The document discusses ValueLabs' marketing technology solutions that help organizations connect with consumers across different digital channels. It provides an overview of their real-time marketing solutions, services, and platforms that enable customer-centric marketing, social media marketing, marketing automation, analytics and more. The solutions help organizations optimize their marketing spend, increase customer reach, and create superior brand experiences in today's changing digital landscape.

1. Enter the world of real-time marketing
Connect with your four screen consumers through
our marketing technology solutions
inspired by potential

2. Today’s ‘four screen’ consumers have fragmented the stakehold-
er influence landscape. The success of a marketing program
depends on how well you reach out to these ‘four screen’
consumers.
The emergence of new entities in the marketing ecosystem
(like the reference sites that determine your social reputation)
adds another dimension to the complexities.
Customer strategy and marketing solutions from ValueLabs help
organizations traverse through such technology shifts to move
close to their clients by adopting both traditional, as well as new
age marketing solutions.
Our marketing solutions help you increase customer reach across
various digital channels, optimize the marketing spend, and
create a superior brand experience.
The face of marketing is rapidly changing with time. As
technology transitions through mainframe, client server, web and
mobile to the Internet of Things, marketers need to adopt new
ways to enhance customer centricity.
Our solutions to enable real-time marketing
You can sense and rapidly respond to opportunities and threats
to your business advantage through our real-time marketing
solutions and services.
Thechangingfaceofmarketing
DigitalTransformation
Time
Customer Centricity

3. Customer Centricity
We help you achieve greater productivity
We help you sell more to your clients
Business Transformation
SocialMarketingInitiatives
Creating high NPS
Brand performance monitoring
Tracking competition
Reputation management
Managing other stakeholder sentiment
Media optimization
Outcome-based social marketing
Social intelligence
Customer analytics
In-memory computing
for cross-selling
E-commerce
M2M
Infographics / collaterals
Interactive presentations
CMS – CRM integration
In achieving customer centricity, our social marketing initiatives help you in process
transformation of your marketing operations. With our online marketing solutions, we
help you achieve greater productivity and sell more to your clients.
Email automation
CMS
UXM / Content marketing
Blogs and forums
Social media
SEO / SEM / SMM
Customer
insight and
new market
strategy
Customer
value
creation
Customer
experience
management
Connecting
to customer
Businesstransformation

4. Search Engine Optimization (SEO)
• SEO audit
• Code optimization
• On-Page optimization
• Off-Page optimization
• Content strategy
Online Ad Operations
• Campaign implementation and
execution
• Digital media planning, buying,
tracking and optimization
• Programmatic media strategies
across devices
• Tagging and ad-trafficking
• Demand side platforms
Social Media Marketing (SMM)
• Engagement
• Credibility
• Branding
• Messaging
• Strategy consulting
Marketing Automation
• Consultation
• Implementation / Migration
• Operations
• Enterprise integration
Analytics
• Consulting
• Design and architecture
• Implementation
• Management
• Big Data solutions across
platforms and applications
Ourservices
Social Listening and Intelligence
Center (SLIC)
• Real-time multilingual brand monitoring
• Sentiment analysis
• Competition analysis
• Geotagged keyword monitoring
Online Reputation Management
• Amplify buzz around the brand
• Perform periodic social audit
• Crisis management
Mobile Apps Marketing
• Ensure category rank
• Reinforce brand
• Increase visibility
Design Studio
• Create / manage brand identity guidelines
• Collateral design
• Digital imaging
• Infographics
• Animations
Website Design
• Design websites on all
platforms and frameworks
• CMS migration
• CRM / Enterprise app integration
• Advanced analytics
Marketing
Automation
Mobile
Apps
Marketing
Design
Studio
Website
Design
Analytics
Social Media
Marketing
(SMM)
Search
Engine
Marketing
(SEM)
Search
Engine
Optimisation
(SEO)
Online
Reputation
Management
Social
Listening
and
Intelligence
Center (SLIC)

5. Our 360 marketing experience platform helps you understand consumer sentiments. This helps you customize your services
accordingly. We collate all feedback from consumers on various discussion forums, both online and offline, to create customized
reports for our clients to further improve their services and actively engage with stakeholders.
 Data-driven marketing  Social network management
 Track and respond  Aggregating and mining social interaction metadata
360 integration
helps in increasing leads
Visit page
Enquiry
Ads
Newsletter
Collateral /
signage
Organic
search
traffic
Other
social network
BlogGoogle+
Facebook
Twitter
Mobile
apps
Articles
Microsite
PR / News
Others
Social analytics
Product innovation /
engaging with stakeholders
Listening
tools
Track and
respond tools
SMAC-
enabled
reports
CRM
Big data
Business
Intelligence
Analytics
Marketing
automation
Marketing
automation
Linkedin
facebook
Twitter
Youtube Printerest
BlogGoogle+
Macro interventions -
evolve digital strategy
Micro interventions -
engage target audience
Stakeholders
BRAND • Customers
• Suppliers
• Opinion makers
• Distributors
• Competitors
• Phone calls
• Emails / letters
• Feedback forms
• In-person complaints
• Trade shows
360marketingexperienceplatform

6. Social casting | Internet TV / connected TV | TV apps platform | Media-embedded merchandising | Digital subscription management
Programmatic TV advertising | Programmatic direct advertising
This framework enables organizations (primarily the digital broadcast channels) understand the efficiency of various marketing
initiatives - whether above the line (ATL) or below the line (BTL), and calculate its contribution to engagement intensity, TRP and
revenue generation. This helps our clients decide the best channels to invest their marketing dollars.
TV channel
ATL
BTL
Target audience
+ Viewer
ObjectiveObjective
Advertiser
Increased TRP
Improved ROI
Increased engagement
Improved experience
Social listening, marketing automation, multichannel attribution analytics
Text messages (SMS)
Calls
Emails
Facebook pages engagement
Mobile apps
Running promotion-driven
competitions over social
networks and mobile
Microsites
Advertising
Remarketing / Keyword-driven
marketing on social networks
Facebook / Twitter
SEM
TV, Print / OOH
Radio
Multichannelattributesframework

7. Inbound calls
SMS
CRM +
Marketing
Automation
Feedback forms
Email feedback
Track and respond
workflow
This framework helps you track offline client touch points like SMS, in-bound calls, feedback forms and emails which are then fed
into a 360 view of customer response. We can integrate these responses with any of your CRM applications. This helps you get a
broad understanding of consumers’ feedback on your service offerings and the sentiments around it.
Offlinetrackandrespondsolutions

8. Platform-based implementation of marketing automation
Our marketing automation solutions / services help you run effective lead management process by responding to each prospect
individually. This enables you to target your prospects and customers with customized messages and entirely automate the process of
communication with various stakeholders.
Marketingautomationsolutions

9. The ValueLabs Social Listening and Intelligence Centre (SLIC) has real-time, multilingual monitoring systems to enable
environmental analysis, competition benchmarking, commercial evaluation and campaign analysis.
SocialListeningandIntelligenceCentre
Environment analysis Campaign analysis
Competition benchmarking
and commercial evaluation
ValueLabs Social Listening & Intelligence Centre
Multilingual - globlal monitoring | Social Media analytics and research | CRM and customer service
English German French Japanese Chinese
Consumer perception analysis
vis-a-vis competitors in different
geographies
Perception analysis
Sentiment towards the campaign
Association with brand impact
Geotagged keyword monitoring
Inputs pre-launch campaign for a
new product and service offering
Analysing buying behavior
Competition monitoring
Consumer perception
5
11
6
28
1
1
1
1
1
1
6
1

10. Customer360°
ADS OPS
SOCIAL
EMAIL
360
0
WEBSITE
• Industry templates give you access to custom parameters relevant to your role
• Geographical templates include local considerations for domain-specific requirements
• Integrates with enterprise marketing technology platforms that might be in use
• Allows you to maximize the impact of each customer touch point with insights gained from every marketing initiatives
• Powerful dashboards enable confident critical decision making
• Gives insights into the ROI for your marketing initiatives
Our 360°-degree marketing platform enables marketing teams realize real-time marketing operations. With it, teams receive actionable
sentiments from offline and online channels alike to derive useful business insights. This, in turn, helps the organization to engage with
stakeholders continuously and also improve various processes within the organization.
This solution straddles the entire gamut of digital marketing solutions with industry and geographical template-based applications. With this
solution, you can create your own performance marketing program, justifying ROI for each dollar of your marketing spend
Advantages
SMS ENGINE
& OTHER OFFLINE CHANNELS
MULTIPLE INDUSTRY AND
GEOGRAPHICAL TEMPLATES

11. Onlineadoperations
Whether you’re a publisher looking to monetize your domain or an advertiser looking to gain traction for your product or service, the importance
of an online ad operations team cannot be underestimated.
The online ad operations team at ValueLabs is more than equipped to help you achieve your objectives through a whole bouquet of services
designed specifically to leverage our expertise across domains – so much so that you don’t have to worry about compliance, design, creatives
or operations at all.
• Internal processes integrate the team into your business processes | Gives them a sense of ownership
• Strong team that possesses in-depth knowledge and is updated on the latest industry trends and best practices across various online ad
technology platforms
• Close working relationship with advertising platform vendors allows you to handle complex scenarios with minimal hassles
Advantages
Ad Trafficking
Ads optimize
Reporting
Analytics
Publisher Services Advertiser Services
Ad Trafficking
Campaign Management
Reporting
Analytics
SEM(Search Media Marketing)
SEM(Search Engine Marketing
ADVERTISING

12. MPO services portfolio
We provide a full spectrum of end-to-end Marketing Process Outsourcing (MPO)
services to deliver operational advantages to global organizations. Our complete
suite of MPO services is designed to meet the needs of traditional as well as new
age businesses. We provide platform-based integrated marketing solutions as a
service that reduces your marketing spend significantly and speed up your
time-to-market.
• Market research and go-to-market strategy
• Social media engagement application
• Aggregating and mining social interaction metadata
• Social and community
• Online Ad operations
• Loyalty management
• Online reputation management
• Mobile social network
• Lead generation and sales support
• Reporting and analytics
• Content production, digitization and storage
• Digital asset management and distribution
• Digital publishing / controlling IP lifecycle
• Managed services
• Staff augmentation
MarketingProcessOutsourcing

13. Toolsandplatformsweuse
Social listening tools
Ad operations CMS tools
SEO tools Marketing Automation Tools

14. • The website was not
performing as expected
• Online sales were poor
• The website had to cover multiple
geographies
• Started SEO for the website
resulting in a 75% increase in the
traffic from search engines
• Launched a huge advertising
campaign and increased the number
of leads
• One of the largest online photo
B2C company in the US, with
over 90 million registered users
• A premium residential agency,
offering an extensive portfolio
of properties in UK and other
places around the world
• They had to cater to a rapidly
growing customer base
• Needed to enhance the
responsiveness of their services
• Developed online B2C website to
handle the growing customer base
• Provided support in maintenance
and customer support
• Significantly enhanced the
productivity
• One of the largest independent
traders of used commercial
vehicles
• Online presence management
was not up to the standards
• The website content and online
information discovery was poor
• Improved UI to make the customer
experience more user friendly
• Set up a SEO roadmap to rank
keywords
• Introduced content strategy for
thought leadership
• One of the largest advertising
agency serving clients across
11 countries in over 7 different
languages
• They were in need of marketing
automation expertise to help
handle their key clients
• Deployed end-to-end Eloqua
marketing automation platform
• Implemented enterprise apps
integration with CRM and ERP
Successstories
Client context Business challenge Our solution

15. ValueLabs in brief
A few of our global clients
• Over 10 years of experience in marketing technologies
• 23 offices in 4 continents
• More than 100 active clients
• Over 4,000 employees
• Dedicated Centres of Excellence (CoE) in analytics, mobile and social technologies
• Social Listening and Intelligence Center (SLIC)
• User Interface (UI) practice
• In-house design studio with over 70 creative resources
• Proven expertise in Enterprise Content Management (ECM)
• A CMMI-DEV v1.3 Maturity Level 5 company
• ISO 9001:2008 and ISO 27001:2005 certified
• HIPAA certified and SAS 70 (Type I & II) audited
• One of the largest global advertising agency in the US with 85 offices worldwide and more than 9000 employees
• One of the largest web-based photo sharing and printing service company with over 90 million users
• A very large digital marketing agency with 34 offices in 17 countries headquartered in the US
• A globally renowned media communications agency
• A famous global PR agency with a network of 233 offices in 75 countries
• A leading price comparison shopping site in the UK
• Several leading independent digital marketing agencies across the globe
Afewfacts

16. ValueLabs LLP
Plot # 41, HITEC City, Phase II, Hyderabad – 500 081, India
Phone: +91-40-6623-9000, Fax: +91-40-6623-9100
Email: marketing@valuelabs.com
www.valuelabs.com
Copyright©2015ValueLabs.Allrightsreserved.
Alltrademarksandlogosbelongtotheirrespectiveorganizations