer' Conference, Glasgow June 10th - http://www.sdpscotland.co.uk/events/events-list/meet-the-buyer.aspx
Addressing Top CEO Priorities through Social Media Marketing and MetricsJacques Pavlenyi
Presented at the August 21 2012 Business Marketing Association's Southern California Chapter meeting. The world is changing - becoming more social, even in traditionally conservative B2B. B2B marketing is maturing, with social leading to more measurable successes. But taking b2b social media marketing to the next level is easier than you might think. This presentation hopes to help you:
-- Understand how to better align social media marketing with key strategic initiatives
-- Learn how to focus on the social metrics that matter
-- See applicable examples of real b2b social media marketing benefits
These views are my own and do not represent those of my employer.
Online in de toekomst; wat kan ik nú doen?Tom Verhoeve
Hoe gaat online zich ontwikkelen? Vier punten waar je nu al rekening mee kan houden:
1. van mobiel naar multi-screen;
2. digitaal en fysiek versmelten;
3. contentstrategie aanpassen op meerdere contentvormen dan tekst en meerdere publicatiekanalen (zie 1);
4. kijk opnieuw naar je toegevoegde waarde: waarmee maak je als organisatie nu echt het verschil?
Neem voor meer informatie contact met me op!
The presentation I delivered at the Social Recruiting Conference (#SRCONF) in Paris on 1st December 2011.
I was asked to show why you should be using social media for recruiting, and the ever important 'how to get started' with social recruiting.
Empower Your Just In Time Sourcing With Social Media Aug 2011Recruiting Trends
This session will explore how to build and maintain a candidate network, empowering your organization to stay connected with key elements so recruitment can be scaled up on demand. Walk away from this conversation with an understanding of what it takes to create an infrastructure which utilizes social networking tools to foster “just in time” sourcing.
More information can be found here: http://www.recruitingtrends.com/candidate-networking-utilizing-social-networks
Where social media is today. Where it's headed. What is HOLDING brands/biz back. Includes a social media maturity framework for digital strategists.
If you download - please add a comment.
Laurie Dillon-Schalk's keynote for IBM's Retail Fall Showcase on Nov. 2nd, 2011
Sm biz getting started social media handbookKay-Tee
The beginner's guide to Engagement Marketing for a small business. This handbook will walk you through the changing landscape of coplanning process, evaluation, and determining ROI that's appropriate for your business. It also arms you with a 1, 2, 3 approach for claiming your business (map), online social media, and going mobile. This was a hand out during a live presentation, so a new reader may have to connect the dots just a bit and answer the questions for their own business. Contact info is on each page though for further assistance. Happy engaging!
This presentation was given at the 2012 Arizona State Florist Association Conference. It covers using social media an mobile marketing in the florist industry.
Presentation at International Housewares Association March 3, 2013Digital Inbound
This was presented at the International Home + Housewares Show on March 3, 2013, at the Innovation Theater in the Lakeside Center. The talk titled "Social Technologies and Digital Marketing" give insight into the many social technologies that a company may use as part of the their marketing plan. Companies must be prepared to embrace these social technologies to insure they are using Social Media to their best advantage. Each company needs to properly plan so that their organizational voice can be heard consostently across all of a companies Internet properties.
Creating a Social Networking Recruitment StrategyCielo
Social networking sites are an important tool in a recruiter’s toolbox. However rather than dipping your toe in the water and experimenting tactically, it’s important to take a step back and think about your overall strategic approach to using social media for recruiting.
A well thought-out, coordinated strategy will ensure that your company’s recruitment message is clear, that the various online channels are integrated, and that everything you do in the web environment helps attract top-level talent and enhances your employment brand.
During this webinar sponsored by ADP, you’ll learn the best practices for creating a social networking recruiting strategy. Michelle Krier, Marketing Services Manager for Pinstripe, will explain:
* What social media is and why it’s important to have a social media strategy specifically for your recruiting function
* How to build a social networking strategy for recruitment (and how it integrates with your company’s overall social media strategy)
* What an integrated strategy looks like via a case study
* The organizational benefits of a social networking recruitment strategy, and
* How to measure success
Social Media 2010: Competitive Advantage and SurvivalPatsy Stewart
The Salem-Roanoke County Chamber hosts a seminar Social Media 2010: Competitive Advantage and Survival, presented by Entwine Inc. The seminar will focus on changing the mindset of Company Owners and Senior level Executives and educate them on Social Media and how it will impact their business whether they participate or not.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
2. Who am I
Sheree Truitt
Director Digital Janet Muir
Business Janet.muir@tmp.com
TMP Worldwide
Phone: 818.967.0094
Email: sheree.truitt@tmp.com
Elan Masliyah
Elan.masliyah@tmp.com
2
4. 1. Building a social influencer strategy
2. Developing a robust digital brand ecosystem
3. Leverage search engine marketing to help
agenda candidates find you
4. Mobile marketing guidelines and how to get
started.
5. Next generation trends in digital branding
6. Metrics
7. Bringing it all together
8. Questions
4
5. Steps to building a social influencer strategy
3 Steps:
1. Identify your specific industry influencers:
2. Motivate influencers
But WAIT!!!
3. Enable social influencer strategy
5
7. What if you have no social strategy in place yet?
• Target Audience
• Our Behaviors
• Policy (or lack of)
• Legal
• Resource Drain
• Good for other companies but
not us
• Privacy/Work Separation
• Change/Culture
7
8. Why are companies using social media?
1 AWARENESS 2 INFLUENCE 3 ACTION
“Listen”- measure brand Cultivate relevant Job referrals
perception communities
Drive traffic to careers
Join, add value and Amplify awareness site
guide conversations to the opportunity
8
9. How are companies using social media?
CONNECT COLLABORATE
CONTENT
MANAGEMENT
SEO CONTRIBUTE
9
10. Building your Social Strategy
Phase I: “Build it”
Build a presence on social networking sites to share information about you as an
employer and integrate/cross promote it in everything we do for recruitment
marketing. Build it with careers as focus.
Phase II: “Beef it”
Involve your employees in the social networking sites to provide genuine
experiences and information about you as an employer. Get Employees
stories/testimonials/involvement.
Phase III: “Buzz it”
Leverage your employee network on the social networking sites to
generate buzz among their friends and networks. Enlist Employees in
Spreading the Word to their Networks.
10
13. Are you ready for a social influencer strategy?
1. Is your social strategy defined and in place?
2. Do you have an internal social manager?
3. Have you built your social presence with
careers tabs and jobs focus?
4. Have you established a method to measure
the social strategy?
13
14. Developing a social influencer strategy
3 Steps:
1. Identify your specific industry influencers:
- Build relationships with influencers
.
- Investigate what will work with your audience
- Address social media compliance
- Develop an influencer strategy with influencers
2. Motivate influencers
- Give access to information; reciprocate
- Provide incentives, freebies, cash, etc.
3. Enable social influencer strategy
- Train internal social team
- Automate influencer activation
- Don’t forget to include photos and videos
14
17. Developing a robust digital brand ecosystem
Your Brand is not your Logo! ………
“Your own brand isn't necessarily what you want it to be; instead, it's the
sum of all the ways your customers experience your company”
Create a strategy for “Living your Employment Brand” (internal and external)
•What is your employment brand promise?
•What actions need to take place to demonstrate the promise?
•What messaging should accompany the action?
•Where should that messaging show up (search, social, career site, etc)
Evolve your web platform with changing and new best-practice trends like Instagram
Designate internal “Brand Ambassadors”
17
18. Live the Brand
Creating Brand Ambassadors
‣Outfit ambassadors with digital cameras, mobiles, etc.
‣Provide Ongoing Authentic Views of Day-to-Day Life
‣Build Community for Target Audiences
‣Power Social Presences Going Forward
‣Provides Sustained & Authentic Presence
18
19. Owning their own Digital Ecosystem – AT&T
Mobile
Linkedin Twitter
Facebook
Talent Network
YouTube
Career Home
TalentBrew
22. SEO & SEM (Search Engine Optimization & Marketing)
80% of all internet sessions start on a search engine.
Job searches conducted on major websites:
Google 304 Million
Indeed 161 Million
Monster 200 Million
CareerBuilder 159 Million
Yahoo 64 Million
Simply Hired 30 Million
Bing 12 Million
Ask 9 Million
23. Paid and Organic Search
CLICKED
LOW RISK - ONLY PAY IF
PAID SEARCH
PAID SEARCH
LOW RISK - ONLY PAY IF CLICKED
ORGANIC SEARCH
77%
OF PEOPLE VIEW RESULTS
24. Goal – Own the Real Estate
Pay-per-click
SEO Technology
Organic SEO (Continuum)
Organic SEO (Continuum)
Organic SEO (Continuum)
Twitter
24
26. Mobile marketing guidelines and how to get started.
• By 2013, the #1 way to access the internet will
be by mobile device (Morgan Stanley, 2010)
• More than 61% of users are unlikely to return to
a website they had trouble accessing on their
mobile device (Google, 2011)
• 57% of mobile job seekers want the ability to
search for jobs (Jobvite, 2011)
• 51% of mobile job seekers want to be notified of
openings (Jobvite, 2011)
26
27. Typical mobile job search without mobile optimization
• Same job description as desktop
• Scroll to read
• No calls to action
•Job seeker would abandon this
job search
28. Redefining the Mobile Job Posting
• A Look Inside (Images/Video)
• Short Job Description
• Map/Local Information
• Relevant News/Content
• Options to Apply
29. Content Focused on Mobile
Rich media content related to
specific job categories and
Automatically created Short
locations
Job Descriptions from full
description Multiple calls to action
including mobile apply and
application using LinkedIn
profile
30. Event data capture on mobile
• Offline data-capture (no need for internet or
wireless connection)
• User authentication
• Browser based (using HTML 5)
• Data export to CSV when online
30
32. Smart Creative – Edward Jones
Nikki is in Houston. She is served a Sam is in Charlotte. He is
Houston-specific ad promoting a local served the default Edward
event. When she clicks that ad it that Jones ad, but the click will
will take her to a Houston event take him to a Charlotte landing
registration page. page.
The ad server will display geo-specific creative and
click through to a geo-specific landing page based on the user’s IP address
34. Integrated and Immersive Experience
Buick takes advantage of social integration by creating a truly immersive experience for users.
Visitors can drill down to information from news and social channels by fans, users, and more
while interacting directly with content.
35. Marketing to mobile
• Mobile Advertising Networks
• Pay Per Click (PPC) display advertising
• SEM e.g. Google AdWords
• SMS push marketing campaigns
35
37. Augmented Reality│Engage Your Audience
While people are on break at a conference or waiting in line for an event, we will
engage them through posted brand displays that will connect the offline recruitment
effort to the digital through videos and targeted content.
37
39. What should you track and what can you expect?
• All trackable media – paid
ads, banners, emails, PPC
• All organic job results
• Social job results
•One centralized location for all reports
•Customizable dashboard
•Expect to see trends in media performance
resulting in reducing or eliminating media sources
40. Reports
• Detailed reports with analysis for each media
• Includes data on effect of branding initiatives
- “Post impression” data
• Analyst-written monthly/quarterly reports
- Explains and recommends optimization strategies
Edward Jones has signed off on Smart Creative where we are able to display geo specific creative and click through to a geo specific landing page based on the users IP address.
Edward Jones has signed off on Smart Creative where we are able to display geo specific creative and click through to a geo specific landing page based on the users IP address.