Intervento di Riccardo Sponza al convegno del Forum ICT - OLTRE IL CRM, Le nuove frontiere per l’integrazione delle attività di “relationship management” al servizio del business -
This document discusses how digital marketing utilizes social media and other digital channels to improve brands and connect with audiences. It outlines some traditional marketing objectives that digital marketing moves away from, such as fabricating information. The key objectives of digital marketing are defining strategies, selecting initiatives to improve digital maturity, and using digital channels to enhance brand experience. Digital marketing offers capabilities like mobile experiences, analytics and optimization, rich media management, and social technologies. It also discusses some strategies and trends in digital marketing, emphasizing the importance of content marketing and real-time engagement. Finally, it notes that leading organizations are using social collaboration to better understand and serve customers.
Organizing for Programmatic Success - Digiday Brand Summit, 4/21/15Digiday
This document summarizes a presentation about organizing for programmatic success. It describes four models for how brands, agencies, and technology partners can work together, and provides a case study example of the "triumvirate" model. In the case study, a retailer worked with a digital agency and technology partner MediaMath to drive incremental offline sales through targeted digital ads. By activating first-party customer data and increasing viewable inventory, they achieved a $5 ROI for every $1 spent on digital ads and saw higher ROI than other campaigns. The document concludes that the direct and triumvirate models are seeing the most value creation.
Marketing in the Moment: Trends and Innovations in Real-Time Omni-Channel Mar...Ensighten
Presented by Dave Chaffey, CEO and Co-Founder, Smart Insights
Better understanding and acting on the holistic customer journey is paramount to success for today’s marketers. Reaching that goal, however, has become increasingly complicated due to an explosion of disparate technologies and fragmented data sources. How can marketers collect and stitch together the customer data they need, and then act upon that information to drive results? Join digital marketing expert Dave Chaffey as he discusses the latest trends, innovations and best practices for driving more timely and relevant interactions across touch points. Dave will discuss the opportunities and challenges for real-time personalization; give examples of what leading brands are doing today; and talk about how more and more brands are turning to the customer data platform (CDP) and other core technologies to accelerate their initiatives.
A Digital Marketing Ecosystem for PharmaceuticalsSandeep Bhat
The document discusses the need for pharmaceutical companies to adopt an integrated digital marketing platform and ecosystem to engage with customers across online channels in a consistent manner. It notes that digital spending has surpassed print spending and that existing digital efforts are fragmented. The proposed solution is a shared services platform that allows for multi-channel communication, centralized metrics, and significant cost savings. It provides examples of how social media can be leveraged in the pharmaceutical industry for education, support, and sales purposes despite regulatory challenges.
This document provides an overview of MarTech (Marketing Technology) and various categories within MarTech. It begins with definitions of MarTech and examples of how technology is changing CRM. It then outlines the main MarTech categories including advertising & promotion, commerce & sales, content & experience, data & analytics, and marketing automation. Under each category, various subcategories are described along with case studies of Indian MarTech companies providing solutions within those subcategories. Programmatic advertising, mobile marketing, email marketing, and digital asset management are discussed in more depth with descriptions of key concepts and processes.
VWO Webinar: How To Build Complete Visibility Around Your Paid Marketing EffortsVWO
The webinar will cover the following:
1. How successful marketers are overcoming their attribution issues
2. Industry benchmarks and learning to ensure you are updated
3. How to curate the best attribution model for your business
SPAR keynote - A Roadmap for Digital MarketingKlaas Weima
Keynote I gave in Bergen, Norway for SPAR International. The audience consisted of 45 marketing managers from 20 countries. The objective of the presentation was to share insights on digital marketing for the retail industry and provide tips to get started.
In the first section I introduce a basic four step model to start you own campaign, including Briefing, Planning, Realizing and Evaluating.
Second, I provide four opportunities for SPAR to leverage digital marketing, including location-based, social, mobile and new business models.
Questions? Please drop me a line.
LSA18: TAI Workshop - Tends and Observations About Technology Engagement (Squ...Localogy
The document summarizes research insights about technology engagement among small business owners. Key findings include:
- Small business owners need a clear value proposition to engage with cloud solutions.
- Owners see potential in a dashboard that consolidates their important apps and provides insights.
- If a solution saves time and provides useful information, owners are interested, especially one that ties together their tasks and data.
This document discusses how digital marketing utilizes social media and other digital channels to improve brands and connect with audiences. It outlines some traditional marketing objectives that digital marketing moves away from, such as fabricating information. The key objectives of digital marketing are defining strategies, selecting initiatives to improve digital maturity, and using digital channels to enhance brand experience. Digital marketing offers capabilities like mobile experiences, analytics and optimization, rich media management, and social technologies. It also discusses some strategies and trends in digital marketing, emphasizing the importance of content marketing and real-time engagement. Finally, it notes that leading organizations are using social collaboration to better understand and serve customers.
Organizing for Programmatic Success - Digiday Brand Summit, 4/21/15Digiday
This document summarizes a presentation about organizing for programmatic success. It describes four models for how brands, agencies, and technology partners can work together, and provides a case study example of the "triumvirate" model. In the case study, a retailer worked with a digital agency and technology partner MediaMath to drive incremental offline sales through targeted digital ads. By activating first-party customer data and increasing viewable inventory, they achieved a $5 ROI for every $1 spent on digital ads and saw higher ROI than other campaigns. The document concludes that the direct and triumvirate models are seeing the most value creation.
Marketing in the Moment: Trends and Innovations in Real-Time Omni-Channel Mar...Ensighten
Presented by Dave Chaffey, CEO and Co-Founder, Smart Insights
Better understanding and acting on the holistic customer journey is paramount to success for today’s marketers. Reaching that goal, however, has become increasingly complicated due to an explosion of disparate technologies and fragmented data sources. How can marketers collect and stitch together the customer data they need, and then act upon that information to drive results? Join digital marketing expert Dave Chaffey as he discusses the latest trends, innovations and best practices for driving more timely and relevant interactions across touch points. Dave will discuss the opportunities and challenges for real-time personalization; give examples of what leading brands are doing today; and talk about how more and more brands are turning to the customer data platform (CDP) and other core technologies to accelerate their initiatives.
A Digital Marketing Ecosystem for PharmaceuticalsSandeep Bhat
The document discusses the need for pharmaceutical companies to adopt an integrated digital marketing platform and ecosystem to engage with customers across online channels in a consistent manner. It notes that digital spending has surpassed print spending and that existing digital efforts are fragmented. The proposed solution is a shared services platform that allows for multi-channel communication, centralized metrics, and significant cost savings. It provides examples of how social media can be leveraged in the pharmaceutical industry for education, support, and sales purposes despite regulatory challenges.
This document provides an overview of MarTech (Marketing Technology) and various categories within MarTech. It begins with definitions of MarTech and examples of how technology is changing CRM. It then outlines the main MarTech categories including advertising & promotion, commerce & sales, content & experience, data & analytics, and marketing automation. Under each category, various subcategories are described along with case studies of Indian MarTech companies providing solutions within those subcategories. Programmatic advertising, mobile marketing, email marketing, and digital asset management are discussed in more depth with descriptions of key concepts and processes.
VWO Webinar: How To Build Complete Visibility Around Your Paid Marketing EffortsVWO
The webinar will cover the following:
1. How successful marketers are overcoming their attribution issues
2. Industry benchmarks and learning to ensure you are updated
3. How to curate the best attribution model for your business
SPAR keynote - A Roadmap for Digital MarketingKlaas Weima
Keynote I gave in Bergen, Norway for SPAR International. The audience consisted of 45 marketing managers from 20 countries. The objective of the presentation was to share insights on digital marketing for the retail industry and provide tips to get started.
In the first section I introduce a basic four step model to start you own campaign, including Briefing, Planning, Realizing and Evaluating.
Second, I provide four opportunities for SPAR to leverage digital marketing, including location-based, social, mobile and new business models.
Questions? Please drop me a line.
LSA18: TAI Workshop - Tends and Observations About Technology Engagement (Squ...Localogy
The document summarizes research insights about technology engagement among small business owners. Key findings include:
- Small business owners need a clear value proposition to engage with cloud solutions.
- Owners see potential in a dashboard that consolidates their important apps and provides insights.
- If a solution saves time and provides useful information, owners are interested, especially one that ties together their tasks and data.
Delivering digital marketing on the cloud cloud expo 2013, javits center, n...Ajit Sagar
The document discusses a presentation about digital marketing. It includes:
- An overview of topics to be covered, including digital marketing trends, the digital consumer, omni-channel marketing, big data and cloud-enabled marketing.
- Key aspects of digital marketing like the digital consumer journey, recent enablers of digital marketing like smart devices and actionable intelligence.
- How cloud and big data can help digital marketing through predictive analytics and actionable insights.
- Components of a successful digital marketing initiative including understanding the organization's environment and leveraging technologies like cloud and data analytics.
The State of Digital Transformation in Marketing and CommunicationSocial Embassy
Extensive study amongst CEO's, CMO's and top brands on digital transformation. What is digital transformation and the impact? How do brands organise? How much are they investing? And what skills do marketeers need to develop? This report basically describes the future of Marketing and Communication.
Breakout at insidesales.com - Accelerate 2016 -
May 2016 - Park City, UT
Changing customer expectation
How digital can help making sales more effective and servce customer better
To support a panel discussion with IBM and Oracle at TFM London 2018. Includes the Smart Insights 30 categories of martech tools and AI options visuals available via our blog
G2 Crowd analyzed over 50,000 reviews from 2015 to identify the highest rated products for satisfaction in recruiting. ClearCompany, iCIMS Recruit, and CATS were among the top rated applicant tracking and recruiting solutions, with ClearCompany integrating performance management and goal setting features to help improve talent from hiring to top performer.
Digital transformation has been around for a while now but what it takes to be successful at it continues to change at pace. Here we look at the latest trends and how businesses are implementing them in real-world examples.
This document discusses how to improve sales productivity in the modern workplace. It finds that sales reps spend most of their time on non-selling activities and that switching between tasks reduces productivity. It suggests focusing on the right customers, working more efficiently with integrated technology solutions, and building trust through anticipating customer needs. The document outlines how social media insights, sales analytics, mobility, and collaboration tools can boost productivity through collaborative selling. It warns against potential pitfalls of automation like introducing oppression over productivity and island thinking between business units.
The document lists the top-rated products for support in 2015 according to reviews on G2 Crowd. These include AdvocateHub, which helps B2B marketers use customer enthusiasm to boost marketing and sales; ReviewTrackers, which tracks online reviews from multiple sites in one place; and Grade.us, FastSpring, Campaign Monitor, Looker, Workboard, Brand24, and IntelligenceBank DAM - all of which received high ratings for their support functions based on over 50,000 user reviews collected by G2 Crowd.
Growing business through digital marketingDave Chaffey
This presentation discusses eight strategies for driving business growth using digital marketing. It provides examples of how companies like Hubspot and ASOS grew using digital strategies. Key strategies discussed include developing an omnichannel customer experience, integrating search, social and email marketing, focusing on engagement, and using latest best practices such as personalization, social media marketing and re-targeting. The presentation emphasizes that measurement and optimization should be the foundation of any digital marketing strategy.
Originally presented during EducationConnect 2014 on 10/28/14 in NYC, Bryan Burdick, Head of B2B Sales for LinkedIn, shares five unstoppable trends in a multi-channel, always-on marketing world.
Dynamics Day 2014: Microsoft Dynamics CRM - Productivity Sales AcceleratorsIntergen
A look at how Intergen’s Sales Accelerators quickly and cost effectively address key business issues, such as sub-optimised business processes, disconnected data and disparate systems.
Dynamics Day is Australasia's leading event for users of Microsoft Dynamics. For those of you who couldn't make it along to the event, we have made all session content available online.
The document discusses how mobile technology can transform the retail store experience. It promotes a webinar about mobile retail strategies for the holiday season and introduces panelists from Impact Mobile and Retail TouchPoints. MicroStrategy is then highlighted as a vendor that provides retail analytics, store operations, and customer engagement mobile applications to improve areas like merchandising, customer service and associate productivity. Customer testimonials praise how MicroStrategy's mobile platforms have empowered store management.
Driving sales and getting a tangible return on your experiential marketing investment is key for any brand. Find out how these ROI statistics are shaping the experiential landscape in 2016.
The document outlines the imperative for companies to deliver consistent, relevant digital customer experiences across all touchpoints. It recommends appointing a digital champion, defining customer personas and journeys, articulating a digital vision, identifying gaps, defining necessary capabilities, and executing a roadmap. Specifically, it suggests designating a cross-functional team, mapping the customer journey, aligning the vision with business objectives, conducting interviews to identify challenges, and developing a multi-step roadmap including analytics, collaboration, and technology integration projects.
Digitalization is the process of moving a business model to utilize digital technologies and provide new revenue opportunities. Digital marketing uses the internet to reach consumers and includes email, content marketing, search, social media, and more. The document then discusses types of digital media like paid, owned, and earned media. It also covers the history of digitalization and how COVID has affected businesses' increased use of digitalization through new contact channels, better decision making, and other benefits. The vision of India's Digital India campaign is to connect rural areas through high-speed internet and provide electronic government services.
ROI B2B Maximization. Data Driven. Digital Transformation RoadmapGood Rebels
This document discusses the ROI and benefits of data-driven digital transformation for B2B companies. It highlights key challenges that B2B companies face related to customer loyalty, self-service needs, and existing customer profits. A successful digital transformation should focus on improving customer experience, developing new business models, increasing operational efficiency, and enhancing business intelligence. The document outlines best practices and provides examples of ROI metrics and benefits companies can expect, including increased sales, productivity, intelligence, and profits. It proposes a roadmap for digital transformation focused on leadership, engagement, architecture, and ROI.
Today’s customers are more informed and getting their information in new ways from new sources. Decisions are influenced by discussions online and user reviews. The old ways of doing business are changing. And that means companies must change as well. As with all changes, those companies that successfully adapt to the reality of the market will succeed while those which don’t will fall behind. While this shift creates new challenges, it also creates a huge opportunity for businesses to reach customers in ways never before possible.
The document discusses products that received the highest ratings for overall satisfaction on G2 Crowd in 2015 based on over 50,000 user reviews. It lists the top rated products which include tools for eSignatures, marketing automation, scheduling, training content authoring, remote support, review monitoring, and digital asset management. Each product is highlighted with a brief description of its functionality.
G2 Crowd analyzed over 50,000 reviews from 2015 to identify the highest rated products for satisfaction and time tracking. TriNet Expense, Workday, and Journyx were among the top rated, with TriNet Expense automating expense reports and timesheets online or from mobile devices, Workday offering alternative SaaS HR management software, and Journyx providing project time and expense tracking to automate cost accounting.
L'impatto del web 2.0 nella PA: il punto di vista del back officeFondazione CUOA
Intervento di Andrea Pellizzari della Provincia di Vicenza al Seminario "Presidiare i social media per rendere più efficace il rapporto con i Cittadini sul web" - 20 aprile 2012
Delivering digital marketing on the cloud cloud expo 2013, javits center, n...Ajit Sagar
The document discusses a presentation about digital marketing. It includes:
- An overview of topics to be covered, including digital marketing trends, the digital consumer, omni-channel marketing, big data and cloud-enabled marketing.
- Key aspects of digital marketing like the digital consumer journey, recent enablers of digital marketing like smart devices and actionable intelligence.
- How cloud and big data can help digital marketing through predictive analytics and actionable insights.
- Components of a successful digital marketing initiative including understanding the organization's environment and leveraging technologies like cloud and data analytics.
The State of Digital Transformation in Marketing and CommunicationSocial Embassy
Extensive study amongst CEO's, CMO's and top brands on digital transformation. What is digital transformation and the impact? How do brands organise? How much are they investing? And what skills do marketeers need to develop? This report basically describes the future of Marketing and Communication.
Breakout at insidesales.com - Accelerate 2016 -
May 2016 - Park City, UT
Changing customer expectation
How digital can help making sales more effective and servce customer better
To support a panel discussion with IBM and Oracle at TFM London 2018. Includes the Smart Insights 30 categories of martech tools and AI options visuals available via our blog
G2 Crowd analyzed over 50,000 reviews from 2015 to identify the highest rated products for satisfaction in recruiting. ClearCompany, iCIMS Recruit, and CATS were among the top rated applicant tracking and recruiting solutions, with ClearCompany integrating performance management and goal setting features to help improve talent from hiring to top performer.
Digital transformation has been around for a while now but what it takes to be successful at it continues to change at pace. Here we look at the latest trends and how businesses are implementing them in real-world examples.
This document discusses how to improve sales productivity in the modern workplace. It finds that sales reps spend most of their time on non-selling activities and that switching between tasks reduces productivity. It suggests focusing on the right customers, working more efficiently with integrated technology solutions, and building trust through anticipating customer needs. The document outlines how social media insights, sales analytics, mobility, and collaboration tools can boost productivity through collaborative selling. It warns against potential pitfalls of automation like introducing oppression over productivity and island thinking between business units.
The document lists the top-rated products for support in 2015 according to reviews on G2 Crowd. These include AdvocateHub, which helps B2B marketers use customer enthusiasm to boost marketing and sales; ReviewTrackers, which tracks online reviews from multiple sites in one place; and Grade.us, FastSpring, Campaign Monitor, Looker, Workboard, Brand24, and IntelligenceBank DAM - all of which received high ratings for their support functions based on over 50,000 user reviews collected by G2 Crowd.
Growing business through digital marketingDave Chaffey
This presentation discusses eight strategies for driving business growth using digital marketing. It provides examples of how companies like Hubspot and ASOS grew using digital strategies. Key strategies discussed include developing an omnichannel customer experience, integrating search, social and email marketing, focusing on engagement, and using latest best practices such as personalization, social media marketing and re-targeting. The presentation emphasizes that measurement and optimization should be the foundation of any digital marketing strategy.
Originally presented during EducationConnect 2014 on 10/28/14 in NYC, Bryan Burdick, Head of B2B Sales for LinkedIn, shares five unstoppable trends in a multi-channel, always-on marketing world.
Dynamics Day 2014: Microsoft Dynamics CRM - Productivity Sales AcceleratorsIntergen
A look at how Intergen’s Sales Accelerators quickly and cost effectively address key business issues, such as sub-optimised business processes, disconnected data and disparate systems.
Dynamics Day is Australasia's leading event for users of Microsoft Dynamics. For those of you who couldn't make it along to the event, we have made all session content available online.
The document discusses how mobile technology can transform the retail store experience. It promotes a webinar about mobile retail strategies for the holiday season and introduces panelists from Impact Mobile and Retail TouchPoints. MicroStrategy is then highlighted as a vendor that provides retail analytics, store operations, and customer engagement mobile applications to improve areas like merchandising, customer service and associate productivity. Customer testimonials praise how MicroStrategy's mobile platforms have empowered store management.
Driving sales and getting a tangible return on your experiential marketing investment is key for any brand. Find out how these ROI statistics are shaping the experiential landscape in 2016.
The document outlines the imperative for companies to deliver consistent, relevant digital customer experiences across all touchpoints. It recommends appointing a digital champion, defining customer personas and journeys, articulating a digital vision, identifying gaps, defining necessary capabilities, and executing a roadmap. Specifically, it suggests designating a cross-functional team, mapping the customer journey, aligning the vision with business objectives, conducting interviews to identify challenges, and developing a multi-step roadmap including analytics, collaboration, and technology integration projects.
Digitalization is the process of moving a business model to utilize digital technologies and provide new revenue opportunities. Digital marketing uses the internet to reach consumers and includes email, content marketing, search, social media, and more. The document then discusses types of digital media like paid, owned, and earned media. It also covers the history of digitalization and how COVID has affected businesses' increased use of digitalization through new contact channels, better decision making, and other benefits. The vision of India's Digital India campaign is to connect rural areas through high-speed internet and provide electronic government services.
ROI B2B Maximization. Data Driven. Digital Transformation RoadmapGood Rebels
This document discusses the ROI and benefits of data-driven digital transformation for B2B companies. It highlights key challenges that B2B companies face related to customer loyalty, self-service needs, and existing customer profits. A successful digital transformation should focus on improving customer experience, developing new business models, increasing operational efficiency, and enhancing business intelligence. The document outlines best practices and provides examples of ROI metrics and benefits companies can expect, including increased sales, productivity, intelligence, and profits. It proposes a roadmap for digital transformation focused on leadership, engagement, architecture, and ROI.
Today’s customers are more informed and getting their information in new ways from new sources. Decisions are influenced by discussions online and user reviews. The old ways of doing business are changing. And that means companies must change as well. As with all changes, those companies that successfully adapt to the reality of the market will succeed while those which don’t will fall behind. While this shift creates new challenges, it also creates a huge opportunity for businesses to reach customers in ways never before possible.
The document discusses products that received the highest ratings for overall satisfaction on G2 Crowd in 2015 based on over 50,000 user reviews. It lists the top rated products which include tools for eSignatures, marketing automation, scheduling, training content authoring, remote support, review monitoring, and digital asset management. Each product is highlighted with a brief description of its functionality.
G2 Crowd analyzed over 50,000 reviews from 2015 to identify the highest rated products for satisfaction and time tracking. TriNet Expense, Workday, and Journyx were among the top rated, with TriNet Expense automating expense reports and timesheets online or from mobile devices, Workday offering alternative SaaS HR management software, and Journyx providing project time and expense tracking to automate cost accounting.
L'impatto del web 2.0 nella PA: il punto di vista del back officeFondazione CUOA
Intervento di Andrea Pellizzari della Provincia di Vicenza al Seminario "Presidiare i social media per rendere più efficace il rapporto con i Cittadini sul web" - 20 aprile 2012
Evoluzione del sistema distributivo assicurativo: scenari di mercato e interv...Fondazione CUOA
Intervento di Paolo Iurasek, Vice Presidente Vicario di Unapass, al workshop 'Evoluzione del sistema distributivo assicurativo: scenari di mercato e interventi legislativi'
Intervento di Francesca Bernè, Servizio Controlli Gestionali di Banca Popolare di Cividale, al seminario "Banca vs impresa, banca vs banca, impresa vs impresa" del RiskCenter (www.riskcenter.it)
Intervento di Fabio Rigotti al convegno del Forum ICT - OLTRE IL CRM, Le nuove frontiere per l’integrazione delle attività di “relationship management” al servizio del business -
Comune Di Thiene: Verso l'organizzazione snella (F. Picone)Fondazione CUOA
L’Amministrazione comunale di Thiene ha deciso di avviare un processo di miglioramento continuo della propria organizzazione abbracciando, per primo, l'approccio Lean Thinking. Al termine dei laboratori didattici possiamo già avere i primi risultati sulla validità e l’efficacia di tale approccio. Sintesi dei lavori del Gruppo Atto Unico, Franco Picone
Comune Di Thiene: Verso l'organizzazione snella (S. Slaviero)Fondazione CUOA
L’Amministrazione comunale di Thiene ha deciso di avviare un processo di miglioramento continuo della propria organizzazione abbracciando, per primo, l'approccio Lean Thinking. Al termine dei laboratori didattici possiamo già avere i primi risultati sulla validità e l’efficacia di tale approccio. L'esperienza dell'Ufficio Edilizia, Simone Slaviero
Intervento di Simone Mazzonetto, Chief Risk Officer - Chief Compliance Officer di Banca Padovana Credito Cooperativo, al seminario "Rischi operativi e processi aziendali: modelli e strumenti di gestione" del RiskCenter
Il passaggio generazionale e la protezione del patrimonio - M. CasaliniFondazione CUOA
Il passaggio generazionale e la protezione del patrimonio - M. Casalini
Seminario "Staffetta generazionale e sviluppo delle imprese familiari", Fondazione CUOA, 24 marzo 2012
Testimonianze aziendali: i rischi da evitare (3)Fondazione CUOA
Testimonianza aziendale di Giuseppe Pilotto, Organization and IT viability advisor, Leading Network, temporary manager per l’Impresa, al Convegno del Forum ICT "Business Management e ICT Manager: un dialogo possibile?" - 26 settembre al CUOA
L’evoluzione e i motivi di successo del Gruppo assicurativo Poste VitaFondazione CUOA
L'intervento di Luigi Capasso, Responsabile commerciale Poste Vita e Poste Assicura, al workshop 'Evoluzione del sistema distributivo assicurativo: scenari di mercato e interventi legislativi'
Intervento di Stefano Beorchia, CFO di TBS Group, al convegno "L’evoluzione dei modelli e dei sistemi di Analisi e Reporting Direzionale" organizzato da Club Finance in collaborazione con Oracle
Marketing automation software or strategy webinarMarketo
“Marketing Automation is no longer an optional solution but … essential to assure business success.”Nucleus Research: “Marketing Automation Drives Business Success” 2019
The explosion of the social conversation along with the proliferation of mobile technology has changed our lives, more than we ever could have imagined.
The explosion of mobile technologies and rapid adoption of social networks have completely impacted our human behavior -- our communication methods, engagement principles, our belief and trust systems, and even our decision making criteria and models.
Firms need to understand these new principles and adopt them -- genuinely and proactively -- if they want to effectively engage clients.
How has the client changed and why does your firm need to reflect this? Because your success will depend on it, and so will your identity.
Today’s buyer is smart and getting smarter by the minute. From virtually anywhere, they can find out about you, your services, your competitors, whether your clients are happy—and most importantly, with a mere 140 characters, they can impact your brand.
Today, firms must face the reality of super consumers. They are unbelievably informed, highly fickle, and extremely powerful with a nearly unpredictable purchase path.
They have unprecedented access to information, the ability to easily compare fees, costs or services in a matter of clicks, access to reviews—whether from a trusted confidant, highly rated industry source, or someone merely taking to their social network to make their experience known.
And they can easily do the same—joining the social conversation with their experience and recommendation to others – giving a “like”, “thumbs up”, happy face, or not, and with a click of the button can make an impression on your brand.
It is no surprise then that firms who wish to remain competitive in this new age are concentrating their efforts on creating amazing client experiences…
Today’s client is smart and getting smarter by the minute. From virtually anywhere, they can find out about you, your firm, your competitors, whether your clients are happy—and most importantly, with a mere 140 characters, they can impact your brand.
• Today, law firms must face the reality of super consumers. They are unbelievably informed, highly fickle, and extremely powerful with a nearly unpredictable purchase path.
• They have unprecedented access to information, the ability to easily compare firms, fees or feedback in a matter of clicks, access to reviews—whether from a trusted confidant, highly rated industry source, or someone merely taking to their social network to make their experience known.
• And they can easily do the same—joining the social conversation with their experience and recommendation to others – giving a “like”, “thumbs up”, happy face, or not, and with a click of the button can make an impression on your brand.
• Everyone has probably heard the United Breaks Guitars story; it epitomizes the challenge firms face – each individual now has a powerful voice. In this example, United Airlines was unresponsive to a passenger’s complaints that his guitar was broken by negligent baggage handlers (he actually saw them throwing his beloved instrument through the air as he was waiting to deplane). This treatment lead him to record a song about his experience that he posted on YouTube. Over 12 million views later, this YouTube sensation has written a book on the very topic of how powerful one voice can be in the age of social media.
The document describes Digital Marketing Center, an integrated digital marketing platform that allows users to manage campaigns across multiple channels including email, mobile, social media, and web. It provides capabilities for data collection and activation, campaign management and execution, and performance tracking. The platform aims to help users foster closer customer relationships through personalized, multi-channel marketing strategies based on customer data and behavior.
Marketing has now entered the age of the empowered and informed buyer where the customer is at the center of every marketing decision. Gone are the days of one-size-fits-all campaigns that bombard customers with self-promotion. The era of the Modern Marketer is upon us, where any successful marketer must center the customer at the heart of everything they do. Microsoft's vision for the modern marketer spans intelligent analytics, streamlined operations, engaging ads, and creating incredible experiences.
7 Expert Tips for Success with Digital Marketing PlatformsPerficient, Inc.
94% of marketers say improving content creation and delivery processes are instrumental to providing a great customer experience. Follow these seven expert tips to optimize your digital marketing platforms
Digital Transformation and the Marketing ProfessionalMatthew W. Bowers
Defining and understanding digital transformation and the marketing role. How can marketing drive transformation? what are the tasks, strategies and things that can help.
How Top Brands Create Killer Omnichannel Customer ExperiencesIO Integration
How Top Brands Leverage DAM Technologies to Create Killer Customer Experiences
In this DAM Master Class, youll see how top brands are transforming their marketing through personalized, real-time, data-driven communications that reach customers at exactly the right moments. Using the latest technologies, GoPro, Red Bull, NFL, Visa, Nike, and BMW have optimized their content marketing supply chains to curate and deliver real-time, high-impact content based on individual customer behaviors. Theyve seen big gains in brand recognition, customer loyalty, and sales and your company can, too. Use your DAM to build relationships that win markets, not just another campaign!
Join IO Integration and censhare to learn how you can:
Build a cutting-edge content acquisition platform for owned, gained, and real-time media just like marketing wunderkind GoPro.
Create a content marketing exchange that simplifies the production and delivery of personalized brand communications just like luxury brand leader BMW.
Get a first look at the censhare 5 enterprise content management platform thats so intuitive you might even trust your marketing people to try it!
Dagmar Schneider, Solution Architect, censhare
Jill Talvensaari, Content Technology Strategist, IO Integration
Conversant seven myths that senior marketers need to stop believingJim Nichols
Seven of the biggest digital myths that hold brands back from generating stronger ROI. Entertaining and easy to read, with concrete advice on the right way to approach new digital challenges.
- Allkonnect is a cloud-based platform that helps companies with their digital marketing efforts such as content creation, influencer marketing, social media management, and more.
- Their mission is to build an ecosystem for marketing services that creates value for brands, content creators, influencers, and marketers. They aim to make marketing easier for their clients.
- The document discusses Allkonnect's services and products in more detail, including their software platform that allows for collaboration, project management, and payments. It also covers their founders and some details about the Indian digital marketing industry.
An Executive's Guide to Reimagining the Enterprise in the Digital AgeArmanino LLP
This document discusses how enterprises are reimagining their business models in today's digital age where information is available anytime from any device. It emphasizes that businesses need to foster a culture of innovation across all functions like marketing, finance, HR, and sales through modern technology platforms. The key is building a flexible technology foundation that connects enterprise systems and enables seamless data flow. This allows for personalized customer experiences, an empowered workforce, and the ability to rapidly sense and respond to changing market needs.
The document discusses ValueLabs' marketing technology solutions that help organizations connect with consumers across different digital channels. It provides an overview of their real-time marketing solutions, services, and platforms that enable customer-centric marketing, social media marketing, marketing automation, analytics and more. The solutions help organizations optimize their marketing spend, increase customer reach, and create superior brand experiences in today's changing digital landscape.
B2B Health Check: 5 Steps to eCommerce Fitness [WEBINAR]Four51, Inc.
Webinar Slides from 2/4/16 webinar
73% of B2B buyers now research at least half of their purchases online. Increasingly, they buy online as well. But too many of the websites of manufacturers, wholesalers and distributors aren’t in shape to make the most of this big opportunity to grow sales.
Today, agility, speed and rich features are what distinguish successful B2B e-commerce sites and empower them to deliver an online experience that mirrors what B2B buyers have come to expect from shopping retail websites.
From data management to streamlining key processes to mobile's role, this webinar will cover the tactics and technology online B2B sellers must prioritize to become best-in-class, driving sales and profits.
Hear from Aberdeen Group's Omer Minkara, Newegg's Ross Higgins, Four51's Chip House and Internet Retailer's Don Davis as we explore exactly what must be done to ensure your site is ready for 2016 and beyond.
Questions? Email marketing@four51.com
Sales, Marketing & Service Optimization: Strategies for Accelerating GrowthCognizant
The document discusses strategies for accelerating revenue growth through sales, marketing, and service optimization. It argues that while technology has enabled cost savings, companies must now focus on top-line growth. A holistic approach is needed that considers customer relevance, sales effectiveness, marketing effectiveness, and service effectiveness. Implementing the right digital systems can guide professionals towards behaviors and processes that generate disruptive revenue growth, but companies must first understand their strategic objectives and performance issues. The document provides examples of how optimizing these areas through the right technologies has helped companies increase revenue.
Connect with your customers across Email, Mobile, Social, Web, or any combination of these channels. Digital Marketing Center makes it easy to analyse and leverage your customer interaction data to individualise your communications for maximum impact.
Modern sales organizations recognize that customers are now empowered with information and often make purchase decisions before engaging with sales reps. To be effective in this new environment, sales teams need modern tools that allow them to engage customers earlier in the sales process through mobile and data-driven insights. Oracle Sales Cloud provides a cloud-based solution that makes sales teams fast, easy to use, mobile, insight-driven and collaborative to build strong pipelines and drive sales results.
This document discusses how a customer-conscious C-Suite can catalyze company growth. It profiles the perspectives of different C-Suite roles such as the VP of Customer Success, CMO, CIO, CTO, and CEO. Each role is described in terms of how prioritizing customers can impact key metrics like reducing churn, improving marketing and content strategies, leveraging data analytics, enhancing user experience, and setting the right cultural priorities. The overall message is that taking an alternative leadership approach focused on customers rather than just profits can lead to increased revenue, profitability, and competitive advantage.
This document discusses how a customer-conscious C-Suite can catalyze company growth. It profiles the perspectives of different C-Suite roles such as the VP of Customer Success, CMO, CIO, CTO, and CEO. Each role is described in terms of how prioritizing customers can impact key metrics like churn rate, content marketing performance, user experience, and overall profitability. The document advocates that customer-conscious leadership should be woven into a company's culture and encourages readers to download a report on building a customer-focused C-Suite.
OptifiNow offers software tools that optimize conversion rates across each stage of the marketing and sales funnel. The tools provide key benefits like personalized marketing, a common content platform, lead management and routing, and measurement of marketing ROI. The document discusses how the software empowers salespeople with tools for engagement, conversion and repeat sales through features like content management, personalization, and adaptable processes. It positions OptifiNow as a solution to improve marketing and sales alignment and performance.
Similar to La relazione con il Cliente per far crescere e innovare il Business (20)
This document provides an overview of digital analytics. It discusses how the volume of data has grown exponentially from gigabytes to zettabytes. Analytics can unlock untapped value in data and businesses expect outcomes like increased revenue and competitive advantage. Most companies recognize the need for better analytics but face challenges in integrating structured and unstructured data sources. Common obstacles include developing an analytic culture and master data management for unstructured data. The document concludes that analytical insight is key to long-term growth, leaders compete on data logistics, and the data tsunami endangers governance without technological shifts.
Salesforce provides tools that enable salesforces. It is the #1 CRM company and the most admired software company. The cloud computing model allows for no hardware/software, subscription access, automatic upgrades and constant innovation. This drives faster ROI, flexibility and continuous improvement for customers. However, 77% of customers are not engaged with companies through mobile apps, communities, employees and more. The Customer Success Platform from Salesforce provides shared services across applications to address this gap and drive improved outcomes like 32% higher sales, 40% better customer satisfaction and 55% faster deployments.
Jobs Act: cosa cambia per davvero nella gestione del lavoro? Punto per punto,...Fondazione CUOA
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10 dicembre 2014, Fondazione CUOA
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Cos’è il Credit Management?
Qual è il ruolo del Credit Manager all’interno dell’azienda?
Quali devono essere le competenze specifiche di un Credit Manager?
Come si interfaccia il Credit Manager all’interno dell’azienda?
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I 5 benefici di un MBA - Master of Business AdministrationFondazione CUOA
Ma frequentare un MBA serve davvero? Sulla base delle esperienze dei partecipanti e di ricerche scientifiche sul tema, si può affermare che frequentare un MBA determina un rilevante miglioramento sulle competenze possedute dai partecipanti e sulla loro carriera, e si riscontra un legame significativo fra lo sviluppo competenze trasversali (i.e. soft skills) e l’efficacia professionale degli allievi.
I 5 benefici di un MBA sintetizzati da Andrea Vinelli, Direttore scientifico Programmi MBA Fondazione CUOA
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GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
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This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
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Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
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Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
GraphRAG for Life Science to increase LLM accuracyTomaz Bratanic
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Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
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Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
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#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
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In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
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UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
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1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
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What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
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van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
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La relazione con il Cliente per far crescere e innovare il Business
1. La relazione con il
Cliente per far
crescere e innovare il
Business
Riccardo Sponza
Microsoft Dynamics Marketing Lead
Microsoft Italia
It.linkedin.com/in/riccardosponza/
Altavilla Vicentina, 19 giugno 2013
2. Help organizations attract, win and
retain customers through solutions
that delight users and proactively
help them do business.
4. Acquiring customers today and in the future will require
companies to have the right insights that drive the right
action and ability to close business
57%
thru buying cycle
before sales contact
2017CMO
spending on technology will
exceed that of the CIO
By
50/50CMO rule.
50% of technology and marketing
spend is driving results, 50% is not,
but which?
5. Gain powerful insights by having
a single source of truth with:
•Real-time data
•Behavioral analysis across leads,
prospects and customers
•Campaign budget management
Collaborative tools
make it easy to:
• Share information
• Foster creativity
• Automate processes
DATA DRIVEN,
CUSTOMER FOCUSED
Execute and monitor campaigns
across all channels, including:
• Traditional
• Online
• Social mediaMULTI-CHANNEL
ENGAGEMENT
EFFECTIVE
MARKETING MGMT
6. PLAN
Digital Asset
Management
Workflow &
Collaboration
EXECUTE
CRM Integration
& Closed Loop ROI
Advertising &
Social Media
NURTURE
& MEASURE
DATA DRIVEN,
CUSTOMER
FOCUSED
Customer
Segmentation
Behavioral
Analysis
EXTERNAL
CHANNELS
Media Buying & Planning Spend ManagementResource Management Campaign Management
INTEGRATED MARKETING MANAGEMENT
7. Retaining customers tomorrow will require you to Listen,
Analyze, and Engage customers in the channel they
prefer that meet their expectation.
20%
of customers who
complain via social
media expect a
response within
one hour
of consumers today
complain about products
and services via their
social networks
44%
8. Social is a two-way street – when the time is right you can use these tools to have
meaningful conversations with your stakeholders.
An avenue by which you can listen and really hear what it is your customers are thinking
and saying, to uncover trends and identify key influencers.
ENGAGE
LISTEN
Garner insights by monitoring buzz, understanding sentiment and measuring impact.
ANALYZE
9. In order to grow a greater share a wallet that drives top line
revenue companies need to provide simple guided sales tools
that are proactive, collaborative and on the device of choice.
number of devices
consumers use every day
4
84%
of organizations have
remote workers
10. Seamless experience across sales, service marketing and customer process regardless
of the choice of device, browser and location.
Deliver delightful user experiences that promote end-user productivity and demonstrate
the rich, “better together” value of Microsoft Technologies.
Connecting your people across channels including social to make it easier for your people to
collaborate and get work done.
PRODUCTIVE
COLLABORATIVE
UBIQUITOUS
14. Adding social and mobile
access capabilities to CRM
increases productivity of
sales people by 26.4%
Mobility & CRM are Key elements
to improve your Field Sellers Productivity
Mobile access increases
sales force productivity by
14.6%
16. • Modern Windows 8 and iPad experience
• Includes charting and dashboards
• Native support for device capabilities
• Communication and collaboration
• Offline experience for occasionally disconnected
• Configurable and Extensible
An exceptional tablet experience optimized
for the mobile salesperson
Unified
User Experience
Business
Apps
Unified Management
Experiences
Productivity
on the go (Lync,
Outlook, …)