The document outlines a webinar led by Arshya Lakshman on the importance of social media in marketing and branding, emphasizing its connection with startups and community engagement. It highlights significant statistics about social media usage and its growing relevance in business strategies, contrasting traditional and modern marketing approaches. Additionally, it provides contact information for further engagement with Futuron Ltd.

1. Social Media Webinar
Part 1
Arshya
Lakshman
CEO
&
Founder
arshya@thefuturon.com
©
futurON
Ltd.
2011
1

2. A
li%le
bit
about
me…
DirecAng
ProducAon
Photography
Design
Cinematography
Movie/Ad
Films
Social
Media
Management
MarkeAng
Biotech
Branding
IT
Hi-­‐Tech
Payment
2
©
futurON
Ltd.
2011

3. A
li%le
bit
about
futurON…
Social
Media
Branding
Web
2.0
Event
PR
CRM
MarkeAng
AdverAsing
©
futurON
Ltd.
2011
3

4. WHY
this
webinar…GOAL!
VOLUNTEERS
PSYBT
YOUTH
WITH
STARTUPS
Its
all
connected!
Brand
Brand
Thought
Lead
Image
Awareness
Leadership
GeneraAon
©
futurON
Ltd.
2011
4

5. WHY
social
media
©
futurON
Ltd.
2011
5

6. TradiAonal
Vs.
New-­‐Age?
Push
Pull
©
futurON
Ltd.
2011
6

7. “If
you
have
more
money
than
brains
you
will
use
outbound
markeAng,
if
you
have
more
brains
than
money
you
will
use
inbound
markeAng”
Guy
Kawasaki
Former
Apple
Evangelist
Co-­‐Founder
Alltop.com
©
futurON
Ltd.
2011
7

8. Tiny
Facts
• FB
has
over
500
Million
users
(22
Ozzies)
• One
Billion
pieces
of
news
shared
on
FB
–
DAILY
• If
FB
were
a
country
–
3rd
largest
in
the
world
Between
USA
and
India
• 2.5
hours
of
Youtube
video
–
EVERY
SECOND
• 2007
–
5K
tweets
per
day
• 2011
–
100
Million
tweets
per
day
• ROI
–
business
will
s.ll
exist
in
5
years
©
futurON
Ltd.
2011
8

9. What
are
the
Numbers
Saying?
U.S.
InteracAve
MarkeAng
Spend
$35,000
$30,000
$25,000
$
Millions
$20,000
$15,000
$10,000
$5,000
$0
2009
2010
2011
2012
2013
2014
Year
Mobile
MarkeAng
Social
Media
MarkeAng
Email
MarkeAng
Display
AdverAsing
Search
MarkeAng
Social
media
marke.ng
growing
at
34%
CAGR
Mobile
marke.ng
growing
at
27%
CAGR
Total
Interac.ve
Marke.ng
spend
to
grow
from
$29
billion
in
2009
to
$54
billion
in
2014
©
futurON
Ltd.
2011
9
Source:
Forrester
Research

10. Isn’t
social
media
just
for
personal
use?
‘60%
of
Fortune
1000
would
‘91%
of
INC
500
companies
are
have
experimented
with
using
at
least
one
social
media
social
media
brand
tool
and
80%
of
them
have
a
community
in
2010’
-­‐
Gartner
company
page
on
social
networking
sites’
–
expansion+
Users
Pla]orm
(Millions)
U.S.
Social
Media
MarkeAng
Spend
Skype
663
$3,500
Facebook
629
$3,000
Qzone
480
Hotmail
364
$
Millions
$2,500
Yahoo!
273
$2,000
Twiier
200
$1,500
Gmail
193
$1,000
LinkedIn
100
$500
Yelp
50
$0
Foursquare
50
2009
2010
2011
2012
2013
2014
Social
Media
Marke-ng
spending
is
outpacing
marke-ng
spend
growth
significantly
©
futurON
Ltd.
2011
10
Source:
Forrester
Research
&
Coolinfographics

11. TradiAonal
Vs.
New-­‐Age?
Push
Pull
©
futurON
Ltd.
2011
11

12. Community
©
futurON
Ltd.
2011
12

13. What’s
happening
on
social
media?
ENGAGEMENT
SALES
EXPERTS
CUSTOMER
NEWS
SERVICE
FUN
©
futurON
Ltd.
2011
13

14. WHY
this
webinar…GOAL!
VOLUNTEERS
PSYBT
YOUTH
WITH
STARTUPS
Its
all
connected!
Brand
Brand
Thought
Lead
Image
Awareness
Leadership
GeneraAon
©
futurON
Ltd.
2011
14

15. QUICK
FACTS!
Ø Quickest
way
to
get
the
largest
possible
audience
Ø Its
happening
NOW
and
everywhere
Ø Its
easy,
useful
and
fun
Ø Its
about
being
a
community
Ø Its
about
being
part
of
PSYBT!
©
futurON
Ltd.
2011
15

16. Check
us
out…for
more
on
our
Aps,
tricks
and
opinion!
Web:
www.thefuturon.com
Blog:
www.thefuturon.com/blog
Facebook:
www.facebook.com/futurON
Twiier:
www.twiier.com/futurontweets
LinkedIn:
www.linkedin.com/company/futuron-­‐ltd-­‐
Or
Get
in
touch!
Email:
info@thefuturon.com
Tel
No:
+44
(0)
2081339848
15
mins
FREE
consultaAon:
www.thefuturon.com/enquiry
©
futurON
Ltd.
2011
16