Ralf Ahamer, CMO of XING AG, presented on making money from social networks using XING as an example. He showed XING's growth in members and revenue. XING's business model includes premium memberships, recruiting services, and advertising. Social networks provide value by connecting people and information. They have become popular channels for communication and are shifting reach away from traditional portals. Both opportunities and risks exist for companies using social networks, including generating revenue from subscriptions, advertising, and virtual goods. Success requires clear goals and topics for communities as well as engaged members and activity.
Eric Schwartzman (http://ericschwartzman.com) delivers a session on the ROI of B2B Social Media at the PRSA International Conference in Orlando on Oct. 17, 2011
Analysis of LinkedIn and XING, focusing on the relative size and growth of their networks, particularly in the DACH region (Germany, Austria and Switzerland).
Jason Goldberg, CPO XING AG, presents "Ship it!" in TurkeyXING AG
Jason Goldberg, XING AG's Chief Product Officer, about XING launching OpenSocial in Turkey and the "Ship it" concept, Istanbul Press conference, June 2, 2009.
Eric Schwartzman (http://ericschwartzman.com) delivers a session on the ROI of B2B Social Media at the PRSA International Conference in Orlando on Oct. 17, 2011
Analysis of LinkedIn and XING, focusing on the relative size and growth of their networks, particularly in the DACH region (Germany, Austria and Switzerland).
Jason Goldberg, CPO XING AG, presents "Ship it!" in TurkeyXING AG
Jason Goldberg, XING AG's Chief Product Officer, about XING launching OpenSocial in Turkey and the "Ship it" concept, Istanbul Press conference, June 2, 2009.
David Vitrano, Director Marketing & New Business Sales der XING E-Recruiting GmbH & Co. KG, sprach im vollbesetzten Forum im Rahmen der Personal Süd am 10. Mai 2016 über Neuigkeiten bei XING und stellte die vielfältigen Rekrutierungs-Produkte vor.
Viadeo Student Challenge : présentation de la 2ème meilleure équipe !Viadeo
Découvrez la stratégie de communication social media proposée par l’équipe dauphine de la 1ère édition du Viadeo Student Challenge !
Découvrez les profils Viadeo des artistes lauréats de l’Université d’Aix-Marseille II :
Charlotte Badie : http://bit.ly/HwtLm1
Elisabeth Clareton : http://bit.ly/HEflxk
Fanny Nicolas : http://bit.ly/HtE3xL
Anne-Lise Sulmoni : http://bit.ly/HsaYlW
Merci à toute l'équipe!
Coke's 'fans first' approach in social communitiesiStrategy
A presentation by Michael Donnelly,
Group Director of Worldwide Interactive Marketing for Coca-Cola, created for the iStrategy2010 conference. @MichaelDonnelly
This presentation outlines Coke's 'fans first' approach in social communities.
Don’t forget to XING – das Businessnetzwerk im Social-Media–Mix #afbmcAllFacebook.de
Vortrag von Michael Klöpper und John Strauch auf der AllFacebook Marketing Conference 2017 in München.
Mehr Informationen:
http://conference.allfacebook.de/session/xing-im-social-media-mix/
Session by Martina Grom at SPC Adriatics 2014, Zagreb.
For many businesses E-Mail is still the Number 1 Social Collaboration Tool. After a company has introduced SharePoint into their business they very often ask themselves why they should now introduce Yammer as their Enterprise Social Tool.
In this session you will find answers for that and you will learn how to introduce Yammer, keep Exchange and SharePoint and still have satisfied users. Enterprise social is more about sharing and working together than anything else. You will find real life scenarios whats the big difference and when to use SharePoint and when Yammer is the better tool.
You will get some tips for implementing an Enterprise Social Strategy and how easy the move can be.
Exploiter la puissance des réseaux sociaux pour cibler, engager et fidéliser ses clients ? Cela ne fait plus aucun doute. Toutes les entreprises en sont aujourd’hui convaincues. Ce qui est bon pour les clients l’est aussi pour les collaborateurs. Quel est l’impact des réseaux sociaux d’entreprise sur leur organisation interne ? Comment améliorent-ils la productivité ? Comment créer facilement un espace de collaboration avec des clients, des partenaires… en toute sécurité ? Georg Ell, EMEA General Manager de Yammer nous présentera les enjeux de cette nouvelle communication d’entreprise, au travers de cas concrets d’entreprise ayant déjà adopté ces nouveaux usages, et répondra à vos questions.
Session I presented at Lotusphere 2012 with IBM Champion and Business Partner, Carlos Casas focused on building strong communities for your Social Business efforts.
Social Business Transformation at IBM - From Social Connections 2015 in BostonEd Brill
IBM is on a journey to becoming the preeminent social business... focused on outcomes. Social collaboration has provided improvements in innovation, agility, efficiency, employee engagement, and client results throughout IBM. This presentation, delivered by Ed Brill - Vice President, social cloud deployment and adoption - covers IBM's current outcomes and its plan in 2015 to deploy social collaboration in the cloud, including the new IBM Verse reimagined email solution.
How Gamification Can Help You Generate Ideas, Improve Product Design and Incr...Jose Briones
Many people hear about gamification and think that it is not applicable to their work since they do not work in the gaming industry. However, companies like Dropbox and other have proven that gamification is applicable to any industry, product or service. This session will discuss how to use gamification in your company to generate ideas, improve product design and increase sales. Recent examples of successful gamification concepts will be shown.
Morten Meier, Nordic Channel & Sales Manager, holdt denne præsentation i forbindelse med en Social Business Workshop i IBM Danmark. Præsentation viser fordele ved Social Business samt IBM's rejse med sociale samarbejdsværktøjer.
David Vitrano, Director Marketing & New Business Sales der XING E-Recruiting GmbH & Co. KG, sprach im vollbesetzten Forum im Rahmen der Personal Süd am 10. Mai 2016 über Neuigkeiten bei XING und stellte die vielfältigen Rekrutierungs-Produkte vor.
Viadeo Student Challenge : présentation de la 2ème meilleure équipe !Viadeo
Découvrez la stratégie de communication social media proposée par l’équipe dauphine de la 1ère édition du Viadeo Student Challenge !
Découvrez les profils Viadeo des artistes lauréats de l’Université d’Aix-Marseille II :
Charlotte Badie : http://bit.ly/HwtLm1
Elisabeth Clareton : http://bit.ly/HEflxk
Fanny Nicolas : http://bit.ly/HtE3xL
Anne-Lise Sulmoni : http://bit.ly/HsaYlW
Merci à toute l'équipe!
Coke's 'fans first' approach in social communitiesiStrategy
A presentation by Michael Donnelly,
Group Director of Worldwide Interactive Marketing for Coca-Cola, created for the iStrategy2010 conference. @MichaelDonnelly
This presentation outlines Coke's 'fans first' approach in social communities.
Don’t forget to XING – das Businessnetzwerk im Social-Media–Mix #afbmcAllFacebook.de
Vortrag von Michael Klöpper und John Strauch auf der AllFacebook Marketing Conference 2017 in München.
Mehr Informationen:
http://conference.allfacebook.de/session/xing-im-social-media-mix/
Session by Martina Grom at SPC Adriatics 2014, Zagreb.
For many businesses E-Mail is still the Number 1 Social Collaboration Tool. After a company has introduced SharePoint into their business they very often ask themselves why they should now introduce Yammer as their Enterprise Social Tool.
In this session you will find answers for that and you will learn how to introduce Yammer, keep Exchange and SharePoint and still have satisfied users. Enterprise social is more about sharing and working together than anything else. You will find real life scenarios whats the big difference and when to use SharePoint and when Yammer is the better tool.
You will get some tips for implementing an Enterprise Social Strategy and how easy the move can be.
Exploiter la puissance des réseaux sociaux pour cibler, engager et fidéliser ses clients ? Cela ne fait plus aucun doute. Toutes les entreprises en sont aujourd’hui convaincues. Ce qui est bon pour les clients l’est aussi pour les collaborateurs. Quel est l’impact des réseaux sociaux d’entreprise sur leur organisation interne ? Comment améliorent-ils la productivité ? Comment créer facilement un espace de collaboration avec des clients, des partenaires… en toute sécurité ? Georg Ell, EMEA General Manager de Yammer nous présentera les enjeux de cette nouvelle communication d’entreprise, au travers de cas concrets d’entreprise ayant déjà adopté ces nouveaux usages, et répondra à vos questions.
Session I presented at Lotusphere 2012 with IBM Champion and Business Partner, Carlos Casas focused on building strong communities for your Social Business efforts.
Social Business Transformation at IBM - From Social Connections 2015 in BostonEd Brill
IBM is on a journey to becoming the preeminent social business... focused on outcomes. Social collaboration has provided improvements in innovation, agility, efficiency, employee engagement, and client results throughout IBM. This presentation, delivered by Ed Brill - Vice President, social cloud deployment and adoption - covers IBM's current outcomes and its plan in 2015 to deploy social collaboration in the cloud, including the new IBM Verse reimagined email solution.
How Gamification Can Help You Generate Ideas, Improve Product Design and Incr...Jose Briones
Many people hear about gamification and think that it is not applicable to their work since they do not work in the gaming industry. However, companies like Dropbox and other have proven that gamification is applicable to any industry, product or service. This session will discuss how to use gamification in your company to generate ideas, improve product design and increase sales. Recent examples of successful gamification concepts will be shown.
Morten Meier, Nordic Channel & Sales Manager, holdt denne præsentation i forbindelse med en Social Business Workshop i IBM Danmark. Præsentation viser fordele ved Social Business samt IBM's rejse med sociale samarbejdsværktøjer.
My SMX Local University Advanced presentation and PubCon presentation outlining the challenges of implementing local search strategies at a national corporate level, and the lessons I have learned.
Internal social networks are replacing email and intranets in more and more organisations. But let’s face it, rolling out an enterprise social network within your organisation can be an uphill struggle. In this info-graphic series Business Goes Social looks at key reasons why ESN's fail, and offers some helpful tips on how to develop them.
Internal social networks are replacing email and intranets in more and more organisations. But let’s face it, rolling out an enterprise social network within your organisation can be an uphill struggle. In this info-graphic series Business Goes Social looks at key reasonsenter why ESN's fail, and offers some helpful tips on how to develop them.
This is the version of my talk, Be a Great Product Leader, given at Zynga on Feb 22, 2016. It includes six lessons on product leadership from my time at eBay & LinkedIn.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
Website Link :
https://skyeresidences.com/
https://skyeresidences.com/about-us/
https://skyeresidences.com/gallery/
https://skyeresidences.com/rooms/
https://skyeresidences.com/near-by-attractions/
https://skyeresidences.com/commute/
https://skyeresidences.com/contact/
https://skyeresidences.com/queen-suite-with-sofa-bed/
https://skyeresidences.com/queen-suite-with-sofa-bed-and-balcony/
https://skyeresidences.com/queen-suite-with-sofa-bed-accessible/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-king-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed-accessible/
#Skye Residences Etobicoke, #Skye Residences Near Toronto Airport, #Skye Residences Toronto, #Skye Hotel Toronto, #Skye Hotel Near Toronto Airport, #Hotel Near Toronto Airport, #Near Toronto Airport Accommodation, #Suites Near Toronto Airport, #Etobicoke Suites Near Airport, #Hotel Near Toronto Pearson International Airport, #Toronto Airport Suite Rentals, #Pearson Airport Hotel Suites
6. 01 Social Networks
Social networks don‘t create something new – they just provide an
infrastructure for typical human behavior on the web.
Ideas
Jobs
Contacts
Employees Me
Efficiency
Productivity
Friends
Love
Spare time
Ralf Ahamer – CMO XING AG
7. 02 Social Networks
Social networks don‘t create something new – they just provide an
infrastructure for typical human behavior on the web.
Ideas
Jobs
Contacts
Employees Me
Efficiency
Productivity
Friends
Love
Spare time
7
Ralf Ahamer – CMO XING AG
8. 03 Social networks – professional vs. private
Almost 80% of experts and management clearly separate
business from pleasure
Spare time Acquisition
Family Deals
Dating Jobs
Party Sales
Friendship Ideas
Source: Forsa Study 01/ 2010
Ralf Ahamer – CMO XING AG
9. 04 The Case of the Facebook Fairy
Social Networks are a source of information for everyone.
They are comparable to elephants – they never forget...
[Intern at a US Bank]:
“I just wanted to let you know that I will not be
able to come into work tomorrow. Something
came up at home and I had to go to New York this
morning for the next couple of days.”
[Boss]:
“Thanks for letting us know–hope everything is
ok in New York. (PS: cool wand)”
Ralf Ahamer – CMO XING AG
11. 06 Viral Gene: Social Networks
The virality lies in the added value that every additional member brings to
the community.
The viral growth in social
networks is a function of:
the added value a member gets
through another member.
Ralf Ahamer – CMO XING AG
12. 07 Value of social networks
The value of social networks heavily depends on two values:
number of members and activity.
Value social Registered
network
= Members X Activity
If one of these is zero – the whole value is zero!
12
Ralf Ahamer – CMO XING AG
13. Shift of reach to social
networks
13
Ralf Ahamer – CMO XING AG
14. Social Communities – a success story
01
• „Republic“ Facebook is the 4th biggest country behind
China, India and USA. 300.000.000 facebook users change
their status message every day.
• In the last 60 seconds 15 hours of video material has been
uploaded onto youtube. If you add all videos material
together it equals 3.500 years of content (and growing)
• Twitter had 1000% growth last year
Source: Sueddeutsche.de 19.09.2009
Ralf Ahamer – CMO XING AG
15. Social Communities – a success story
02 Search queries reflect demand
Google Search queries reflect trends …
Facebook vs.
eBay
Facebook vs.
Spiegel
Source: Google trends: Graph above shows search queries worldwide. Graph below shows search queries in Germany
Ralf Ahamer – CMO XING AG
16. Social Communities – a success story
03 Back in time 2006 vs. 2009 (1/2)
IVW Page Impressions October 2006: Portals portals everywhere…
Source: IVW, Page impressions x1000 for October 2006
Ralf Ahamer – CMO XING AG
17. 04 Social Communities – a success story
Back in time 2006 vs. 2009 (2/2)
IVW Page Impressions October 2009: Invasion of the social networks
Source: IVW, Page impressions x1000 for October 2006
Ralf Ahamer – CMO XING AG
18. 05 Reach of XING
On XING there are up to 25% of all employees of one
industry in Germany.
Source: XING internal statistics for DE– Q4 2008
Ralf Ahamer – CMO XING AG
19. 06 Usage of Social Networks
Social Networks are already the 2nd most popular entry point to the
web
Internet Usage Frequency
Podcasts:
Micro-blogging Sites:
Social Book-marking Communities:
Brand Communities:
Special Interest Communities:
Photo-Portals:
Video-Portals:
Web-blogs:
Forums:
Social Networking Sites:
Search engines:
Everyday Several times / week Several times / month
Seldom Never / I do not know No Answer
that
Source: Ralf Schengber, 2009.
Ralf Ahamer – CMO XING AG
20. 07 Social Networks – Context to information
Our Friends, colleagues, family give context to massive
information overflow.
Why bother “Google”…. ..when your peers are just a click away?
Unidirectional Bidirectional instantaneity
(search function) (comment & tweet features)
Volume Value
(search results) (recommendation power)
Standard Personal
(Portal site) (personal profile site)
= where information ACCUMULATES. = where information LIVES.
“The cold Internet” “The warm Internet”
Ralf Ahamer – CMO XING AG
21. 08 Exkurs: Community Make or „Buy“ or both
¾ of all brand communities fail. Using existing social networks &
infrastructure could lower costs and increase speed.
- Over 2k Ikea employees on XING.com
- Over 90k users are fans on facebook
Ikea community „Hej“ recently started
Ralf Ahamer – CMO XING AG
22. Chancen und Risikenbusiness
Social networks and von
Social Networks für
models
Unternehmen
22
Ralf Ahamer – CMO XING AG
23. 01 Subscription fees: Professional Networking
Professional Networks have a huge (perceived) value that directly
translates into “money”. Members are willing to pay for that.
Consulting
Media -Print
Internet and New Media
Real Estate
Sales Public Relations
Arts and Entertainment
Science and Research
Telecommunications Hotel and Travel
Training
Media - Broadcast Education
Human Resources
Advertising Restaurant and Food
Financial Services Beverage and Tobacco
IT University
Customer Services
Source: >82k tests on mynetworkvalue.com
Accounting
Ralf Ahamer – CMO XING AG
24. 02 Advertising: Web 2.0 in the marketing mix
The value chain of media planning must be disrupted. New scales of
ratings need to be defined.
88-92%
100% 7-12% 30% ca.60-65%
Kickbacks Advertising
Advertiser Media Agency Publisher
medium
Results:
• Marketstructure and value system constrain marketing
• Advertisers have (too) little Know-How for Web (2.0)
• Media Budgets go mainly in “traditional” online media
Ralf Ahamer – CMO XING AG
25. 03 Virtual products
The expected market size of virtual goods (US) is 1,6 Mrd $*.
Social games share will be half of it.
- 90 Mio $ in 2009 with virtual gifts** - 65.000.000 Farmers***
- 26.000.000 are feeding their cows every day for 2 hours
- 100 Mio $/year revenue*
*Source: Business Week
*Inside Virtual Goods - The Future of Social Gaming *** check on facebook feb 2010: 78Mio already
** C’t Magazine 2010
Ralf Ahamer – CMO XING AG
26. 04 Conclusion
1. Clear goal and topic for your community
• „Having influence on your target group“ as a goal leads you in the wrong direction
• Set-up a clear topic for your community – e.g. “Professional networking”
2. Members and Activity
• Value of a social network = registered members X activity
• Viral growth in SN = function of value a member gets through another member
3. Keep in mind: First of all - your community serves its members
• Consequently listen to the community and serve their needs first
• See the community as living organism – it’s a socio-psychological challenge
4. Use existing infrastructure and reach
• Use XING, facebook etc. to leverage your business
• Community work needs resources in your company
Ralf Ahamer – CMO XING AG
27. Thank you
for your kind attention!
Presentation Titel | Author | City, 11/02/2010 27
Ralf Ahamer – CMO XING AG