LinkedIn provides several marketing solutions for brands, including advertising, content sharing, and engagement tools. Advertising options allow targeting professionals through text and image ads. The LinkedIn platform and large, affluent user base promote trust and receptivity to branded messages. Engaging followers through status updates, groups, and shared content can increase brand awareness, drive insights, and achieve viral reach through the professional network. Overall, LinkedIn offers unique opportunities for quality audience targeting, message promotion in a business context, and measurable marketing impact.
Digital technologies have rapidly transformed marketing with 200 million websites today compared to only 5,000 in 1994 and social media overtaking porn as the top online activity; to succeed in this digital world, companies must better understand how consumers engage with different media and leverage that understanding when developing marketing strategies focused on segmentation, brand advocates, how targets search for information, and ongoing conversations with customers.
The document discusses how business networking has become mobile. It notes that social networking is driving significant web traffic, with time spent on mobile browsers growing rapidly. The top mobile activities are search, social networking, messaging, news/information, and location-based services. It then outlines XING's value proposition as an interactive online business card and contact manager for professionals. Key facts about XING users are provided, showing its large membership base, with an emphasis on the German-speaking region. The document argues that three things convinced XING to go mobile: market data on growing smartphone ownership and mobile usage, the mobile-first approach of competitors like Facebook, and signs that XING's own users were ready for a better mobile experience.
This document from Blue Sky Factory presents strategies for integrating email marketing and social media. It discusses encouraging content sharing on social platforms to expand email lists. It also recommends using email to promote social media presences through awareness campaigns and blog updates. General best practices include including social links in all communications, encouraging valuable sharing, maintaining an online presence across all channels, and identifying objectives for each social platform.
Listening and Responding to Your Customers and ProspectsLaSandra Brill
Listening is the muse of social media that inspires action. In this session, hear real-life examples on how you can drive business results with actionable listening and integrate your online and offline findings to create a holistic "outside-in" view of your brand. [Presented at the #SMSS in Las Vegas Feb 8th] - slide credits go to @steffymarx
LinkedIn provides several marketing solutions for brands, including advertising, content sharing, and engagement tools. Advertising options allow targeting professionals through text and image ads. The LinkedIn platform and large, affluent user base promote trust and receptivity to branded messages. Engaging followers through status updates, groups, and shared content can increase brand awareness, drive insights, and achieve viral reach through the professional network. Overall, LinkedIn offers unique opportunities for quality audience targeting, message promotion in a business context, and measurable marketing impact.
Digital technologies have rapidly transformed marketing with 200 million websites today compared to only 5,000 in 1994 and social media overtaking porn as the top online activity; to succeed in this digital world, companies must better understand how consumers engage with different media and leverage that understanding when developing marketing strategies focused on segmentation, brand advocates, how targets search for information, and ongoing conversations with customers.
The document discusses how business networking has become mobile. It notes that social networking is driving significant web traffic, with time spent on mobile browsers growing rapidly. The top mobile activities are search, social networking, messaging, news/information, and location-based services. It then outlines XING's value proposition as an interactive online business card and contact manager for professionals. Key facts about XING users are provided, showing its large membership base, with an emphasis on the German-speaking region. The document argues that three things convinced XING to go mobile: market data on growing smartphone ownership and mobile usage, the mobile-first approach of competitors like Facebook, and signs that XING's own users were ready for a better mobile experience.
This document from Blue Sky Factory presents strategies for integrating email marketing and social media. It discusses encouraging content sharing on social platforms to expand email lists. It also recommends using email to promote social media presences through awareness campaigns and blog updates. General best practices include including social links in all communications, encouraging valuable sharing, maintaining an online presence across all channels, and identifying objectives for each social platform.
Listening and Responding to Your Customers and ProspectsLaSandra Brill
Listening is the muse of social media that inspires action. In this session, hear real-life examples on how you can drive business results with actionable listening and integrate your online and offline findings to create a holistic "outside-in" view of your brand. [Presented at the #SMSS in Las Vegas Feb 8th] - slide credits go to @steffymarx
Consumer Connection System (CCS) is a data and insights platform that provides marketers targeted consumer data across digital, media, and experiential channels. It collects data from over 180,000 respondents in 30+ countries. CCS offers comprehensive consumer segmentations and insights to help clients with communication planning. In Ukraine, CCS uses an online methodology to survey 3,000 respondents about their media and lifestyle behaviors. The survey examines Internet and social media usage, purchasing habits, and more to develop a holistic view of consumers. CCS then analyzes the data to provide customized reports and strategies for clients.
This document discusses how social media and new technologies are changing communication and public relations. It provides statistics on the growth and usage of major social media platforms like Facebook, YouTube, and Twitter. It then focuses on Facebook, giving statistics on its growth in the Czech Republic and details on the demographic groups that are most active on Facebook in the Czech Republic. The document discusses how marketers can use social media platforms like Facebook to target advertising and engage with consumers. It also presents strategies for companies to directly connect with consumers worldwide through social media to conduct market research and public relations activities.
This document discusses niche marketing websites and analytics platforms. It describes niche websites that specialize in specific business areas and provide targeted content and advertising. It also discusses technology platforms that create partner networks between thousands of niche sites to reach interested customers. Finally, it mentions analytics platforms that capture comprehensive data and provide insights into what the data means.
Highlights from the 2012 SNCR research study The Social Mind. The Social Mind research project explores the interrelationships created by the consumption of information across social media channels and influence flow. The findings will enable B2B, B2P, B2C or Cause marketers to understand the importance and relevance of content - and - its ultimate impact and influence on behaviors, beliefs, decisions and actions. The Social Mind research will identify the key characteristics and insights into the engagement behaviors of individuals and how organizations can maximize reach and influence to execute the new Principals of Engagement in the millennium.
This document discusses magazine media in the digital age. Younger consumers are more engaged with digital content on tablets and smartphones. Tablets are becoming increasingly popular in US households and globally. Readers are embracing electronic magazine content on mobile devices, spending over an hour reading each day and increasing their total magazine readership. Readers are highly engaged with digital magazines, visiting websites and downloading multiple magazine apps. The tablet offers an opportunity for creative content delivery and reaching broader audiences.
Presentation made by Sociagility's Niall Cook to the Chartered Institute of Marketing's Levitt Group of senior marketers on Friday 16 March 2012 in London.
For more information about Enterprise 2.0: How social software will change the future of work, please go to http://www.enterprise2dot0.com.
This one-day forum will address crime and legal issues related to social media use by organizations. Over the course of workshops and presentations from experts, attendees will learn about:
1) Risks like defamation, brand protection, fraud, and theft that organizations face with social media and how to build awareness and a toolkit to manage these issues.
2) Developing social media policies and strategic approaches to avoid risks and control important data when using social media.
3) Examining legal issues around employment, an organization's reputation, and confidentiality concerns regarding social media.
4) Ensuring social media supports an organization's objectives and manages expectations through examples of others' endeavors.
SingTel: Finding fans and keeping them loyalMiguel Bernas
I was invited to speak at the Malaysian Media Conference 2012 in Kuala Lumpur, Malaysia. In the last 12 months, SingTel's Facebook community has grown from about 8,000 fans to over 108,000 fans in a year's time. In addition, we maintain high engagement with our community with over 50% of the fan base visiting the Facebook page every week.
Last December, SingTel also launched its Youtube channel with a weekly made-for-Youtube programme, TGIS. The show has found its own audience with some episodes exceeding 230,000 views.
This is a presentation made for a seminar organized by EU-China exchange program. It replied three questions. 1- why look at China? 2- What online media brings to China? 3- Sources of innovations?
Pete Blackshaw and Lee Rainie presented on the changing consumer landscape driven by new technologies like the internet, broadband, mobile connectivity, and social networking. Some key points included:
- 70% of Americans now have broadband internet and 66% own smartphones, fragmenting markets and metrics.
- Social media has led to an explosion in user-generated content and networked creators. Brands must navigate constant feedback across fragmented channels.
- Mobile connectivity allows information access anywhere, blending of media, and changed consumer habits centered around wireless devices.
- Social networks now act as information evaluators, forums for action, and sentries through word-of-mouth, changing how brands should engage with consumers.
- Speakers
The document discusses emerging trends in digital media and consumer technology. It notes that new media increasingly allows for more targeted and personalized experiences. The document provides advice on how companies can adapt to these changes, such as focusing on consumer needs over technology, testing new approaches, and giving consumers control and choice. It also highlights emerging technologies like semantic search and contextual advertising that may allow for more customized advertising experiences based on a user's interests and online behavior.
Application computer assgmnt on twitterBalqis Nasir
Twitter can have both positive and negative impacts on society. Positively, it allows easy connection with friends and family regardless of distance, and facilitates fast communication. It also benefits businesses by allowing promotion and research of trends. However, twitter can be a distraction, especially for students, and reduce privacy as users overshare personal information. It may also contribute to relationship issues if used irresponsibly. Overall, both benefits and risks exist, so wise use of twitter is important.
1. EPSO is the HR selection arm of the EU institutions that received over 500,000 candidates and conducted 700 competitions in 2011, selecting over 17,000 successful candidates.
2. The presentation outlined best practices for using social media in graduate recruitment, including knowing your audience and priorities, creating tailored messages, listening and responding to feedback, and continuously monitoring, measuring and optimizing performance.
3. Results from EPSO's 2011 graduate campaign showed that 25% of their media spending on Facebook ads generated 66% of traffic to their microsite.
The document summarizes answers to 8 common digital marketing questions from CMOs. It discusses how digital should be part of an overall marketing mix with the consumer at the center. It also discusses connecting in the right digital places by focusing on audiences over platforms, understanding a consumer's journey and how digital fits in each stage, creating content that works across devices, approaching mobile by identifying goals and audience needs, the value of online video in extending TV reach but not replacing it, tools for managing and measuring social media, and defining engagement metrics like satisfaction, efficacy, recency and frequency.
1) The document discusses how lifestyles are becoming increasingly digital and connected regardless of location or time.
2) It outlines the evolution of media consumption from the pre-PC era to today's connected consumer era, where people are informed and can access personalized content anywhere, anytime across multiple devices.
3) The marketer's dilemma is how to manage the changing media landscape, evolving consumer behavior, measuring success, and breaking through clutter to fragmented audiences.
2011: How to Realign Your Digital Marketing Strategy Shaun Quigley
@squigster shows you key trends shaping the digital marketplace, how to realign your digital strategy for paid, owned and earned media AND how to create a digital brief
FULL AUDIO HERE: http://www.instantpresenter.com/WebConference/RecordingDefault.aspx?c_psrid=E951DB87834E
2011: Realign Your Digital Strategy for a Smarter, Faster World Brunner
Join @squigster to learn how to realign your digital strategy. Learn about trends shaping the digital landscape, create your own digital brief and start measuring performance the right way.
AUDIO: http://www.instantpresenter.com/WebConference/RecordingDefault.aspx?c_psrid=E951DB87834E
The document discusses integrated marketing communications strategies. It outlines how marketing has evolved from traditional print and direct mail approaches to now incorporating digital and social media tools. Survey results are presented showing contractors spend significant time online for business and see value in platforms like YouTube, Facebook and LinkedIn. The document advocates using a variety of integrated tactics including email, websites, social media, print ads, direct mail and trade show activities to achieve goals like brand positioning, customer retention and lead generation.
Consumer Connection System (CCS) is a data and insights platform that provides marketers targeted consumer data across digital, media, and experiential channels. It collects data from over 180,000 respondents in 30+ countries. CCS offers comprehensive consumer segmentations and insights to help clients with communication planning. In Ukraine, CCS uses an online methodology to survey 3,000 respondents about their media and lifestyle behaviors. The survey examines Internet and social media usage, purchasing habits, and more to develop a holistic view of consumers. CCS then analyzes the data to provide customized reports and strategies for clients.
This document discusses how social media and new technologies are changing communication and public relations. It provides statistics on the growth and usage of major social media platforms like Facebook, YouTube, and Twitter. It then focuses on Facebook, giving statistics on its growth in the Czech Republic and details on the demographic groups that are most active on Facebook in the Czech Republic. The document discusses how marketers can use social media platforms like Facebook to target advertising and engage with consumers. It also presents strategies for companies to directly connect with consumers worldwide through social media to conduct market research and public relations activities.
This document discusses niche marketing websites and analytics platforms. It describes niche websites that specialize in specific business areas and provide targeted content and advertising. It also discusses technology platforms that create partner networks between thousands of niche sites to reach interested customers. Finally, it mentions analytics platforms that capture comprehensive data and provide insights into what the data means.
Highlights from the 2012 SNCR research study The Social Mind. The Social Mind research project explores the interrelationships created by the consumption of information across social media channels and influence flow. The findings will enable B2B, B2P, B2C or Cause marketers to understand the importance and relevance of content - and - its ultimate impact and influence on behaviors, beliefs, decisions and actions. The Social Mind research will identify the key characteristics and insights into the engagement behaviors of individuals and how organizations can maximize reach and influence to execute the new Principals of Engagement in the millennium.
This document discusses magazine media in the digital age. Younger consumers are more engaged with digital content on tablets and smartphones. Tablets are becoming increasingly popular in US households and globally. Readers are embracing electronic magazine content on mobile devices, spending over an hour reading each day and increasing their total magazine readership. Readers are highly engaged with digital magazines, visiting websites and downloading multiple magazine apps. The tablet offers an opportunity for creative content delivery and reaching broader audiences.
Presentation made by Sociagility's Niall Cook to the Chartered Institute of Marketing's Levitt Group of senior marketers on Friday 16 March 2012 in London.
For more information about Enterprise 2.0: How social software will change the future of work, please go to http://www.enterprise2dot0.com.
This one-day forum will address crime and legal issues related to social media use by organizations. Over the course of workshops and presentations from experts, attendees will learn about:
1) Risks like defamation, brand protection, fraud, and theft that organizations face with social media and how to build awareness and a toolkit to manage these issues.
2) Developing social media policies and strategic approaches to avoid risks and control important data when using social media.
3) Examining legal issues around employment, an organization's reputation, and confidentiality concerns regarding social media.
4) Ensuring social media supports an organization's objectives and manages expectations through examples of others' endeavors.
SingTel: Finding fans and keeping them loyalMiguel Bernas
I was invited to speak at the Malaysian Media Conference 2012 in Kuala Lumpur, Malaysia. In the last 12 months, SingTel's Facebook community has grown from about 8,000 fans to over 108,000 fans in a year's time. In addition, we maintain high engagement with our community with over 50% of the fan base visiting the Facebook page every week.
Last December, SingTel also launched its Youtube channel with a weekly made-for-Youtube programme, TGIS. The show has found its own audience with some episodes exceeding 230,000 views.
This is a presentation made for a seminar organized by EU-China exchange program. It replied three questions. 1- why look at China? 2- What online media brings to China? 3- Sources of innovations?
Pete Blackshaw and Lee Rainie presented on the changing consumer landscape driven by new technologies like the internet, broadband, mobile connectivity, and social networking. Some key points included:
- 70% of Americans now have broadband internet and 66% own smartphones, fragmenting markets and metrics.
- Social media has led to an explosion in user-generated content and networked creators. Brands must navigate constant feedback across fragmented channels.
- Mobile connectivity allows information access anywhere, blending of media, and changed consumer habits centered around wireless devices.
- Social networks now act as information evaluators, forums for action, and sentries through word-of-mouth, changing how brands should engage with consumers.
- Speakers
The document discusses emerging trends in digital media and consumer technology. It notes that new media increasingly allows for more targeted and personalized experiences. The document provides advice on how companies can adapt to these changes, such as focusing on consumer needs over technology, testing new approaches, and giving consumers control and choice. It also highlights emerging technologies like semantic search and contextual advertising that may allow for more customized advertising experiences based on a user's interests and online behavior.
Application computer assgmnt on twitterBalqis Nasir
Twitter can have both positive and negative impacts on society. Positively, it allows easy connection with friends and family regardless of distance, and facilitates fast communication. It also benefits businesses by allowing promotion and research of trends. However, twitter can be a distraction, especially for students, and reduce privacy as users overshare personal information. It may also contribute to relationship issues if used irresponsibly. Overall, both benefits and risks exist, so wise use of twitter is important.
1. EPSO is the HR selection arm of the EU institutions that received over 500,000 candidates and conducted 700 competitions in 2011, selecting over 17,000 successful candidates.
2. The presentation outlined best practices for using social media in graduate recruitment, including knowing your audience and priorities, creating tailored messages, listening and responding to feedback, and continuously monitoring, measuring and optimizing performance.
3. Results from EPSO's 2011 graduate campaign showed that 25% of their media spending on Facebook ads generated 66% of traffic to their microsite.
The document summarizes answers to 8 common digital marketing questions from CMOs. It discusses how digital should be part of an overall marketing mix with the consumer at the center. It also discusses connecting in the right digital places by focusing on audiences over platforms, understanding a consumer's journey and how digital fits in each stage, creating content that works across devices, approaching mobile by identifying goals and audience needs, the value of online video in extending TV reach but not replacing it, tools for managing and measuring social media, and defining engagement metrics like satisfaction, efficacy, recency and frequency.
1) The document discusses how lifestyles are becoming increasingly digital and connected regardless of location or time.
2) It outlines the evolution of media consumption from the pre-PC era to today's connected consumer era, where people are informed and can access personalized content anywhere, anytime across multiple devices.
3) The marketer's dilemma is how to manage the changing media landscape, evolving consumer behavior, measuring success, and breaking through clutter to fragmented audiences.
2011: How to Realign Your Digital Marketing Strategy Shaun Quigley
@squigster shows you key trends shaping the digital marketplace, how to realign your digital strategy for paid, owned and earned media AND how to create a digital brief
FULL AUDIO HERE: http://www.instantpresenter.com/WebConference/RecordingDefault.aspx?c_psrid=E951DB87834E
2011: Realign Your Digital Strategy for a Smarter, Faster World Brunner
Join @squigster to learn how to realign your digital strategy. Learn about trends shaping the digital landscape, create your own digital brief and start measuring performance the right way.
AUDIO: http://www.instantpresenter.com/WebConference/RecordingDefault.aspx?c_psrid=E951DB87834E
The document discusses integrated marketing communications strategies. It outlines how marketing has evolved from traditional print and direct mail approaches to now incorporating digital and social media tools. Survey results are presented showing contractors spend significant time online for business and see value in platforms like YouTube, Facebook and LinkedIn. The document advocates using a variety of integrated tactics including email, websites, social media, print ads, direct mail and trade show activities to achieve goals like brand positioning, customer retention and lead generation.
Teigland_Exploring future of value creationssemba2012
The document discusses trends related to knowledge sharing and social networking from 2010 to 2012. It notes that during this period:
- Social networking became more widely adopted by people over 45 years old and by large organizations. However, check-ins on location services did not take off as much.
- Most large organizations allowed or encouraged social media use by employees, moving from just one-way broadcasting to encouraging two-way conversations. However, management could not mandate personal social relationships.
- New forms of collaboration, financing, and virtual worlds were emerging, challenging traditional models of knowledge creation and value production. Virtual goods markets grew significantly during this period.
- The future of work and innovation was raised as uncertain but
The document discusses the concept of digital communication and media. It defines digital as a combination of technological infrastructure, connectivity to a network, and information management. Digital is used to achieve more quantity in less time and better quality. It also impacts the nature of media, which is now active, measurable, and targetable rather than passive. A new model is needed that does not distinguish between media types and is applicable. This new model categorizes communication touchpoints into owned media, paid media, and earned media. It discusses the role of each category and provides examples of digital touchpoints that fall under each. The conclusion is that investment should be in assets for relationship building rather than media, with a focus on PR over advertising.
This is a presentation given in Atlanta to a group of Chief Marketing Officers and Vice Presidents of Marketing that provided an overview of today's public relations landscape and the role that digital communications plays in it today. As we've seen, the social and digital media landscape has changed the way that organizations communicate, engage and gather their information. Take a look and provide your thoughts or even share some of your best practices!
This document discusses strategies for engaging audiences and incentivizing participation in transmedia storytelling projects. It addresses measuring engagement through metrics like reach, frequency, duration and virality. Game mechanics can be used to incentivize participation through definable and undefinable rewards. Distribution should be designed as part of the experience across diverse platforms and geographic areas. Courting communities involves identifying relevant groups and providing value to encourage participation.
Lisa Harris presented on social media applications for businesses. She discussed key trends in social media and technology adoption like the growth of mobile usage and video. Examples were given of how businesses can use social networks like Twitter for customer service, marketing offers and products, networking, and market research. Attendees were encouraged to build their own online presence and engage with digital communities.
The document discusses changes in marketing budgets and channels. It shows that marketing budgets are decreasing for most traditional channels like print, mail, and television advertising, while increasing significantly for digital channels like social media, websites, and search. It then discusses how technology, media, content and platforms are converging, requiring an integrated approach across channels. The opportunity for out-of-home advertising is increasing as audiences and connectivity grow. It argues that out-of-home needs to be redefined as interconnected, using real-time content and data to plan more integrated campaigns across mobile and digital.
Social media, emerging platforms and online advertisingMarketingatBahrain
Boye Balogun - Regional Director, Head of Digital MENA; Mindshare presented Social Media, Emerging Platforms And Online Advertising at Social Media Masters Forum 2012 in Bahrain. www.socialmediamasters.me
House Party at DBS: All Earned Media is Not Created Equal: Winning Hearts, Mi...Digiday
Earned media, such as word-of-mouth recommendations, are the most trusted and influential forms of advertising. Experience-driven social marketing, which leverages real-world experiences to generate online conversations, is the most powerful type of earned media. It can produce deeper engagement, stronger advocacy, and bigger lifts in branding and sales compared to traditional media. Research shows experience-driven campaigns generate longer-lasting increases in product knowledge, favorability, purchase intent, and sales. They provide a high return on investment, with some campaigns yielding millions in additional revenue.
Day1 research stream_1700_emerging_digital_platforms_millward_brownSaatchi & Saatchi
The document discusses evaluating new digital media opportunities and avoiding "fads" by understanding consumer value, commercial value, and brand value. It provides examples of how understanding consumer benefits and insights can maximize a new platform's potential, such as Apple focusing on self-expression over products. Case studies demonstrate how combining audio and banner ads, and targeting older age groups, increased brand perceptions. Listening to consumers and integrating social media thoughtfully also builds relevance and trust with the brand.
Social Media Attribution - Havas Digital InsightsHavas Media
This document discusses quantifying the contribution of social media in marketing campaigns. It outlines challenges with social media attribution, such as much social media activity escaping traditional tracking. The document proposes addressing this by building on an existing attribution methodology to encompass social media through techniques like agent-based modeling. This would create unified datasets and simulated user journeys to uncover attribution and interaction effects between paid digital campaigns and earned social media. The benefits would include optimizing campaign architecture and maximizing returns across channels.
1) Social media has allowed brands to develop intimate relationships with consumers through online interactions that are unprecedented compared to traditional offline marketing.
2) Brands can be present where consumers spend their time online and at points of influence by participating in communities, facilitating discovery of relevant content, and extending their message into shared and entertaining branded content.
3) Windows Live aims to be a single destination for digital communication, sharing, and storage across devices, centering all digital activity and allowing advertisers to reach their key audiences online.
Managing brands in digital and social channelsGewoon Groen
This document discusses managing brands in digital and social channels. It notes the shift from mass media and push marketing to social media, wisdom of crowds, and two-way dialogue. Case studies show risks of not engaging on social media and benefits of transparency, interaction, and community building. Key success factors include being open and sharing. Metrics like net promoter scores can measure impact. Brands must adapt to changing customer expectations and invest in social media presence, interaction, and content.
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
“An Outlook of the Ongoing and Future Relationship between Blockchain Technologies and Process-aware Information Systems.” Invited talk at the joint workshop on Blockchain for Information Systems (BC4IS) and Blockchain for Trusted Data Sharing (B4TDS), co-located with with the 36th International Conference on Advanced Information Systems Engineering (CAiSE), 3 June 2024, Limassol, Cyprus.
Things to Consider When Choosing a Website Developer for your Website | FODUUFODUU
Choosing the right website developer is crucial for your business. This article covers essential factors to consider, including experience, portfolio, technical skills, communication, pricing, reputation & reviews, cost and budget considerations and post-launch support. Make an informed decision to ensure your website meets your business goals.
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Best 20 SEO Techniques To Improve Website Visibility In SERPPixlogix Infotech
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Speck&Tech
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
Your One-Stop Shop for Python Success: Top 10 US Python Development Providersakankshawande
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
20240609 QFM020 Irresponsible AI Reading List May 2024
Digital Insights for Jordan
1. 1
5/20/2012 What is Happening
in Jordan?
What’s happening in
Jordan?
2. What we know and what don’t!
We know
• Internet penetration has grown in Jordan
• Consumers are spending more time online
• There is advertising on some of the leading
global portals
We do not know
• Consumers perception of online advertising
• Online Advertising efficiency
• Suitability of products and messages to
online advertising
6. Methodology
Methodology used:
Face to Face Interviews
Market:
Jordan
Sample Size:
1202
Universe:
Arab Adults (15 – 39) in Amman, Irbed
and Zarqa
Media:
Multimedia
7. Introducing Encounters 2.0
Perceptions Objectives
Brand & Suitability
Specific
TV
Print
Outdoor
Talkability
Efficiency ENCOUNTERS
2.0 Radio
SMS
Indoor Internet
Creativity Interest
Involvement
9. Selecting the Target Audience
Total Jordan Population
(15+)=3.8Mn
Youth and Young Adults (15 – 29 YO) contribute to
50% of total population (1.9Mn)* Age Groups
55+, 14.4
50-54, 4.3 15-19, 20.3
45-49, 5.3
40-44, 6.9
20-24, 17.4
35-
39, 8.7
30- 25-29, 12.2
34, 10.4
TG: in Amman, Irbed and Zarqa Source: Ipsos NMA ’10
10. Some Facts About Our TG* Online Behavior
53%
Are internet users
60%
Consider the Internet as their first source of
information
45%
Access the web from home or Internet Café
Source: Encounters 2.0
12. Too much commercial
Annoying for advertising
Casting a youthful image on the brand advertised
Makes the brand look trustworthy
Makes the brand look friendly
Able to convey warmth and emotions
Able to offer comprehensive messages
Entertain audience with its advertising messages
Establishing long term relationship with consumers
Prestige, exclusiveness & distinction
Influence consumers
0 10 20 30 40 50 60 70 80
Daily Newspaper Internet TV
Source: Encounters 2.0
13. Too much commercial
Annoying for advertising
Casting a youthful image on the brand advertised
Makes the brand look trustworthy
Makes the brand look friendly
Able to convey warmth and emotions
Able to offer comprehensive messages
Entertain audience with its advertising messages
Establishing long term relationship with consumers
Prestige, exclusiveness & distinction
Influence consumers
0 5 10 15 20 25 30 35 40 45 50
Daily Newspaper Internet
Source: Encounters 2.0
14. Internet Advertising is Perceived as:
Youthful
Prestigious
Entertaining
Comprehensive
Less Annoying
Less Commercial
Source: Encounters 2.0
15. 15
5/20/2012
Achieving
Sample Footer Text Here
Campaign
Objectives
(Efficiency)
16. Campaign Objectives
Engagement Daily Newspaper 22
Messages
(campaigns with Internet 26
interactivity and
involvement) TV 72
0 10 20 30 40 50 60 70 80
Daily Newspaper 21
Pleasant, likeable
and agreeable Internet 27
advertising
TV 74
0 10 20 30 40 50 60 70 80
Source: Encounters 2.0
17. Campaign Objectives
Practical
Daily Newspaper 25
Messages
(Campaigns offering
Internet 28
suggestions and Ideas
on how to use the
TV 74
product)
0 10 20 30 40 50 60 70 80
Daily Newspaper 23
Trustworthy
Messages 26
Internet
(Campaigns conveying
reliability) 72
TV
0 10 20 30 40 50 60 70 80
Source: Encounters 2.0
18. Internet Advertising is highly Efficient for Messages
that are:
Engaging
Trustworthy
Pleasant
Practical
Source: Encounters 2.0
20. Media Suitability – High
Computers
80
Health care 60 Airlines
40
20
Telecommunication 0 Mobile Phones
Cars Bank services
Credit Cards
TV Internet Daily Newspaper
Source: Encounters 2.0
21. Media Suitability – Low
Chocolates
100
80 Shaving and
Coffee & Tea
Grooming
60
40
20
Juices 0 Baby Food
Milk Powders Motor oil
Foods / Dairy
Products
TV Internet Daily Newspaper
Source: Encounters 2.0
22. Internet Advertising is most Suitable for:
Computer
Telecom
Banking
Airlines
Cars
Health Care
Source: Encounters 2.0
23. Now We know more about Online Advertising!
Perception
Efficiency
Suitability
Source: Encounters 2.0
25. Zain in 2010 (Jan – Oct)
Total Campaigns 17 (Major)
24%
Online was present in
most tactical, VAS and 76%
products campaigns
Offline Only Offline and Online
8%
Total Spends
On average, 8% was the
share of online media 92%
spends, while it could be
much higher for youth
targeted campaigns
Other Media Online
26. Examples… Skyz Campaign
Apple Campaign
Nokia N8 with Max
30. Integration • Of Offline and Online media
• Interactive implementations
Engagement and creative buys
• Tailor made Creative
Creative Animated Banners
• Through monitoring tools
Optimization and advanced research
Editor's Notes
Thank you to all publisher for their support
Thank you Zain, thank you for the partnership and trust