Next Generation Digital Publishing for Newspapers - MIC Brussels presentationDanny Lein
High level overview of the Next Generation Digital Publishing Platform of Twipe.
Key lessons learnt of 12 years entrepreneurship in the internet and mobile space.
Next Generation Digital Publishing for Newspapers - MIC Brussels presentationDanny Lein
High level overview of the Next Generation Digital Publishing Platform of Twipe.
Key lessons learnt of 12 years entrepreneurship in the internet and mobile space.
A lok at current trends in technology including social business and mobile with some implications for the travel business for the Concur User Conference presentation on Feb 3, 2010
Road to mobile w/ Sinatra, jQuery Mobile, Spine.js and MustacheBrian Sam-Bodden
Ruby is powerful server-side language with great collection of libraries and frameworks but to create a full mobile offering, Ruby developers need to become masters of many a craft. In this talk we'll walk through the design and development of a full stack HTML5 mobile application using Sinatra to create a robust RESTful API, Spine.js to bring MVC order to the client and jQuery Mobile to style and structure the application for the mobile world.
Resource Interactive's Kelly Mooney, President and author of The Open Brand, and Dan Shust, Director of Emerging Media, revealed the business implications of existing and emerging digital trends within the context of the web-empowered consumer.
Webinar deck: iLoop Mobile - Mobile Analytics Archer Inc.
Analytics play a crucial role in the development of coherent mobile strategies and the prioritization of marketing spend in the same manner as they do with WWW, search, email, social and display. Yet for most brands today, this isn't happening.
Enjoy this deck presentation.
Mobile VAS & Apps Conference, 2012, Sankt Petersburg
Russian and global mobile VAS market trends
The mythical mobile app developer (Michael Vakulenko, Strategy Director, VisionMobile)
Building & Managing The Lifecycle of Mobile Apps For The EnterpriseApperian
This presentation covers the various options for creating mobile apps for iOS as well as other popular platforms including Android. The landscape is changing quickly, so we'll review everything from HTML5 web-only apps, cross-platform development tools, HTML-enabled "hybrid" apps, all the way to the full native XCode environment.
We'll cover best practices for managing the mobile app lifecycle from design, beta, rollout, update management, to retirement. We'll also see a demonstration of how to deploy and manage mobile apps in an "enterprise" or corporate environment for iOS and Android.
Originally presented at the Southland Mobile App Creators (SMAC) meeting November 9, 2011.
The third of three 90-minute talks given to the newly-formed AARP Design/Photo team.
This presentation was a look at more advanced media types.
The video clips I showed and external resources mentioned should all be clickable to launch in your web browser.
These three presentations will be revised and expanded to present to other groups around AARP.
A lok at current trends in technology including social business and mobile with some implications for the travel business for the Concur User Conference presentation on Feb 3, 2010
Road to mobile w/ Sinatra, jQuery Mobile, Spine.js and MustacheBrian Sam-Bodden
Ruby is powerful server-side language with great collection of libraries and frameworks but to create a full mobile offering, Ruby developers need to become masters of many a craft. In this talk we'll walk through the design and development of a full stack HTML5 mobile application using Sinatra to create a robust RESTful API, Spine.js to bring MVC order to the client and jQuery Mobile to style and structure the application for the mobile world.
Resource Interactive's Kelly Mooney, President and author of The Open Brand, and Dan Shust, Director of Emerging Media, revealed the business implications of existing and emerging digital trends within the context of the web-empowered consumer.
Webinar deck: iLoop Mobile - Mobile Analytics Archer Inc.
Analytics play a crucial role in the development of coherent mobile strategies and the prioritization of marketing spend in the same manner as they do with WWW, search, email, social and display. Yet for most brands today, this isn't happening.
Enjoy this deck presentation.
Mobile VAS & Apps Conference, 2012, Sankt Petersburg
Russian and global mobile VAS market trends
The mythical mobile app developer (Michael Vakulenko, Strategy Director, VisionMobile)
Building & Managing The Lifecycle of Mobile Apps For The EnterpriseApperian
This presentation covers the various options for creating mobile apps for iOS as well as other popular platforms including Android. The landscape is changing quickly, so we'll review everything from HTML5 web-only apps, cross-platform development tools, HTML-enabled "hybrid" apps, all the way to the full native XCode environment.
We'll cover best practices for managing the mobile app lifecycle from design, beta, rollout, update management, to retirement. We'll also see a demonstration of how to deploy and manage mobile apps in an "enterprise" or corporate environment for iOS and Android.
Originally presented at the Southland Mobile App Creators (SMAC) meeting November 9, 2011.
The third of three 90-minute talks given to the newly-formed AARP Design/Photo team.
This presentation was a look at more advanced media types.
The video clips I showed and external resources mentioned should all be clickable to launch in your web browser.
These three presentations will be revised and expanded to present to other groups around AARP.
Keynote for First Lego League VA/DC Senior Solutions Science Expo 2012Mike Lee
Booz Allen Hamilton hosted a science expo for FIRST® LEGO® League (FLL) participants in collaboration with FIRST, AARP, and the US Patent and Trademark Office. Kids explored the topic of aging by talking to experts and participating in hands-on activities simulating aging challenges like loss of mobility, vision, and dexterity.
More than 600 people from DC, Maryland, and Virginia participated in the event including attendees, exhibitors, and Booz Allen volunteers.
Event Flyer
http://www.flickr.com/photos/curiouslee/8021253704/
Photos
http://www.flickr.com/photos/boozallen/sets/72157631700060601/with/8051226028/
http://www.flickr.com/photos/curiouslee/sets/72157631663770109/with/8021253704/
11/4/2012: 112
OLPC SF Summit 2012 Talk on XO Stick and XOrduinoMike Lee
Links can be carefully cut and pasted out of the transcript (slide captions) below.
The slides showing the Raspberry Pi highlight that product as an interesting and relevant new trend coming out of the UK.
AARP Life@50+ Tech Talk: Finding and Enjoying EbooksMike Lee
This is the presentation from my 20-minute talk presented each day at the AARP Life@50+ Las Vegas Tech Ambassadors booth.
Mike lee easy_ebooks_talk_v2_may_2013.ppt
OLPC Research Software: A tool for the automatic periodic capture of audio dataMike Lee
Author: Dr. Frank Linton
File: Olpc Presentation #2.ppt
Presented at the OLPC Learning Club DC meeting November 15, 2008 at the Arlington Career Center, Virginia.
http://olpclearningclub.org/meetings/the-lives-of-laptops-and-bees/
Two video cameras were running simultaneously, so links to those files will be posted here when available.
The Salesforce.com Partner Meetup is designed for app providers and ISVs. This is a fantastic opportunity to meet our team and learn how the salesforce.com partner ecosystem is driving the future of enterprise apps. Plus, you will first-hand from partners on how to find success with our AppExchange Partner Program.
Enterprise Mobility Solutions: Enterprise operations on the moveSoftweb Solutions
The concept of mobility, the adoption and trends of mobility amongst the enterprises, the benefits acquired from implementing enterprise mobility solutions, and what advantages can be obtained from mobile solutions in the future by the businesses – are explained comprehensively in this White Paper.
Ever heard of the semantic web? Cloud computing? The Transmission Effect? Lori H. Schwartz, SVP, Director of the Interpublic Emerging Media Lab presents the most up-to-date and exciting emerging trends. Don’t get left behind!
One of the many challenges facing IT leaders today is determining which technology to choose for developing enterprise applications. Should they be native mobile apps, Web-based apps using HTML5, or create a hybrid app? And once you've done your development, how best to deploy, manage, and secure these apps?
Jonathan Stark, Mobiquity's vice president of application architecture, the author of O'Reilly's Building iPhone Apps with HTML, CSS, and JavaScript, and Building Android Apps will provide insight developing enterprise apps:
- Best Development Approaches: HTML5 Web Apps vs. Native apps
- Minimizing barriers of device diversity
- Minimizing barriers of platform variations
Cimarron Buser, Apperian's VP of product marketing, will talk about deploying and managing enterprise apps:
- Real examples of app deployment in businesses
- Making the case for a great user experience
- The application life-cyle
- Keeping things current for your employees without a heavy hand
Making Telecoms the Essential Spice of Every Business Ecosystem: The Slow, Pa...Alan Quayle
Presented at SDP Asia 2012, the presentation reviews the importance of APIs to telecoms.
Fundamental Misconceptions: Its about Business not Technology, Its across the Tail, not the Long Tail, Why Service Exposure matters: Quantifying the opportunity, Why all businesses are moving to APIs
Understanding the Telecom situation
BlueVia Case Study
Verizon Case Study
Apps in the Enterprise: Creating New Lines of Business & ProductivityApperian
From Ibrahim Jackson's (Estee Lauder Company) and Cimarron Buser's (Apperian) talk at info360 on June 14, 2012
Take a deep dive into the apps that enterprises are producing and using to create new lines of business and increase productivity. Moving beyond the basics to apps that truly increase ROI and create exceptional customer experiences.
• Learn how to create in house apps, the challenges around security and deployment, and the real-world use of apps.
• Understand the challenges that IT decision makers face when trying to build secure apps, including an in-depth look at real world examples of apps and how enterprises are taking advantage of these new mobile tools.
• Hear how a global cosmetics company headquartered in New York City is using iPad and enterprise apps as part of a global brand initiative.
• How this enterprise-wide program applies cutting edge technology to meet customer needs for the brand’s line of products and consultants.
Jeff Haynie: Building World Class Mobile Experiences on TitaniumAxway Appcelerator
Developers have built more than 25,000 mobile apps on Titanium and have unleashed them onto the world. Some of these apps have been built by the world's best brands like NBC, Kelloggs, and Medtronic. Hear from these companies how they created amazing user experiences for their customers, how mobile has impacted their business, and why Titanium was the best choice to power their apps.
Jeff Haynie, Appcelerator's CEO, will discuss how these great brands have built world-class apps on Titanium. Jeff Haynie is Co-founder and CEO of Appcelerator. Jeff is a long-time serial entrepreneur, technologist and blogger.
Mobile Developer Conference 2012 Hamburg, Germany KeynoteJeff Haynie
This is a keynote presentation by Jeff Haynie, co-founder and CEO of Appcelerator, at the Mobile Developer Conference 2012 in Hamburg, Germany on February 13, 2012.
http://www.mobile-developer-conference.de/
Building a sustainable, cross-platform mobile application strategy - SoCon 20...Jeff Haynie
Presentation titled "How to use Mobile Applications to build a sustainable, cross-platform mobile application strategy". Presented by Jeff Haynie at the SoCon 2010 conference in Atlanta, GA on January 30, 2010.
Similar to User Interface Engineering (UIE) Web App Masters Tour 2011 (20)
Perspective on 20th Anniversary of AARP.orgMike Lee
I deconstructed Horace Dediu / Asymco's amazing technology adoption & lifespans chart for a Digital Strategy & Operations all-staff meeting where we commemorated the 20th anniversary of AARP.org. I encouraged the staff to draw their own lifespan or their grandparents or children on the chart to reflect on where we've come from and where we might go in the digital realm.
Source of the chart with notes and caveats:
http://www.asymco.com/2013/11/18/seeing-whats-next-2/
http://www.asymco.com/2013/11/19/a-way-to-measure-ones-life/
https://www.youtube.com/watch?v=oqgvpitlWJs
A life expectancy calculator:
http://time.com/3485579/when-will-i-die-life-expectancy-calculator/
Venture Capital Review 2014: AARP: Lessons of a New Investor--Listen to the M...Mike Lee
Great article by my colleague.
Lessons of a New Investor—Listen to the Market, Build the Ecosystem, Reap the Rewards
by Jody Holtzman, Senior Vice President, Thought Leadership, AARP
Venture Capital Review, Issue #30, September 2014
Article excerpted from full issue posted at the National Venture Capital Association web site on September 30, 2014:
http://nvca.org/index.php?option=com_docman&task=cat_view&gid=88&Itemid=584
AARP Innovation@50+:
http://www.aarp.org/technology/innovations/innovation-50-plus.html
2014 venture capital_review_aarp_holtzman.pdf
AARP Life@50+ Atlanta 2013 University Session - Digital Family CommunicationsMike Lee
Cool Tech for the 50+
Saturday, Oct. 5, 2013, 1:00 p.m. – 2:00 p.m.
Sanjay Khurana, director, AARP Innovation Center
Mike Lee, senior advisor, AARP Digital Strategies and Operations
Whether it’s monitoring your health on the go or connecting with your grandkids, there has been an explosion of new technology designed to make your life easier and more enjoyable. The good news is that many of these new gadgets are easy to use and the prices are rapidly coming down. Come see live demonstrations of some of the coolest gadgets on the market — and some that have yet to go public — that use the latest technology to enhance your health, lifestyle and relationships.
And here is Sanjay's presentation on health innovations from this session:
http://www.slideshare.net/sanjaykhurana101/health-innovations-cool-tech-for-the-50
Unleash Kids: 30 June 2013 Update on OLPC XO Stick, XOrduino, XO Bot Mike Lee
[Updated 5 July 2013]
Unleash Kids is a group of volunteers who are putting together learning kits to include an OLPC XO-4 Touch laptop, tabletop hand crank charger and physical computing boards. Options for the boards are detailed in this presentation. Information links are on a new slide at the end of the deck.
http://www.facebook.com/unleashkids
See notes fields for URLs.
Olpc xo bot-xo-stick_update_30_june2013.ppt
Sixth Workshop for LubutoLiteracy Program in Lusaka, Zambia Mike Lee
Slides from the sixth workshop with the children and staff at Lubuto Library at Ngwerere in Lusaka, Zambia. We started our second week with a workshop focusing on sound. A brief overview of analog vs. digital sound recording was delivered. Then we worked on recording, editing and exporting sound in Audacity. Finally, we ended with a demonstration of the MakeyMakey banana piano.
The eight days of workshops I am delivering are funded by a USAID/WorldVision grant from the All Children Reading Challenge. Representatives from the Zambian Ministry of Education participated in all the sessions. Photos here: http://www.flickr.com/photos/curiouslee/sets/72157632781888368/with/8484657613/
Fourth Workshop for LubutoLiteracy Program in Lusaka, ZambiaMike Lee
Slides from the fourth workshop with the children and staff at Lubuto Library at Ngwerere in Lusaka, Zambia. This installment took the students into animation and scripting in Etoys. Resource materials were also reviewed. The eight days of workshops I am delivering are funded by a USAID/WorldVision grant from the All Children Reading Challenge. Representatives from the Zambian Ministry of Education participated in all the sessions. Photos here: http://www.flickr.com/photos/curiouslee/sets/72157632781888368/with/8484657613/
Lubuto talk etoys_ngwerere_219_feb_2013.ppt
First Workshop for LubutoLiteracy Program in Lusaka, Zambia Mike Lee
My introduction to the workshops with the children and staff at Lubuto Library at Ngwerere in Lusaka, Zambia. The OLPC laptops were all active and the children were doing some hands-on discovery on this first day. The eight days of workshops I am delivering are funded by a USAID/WorldVision grant from the All Children Reading Challenge. Photos here: http://www.flickr.com/photos/curiouslee/sets/72157632781888368/with/8484657613/
Presentation for AARP DSO Online Marketing Summit 2013 (Also for What's Next ...Mike Lee
[I also presented a version of this at the What's Next Boomer Business Summit 2013 in Chicago. If you attended that early morning session, thank you!]
For whatever reason, three of the embedded videos refuse to play. Here are the links:
After Slide 13 -
Pay with Square - The Motley Fool
http://youtu.be/8pJOVOtJpoc
After Slide 17 -
Say hello to the Age UK My Phone
http://youtu.be/RmTDjZnigj8
After Slide 19 -
CNET report on Leap Motion
http://youtu.be/MYgsAMKLu7s
Aarp dso mktg_summit_25_jan2013_v2_slideshare.ppt
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
5. AARP.org Centralized Presence
Organic Paid
Marketing Media
Reciprocal
Links
Behavioral
Targeting Earned
Media
Google Search
Keywords
Print
Publications
Events
AARP.org
Drive traffic in
6. AARP.org Distributed Presence
Collaborator / Partner Facebook, Twitter
Web Sites and on other social networks
Influential Blogs
Mobile Devices
and Platforms
Central source of
AARP.org AARP content,
tools and services
Push Content Out 6
7. Mobile
Duct tape & spit
Source Web
API
TV+Radio
Source
XML
Print
Source
Channel Integration Is Messy
8. AARP Mobile Web Adoption Rate
• 2,050% jump in mobile consumption between Q1 2009 & Q1 2011
• Solid growth, despite low mobile optimization on AARP.org in
2009-2010
• Apple devices account for 66%
• Android devices account for 23% and gaining ground
8
13. Learnings Pre-iPhone / iPad
•Be not the center of your universe
•Media channel integration: many, many
small wins at pace
•Tech platforms often too extensive
•Vendor product capability is not strategy
•External market trend may not apply
13
14. GBN’s Innovation Modes
Outside
Co-Development Do It Yourself
With partners
Flagship
App
Development Crowdsourced
Development
Business
Business
Experts Everyone
Employee
Employee Discounts
Involvement
Involvement App
Niche App
Corporate-Wide
Traditional R&D
Innovation
Inside 14
OVO Consulting, 2009; Ertel/GBN, 2006
20. Web site components:
•Feed of latest WCMS
articles (JSON)
•Popular articles
•Member login and card
Onboard the app: APIs:
•Site channels in topic •Latest videos from
button Brightcove CMS
•Save clippings •Twitter
•Dial call center •Facebook
•Flurry tracking code • Bit.ly
Parts Of A Flagship App 20
38. Niche or
Niche or
Franchise
Franchise
App?
App?
In-app customization or personalization
+ + +
Module
Module Module
Module Module
Module Spinoff
Spinoff
11 22 33 App From
App From
Module?
Module?
Flagship App Or Über App? 38
39. Elements Of Our Mobile
Implementation Strategy (Today)
• Develop consumer niche modules/apps
• Keep opportunistic stance
• Platform focus in-house
• Platform agnostic out
• Build before buy
39
40. Seniors Mostly See Barriers
Perceived Benefit or Barrier % Agree
Cost too much to buy 74%
Not be something I need 72%
Cost too much to maintain 70%
Invade my privacy too much 64%
Be something I could rely on 46%
Not be available to me 46%
Give my family/friends peace of mind 45%
Be hard to learn how to use 44%
Make me lose ability to do things myself 43%
Save me time 43%
Barriers Benefits
40
“Mobile Technology, Health and Caregiving Among People 50 and Older,” AARP, Jan. 7, 2011. Shows top 10 of 17
42. Why Mobile At AARP?
The mHealth Gap for Older Americans
Incidence of
Chronic Illness
High
Those who need
mobile technology the
most use it the least.
• 4/5 of 50+ suffer at least one mHealth
chronic illness
• Half of 65-74 have 2-4 chronic Gap
conditions
Engagement Isolation
Use of
Low Mobile Devices
Age
42
43. Mobile
Apple iPhone / 7” Android 6” Kindle 3 7” Sony Dash 10” Apple iPad
iPod Touch Tablets eReader Internet Media Tablet
Device
“Lean Back”
“Lean Forward”
Standard 17” Laptop 12” litl webbook – 22” Vizio Via
Hybrid digital Connected TV
picture frame,
netbook
Thinking Ahead To Other Devices (And Platforms) 43
Steering the big ship. 53-year-old org based in DC with 53 regional/states offices. Serves the U.S., but has international activities.
The one-minute elevator pitch about how AARP, AARP Services, Foundation function and the vast array of things it does.
Betty White campaign launched yesterday on all our media channels. Look for the viral video of her doing phone sex with a Motorola retrobrick phone from the early 80s. AARP.org has evolved beyond just the web site of record. It’s the digital face of the org and a platform from which we integrate with digital services from the outside.
Centralized site structure hard won over several years of reigning in outboard microsites.
Rise of mobile and social, network effects compelling AARP to establish beachheads on dominant digital platforms.
Print, Broadcast, Web, Mobile as paced at AARP. Largest circulation magazine to 22MM households 6x YR cut by three age branges and 100 regiions. Prints 7 out of 8 weeks. Broadcast group partners with My Retirement TV, Jane Pauley, syndicates to cable and 130 radio stations from studios at HQ. Web site 6MM uniques a month, 2MM+ registered accounts, 200K actives commty users. Mobile launched as platform only 7 months ago.
Traffic to web site from mobile devices increasing dramatically. Site not optimized and traffic is not managed.
Business units dabbling in mobile in recent years. National Event annually with 25,000 members; celebs like Tony Bennet, Elton John. L.A. t his year Kiosk vendor used by events group.
Like every other magazine publisher, we are dealing with the rebirth of magazines on multi-touch tablets. Vendors like Woodwing and Adobe out there. We’re using Texterity here.
Many consumer brands have been using carrier-class mobile adaptation services that scrape a web site as is and convert to mobile thru 5000 profiles. This approach will be viable for some time to come, especially in developing countries. Brightcove moving into this space as of today.
Touch on tactical forays into SMS by eAdvocacy (GOTV) and Foundation (Haiti). Phone number capture and opt-in problematic for AARP to scale. Member concerns about phone charges. Roll out for member services will require several large biz units to pool efforts. On smartphone apps, will mimic this function with notifications. Jack Phillips for America http://blog.aarp.org/2010/10/27/were_having_a_lot_of/ Haiti http://foundation.aarp.org/HaitiRelief/
Flagship with Bottle Rocket Apps. Discounts App working with AARP subsidiary. Niche app concepting with consultancies. Crowdsourced would be holy grail.
Boss carrying around iPad from first week on sale during all the team meetings in the runup to relaunch of AARP.org. Soon, CIO, the board, C-suite. IT supporting iOS.
Commonality in how the mobile guys and gals carry a minimum of three phones. NGS, NPR, Gannett, Intiut, CTO Coupons.com.
Kicking off flagship app with small teams and accomplished vendor.
Situated in Product Management. Launched mobile sprint in parallel to main. Operationalized after launch.
Bottle Rocket schtick with sketching Uis. Actually had no formal wireframes in the rush to the launch of the flagship.
WAS NOT READY: Site TOS, stock photo license, some existing site feeds were broken, Omniture tracking too complex to implement at start, gathering app store assets, working with media relations
Custom CMS process traverses down the pages and selects content according to these rules: Fixed number of most recent articles. X - Exclude content not appropriate or ready for mobile. Made use of existing five picture thumbnail sizes. Append Trivia Quiz and ads.
Tricky, fragile roundtrip from phone to authenticate with our web-based join renew tunnel.
Join/Renew web forms mobilized for the iOS apps.
Launched at last year’s Member Event in Orlando. Presented on stage to an audience of 12,000 members on last day of 3-day. Covered by Ed Baig in USA Today.
Currently requires users to download Amazon Appstore App and auth into Amazon account. Not integrated to Android OS—can’ t manage other apps; no Google single signon with apps.
Amazon EC2 live test drive. DeviceAnywhere offers similar service.
Need to shift UX to a “what phone do you have?”
Mobile adaptation – MDOT – Streamlined presentation of all content based on device profile. Device specific promotions (apps). Spanish version coming.
Mobile adaptation – MDOT – Streamlined presentation of all content based on device profile. Device specific promotions (apps). Spanish version.
M.DOT wireframes from specification doc.
What to do with legacy web tools on the site, some of which (caregiving) have value in mobile use case?
45-day maintenance and feature release cycle mindful of infrastructure changes like M.DOT launch.
What we know about seniors and digital tech…PEW gadget study late 2010…Boomer women control the household. Want: Simplicity, Very clear value proposition; nav labels literal Low cost; not just money, but effort, my time is short, better things to spend it on. Pre-configured options, don’ t want to fiddle
Adoption low in older generations, but increasing rapidly. Also: Nielsen data from Oct 2010 slices operating system usage by age.
Note sandwich generation supporting their children and parents. Mandate to connect generations…grandparents and grandkids.
NOT gadgets: smartphones and tablets (other devices) are an essential looking glass into cloud data.