The document discusses ValueLabs' marketing technology solutions that help organizations connect with consumers across different digital channels. It provides an overview of their real-time marketing solutions, services, and platforms that enable customer-centric marketing, social media marketing, marketing automation, analytics and more. The solutions help organizations optimize their marketing spend, increase customer reach, and create superior brand experiences in today's changing digital landscape.
How to become successful with Digital Marketing PlatformsHippo
How to become successful with Digital Marketing Platforms
Like this presentations? Upcoming webinars and videos on brighttalk.com/channel/14093/hippo-cms
How to become successful with Digital Marketing PlatformsHippo
How to become successful with Digital Marketing Platforms
Like this presentations? Upcoming webinars and videos on brighttalk.com/channel/14093/hippo-cms
The integration of Salesforce CRM and the ExactTarget Marketing Cloud allows marketers to leverage their Salesforce CRM data to deliver relevant, personalized conversations to grow customer lifetime value. In this webinar you'll hear about the latest version of the integration and upcoming plans. Plus, hear from PHH Mortgage and how their email marketing efforts are growing with this new solution.
How to build an effective omni-channel CRM & Marketing Strategy & 360 custome...Comarch
How to tackle current market trends regarding CRM & Loyalty strategies? How to be relevant, make a difference, synchronize marketing channels and profile customers. Demo screens of Comarch CRM & Marketing platform and introduction to the Loyalty 3.0 approach. How to engage and retain customers these days?
What consumers want from marketer is, simply, simplicity – Harvard Business Review reported.
Marketing, however, is not a simple thing. Digitalisation has caused a customer’s journey to no longer be a linear one, as it cuts a multitude of digital and physical brand touch points. Yet understanding the consumer’s intent and where the consumer is likely to be for each of these phases, is crucial for any marketer to be able to deliver a contextual, meaningful marketing effort.
That’s not all. The topic of data – big, small, dark, as well as, analytics remains important. But as marketers, are you harnessing all of this data to help simplify the customer experience?
Join us in an upcoming webinar as we uncover the power of contextual marketing and how SAP Hybris Marketing solution will enable you to deliver that relevant experiences your consumers call, simplicity.
TKM: A Glossary of Terms for MarTech (Marketing Technology)Anil Noorani
The influence of Technology on Marketing has never been greater.
Today the consumer demands a seamless experience throughout their purchase journey.
A joined up "Technology for Marketing" (MarTech) eco-system for all media channels will deliver improved brand awareness, an uplift in customer acquisition & retention and increased advocacy.
We have created this guide to define and clarify industry terms and create a point of reference for anyone involved in Marketing.
For more information on our services, please visit www.tkm-consultants.com
Marketing and CRM are shifting from classic campaign management to an engagement-focused initiative, making it a multi-touchpoint and cross-functional challenge. Learn how to become super-efficient and generate engagement uplifts north of 100% with Nexus' Managing Director Nils Weber.
Use cases & programmatic ecosystem: How to cover all marketing objectives?Simalaya SA
Programmatic Advertising allows Marketers to tailor messages covering several objectives such as brand awareness, customer acquisition, development or loyalty and retention. We can identify multiple use cases as well as different solutions and players on the market to implement them.
Every advertiser has its own Digital & Programmatic ecosystem: RTB, DMP, DSP, CRM, TMS, Analytics and so on...
Simalaya's conference at the Programmatique Expo 2015 provides key insights to understand this complex ecosystem.
Executive Summary
Business marketers have always advertised in specialized media such as trade magazines, but their audiences have traditionally been too narrow to use television, radio, and similar mass outlets. This limitation has carried over into the digital world, where business marketers could target ads on search terms and industry Web sites but not buy display ads that reach broad audiences. This has become an increasing problem as buyers do more research anonymously on the Web, making them harder to identify and nurture. Tools such as content marketing and social media have filled some of the gap by offering alternative methods of acquiring new names. But those methods are labor and content- intensive, making them difficult to scale. As a result, business marketers have longingly eyed the “insert coin here” efficiency that lets consumer advertisers reliably increase results by raising their display ad spend.
Happily, new methods have now made online display advertising a more effective, higher volume option for business marketers. Improved audience targeting expands the number of prospects marketers can reach and how frequently they can be contacted. Business marketers must learn a few new tricks to take advantage of this opportunity. But in return they gain a greater control over the flow of new names and more precise targeting of the messages for each individual. This Guide will ease your entry to the new world of effective B2B display advertising. Let the journey begin.
This brief 11-page How-To Guide is designed to provide practical advice for B2B Display Advertising and outlines the following:
What is Display Advertising?
Display Advertising For Marketers
Challenges
Resources
Action Plan
Bottom Line
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
A guick overview of opportunities afforded to the current mobile marketer. Presented at the digital marketing show 2013 by Serge Milbank.
Presentation includes:
1. Overview of where most companies are in their mobile marketing journey
2. Planning realities in mobile: what is the immediate focus
3. Structuring a mobile marketing team and the relationship it needs to have with product development
4. Mobile Marketing channels outside of marketing: Organic search, Paid search, Mobile ad networks, Social media, Email marketing, Affiliates, Content marketing, Aggregators
5. Approaches to building up a mobile marketing channel strategy
6. Mobile and App marketing channels - outside of traditional channels
7. Crossing the divide between marketing ecosystems
8. Leveraging enablers in mobile
9. Social and the K Coefficient
10. The real challenge is cross platform activity
11. Fundamental shifts in mobile
Slides created for "Programmatic Ad Tech and Big Data" Nov 16 - 17, 2015 San Francisco.
See Google Slides for speaker notes and animated builds:
https://goo.gl/K7e9OR
What is programmatic marketing? vs advertising?
What trends are reshaping marketing practices?
What does a digital marketing stack look like?
What is the promise of programmatic technologies and methods?
Felix Schirl & Tom Kussmaul – Telefónica’s Evolution From CRM to a 360 View o...Heroes of CRM Conference
Learn how to elevate basic CRM data into fully detailed, centralized customer profiles. trbo's Felix Schirl and Telefónica's Tom Kussmaul will show you how to open up your data silos and take a genuinely audience-management centered approach to CRM.
Connect with your customers across Email, Mobile, Social, Web, or any combination of these channels. Digital Marketing Center makes it easy to analyse and leverage your customer interaction data to individualise your communications for maximum impact.
Download the PDF: https://www.demandmetric.com/content/seo-technology-overview
SEO is no longer just about search.
In fact, SEO, which in its early days focused primarily on keywords
(finding, optimizing, ranking), is now a baseline factor of a broader Internet
Marketing strategy across the Enterprise.
This new SEO-driven market segment that has been called Web
Presence Management (WPM) is based on the reality that keywords no
longer drive search results, but rather optimized content does.
As the SEO market matures, quality measures, such as reputation, trust,
content relevance and author authority, are replacing the old quantity
metrics, such as keyword rankings and link volume.
Advanced SEO solutions now weigh campaign performance metrics
(based on brand building, site traffic and conversion) more heavily than
keyword rankings.
This reality is based on changes in the way customers search, the
increasingly integrated omni-channel marketing environment and,
most notably, changes to Google’s Search Engine Results Page (SERP)
algorithms that favor page content freshness, density and content-rich
media over standard keyword search.
All of this means that Modern Marketing Organizations (MMOs) must
re-evaluate their SEO strategies, processes and campaigns.
In this report we will examine the state of the market, share results from the
SEO Benchmark Study, evaluate the strengths and weaknesses of 15 top
SEO solutions in our vendor landscape to help organizations choose the
best solution for them, highlight the current trends in SEO that will have an
impact on Enterprise SEO initiatives and provide some recommendations
for the way forward as SEO is redefined right before our eyes.
Demand Metric defines Search Engine Optimization Platforms
as those frameworks, tools and technologies that use searchrelated
functionally to secure high visibility and web presence
for brands, products, services and companies through the use
and management of elements, such as keywords, links, content
relevance and social signals tracking.
Transforming from Call Center to Contact Center How-To GuideDemand Metric
Executive Summary
If loyal customers are the lifeblood of a successful marketing program, call centers are the heartbeat. It is within the call center that happy customers become loyal advocates or disenchanted. All too often, however, call centers are viewed by marketing professionals as an afterthought instead of a key to customer loyalty, customer satisfaction and as a lead generation.
Modern marketers must move from seeing Customer Care as a secondary supporting function to one of primary importance to marketing programs and lead generation, along with other digital marketing and sales activities.
This How-To Guide challenges marketers to view the call center as a potential source of revenue and lead generation as well as the hub of Customer Care. This report discusses the misperceptions around call centers and shows modern marketers how to transform their call center (cost center) into a Modern Contact Center (profit center) by recognizing its strategy in lead generation and customer experience.
This brief 11-page How-To Guide is designed to provide practical advice for building a Modern Contact Center and outlines the following:
Executive Summary
Opportunities & Challenges of the Call Center
Creating a Modern Contact Center
Contact Center Application Selection Criteria
Action Plan
Bottom Line
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
The integration of Salesforce CRM and the ExactTarget Marketing Cloud allows marketers to leverage their Salesforce CRM data to deliver relevant, personalized conversations to grow customer lifetime value. In this webinar you'll hear about the latest version of the integration and upcoming plans. Plus, hear from PHH Mortgage and how their email marketing efforts are growing with this new solution.
How to build an effective omni-channel CRM & Marketing Strategy & 360 custome...Comarch
How to tackle current market trends regarding CRM & Loyalty strategies? How to be relevant, make a difference, synchronize marketing channels and profile customers. Demo screens of Comarch CRM & Marketing platform and introduction to the Loyalty 3.0 approach. How to engage and retain customers these days?
What consumers want from marketer is, simply, simplicity – Harvard Business Review reported.
Marketing, however, is not a simple thing. Digitalisation has caused a customer’s journey to no longer be a linear one, as it cuts a multitude of digital and physical brand touch points. Yet understanding the consumer’s intent and where the consumer is likely to be for each of these phases, is crucial for any marketer to be able to deliver a contextual, meaningful marketing effort.
That’s not all. The topic of data – big, small, dark, as well as, analytics remains important. But as marketers, are you harnessing all of this data to help simplify the customer experience?
Join us in an upcoming webinar as we uncover the power of contextual marketing and how SAP Hybris Marketing solution will enable you to deliver that relevant experiences your consumers call, simplicity.
TKM: A Glossary of Terms for MarTech (Marketing Technology)Anil Noorani
The influence of Technology on Marketing has never been greater.
Today the consumer demands a seamless experience throughout their purchase journey.
A joined up "Technology for Marketing" (MarTech) eco-system for all media channels will deliver improved brand awareness, an uplift in customer acquisition & retention and increased advocacy.
We have created this guide to define and clarify industry terms and create a point of reference for anyone involved in Marketing.
For more information on our services, please visit www.tkm-consultants.com
Marketing and CRM are shifting from classic campaign management to an engagement-focused initiative, making it a multi-touchpoint and cross-functional challenge. Learn how to become super-efficient and generate engagement uplifts north of 100% with Nexus' Managing Director Nils Weber.
Use cases & programmatic ecosystem: How to cover all marketing objectives?Simalaya SA
Programmatic Advertising allows Marketers to tailor messages covering several objectives such as brand awareness, customer acquisition, development or loyalty and retention. We can identify multiple use cases as well as different solutions and players on the market to implement them.
Every advertiser has its own Digital & Programmatic ecosystem: RTB, DMP, DSP, CRM, TMS, Analytics and so on...
Simalaya's conference at the Programmatique Expo 2015 provides key insights to understand this complex ecosystem.
Executive Summary
Business marketers have always advertised in specialized media such as trade magazines, but their audiences have traditionally been too narrow to use television, radio, and similar mass outlets. This limitation has carried over into the digital world, where business marketers could target ads on search terms and industry Web sites but not buy display ads that reach broad audiences. This has become an increasing problem as buyers do more research anonymously on the Web, making them harder to identify and nurture. Tools such as content marketing and social media have filled some of the gap by offering alternative methods of acquiring new names. But those methods are labor and content- intensive, making them difficult to scale. As a result, business marketers have longingly eyed the “insert coin here” efficiency that lets consumer advertisers reliably increase results by raising their display ad spend.
Happily, new methods have now made online display advertising a more effective, higher volume option for business marketers. Improved audience targeting expands the number of prospects marketers can reach and how frequently they can be contacted. Business marketers must learn a few new tricks to take advantage of this opportunity. But in return they gain a greater control over the flow of new names and more precise targeting of the messages for each individual. This Guide will ease your entry to the new world of effective B2B display advertising. Let the journey begin.
This brief 11-page How-To Guide is designed to provide practical advice for B2B Display Advertising and outlines the following:
What is Display Advertising?
Display Advertising For Marketers
Challenges
Resources
Action Plan
Bottom Line
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
A guick overview of opportunities afforded to the current mobile marketer. Presented at the digital marketing show 2013 by Serge Milbank.
Presentation includes:
1. Overview of where most companies are in their mobile marketing journey
2. Planning realities in mobile: what is the immediate focus
3. Structuring a mobile marketing team and the relationship it needs to have with product development
4. Mobile Marketing channels outside of marketing: Organic search, Paid search, Mobile ad networks, Social media, Email marketing, Affiliates, Content marketing, Aggregators
5. Approaches to building up a mobile marketing channel strategy
6. Mobile and App marketing channels - outside of traditional channels
7. Crossing the divide between marketing ecosystems
8. Leveraging enablers in mobile
9. Social and the K Coefficient
10. The real challenge is cross platform activity
11. Fundamental shifts in mobile
Slides created for "Programmatic Ad Tech and Big Data" Nov 16 - 17, 2015 San Francisco.
See Google Slides for speaker notes and animated builds:
https://goo.gl/K7e9OR
What is programmatic marketing? vs advertising?
What trends are reshaping marketing practices?
What does a digital marketing stack look like?
What is the promise of programmatic technologies and methods?
Felix Schirl & Tom Kussmaul – Telefónica’s Evolution From CRM to a 360 View o...Heroes of CRM Conference
Learn how to elevate basic CRM data into fully detailed, centralized customer profiles. trbo's Felix Schirl and Telefónica's Tom Kussmaul will show you how to open up your data silos and take a genuinely audience-management centered approach to CRM.
Connect with your customers across Email, Mobile, Social, Web, or any combination of these channels. Digital Marketing Center makes it easy to analyse and leverage your customer interaction data to individualise your communications for maximum impact.
Download the PDF: https://www.demandmetric.com/content/seo-technology-overview
SEO is no longer just about search.
In fact, SEO, which in its early days focused primarily on keywords
(finding, optimizing, ranking), is now a baseline factor of a broader Internet
Marketing strategy across the Enterprise.
This new SEO-driven market segment that has been called Web
Presence Management (WPM) is based on the reality that keywords no
longer drive search results, but rather optimized content does.
As the SEO market matures, quality measures, such as reputation, trust,
content relevance and author authority, are replacing the old quantity
metrics, such as keyword rankings and link volume.
Advanced SEO solutions now weigh campaign performance metrics
(based on brand building, site traffic and conversion) more heavily than
keyword rankings.
This reality is based on changes in the way customers search, the
increasingly integrated omni-channel marketing environment and,
most notably, changes to Google’s Search Engine Results Page (SERP)
algorithms that favor page content freshness, density and content-rich
media over standard keyword search.
All of this means that Modern Marketing Organizations (MMOs) must
re-evaluate their SEO strategies, processes and campaigns.
In this report we will examine the state of the market, share results from the
SEO Benchmark Study, evaluate the strengths and weaknesses of 15 top
SEO solutions in our vendor landscape to help organizations choose the
best solution for them, highlight the current trends in SEO that will have an
impact on Enterprise SEO initiatives and provide some recommendations
for the way forward as SEO is redefined right before our eyes.
Demand Metric defines Search Engine Optimization Platforms
as those frameworks, tools and technologies that use searchrelated
functionally to secure high visibility and web presence
for brands, products, services and companies through the use
and management of elements, such as keywords, links, content
relevance and social signals tracking.
Transforming from Call Center to Contact Center How-To GuideDemand Metric
Executive Summary
If loyal customers are the lifeblood of a successful marketing program, call centers are the heartbeat. It is within the call center that happy customers become loyal advocates or disenchanted. All too often, however, call centers are viewed by marketing professionals as an afterthought instead of a key to customer loyalty, customer satisfaction and as a lead generation.
Modern marketers must move from seeing Customer Care as a secondary supporting function to one of primary importance to marketing programs and lead generation, along with other digital marketing and sales activities.
This How-To Guide challenges marketers to view the call center as a potential source of revenue and lead generation as well as the hub of Customer Care. This report discusses the misperceptions around call centers and shows modern marketers how to transform their call center (cost center) into a Modern Contact Center (profit center) by recognizing its strategy in lead generation and customer experience.
This brief 11-page How-To Guide is designed to provide practical advice for building a Modern Contact Center and outlines the following:
Executive Summary
Opportunities & Challenges of the Call Center
Creating a Modern Contact Center
Contact Center Application Selection Criteria
Action Plan
Bottom Line
Demand Metric's How-To Guides are designed to provide practical, on-the-job training and education and provide context for using our premium tools & templates. If there is a topic that you would like to see covered, please contact us at info@demandmetric.com (link sends e-mail) to make a content request.
De schakelminor is voor ambitieuze studenten van Hogeschool Rotterdam met een bedrijfskundige/economische achtergrond die een bedrijfskundige master (willen) gaan volgen bij de RSM Erasmus Universiteit.
Dynamics365 for Marketing is integrated with other units of the CRM System such as Customer Service and Sales for better collaboration among functional units of the entire marketing department... http://bit.ly/2IvqnKu
Hospitality company increased 50% sale using SignOn Leadzanusreeas4
About Client
The hospitality business has 5 star & 4 Star resorts spread across India. The marketing and sales team via digital & non digital marketing techniques generate thousands of leads on a daily basis. These leads are called by the marketing executives to close sale.
Problem statement
Thousands of leads and hundreds of telemarketers could not work seamlessly as they did not have an automation solution. The client did not have a mechanism to prioritize & direct the right leads to the right marketers to convert sales.
Read more; https://bit.ly/31xpWK8
Hospitality company increased 50% sale using SignOn LeadzALFREDTYLER
These solutions gave the clients the ability to design better targeted markets and also gave them a new perspective of how to tackle the predicaments with the technology provided by SignOn.
Digiby is a next generation marketing consulting company with end to end strategy and implementation in Marketing Automation and Martech. To know more, please visit: https://www.digiby.com
We are a committed group of individuals designed to work for the welfare of pour clients. Our precise works and on-time-delivery of required outputs have made us the most captivating company to choose for.
The state-of-the-art facility will make you realise the fact that our web based solutions are among the elite the industry has to offer. We deliver the best outcome with meticulous analysis and methodological precision.
Web Development
SEO Management
Web design
Mobile Application
CMS
E-Commerce
Advanced digital marketing for Retail for Omnichannel businessesChakrapani Anumula
Advanced digital marketing for Retail for Omnichannel businesses By Dyvik Chenna - Product Marketing Manager (Head) at Clevert
6th Annual Digital Marketing Summit 16th December , 2018. Conducted by iDoneSEO
1. Enter the world of real-time marketing
Connect with your four screen consumers through
our marketing technology solutions
inspired by potential
2. Today’s ‘four screen’ consumers have fragmented the stakehold-
er influence landscape. The success of a marketing program
depends on how well you reach out to these ‘four screen’
consumers.
The emergence of new entities in the marketing ecosystem
(like the reference sites that determine your social reputation)
adds another dimension to the complexities.
Customer strategy and marketing solutions from ValueLabs help
organizations traverse through such technology shifts to move
close to their clients by adopting both traditional, as well as new
age marketing solutions.
Our marketing solutions help you increase customer reach across
various digital channels, optimize the marketing spend, and
create a superior brand experience.
The face of marketing is rapidly changing with time. As
technology transitions through mainframe, client server, web and
mobile to the Internet of Things, marketers need to adopt new
ways to enhance customer centricity.
Our solutions to enable real-time marketing
You can sense and rapidly respond to opportunities and threats
to your business advantage through our real-time marketing
solutions and services.
Thechangingfaceofmarketing
DigitalTransformation
Time
Customer Centricity
3. Customer Centricity
We help you achieve greater productivity
We help you sell more to your clients
Business Transformation
SocialMarketingInitiatives
Creating high NPS
Brand performance monitoring
Tracking competition
Reputation management
Managing other stakeholder sentiment
Media optimization
Outcome-based social marketing
Social intelligence
Customer analytics
In-memory computing
for cross-selling
E-commerce
M2M
Infographics / collaterals
Interactive presentations
CMS – CRM integration
In achieving customer centricity, our social marketing initiatives help you in process
transformation of your marketing operations. With our online marketing solutions, we
help you achieve greater productivity and sell more to your clients.
Email automation
CMS
UXM / Content marketing
Blogs and forums
Social media
SEO / SEM / SMM
Customer
insight and
new market
strategy
Customer
value
creation
Customer
experience
management
Connecting
to customer
Businesstransformation
4. Search Engine Optimization (SEO)
• SEO audit
• Code optimization
• On-Page optimization
• Off-Page optimization
• Content strategy
Online Ad Operations
• Campaign implementation and
execution
• Digital media planning, buying,
tracking and optimization
• Programmatic media strategies
across devices
• Tagging and ad-trafficking
• Demand side platforms
Social Media Marketing (SMM)
• Engagement
• Credibility
• Branding
• Messaging
• Strategy consulting
Marketing Automation
• Consultation
• Implementation / Migration
• Operations
• Enterprise integration
Analytics
• Consulting
• Design and architecture
• Implementation
• Management
• Big Data solutions across
platforms and applications
Ourservices
Social Listening and Intelligence
Center (SLIC)
• Real-time multilingual brand monitoring
• Sentiment analysis
• Competition analysis
• Geotagged keyword monitoring
Online Reputation Management
• Amplify buzz around the brand
• Perform periodic social audit
• Crisis management
Mobile Apps Marketing
• Ensure category rank
• Reinforce brand
• Increase visibility
Design Studio
• Create / manage brand identity guidelines
• Collateral design
• Digital imaging
• Infographics
• Animations
Website Design
• Design websites on all
platforms and frameworks
• CMS migration
• CRM / Enterprise app integration
• Advanced analytics
Marketing
Automation
Mobile
Apps
Marketing
Design
Studio
Website
Design
Analytics
Social Media
Marketing
(SMM)
Search
Engine
Marketing
(SEM)
Search
Engine
Optimisation
(SEO)
Online
Reputation
Management
Social
Listening
and
Intelligence
Center (SLIC)
5. Our 360 marketing experience platform helps you understand consumer sentiments. This helps you customize your services
accordingly. We collate all feedback from consumers on various discussion forums, both online and offline, to create customized
reports for our clients to further improve their services and actively engage with stakeholders.
Data-driven marketing Social network management
Track and respond Aggregating and mining social interaction metadata
360 integration
helps in increasing leads
Visit page
Enquiry
Ads
Newsletter
Collateral /
signage
Organic
search
traffic
Other
social network
BlogGoogle+
Facebook
Twitter
Mobile
apps
Articles
Microsite
PR / News
Others
Social analytics
Product innovation /
engaging with stakeholders
Listening
tools
Track and
respond tools
SMAC-
enabled
reports
CRM
Big data
Business
Intelligence
Analytics
Marketing
automation
Marketing
automation
Linkedin
facebook
Twitter
Youtube Printerest
BlogGoogle+
Macro interventions -
evolve digital strategy
Micro interventions -
engage target audience
Stakeholders
BRAND • Customers
• Suppliers
• Opinion makers
• Distributors
• Competitors
• Phone calls
• Emails / letters
• Feedback forms
• In-person complaints
• Trade shows
360marketingexperienceplatform
6. Social casting | Internet TV / connected TV | TV apps platform | Media-embedded merchandising | Digital subscription management
Programmatic TV advertising | Programmatic direct advertising
This framework enables organizations (primarily the digital broadcast channels) understand the efficiency of various marketing
initiatives - whether above the line (ATL) or below the line (BTL), and calculate its contribution to engagement intensity, TRP and
revenue generation. This helps our clients decide the best channels to invest their marketing dollars.
TV channel
ATL
BTL
Target audience
+ Viewer
ObjectiveObjective
Advertiser
Increased TRP
Improved ROI
Increased engagement
Improved experience
Social listening, marketing automation, multichannel attribution analytics
Text messages (SMS)
Calls
Emails
Facebook pages engagement
Mobile apps
Running promotion-driven
competitions over social
networks and mobile
Microsites
Advertising
Remarketing / Keyword-driven
marketing on social networks
Facebook / Twitter
SEM
TV, Print / OOH
Radio
Multichannelattributesframework
7. Inbound calls
SMS
CRM +
Marketing
Automation
Feedback forms
Email feedback
Track and respond
workflow
This framework helps you track offline client touch points like SMS, in-bound calls, feedback forms and emails which are then fed
into a 360 view of customer response. We can integrate these responses with any of your CRM applications. This helps you get a
broad understanding of consumers’ feedback on your service offerings and the sentiments around it.
Offlinetrackandrespondsolutions
8. Platform-based implementation of marketing automation
Our marketing automation solutions / services help you run effective lead management process by responding to each prospect
individually. This enables you to target your prospects and customers with customized messages and entirely automate the process of
communication with various stakeholders.
Marketingautomationsolutions
9. The ValueLabs Social Listening and Intelligence Centre (SLIC) has real-time, multilingual monitoring systems to enable
environmental analysis, competition benchmarking, commercial evaluation and campaign analysis.
SocialListeningandIntelligenceCentre
Environment analysis Campaign analysis
Competition benchmarking
and commercial evaluation
ValueLabs Social Listening & Intelligence Centre
Multilingual - globlal monitoring | Social Media analytics and research | CRM and customer service
English German French Japanese Chinese
Consumer perception analysis
vis-a-vis competitors in different
geographies
Perception analysis
Sentiment towards the campaign
Association with brand impact
Geotagged keyword monitoring
Inputs pre-launch campaign for a
new product and service offering
Analysing buying behavior
Competition monitoring
Consumer perception
5
11
6
28
1
1
1
1
1
1
6
1
10. Customer360°
ADS OPS
SOCIAL
EMAIL
360
0
WEBSITE
• Industry templates give you access to custom parameters relevant to your role
• Geographical templates include local considerations for domain-specific requirements
• Integrates with enterprise marketing technology platforms that might be in use
• Allows you to maximize the impact of each customer touch point with insights gained from every marketing initiatives
• Powerful dashboards enable confident critical decision making
• Gives insights into the ROI for your marketing initiatives
Our 360°-degree marketing platform enables marketing teams realize real-time marketing operations. With it, teams receive actionable
sentiments from offline and online channels alike to derive useful business insights. This, in turn, helps the organization to engage with
stakeholders continuously and also improve various processes within the organization.
This solution straddles the entire gamut of digital marketing solutions with industry and geographical template-based applications. With this
solution, you can create your own performance marketing program, justifying ROI for each dollar of your marketing spend
Advantages
SMS ENGINE
& OTHER OFFLINE CHANNELS
MULTIPLE INDUSTRY AND
GEOGRAPHICAL TEMPLATES
11. Onlineadoperations
Whether you’re a publisher looking to monetize your domain or an advertiser looking to gain traction for your product or service, the importance
of an online ad operations team cannot be underestimated.
The online ad operations team at ValueLabs is more than equipped to help you achieve your objectives through a whole bouquet of services
designed specifically to leverage our expertise across domains – so much so that you don’t have to worry about compliance, design, creatives
or operations at all.
• Internal processes integrate the team into your business processes | Gives them a sense of ownership
• Strong team that possesses in-depth knowledge and is updated on the latest industry trends and best practices across various online ad
technology platforms
• Close working relationship with advertising platform vendors allows you to handle complex scenarios with minimal hassles
Advantages
Ad Trafficking
Ads optimize
Reporting
Analytics
Publisher Services Advertiser Services
Ad Trafficking
Campaign Management
Reporting
Analytics
SEM(Search Media Marketing)
SEM(Search Engine Marketing
ADVERTISING
12. MPO services portfolio
We provide a full spectrum of end-to-end Marketing Process Outsourcing (MPO)
services to deliver operational advantages to global organizations. Our complete
suite of MPO services is designed to meet the needs of traditional as well as new
age businesses. We provide platform-based integrated marketing solutions as a
service that reduces your marketing spend significantly and speed up your
time-to-market.
• Market research and go-to-market strategy
• Social media engagement application
• Aggregating and mining social interaction metadata
• Social and community
• Online Ad operations
• Loyalty management
• Online reputation management
• Mobile social network
• Lead generation and sales support
• Reporting and analytics
• Content production, digitization and storage
• Digital asset management and distribution
• Digital publishing / controlling IP lifecycle
• Managed services
• Staff augmentation
MarketingProcessOutsourcing
14. • The website was not
performing as expected
• Online sales were poor
• The website had to cover multiple
geographies
• Started SEO for the website
resulting in a 75% increase in the
traffic from search engines
• Launched a huge advertising
campaign and increased the number
of leads
• One of the largest online photo
B2C company in the US, with
over 90 million registered users
• A premium residential agency,
offering an extensive portfolio
of properties in UK and other
places around the world
• They had to cater to a rapidly
growing customer base
• Needed to enhance the
responsiveness of their services
• Developed online B2C website to
handle the growing customer base
• Provided support in maintenance
and customer support
• Significantly enhanced the
productivity
• One of the largest independent
traders of used commercial
vehicles
• Online presence management
was not up to the standards
• The website content and online
information discovery was poor
• Improved UI to make the customer
experience more user friendly
• Set up a SEO roadmap to rank
keywords
• Introduced content strategy for
thought leadership
• One of the largest advertising
agency serving clients across
11 countries in over 7 different
languages
• They were in need of marketing
automation expertise to help
handle their key clients
• Deployed end-to-end Eloqua
marketing automation platform
• Implemented enterprise apps
integration with CRM and ERP
Successstories
Client context Business challenge Our solution
15. ValueLabs in brief
A few of our global clients
• Over 10 years of experience in marketing technologies
• 23 offices in 4 continents
• More than 100 active clients
• Over 4,000 employees
• Dedicated Centres of Excellence (CoE) in analytics, mobile and social technologies
• Social Listening and Intelligence Center (SLIC)
• User Interface (UI) practice
• In-house design studio with over 70 creative resources
• Proven expertise in Enterprise Content Management (ECM)
• A CMMI-DEV v1.3 Maturity Level 5 company
• ISO 9001:2008 and ISO 27001:2005 certified
• HIPAA certified and SAS 70 (Type I & II) audited
• One of the largest global advertising agency in the US with 85 offices worldwide and more than 9000 employees
• One of the largest web-based photo sharing and printing service company with over 90 million users
• A very large digital marketing agency with 34 offices in 17 countries headquartered in the US
• A globally renowned media communications agency
• A famous global PR agency with a network of 233 offices in 75 countries
• A leading price comparison shopping site in the UK
• Several leading independent digital marketing agencies across the globe
Afewfacts