- Allkonnect is a cloud-based platform that helps companies with their digital marketing efforts such as content creation, influencer marketing, social media management, and more.
- Their mission is to build an ecosystem for marketing services that creates value for brands, content creators, influencers, and marketers. They aim to make marketing easier for their clients.
- The document discusses Allkonnect's services and products in more detail, including their software platform that allows for collaboration, project management, and payments. It also covers their founders and some details about the Indian digital marketing industry.
2021 business and digital marketing trendsMilestone Inc
Your roadmap to maximize opportunities with 2021 digital trends
In this webinar, Milestone experts Anil Aggarwal and Erik Newton will discuss key 2021 digital trends. The audience can use these trends to shape their comprehensive marketing for when business returns to normal.
Key topics they will address:
• Top macroeconomic trends for 2021
• Digital transformation and how to leverage all the opportunities aligned with it
• Key steps to adapt to deliver better digital experiences
• Mobile, local, and page load speed
• Content security, compliance, and trust
• Technologies that will be key in 2021 – Entity, Schema, Speed, and Core Vitals
Great report by Accenture consolidating research insights and high-level tactics for B2B organizations and leaders to transform their B2B go to market in a post-Covid era.
Executive summary of a seminar given by Kickframe to a group of Canadian marketers. The focus of the session was providing a strategic foundation for planning digital marketing. The approach for this session was:
1. To go broad across the digital marketing toolbox, and not deep on a specific tool
2. To provide guiding principles that are lasting, and not more specific tactical advice
3 . To arm participants with relevant planning tools that they could take and put into action
According to research from the Corporate Executive Board, 57% of the buying process is being completed before the first interaction with a sales person.
In recent years, a fundamental sea change has been occurring between buyers and sellers, with the former now ceasing control of the buying process. This paradigm shift has been digitally powered with todays buyers only one touch away from connecting with content or peers that can help guide them on their purchasing journey.
This presentation will explore the challenges that not only lay ahead for todays B2B marketers, but also explore some of the ways in which SAP is adapting to this 'New Reality’.
2021 business and digital marketing trendsMilestone Inc
Your roadmap to maximize opportunities with 2021 digital trends
In this webinar, Milestone experts Anil Aggarwal and Erik Newton will discuss key 2021 digital trends. The audience can use these trends to shape their comprehensive marketing for when business returns to normal.
Key topics they will address:
• Top macroeconomic trends for 2021
• Digital transformation and how to leverage all the opportunities aligned with it
• Key steps to adapt to deliver better digital experiences
• Mobile, local, and page load speed
• Content security, compliance, and trust
• Technologies that will be key in 2021 – Entity, Schema, Speed, and Core Vitals
Great report by Accenture consolidating research insights and high-level tactics for B2B organizations and leaders to transform their B2B go to market in a post-Covid era.
Executive summary of a seminar given by Kickframe to a group of Canadian marketers. The focus of the session was providing a strategic foundation for planning digital marketing. The approach for this session was:
1. To go broad across the digital marketing toolbox, and not deep on a specific tool
2. To provide guiding principles that are lasting, and not more specific tactical advice
3 . To arm participants with relevant planning tools that they could take and put into action
According to research from the Corporate Executive Board, 57% of the buying process is being completed before the first interaction with a sales person.
In recent years, a fundamental sea change has been occurring between buyers and sellers, with the former now ceasing control of the buying process. This paradigm shift has been digitally powered with todays buyers only one touch away from connecting with content or peers that can help guide them on their purchasing journey.
This presentation will explore the challenges that not only lay ahead for todays B2B marketers, but also explore some of the ways in which SAP is adapting to this 'New Reality’.
Join B2B professionals from leading companies at Game Plan 2015, the premier conference that brings together B2B commerce, marketing, sales and service professionals for two days of peer networking, expert-led breakout sessions, case study presentations and workshops. Gain the knowledge to successfully manage your company’s digital transformation on October 21-23 in Fort Worth, Texas. See you there!
More info & how to register here: http://bit.ly/1E5uV5q
2021 digital marketing playbook fitnessJeremy Mays
Whether you’re a solo personal trainer or a huge, all inclusive gym brand, digital marketing and content creation has become a pinnacle component of your marketing and brand awareness efforts. From buying ads across social channels to lure new members into the gym with sweaty, sexy interactive videos that target people based on location and other demographics, to wildly popular (during the height of the pandemic) live group workout streaming that people were (and still are) able to tap into through their instagram accounts to maintain their fitness.
There seem to be endless strategies at your disposal when thinking about your digital marketing efforts in 2021.
We’ve built a digital marketing strategy playbook for the fitness industry to give you the tools and techniques to grow your brand.
Strategy First : How Marketers Can Avoid Common Technology Pitfalls & Drive R...Alyesha Patel-Parker
Billy Loizou, Vice President, Go-To-Market APAC at Cheetah Digital presented the findings from Cheetah Digital & Which50's whitepaper, Strategy First: How Marketers Can Avoid Common
Technology Pitfalls & Drive Real ROI.
Inboundsys is an award-winning Marketing and Technology (MarTech) company based out of Bangalore, India. We are a Hubspot’s Platinum Solutions Partner Agency, providing all-round technological solutions in marketing and sales automation. We are the most experienced and oldest Hubspot partner agency in India that started in 2012, and since then, have been helping diverse clients and industry domains across the globe by solving their marketing challenges and contributing to their business growth.
As 2017 draws to a close, we as marketers are developing strategies and tactics to continue to wow our customers in 2018. To help you get ahead, we've compiled a list from the team at Marketo on what they think is important to focus on in the coming year.
2020 forced most companies to deviate from their intended marketing plans. Events were canceled, campaign budgets were slashed, and consumers demanded more than excellent product and top-notch customer service.
While 2020 forced teams to adapt their marketing strategies on the fly, this year presents the opportunity to tailor strategies to the new digital marketing landscape.
Here are 7 trends to inspire new ideas for your 2021 marketing plan.
SOCIAL MEDIA // DIGITAL & MOBILE MARKETING > portfolio // Linda C. ModicaLinda Modica
This short visual presentation contains the design work of Linda C. Modica, a NYC-Metro area art director & graphic designer. Selected published works for GSMI, a west-coast based conference organizer.
How easy is it for you to communicate with your customers?
Want to cut through all the noise and get their full attention?
Customers now expect more from businesses and want to interact with them differently, thanks to the convenience of mobile.
Find out just how important text messaging has become for local businesses and how to use it effectively in this webinar with SMS marketing experts from Podium.
Podium interviewed more than 1,000 consumers to understand their attitudes toward texting local businesses and how local businesses can take advantage of it.
They’ll share the results of this research, with tips and advice to help you make the most of these insights.
You’ll also learn:
-How customer preferences impact local businesses.
-How to create an effective text message strategy (and what to avoid).
-How local businesses of all sizes can benefit from promotional text messaging.
Join Podium’s Matt Boyce, Marketing Director, and Austin Miller, Partner Marketing Manager, for this discussion on how to use text messages to market your business effectively.
The most creative animation and vfx companies to watch..Merry D'souza
The leading animation and VFX companies are giving their best efforts to ensure lasting customer experiences. These companies are assisting their clients to achieve excellence in the field of visual effects. They are embracing innovation and cutting-edge technologies to deliver flawless finished products to the customers.
Hence, in this issue of Insights Success, ‘The Most Creative Animation and VFX Companies to Watch,’ we showcase the best and most innovative VFX companies, who deliver flexible and agile services. These companies offer the best services and advanced solutions to the customers.
What's Next: Marketing Maturity & How To Achieve ItOgilvy Consulting
If you work in marketing today, you have very likely been thinking about things like rapid technology evolution, changing customer expectations and a dynamic and disruptive marketplace. Most companies we know are thinking about about Modern Marketing, but fewer are achieving the results they need.
In this webinar, we dive deeper into executing Modern Marketing at scale, and why it is crucial in an age where the stakes are raised for the CMO and the entire marketing function.
My citychannels.com tech startup pitch deck 2020Marcus Duke
MYCITYCHANNELS URBAN SOCIAL MEDIA ENCYCLOPEDIA
All-In-One Public Business Forum – Geolocation Business Directory – Freelancer Gig Jobs – Virtual Community Service – PPV Performers – Volunteer Editors – Points – Rewards – Raffles – Build a #Channel for any Person, Place or Thing – SEARCH for all #Channels or Scroll to the bottom for full list.
What's Next: How brands can capture value, mindset and experiences on their o...Ogilvy Consulting
Brands have long considered the value and prospects of selling directly to consumers. In some instances, marketplaces tampered with those considerations providing quick and efficient ways to reach consumers and sell products with a lower level of effort and barriers to entry. While serving a need to some, marketplaces present their own set of challenges that can be solved by going direct leading companies to either diversify their current channel mix by launching their own DTC or shift their strategy to just DTC which has been supercharged by COVID-19.
Derin Dolen | Introduction to Digital Marketing and How its workDerin Dolen
Introduction to Digital Marketing by Derin Dolen. Digital marketing is explained in simple language with examples by Derin Dolen. To acknowledge yourself about Digital Marketing please read and share this ppt.
Should every recruitment business be a digital marketing agency? - #Rechangou...Colleague Software
Should every recruitment business be a digital marketing agency? - #Rechangout White Paper
Download here: https://www.colleaguesoftware.com/resources/white-papers/should-every-recruitment-business-be-a-digital-marketing-agency
Join B2B professionals from leading companies at Game Plan 2015, the premier conference that brings together B2B commerce, marketing, sales and service professionals for two days of peer networking, expert-led breakout sessions, case study presentations and workshops. Gain the knowledge to successfully manage your company’s digital transformation on October 21-23 in Fort Worth, Texas. See you there!
More info & how to register here: http://bit.ly/1E5uV5q
2021 digital marketing playbook fitnessJeremy Mays
Whether you’re a solo personal trainer or a huge, all inclusive gym brand, digital marketing and content creation has become a pinnacle component of your marketing and brand awareness efforts. From buying ads across social channels to lure new members into the gym with sweaty, sexy interactive videos that target people based on location and other demographics, to wildly popular (during the height of the pandemic) live group workout streaming that people were (and still are) able to tap into through their instagram accounts to maintain their fitness.
There seem to be endless strategies at your disposal when thinking about your digital marketing efforts in 2021.
We’ve built a digital marketing strategy playbook for the fitness industry to give you the tools and techniques to grow your brand.
Strategy First : How Marketers Can Avoid Common Technology Pitfalls & Drive R...Alyesha Patel-Parker
Billy Loizou, Vice President, Go-To-Market APAC at Cheetah Digital presented the findings from Cheetah Digital & Which50's whitepaper, Strategy First: How Marketers Can Avoid Common
Technology Pitfalls & Drive Real ROI.
Inboundsys is an award-winning Marketing and Technology (MarTech) company based out of Bangalore, India. We are a Hubspot’s Platinum Solutions Partner Agency, providing all-round technological solutions in marketing and sales automation. We are the most experienced and oldest Hubspot partner agency in India that started in 2012, and since then, have been helping diverse clients and industry domains across the globe by solving their marketing challenges and contributing to their business growth.
As 2017 draws to a close, we as marketers are developing strategies and tactics to continue to wow our customers in 2018. To help you get ahead, we've compiled a list from the team at Marketo on what they think is important to focus on in the coming year.
2020 forced most companies to deviate from their intended marketing plans. Events were canceled, campaign budgets were slashed, and consumers demanded more than excellent product and top-notch customer service.
While 2020 forced teams to adapt their marketing strategies on the fly, this year presents the opportunity to tailor strategies to the new digital marketing landscape.
Here are 7 trends to inspire new ideas for your 2021 marketing plan.
SOCIAL MEDIA // DIGITAL & MOBILE MARKETING > portfolio // Linda C. ModicaLinda Modica
This short visual presentation contains the design work of Linda C. Modica, a NYC-Metro area art director & graphic designer. Selected published works for GSMI, a west-coast based conference organizer.
How easy is it for you to communicate with your customers?
Want to cut through all the noise and get their full attention?
Customers now expect more from businesses and want to interact with them differently, thanks to the convenience of mobile.
Find out just how important text messaging has become for local businesses and how to use it effectively in this webinar with SMS marketing experts from Podium.
Podium interviewed more than 1,000 consumers to understand their attitudes toward texting local businesses and how local businesses can take advantage of it.
They’ll share the results of this research, with tips and advice to help you make the most of these insights.
You’ll also learn:
-How customer preferences impact local businesses.
-How to create an effective text message strategy (and what to avoid).
-How local businesses of all sizes can benefit from promotional text messaging.
Join Podium’s Matt Boyce, Marketing Director, and Austin Miller, Partner Marketing Manager, for this discussion on how to use text messages to market your business effectively.
The most creative animation and vfx companies to watch..Merry D'souza
The leading animation and VFX companies are giving their best efforts to ensure lasting customer experiences. These companies are assisting their clients to achieve excellence in the field of visual effects. They are embracing innovation and cutting-edge technologies to deliver flawless finished products to the customers.
Hence, in this issue of Insights Success, ‘The Most Creative Animation and VFX Companies to Watch,’ we showcase the best and most innovative VFX companies, who deliver flexible and agile services. These companies offer the best services and advanced solutions to the customers.
What's Next: Marketing Maturity & How To Achieve ItOgilvy Consulting
If you work in marketing today, you have very likely been thinking about things like rapid technology evolution, changing customer expectations and a dynamic and disruptive marketplace. Most companies we know are thinking about about Modern Marketing, but fewer are achieving the results they need.
In this webinar, we dive deeper into executing Modern Marketing at scale, and why it is crucial in an age where the stakes are raised for the CMO and the entire marketing function.
My citychannels.com tech startup pitch deck 2020Marcus Duke
MYCITYCHANNELS URBAN SOCIAL MEDIA ENCYCLOPEDIA
All-In-One Public Business Forum – Geolocation Business Directory – Freelancer Gig Jobs – Virtual Community Service – PPV Performers – Volunteer Editors – Points – Rewards – Raffles – Build a #Channel for any Person, Place or Thing – SEARCH for all #Channels or Scroll to the bottom for full list.
What's Next: How brands can capture value, mindset and experiences on their o...Ogilvy Consulting
Brands have long considered the value and prospects of selling directly to consumers. In some instances, marketplaces tampered with those considerations providing quick and efficient ways to reach consumers and sell products with a lower level of effort and barriers to entry. While serving a need to some, marketplaces present their own set of challenges that can be solved by going direct leading companies to either diversify their current channel mix by launching their own DTC or shift their strategy to just DTC which has been supercharged by COVID-19.
Derin Dolen | Introduction to Digital Marketing and How its workDerin Dolen
Introduction to Digital Marketing by Derin Dolen. Digital marketing is explained in simple language with examples by Derin Dolen. To acknowledge yourself about Digital Marketing please read and share this ppt.
Should every recruitment business be a digital marketing agency? - #Rechangou...Colleague Software
Should every recruitment business be a digital marketing agency? - #Rechangout White Paper
Download here: https://www.colleaguesoftware.com/resources/white-papers/should-every-recruitment-business-be-a-digital-marketing-agency
Here’s your digital marketing playbook for the retail industry in 2021Jeremy Mays
One of the biggest mistakes that brick-and-mortar retailers can make is to dismiss online marketing. In an increasingly competitive marketplace filled with change and innovation, small businesses are now having to compete with larger organizations like never before. It’s no longer good enough to rely solely on word-of-mouth for increased business and new customers. Retailers must now provide an omnichannel shopping experience that brings people in and brings people back.
What does this have to do with online marketing? More or less, everything. If you want to achieve retail success, you need to have a strategy that leverages not only social media and email, but one that also gets creative and makes good use of new forms of marketing.
We’ve built a digital marketing strategy playbook for the retail industry to give you the tools and techniques to grow your brand.
Conversant seven myths that senior marketers need to stop believingJim Nichols
Seven of the biggest digital myths that hold brands back from generating stronger ROI. Entertaining and easy to read, with concrete advice on the right way to approach new digital challenges.
Getting Started with Online-to-Offline Measurementbrandonwishnow
Although most marketers would agree that online-to-offline measurement is important for the future success of their business, it’s hard to know what steps to take to adopt this strategic initiative.
Ovative/group has found that when done correctly, online-to-offline addresses many of the most complex business problems by providing answers to questions such as: What is the impact of an online visit on offline sales? Does this impact vary by category or product type? What marketing channels influence offline most? And, can I use these channels to drive offline acquisition?
But how do you get started and ensure online-to-offline is a success for your organization? After attending this webinar featuring Ovative/group and LiveRamp you’ll understand:
– Why online-to-offline is important and how to prioritize it among other strategic initiatives
– Who within your organization needs to be involved and how to structure your team
– What technology is required to build online-to-offline measurement capabilities
– How to make digital marketing decisions based on enterprise metrics
Local Search Marketing Presentation - Nick Landers - Commerce Lex @330Nick Landers
Tangible and clear strategies to help promote local businesses online in 2016. We identify the following strategies:
1. Mastering online appearance
2. New digital buying cycle
3. Analytics to increase opportunity
4. Avoiding fragmented marketing
5. Local Mobile Social
Digital Marketing Consultants (Digitalimc.com)Mohammad Kamran
Digital Marketing Services
Digital or online Marketing plays an important role for the growth of any new company in the today's market. you have to adopt the new marketing techniques to reach the maximum audience in the market.
The pandemic-driven world is being pushed towards a faster and more agile environment by the digital marketing sector. It all starts with a viable lead that can be converted into a possible customer in the business world. Lead generation in digital marketing is a technique that, when used correctly, can yield huge productivity.
DNJK- is a well-known IT Company , an expert in SEO industry for its top-notch SEO services, link building, PPC, reputation management, SMO and content writing services. DNJK helps you to gain high end advantage over your competitors. DNJK is a Premier Digital Marketing, Web Design & Development Company. Your website will enjoy our 100% white hat certified SEO Services.
What is the Impact of Digital Content and Storytelling for Brands in 2014?
The role of communications and marketing professionals today, from PR or marketing manager to CMO, is to connect actions to outcomes.
Today, in the marketing-communications industry across Asia-Pacific there is a general consensus that “content is king”.
But how important is content really? How much does it create tangible value for brands and business? What is the value of digital content for Asian consumers?
In 2014, B2C and B2B consumers will continue to – with more sophistication than ever – utilize the information made available by brands in the digital space – both via online and mobile devices that enable their connectedness in real-time.
In this new proprietary research by Waggener Edstrom, you can discover all the latest findings about how digital content and brand storytelling impacts brands and businesses across 10 Asian markets. The results are fascinating and will help you create more impactful digital communications strategies.
Waggener Edstrom today announced the launch of a new, proprietary report entitled Content Matters: The Impact of Brand Storytelling Online in 2014 in APAC. WE’s ground breaking 2014 study across 10 Asian markets explores the relationship between content marketing and ROI. The results uncover valuable insights about how Asian consumers spend, advocate, and engage with B2B and B2C brands across APAC. More information in the press release, full report, and infographic below and attached.
- Zaheer Nooruddin
Social has played an essential, introductory role in brands’ digital transformation. It has shown tangible results and allowed to track change and progress.
But how can you leverage any social media operation to transcend beyond its direct impact? This webinar explores the future and evolution of content studios, from social only to full-on digital.
Why Digital Marketing Is As Important As Traditional MarketingSoap Media Inc.
If you are looking for an Ottawa digital marketing company, make sure that they look promising on all these factors. Here’s what to expect from a digital marketing company.
Similar to India Digital Marketing Report 2019 (20)
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
2. INTRODUCTION
Allkonnect is helping companies build their brand
using content marketing.
Our key value propositions are effectively engaging
customers and ensuring client's success as our success.
It is a cloud based platform that empowers marketers
create and promote quality content faster by our easy
to use collaborative platform and integrated talent
network.
In today's digital business world, you need a partner
who can help you take advantage of marketing
opportunities across a variety of channels in real-time.
Allkonnect combines a data-driven approach with
knowledge gained from years in digital marketing to
deliver outstanding results to our clients.Allkonnect
OUR MISSION
We are on a mission to make marketing easier. We aim
to build a connected ecosystem for marketing services
which will create value for brands, content creators,
influencers and marketers in large.
OUR VISION
1. Build the brand and stand out from the competition
2. Focus on their core business
3. Improve operational efficiency by automating
marketing
4. Achieve higher ROI on marketing efforts
2
3. OUR
SERVICES
Allkonnect is an end-to-end provider of digital marketing
services. Whether you're looking for a turnkey managed
strategy, an independent audit, or services specific to a
short-term campaign, our experience and approach are
sure to prove to be a valuable asset.
Our services include:
Brand
Audit
Competitive
Story Telling
Content
Audit
Go to
Market Plan
Influencer
Marketing
Lead
Generation
Training and
Workshop
Search Engine
Optimization
Content
Strategy
Email
Campaign
Video
Creation
Google
Ads
Product
Launch
Events
Management
Digital Media
Advertising
Social Media
Management
Online
Communities
Digital Marketing
Recruitment
Allkonnect
3
4. OUR
PRODUCT
How We Work
Cloud based platform for marketers to easily collaborate
and manage their projects.
Receive bids
Collaborate with internal team or marketplace
Share your blogs
Communicate easily
Receive notifications
Manage content calendar
Make secured payment
Attend trainings
What can great marketing
software do for you?
Among other things……
Software
Built
Persona
Create
Requiement Bid
Choose
Team
Pay
5
Allkonnect
5. Best Digital Marketing Platform
STARTUPS BUSINESSES SPECIAL SERVICE
Allkonnect
SERVICES
We build the software and services that will help
companies build the ecosystem that will help them
succeed
4
Planning
Project Management
Reporting
Access to marketplace
Easy payment
Content calendar
All in self service
Dedicated account
manager
Planning & Strategy
Vendor management
Recruitment
Training & Workshops
Search Engine
Optimization
Graphic Designing
Service
Web Designing
Services
SEM Services
Freelance Content
Writers
And More
6. We build the software and services that will help companies build the ecosystem
that will help them succeed.
WHY
ALLKONNECT ?
WE BUILT ALLKONNECT FOR SMALL AND MEDIUM-SIZED BUSINESSES
We understand the needs of small and medium sized businesses.
We are ourselves one. We have crafted special solutions for SME/MSME to
deliver the best results with maximum return on investment.
WE’RE EASY TO ADOPT AND EVEN EASIER TO USE
We know that marketing is not easy and building a brand requires time.
Hence we built intuitive features in Allkonnect so it is clear, easy to use and
customers immediately get it.
WE’RE ALL ABOUT GOOD VALUE
We provide value to our ecosystem players including brands, content creators,
influencers and digital marketers. We make your marketing team more efficient
and get best results.
WE WILL MAKE YOU MARKETING ROCKSTAR
Our dashboard gives you the opportunity to do things from planning, persona
creation, managing projects, to getting insights on your marketing efforts.
It is the end to end of content marketing. This helps you understand how
your marketing is directly affecting your organization’s bottom line and
if it is making real impact.
6
Allkonnect
7. Our founders, Monika Prasad and Rajeev Ranjan launched Allkonnect
in 2018 to find a better way for creative talent and brands to collaborate.
To embrace the needs of modern business of content marketing they
build a platform that will connect brands with the creative talent
seamlessly.
As the demand of original content is skyrocketing our product gives
client flexibility and complete transparency in generating content and
engaging more customers.
Monika Prasad
Co-founder Co-founder
Rajeev Ranjan
OUR
FOUNDER
7
Allkonnect
9. Two Third Of Total Ad Spending Will Be Digital
KEY
FINDING - 1
33% Yes by
26-50%
Yes by
more than 50%
Yes by
less than 25%
Yes by
less than 25%
01
02
03
04
33%23%
11%
01
02
03
More than 66% of the marketers surveyed said that they will
increse their digital ad spending in 2019
Only 11% saild that they there will be no increse in budget
this year.
Overall this is the story of optimism. Digital marketing will
increasingly be viewed as more cost effective helping brands
achieve business goals,thereby encouraging more spend in
coming years.
9
Allkonnect
10. Two In Every Five Marketers Are Unsure About Their
Digital Marketing Strategy
KEY
FINDING - 2
63%
Yes with clear
goals and metrics
Yes with clear
goals but not sure
how to measure
No
01
02
03
23%
14%
01 More than 63% of the marketers surveyed said that they
have clea r digital marketing strategy
02
Only 23% admit that although they know what they want to
achieve, but they have yet to figure out how to measure
success. The remaining 14% said they have not identified their
digital marketing goals at all.
03 Lack of clarity in terms of digital marketing strategy highlights
the need for continued education and training.
04
The survey also suggest Marketers need to understand that
digital marketing plays a part in an overall strategy, and must
therefore not be viewed in isolation from other marketing
activities.
10
Allkonnect
11. Building And Maintaining Audiences Are Key Challenges
KEY
FINDING - 3
Almost 16% of our respondents
identified gaps in skills and
resources as one of the major
challenges they face when doing
digital marketing.
Other problems include
budget restraint, lack of tools
and dependence on third parties.
The biggest challenge among
our respondents, however,
is establishing and sustaining
engagement.
However with the rise of
Influencer marketing brands
can target niche markets and
build more engagement with the
customers. Addressing the issue
of ROI will also likely help
marketers better justify greater
spending on digital, a problem
for 4% of our respondents.
11
Establishing and sustaining engagement
26.6%
15.3%
13.7%
9.7%
8.9%
7.3%
6.5%
4.8%
4%
3.2%
Skill and resources gap
Budget restraint
No tracking or proper metrics
Dependence on third parties
No clear ROI
No clearly defined goals
Lack of tools
Misalignment with third parties
Weak data analytical skills
01
02
Allkonnect
12. Search Engine Otimization Is Deemed The Most Effective
And Important Digital Channel
SEO
Content Marketing
Paid Search Marketing
Social Media
Social Media Ads
Influencer Marketing
Branded Content
Email Marketing
Display Advertising
Webinar and podcasts
KEY
FINDING - 4
12
22.8%
19.5%
18.7%
13%
8.1%
8.1%
3.3%
3.3%
1.6%
1.6%
Indian marketers in our survey
viewed search engine optimization
as the most effective digital
channel for marketing.
This is followed by Content
Marketing, Paid search marketing
and Social Media.
Email marketing , webinars and
podcasts which have limited reach
are the lowest while there is
increase in influencer marketing.
Content marketing is an area that
marketers are increasingly
interested in based on the results
of our survey, as they recognize
that digital channels— whether
paid, owned, or earned— need
content that offers value to
audiences wherever they are in the
consumer journey.
01
02
Allkonnect
13. Personalization
13.7%
Content Marketing
Content Marketing Is the Most Exciting Digital Opportunity
For Marketers
Omnichannel campaigns
Video
Customer Experience
Automation
Social
SEO/ SEM
Big Data
KEY
FINDING - 5
13
16.1%
12.9%
12.9%
8.9%
6.5%
6.5%
4.8%
4%
Mobile
12.9%
Digital Marketers in India saw
content marketing as the biggest
opportunity.
Excitement for
mobile marketing (13%)
omnichannel campaigns (13%)
and personalization (13%)
remained the same, followed by
video (12.3%) and customer
experience ( 9%)
But these digital trends are not
mutually exclusive. Brands can
exert efforts that play across these
spheres for improved touchpoints
and seamless customer
journeys.
Another important trend is the
increase of automation. Especially
with the digitization
wave and more emphasis on data
01
02
Allkonnect
14. Customer Engagement Is The Main
Objective In Doing Content Marketing
KEY
FINDING - 6
CONTENT
MARKETING
DEEP DIVE
01
More than 30% of the customers considered
Customer Engagement as the most important
objective of content marketing.
This was followed by Brand awareness and
leadgeneration.
Customer Engagement
Brand Awarenss
Lead Generation
Lead Nurturing
Improve Search Rankings
Customer Retention
14
32.8%
22.4%
20.8%
8.8%
8%
5.6%
02
Other things include lead nurturing, search
rankings, customer retention.
The top three content marketing goals resemble
the marketing funnel, indicating maturity among
Indian brands and agencies.
Allkonnect
15. 02
But without the needed skills, tools, and support, marketing teams
might fall short in achieving goals. Psychological biases might
also come into play.
Embedded in their roles for prolonged periods and exposed to a
seemingly unchanging set of customers, in-house marketers are
prone to decision-making pitfalls that impact not only the
development of strategies and tactics but also measures of success
and failure. Still, only 34% of our respondents outsource
content marketing activities, mostly through agencies (20%).
Most Brands Do Content Marketing Inhouse
01
KEY
FINDING - 7
15
43.9%
22%
20.3%
13.8%
In House Specific Content Team
In House General Marketing Team
Outsourced Via Agencies
Outsourced Via Freelancers
Almost 67% of the respondents said that they do content marketing
inhouse either thorough dedicated content marketing teams or
general marketing teams.
By managing their own content marketing campaigns, marketers
ensure maximum control, limit back-and-forth, and provide
employees with opportunities to continuously learn. In theory,
content marketing activities are easier to monitor when done
in-house as marketers have access to all data and insights.
Allkonnect