This document provides an overview of MarTech (Marketing Technology) and various categories within MarTech. It begins with definitions of MarTech and examples of how technology is changing CRM. It then outlines the main MarTech categories including advertising & promotion, commerce & sales, content & experience, data & analytics, and marketing automation. Under each category, various subcategories are described along with case studies of Indian MarTech companies providing solutions within those subcategories. Programmatic advertising, mobile marketing, email marketing, and digital asset management are discussed in more depth with descriptions of key concepts and processes.
Which are the essential digital marketing insights and automation tools to grow your business? This deck shows you the best tools across our RACE framework.
The Pitch Process: Turning client briefs into great ideas, then selling themBeyond
As clients have more customers, stakeholders and channels than ever, briefs are getting more confusing; lacking focus, strategy and asking for the "moon on a stick". As the agency, it's getting harder to know where to focus with our ideas and strategy, then sell it effectively. This presentation was originally delivered at Miami Ad School's New York campus as part of the "Industry Heroes" lecture series.
Topics covered in MyLivPro's Digital Marketing tutorial:
What is Digital Marketing?
Framework of Digital Marketing
Digital Marketing Strategy
Market Research
Content Marketing Strategy
User Experience Design
Web Development and Design
Writing for Digital
Customer Relationship Management
Search Engine Optimization
Search Advertising
Online Advertising
Affiliate Marketing
Video Marketing
Social Media Channels
Social Media Strategy
Email Marketing
Mobile Marketing
Data Analytics
Conversion Optimization
You can also watch our video tutorial on youtube.
https://www.youtube.com/channel/UC3oqg3jYaT0eP6v_JJvudSA
Which are the essential digital marketing insights and automation tools to grow your business? This deck shows you the best tools across our RACE framework.
The Pitch Process: Turning client briefs into great ideas, then selling themBeyond
As clients have more customers, stakeholders and channels than ever, briefs are getting more confusing; lacking focus, strategy and asking for the "moon on a stick". As the agency, it's getting harder to know where to focus with our ideas and strategy, then sell it effectively. This presentation was originally delivered at Miami Ad School's New York campus as part of the "Industry Heroes" lecture series.
Topics covered in MyLivPro's Digital Marketing tutorial:
What is Digital Marketing?
Framework of Digital Marketing
Digital Marketing Strategy
Market Research
Content Marketing Strategy
User Experience Design
Web Development and Design
Writing for Digital
Customer Relationship Management
Search Engine Optimization
Search Advertising
Online Advertising
Affiliate Marketing
Video Marketing
Social Media Channels
Social Media Strategy
Email Marketing
Mobile Marketing
Data Analytics
Conversion Optimization
You can also watch our video tutorial on youtube.
https://www.youtube.com/channel/UC3oqg3jYaT0eP6v_JJvudSA
A Framework for Digital Business TransformationCognizant
By embracing Code Halo thinking and a programmatic approach to business process change, organizations can better engage with customers and deliver mass-customized products and services that drive differentiation and outperformance.
Digital Marketing has been a savior for every business
against the harsh impacts of Covid. The trends of
digital marketing are changing. Don't miss out on
these changes and get your business ready for 2022.
Future of Digital Marketing - How to Keep Pace with Technology
There is an overwhelming amount of conflicting advice about future-proofing marketing work, and it’s best to sustain the following essentials:
What is content marketing? It's the conversation that moves people from stranger to lead to customer to promoter. In this presentation, you'll learn two halves of content marketing, how to start building your content vault, a writer's block hack, and the secrets to promotion that we use at Autopilot.
25 Digital Transformation Case Studies In RetailHappy Marketer
Digital is transforming the retail experience online & offline; here are 25 global case studies to highlight 10 trends that are creating techtonic shifts in a 24 Trillion Dollar industry!
Digital Transformation: What it is and how to get thereEconsultancy
Digital Transformation: What it is and how to get there.
Authored by Econsultancy CEO Ashley Friedlein, this presentation on the topic of 'Digital Transformation', is broken down into six sections covering:
1. Digital Transformation - what it is and recent data and research on the topic
2. Strategy - what a digital strategy should include
3. Technology - the challenges of technology and the skills gap
4. People - looking at organisational structure, culture, roles & responsibilities, environment recquired
5. Process - how to address the speed, innovation and agility required
6. Business Transformation - how digital transformation is actually business transformation
You can receive our Powerpoint slides by sharing this presentation and submitting your email at www.slidebooks.com | Digital Transformation Strategy Template and Training | By ex-Deloitte and McKinsey Consultants
The Art of the Possible: Designing an Omni-channel Strategy OptusBusiness
Dr Catriona Wallace - Customer Experience Specialist
The current convergence and integration of customer experience channels and the increasing sophistication and use of multi-media channels and devices by consumers means the consumer landscape is changing rapidly.
Today, organisations are seeking to gain competitive advantage by creating a continually improving customer experience to improve loyalty and potentially reduce operational costs.
In this session Catriona will outline a company-wide approach to the design and development of an omni-channel customer experience strategy discussing the use of co-creation and design thinking techniques, big data analytics and modelling. Catriona will also explore the impact of this approach on an organisations culture and the importance of having a technology roadmap for the future.
Digital Marketing Strategy by Digital Marketing guru Joanne Sweeney-Burke of Digital Training Institute. How to build a digital marketing strategy, the steps to creating a successful digital marketing campaign, measuring digital marketing, web marketing and social media marketing.
Joanne Sweeney-Burke is owner of Media Box and Digital Training Institute and has a Masters in Digital Marketing.
Do You Want More Traffic for More Sales for Your Start Up Business? Checkout Complete Digital Marketing Plan & Strategies for Start Ups.
We Can Take Care of Your StartUp Business Marketing Campaign. Our services include Search Engine Optimization, Content Marketing, Press Release Copy-writing & Submission, Social Media Marketing, Classified Ad Marketing, PPC, SEO, Email Marketing & Reputation Building & Management.
Tags: adwords, content marketing, digital marketing, digital media, digital strategy, google adwords, internet marketing, lean startup, ppc, seo, seo services, social media marketing, startup, startup marketing, startups
General digital marketing consulting proposal. This proposal can use as a template for any kind of SEO proposal. You can add more information about any particular industry
Digital Business Transformation | Strategy + Executionfeature[23]
Speed of innovation and certainty of your digital technology strategy is your new IP.
Market leading brands know they are competing in the 3rd Industrial Revolution – The Software Economy – and they will live or die by their digital adoption. Companies mature in digital business transformation are outperforming, making more money, and are more profitable than their peers.
These Digital Leaders are proactively transforming their business models and leading their segments through the frenetic pace of social, mobile, analytics, cloud, and the Internet of Everything. Unfortunately, digital is still shrouded in confusion, viewed as a cost center, and punished with inadequate funding.
How do you transform modern businesses at scale by creating technology-based capabilities, products, services, and business outcomes that delivers your authentic brand promise?
Watch Video: https://youtu.be/kWVsP4BArk0
In this Importance of Digital Marketing video, you will learn what is digital marketing, what makes it inevitable for business, how is it better than traditional marketing, the importance of digital marketing, how digital marketing serves a customer, how to get started. This digital marketing tutorial video is a must-watch for everyone who wishes to learn digital marketing and make a career in it.
Consideration and implementation of a successful marketing automation strategy presented by Andrew Wilson, Freelance Digital Marketing Automation & Project Manager
A Framework for Digital Business TransformationCognizant
By embracing Code Halo thinking and a programmatic approach to business process change, organizations can better engage with customers and deliver mass-customized products and services that drive differentiation and outperformance.
Digital Marketing has been a savior for every business
against the harsh impacts of Covid. The trends of
digital marketing are changing. Don't miss out on
these changes and get your business ready for 2022.
Future of Digital Marketing - How to Keep Pace with Technology
There is an overwhelming amount of conflicting advice about future-proofing marketing work, and it’s best to sustain the following essentials:
What is content marketing? It's the conversation that moves people from stranger to lead to customer to promoter. In this presentation, you'll learn two halves of content marketing, how to start building your content vault, a writer's block hack, and the secrets to promotion that we use at Autopilot.
25 Digital Transformation Case Studies In RetailHappy Marketer
Digital is transforming the retail experience online & offline; here are 25 global case studies to highlight 10 trends that are creating techtonic shifts in a 24 Trillion Dollar industry!
Digital Transformation: What it is and how to get thereEconsultancy
Digital Transformation: What it is and how to get there.
Authored by Econsultancy CEO Ashley Friedlein, this presentation on the topic of 'Digital Transformation', is broken down into six sections covering:
1. Digital Transformation - what it is and recent data and research on the topic
2. Strategy - what a digital strategy should include
3. Technology - the challenges of technology and the skills gap
4. People - looking at organisational structure, culture, roles & responsibilities, environment recquired
5. Process - how to address the speed, innovation and agility required
6. Business Transformation - how digital transformation is actually business transformation
You can receive our Powerpoint slides by sharing this presentation and submitting your email at www.slidebooks.com | Digital Transformation Strategy Template and Training | By ex-Deloitte and McKinsey Consultants
The Art of the Possible: Designing an Omni-channel Strategy OptusBusiness
Dr Catriona Wallace - Customer Experience Specialist
The current convergence and integration of customer experience channels and the increasing sophistication and use of multi-media channels and devices by consumers means the consumer landscape is changing rapidly.
Today, organisations are seeking to gain competitive advantage by creating a continually improving customer experience to improve loyalty and potentially reduce operational costs.
In this session Catriona will outline a company-wide approach to the design and development of an omni-channel customer experience strategy discussing the use of co-creation and design thinking techniques, big data analytics and modelling. Catriona will also explore the impact of this approach on an organisations culture and the importance of having a technology roadmap for the future.
Digital Marketing Strategy by Digital Marketing guru Joanne Sweeney-Burke of Digital Training Institute. How to build a digital marketing strategy, the steps to creating a successful digital marketing campaign, measuring digital marketing, web marketing and social media marketing.
Joanne Sweeney-Burke is owner of Media Box and Digital Training Institute and has a Masters in Digital Marketing.
Do You Want More Traffic for More Sales for Your Start Up Business? Checkout Complete Digital Marketing Plan & Strategies for Start Ups.
We Can Take Care of Your StartUp Business Marketing Campaign. Our services include Search Engine Optimization, Content Marketing, Press Release Copy-writing & Submission, Social Media Marketing, Classified Ad Marketing, PPC, SEO, Email Marketing & Reputation Building & Management.
Tags: adwords, content marketing, digital marketing, digital media, digital strategy, google adwords, internet marketing, lean startup, ppc, seo, seo services, social media marketing, startup, startup marketing, startups
General digital marketing consulting proposal. This proposal can use as a template for any kind of SEO proposal. You can add more information about any particular industry
Digital Business Transformation | Strategy + Executionfeature[23]
Speed of innovation and certainty of your digital technology strategy is your new IP.
Market leading brands know they are competing in the 3rd Industrial Revolution – The Software Economy – and they will live or die by their digital adoption. Companies mature in digital business transformation are outperforming, making more money, and are more profitable than their peers.
These Digital Leaders are proactively transforming their business models and leading their segments through the frenetic pace of social, mobile, analytics, cloud, and the Internet of Everything. Unfortunately, digital is still shrouded in confusion, viewed as a cost center, and punished with inadequate funding.
How do you transform modern businesses at scale by creating technology-based capabilities, products, services, and business outcomes that delivers your authentic brand promise?
Watch Video: https://youtu.be/kWVsP4BArk0
In this Importance of Digital Marketing video, you will learn what is digital marketing, what makes it inevitable for business, how is it better than traditional marketing, the importance of digital marketing, how digital marketing serves a customer, how to get started. This digital marketing tutorial video is a must-watch for everyone who wishes to learn digital marketing and make a career in it.
Consideration and implementation of a successful marketing automation strategy presented by Andrew Wilson, Freelance Digital Marketing Automation & Project Manager
Guide to Programmatic Media buying for recruitment. Top tips, explanation of strategic uses, examples of how ads are targeted and all the important terms decoded.
We are a team of data driven enthusiasts that are passionate about online advertising. If you are looking for a
professional online advertising agency you’ve come to the right place! We set up your campaign and assist you with
accurate reporting in order to deliver significant results.
We make sure to track all metrics in real time and run a smarter campaign! The MediaDonuts DSP helps you go way beyond clicks and realizes the highest possible results. It does not matter if you’re after sales, leads or traffic we will help you reach your desired online goals!
Real–Time bidding, Dynamic Creative Retargeting or advertising through FBX, the MediaDonuts platform offers the most powerful algorithm’s and strategies in the market. ROI is still the magic word in 2016 and our platform works magical!
We are a team of data driven enthusiasts that are passionate about online advertising. If you are looking for a
professional online advertising agency you’ve come to the right place! We set up your campaign and assist you with
accurate reporting in order to deliver significant results.
We make sure to track all metrics in real time and run a smarter campaign! The MediaDonuts DSP helps you go way beyond clicks and realizes the highest possible results. It does not matter if you’re after sales, leads or traffic we will help you reach your desired online goals!
Real–Time bidding, Dynamic Creative Retargeting or advertising through FBX, the MediaDonuts platform offers the most powerful algorithm’s and strategies in the market. ROI is still the magic word in 2016 and our platform works magical!
DM is very essential in today's environment. these slides deals with the various techniques of digital marketing. It is a highly challenging environment. Dealing with complexities is an ongoing business. meeting the requirements of changing customer needs is absolutely necessary in todays marketing. these slides addresses the same.
We are a team of data driven enthusiasts that are passionate about online advertising. If you are looking for a
professional online advertising agency you’ve come to the right place! We set up your campaign and assist you with
accurate reporting in order to deliver significant results.
We make sure to track all metrics in real time and run a smarter campaign! The MediaDonuts DSP helps you go way beyond clicks and realizes the highest possible results. It does not matter if you’re after sales, leads or traffic we will help you reach your desired online goals!
Real–Time bidding, Dynamic Creative Retargeting or advertising through FBX, the MediaDonuts platform offers the most powerful algorithm’s and strategies in the market. ROI is still the magic word in 2016 and our platform works magical!
We are a team of data driven enthusiasts that are passionate about online advertising. If you are looking for a
professional online advertising agency you’ve come to the right place! We set up your campaign and assist you with
accurate reporting in order to deliver significant results.
We make sure to track all metrics in real time and run a smarter campaign! The MediaDonuts DSP helps you go way beyond clicks and realizes the highest possible results. It does not matter if you’re after sales, leads or traffic we will help you reach your desired online goals!
Real–Time bidding, Dynamic Creative Retargeting or advertising through FBX, the MediaDonuts platform offers the most powerful algorithm’s and strategies in the market. ROI is still the magic word in 2016 and our platform works magical!
Innovative demo for a flagship application lifecycle management product of a ...Mindtree Ltd.
The global enterprise software industry relies on internal sales forces to generate sales through persuasive customer interaction. In a competitive environment, it is critical for enterprises to showcase products that convincingly answer to customer needs; and to communicate their differentiation. Here is how Mindtree helped.
Digital marketing for businesses whitepaper from The Room MarketingAlex Montalvo
The evolution of advertising mediums in recent years has transformed the
marketing landscape for businesses. The emergence of technology combined
with the launch of social media platforms has provided businesses with fresh and
newer opportunities to attract and convert their leads into customers
Programmatic Branding: Moving Beyond Direct ResponseDigiday
With the evolution of programmatic inventory and targeting, ad agencies are looking to real-time bidding as a sizable resource for all kinds of campaigns with diverse KPIs. While RTB has moved beyond the display banner ad, marketers are looking beyond traditional direct response calls to action. How have marketers leveraged programmatic branding and where is its place in the media mix?
Are you looking to enhance your digital marketing efforts and establish a strong online presence for your brand? Look no further than Brand Diaries Digital Marketing Services in Gurugram.
At Brand Diaries, we understand that the digital landscape is constantly evolving, and staying ahead of the game can be challenging. That's why we offer a comprehensive range of digital marketing solutions tailored to meet the unique needs of each of our clients.
Our team of experienced digital marketers specializes in search engine optimization (SEO), social media marketing (SMM), pay-per-click (PPC) advertising, email marketing, content marketing, and more. We work closely with our clients to understand their business objectives and develop customized strategies to help them achieve their goals.
Our SEO services focus on improving your website's search engine rankings, driving organic traffic, and increasing your online visibility. Our SMM services help you engage with your target audience on social media platforms and build brand awareness. Our PPC advertising services help you reach potential customers through targeted advertising campaigns. Our email marketing services help you connect with your audience and keep them engaged with your brand.
At Brand Diaries, we believe in delivering measurable results and providing our clients with regular reports to track the success of their digital marketing campaigns. Our team stays up-to-date with the latest industry trends and best practices to ensure that our clients always receive the most effective and efficient digital marketing services.
The Future of Digital Marketing: How AI Is Changing the Game for Every IndustryeDigital University
In the rapidly evolving landscape of digital marketing, artificial intelligence (AI) is emerging as a transformative force. From enhancing personalized customer experiences to optimizing advertising campaigns, AI technologies are reshaping the way businesses engage with their audience. In this article, we'll explore the profound impact of AI on digital marketing and its implications for industries across the board.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
3. Definition of MarTech.
MarTech, otherwise known as Marketing
Technology, is the term for the software and tech
tools marketers leverage to plan, execute, and
measure marketing campaigns
4. Look at this example how technology is changing
CRM?
9. Categories( Data Updated till August 2nd 2021
1. Advertising & Promotion
● Display and Programmatic advertising(593 companies)
● Public Relations(60 companies)
● Print(56)
● Search & social advertising(153)
● Video Advertising(72)
10. Sub category: Programmatic Advertising
Programmatic advertising is the automated buying and selling of online
advertising.
11.
12.
13.
14.
15. We are now Marketing MarTech course using
Programmatic advertising
1. Open Auction; https://prasadkulkarnimarketing.blogspot.com/
2. Privat Auctions: https://indiandatasciences.blogspot.com/
16. Understand ground rules of Programmatic advertising
Programmatic Direct allows the company to directly negotiate campaigns with a single
buyer.
● A Programmatic Guaranteed deal allows the company to offer buyers inventory
that is reserved, or guaranteed, for that buyer at a specific negotiated price. In
Programmatic Guaranteed deals, there's an agreement between seller and buyer.
The company can offer buyers standard CPM or sponsorship CPD (cost per day).
● A Preferred Deal allows the company to offer buyers inventory at a specific
negotiated price (minimum CPM) and terms for the inventory. However, there's no
contractual agreement in a Preferred Deal, so the company is not obligated to
reserve this inventory for the buyer (i.e., the company can sell it to another buyer
if its get a higher price), and the buyer isn't obligated to purchase all the inventory.
21. Generate programmatic Reports
A. Open auctions:
Ad exchange historical Transaction Types Open Auctions.
A. Private Auctions:
Ad exchange historical Transaction Types Private Auctions.
A. Preferred deal
Historical Programmatic Order True Programmatic channel preferred
deal line item type Any deal
23. Indian Case study: Simpli5D
Title: Programtic advertising fraud management
1. Fraud free digital ecosystem for publishers and advertisers.
2. “Real Human + Right Targeting + Real Engagement = Enhanced Brand
Recall”
3. Simpli5d Technologies has multiple platforms - NLPCaptcha, NLPVideo and
NLPMobile. All of them are focused on engagement with the right target
audience - providing excellent opportunities for the brands to engage and
establish a high recall in the minds of their end customers.
4. They work on Natural Language Processing.
24. Hologram technology from Microsoft- No translators
required in the world . Sales person can speak any
language on the earth.
25. Sub category: Mobile Marketing
1. Web Push Notifications
2. App Push Notifications
3. Messenger Push Notifications.
27. Web Push Notifications
● Web push notifications are notifications sent to users without the need to
install an app.
● They can be to users no matter where they are or what device they are on.
Marketers can reach out to users even when they are not on its website.
● Web push notifications are used heavily by publishers, bloggers, online
merchants, to deliver new updates, reminders in a timely fashion.
29. App Push Notifications
● App push notifications are received even when users are not on the company
app.
● This also requires one to install the app on a mobile device to receive
notifications. Installing an app also shows a strong intent to consume
information from the company brand and are loyal users.
● An average Indian mobile user receives 6 app push notifications per day.
31. Messenger Push Notifications
With messenger push notifications, users either should have
initiated a chat with the company on Facebook or have given
permissions to it on the website itself. Once a user clicks on
the notification it takes them to the Messenger inbox.
Facebook Messenger has over 1 billion+ active users helping
the company to leverage the potential of the channel.
33. Indian Case study:izooto.com’s Audience
Management
1, News companies use izooto platform to send notifications to customers.
2. Use AI to send only relevant content to customers.
3. Companies can adopt live event reporting.
4. Network 18 and Bloomberg are two major customers.
5. Dainik Jagaran increased its traffic by 10% on izooto applications.
6. HDFC, 99Acres, and Club Mahindra increased their traffic by 10 times using
Izooto notifications.
34. Subcategory: Print Contextutal content.
Contextual content is timely, authoritative, and relevant content optimized to
appear when and where a user might need it. This could be embedded in a
physical product, software interface, or even a contact support form online.
35. Personalized interactive videos
● With the tremendous rise in video content marketing, brands find it
challenging to acquire new customers, improve conversion rates and increase
sales with the content that is both relevant and engaging.
● It’s a form of marketing that isn’t going anywhere, so it becomes essential to
tailor content and elevate customer’s experience every single time.
● For brands and marketers, nothing can work better than Personalized
Interactive Videos – a simple solution for easy and effective customer
engagement.
36. Contd...
● A bank could use personalized videos to send current and saving account
summaries, and based on their financial behavior, cross-sell a credit card or
investment plan.
● A wealth management company could make customer onboarding incredibly
fulfilling by explaining how customers’ invested funds will grow and introduce
the customer to his relationship manager, providing his name, email, and
contact number for all future communications.
● Remind customers about their car servicing due date, along with information
on the nearest authorized service center and the various servicing packages
offered by the company.
● Upsell a newly launched model to lower or older model owners at discounted
rates.
37. Creative Management platform
● Creative Management platform is a cloud-based technology for brands,
publishers and agencies to produce, scale, distribute and measure the impact
of their creative campaigns.
● Reach relevant, contextual content to company’s customers with a
comprehensive set of web-based tools that help it to adapt, localize and
customize the marketing campaigns effectively.
● The platform works on the principle of one-to-many allowing brands,
publishers and marketing agencies to create, scale, distribute and measure
the impact of their digital creatives.
● Opentext is a emerging platform
38. Indian case study: Mediawide.com localization and
personalization of marketing campaigns.
1. Hyper Personalization of the content
2. Deliver relevant videos.
3. Serve videos to anonymous customer segments based on geolocation,
demographics, or website behavior or hyper-personalize the video by
including details like first name, city, and product owned inside the video. And
within the videos, individuals can interact with the video and directly leverage
call to actions.
4. Adaptive web display ads
5. Responsive web display ads
6. Marketing collaterals.
39.
40. Subcategory: Search and Social Advertising
1. Meta fields is a new feature in Shopify from where the company can add different
unique fields of data to various objects like Products, Orders, or even customers.
2. It increases the efficiency of any online shop as it gives the ability to store
additional descriptions or parameters on the blog's products, customers, or any
pages.
3. For example, if the company has an apparel website, it will need to add some
product descriptions like ‘hand wash only’, ‘Wash with cold water’, details on
fabric, color, etc. It can add all these customized data from the Meta fields. The
Meta fields are used to optimize the google shopping feed by adding extra images
for products or by adding the custom data to the customer’s accounts.
41. Contd….
● The multi-currency features allow an eCommerce business to sell their
products in different countries, allowing the customers of those countries to
pay using their local currencies - using the customer’s location, the features
will automatically adjust the price to the customer’s local currency. The
features will also help expand the company’s geographical presence and help
it to sell at an international level.
● Multi Language field feature will exclusively showcase the company products
to different nationalities in the native language and other foreign languages in
its Google Shopping Ads.
42. Contd….
● Bulk editing the same attribute in multiple products. Shopify provides a "Bulk
edit" function that allows the company to make changes to multiple products.
It can also use this function to make edits to collections, stock, and even your
clientele.
43. Indian Casestudy: AdNabu
1. Google shopping feed
in 2 minutes on
shopify.
2. Product
recommendations for
products.
3. Multi currencies and
language
management.
45. Subcategory: Video Advertising
Video advertising encompasses online display advertisements that have video
within them, but it is generally accepted that it refers to advertising that occurs
before, during and/or after a video stream on the internet.
According to Interactive Advertising Bureau (IAB) guidelines, there are three types
of video ad formats:
● Linear video ads - the ads are presented before, in the middle of, or after the
video content is consumed by the user, in very much the same way a TV
commercial can play before, during or after the chosen program.
● Non-linear video ads - the ads run concurrently with the video content so the
users see the ad while viewing the content.
● Companion ads - commonly text, display ads, rich media, or skins that wrap
around the video experience.
50. ● Affiliate Marketing and Management(82)
● Channel Partner and Local Marketing(104)
● Ecommerce Marketing(251)
● Ecommerce platforms & carts(253)
● Retail Proximity & IoT markets(149)
● Salesforce automation & enablement(480)
Category 2. Commerce and Sales
51. Sub Category: Affiliate Marketing
Affiliate marketing is a type of performance-based marketing in which a business
rewards one or more affiliates for each visitor or customer brought by the affiliate's
own marketing efforts
The industry has four core players:
● the merchant (also known as 'advertiser' or 'retailer' or 'brand')
● the network (that contains offers for the affiliate to choose from and also takes
care of the payments)
● the publisher (also known as 'the affiliate')
● the customer
61. Contd….
1. Trackier provides the smartlink system based on Earnings per click(EPC) and
Conversion rate(CR)
2. Affiliate can see KPIs in real time
3. Integration of 100+ ad networks
4. Fraud detection.
5. Affiliate targeting
6. Setting targeting rules.
7. Source targeting
8. Setting cost per action Marketing
62. Subcategory: Channel Partner and Local Marketing
1. Partner Relationship Management(PRM)
2. Channel stock and sales Visibility.
3. Sales Dealer Management System(DMS)
4. Channel service DMS
5. Channel Order management
6. Channel Loyalty Management
7. Salesforce Automation
8. Warranty Management
63. Indian Case Study: ChannelKonnect
1. Realtime information in the entire supply chain.
2. Channel identification, profiling, targeting, recruitment, onboarding, training
and development.
3. Marketing automation for customer communications.
4. News posts for all channel partners.
5. Communicate about new products and price lists.
6. Catalogues and collaterals.
7. Channel demand sensing through balance inventory and production planning.
8. Trend analysis
64. 9. Channel business planning via potential and targets.
10. Channel Performance monitoring.
11. Location based performance analysis
12. Dashboard preparation.
13. Channel visit planning
14. Channel target setting.
15. Expenditure settlement.
65. Contd…..
16. GST ready invoicing
17. Scheme and Discount Management
18. Inventory ageing.
19. Stock replenishment
20. Order based fulfillment.
66. Sub category: Hyperlocal Marketing
Hyperlocal marketing is defined as the
process of targeting potential customers
in a very specific, geographically limited
area, sometimes a few blocks or
streets, often with the purpose of
targeting people conducting ‘near me’
searches on their smartphones.
67. ● Content Marketing (245)
● Digital Asset Management, Product Information Management. Marketing
Resource Management(MRM)(174)
● Email Marketing (223)
● Interactive Content(191)
● Marketing automation, campaign & lead Management(325)
● Mobile Apps(111)
● Optimization, Personalization and testing(226)
Category 3. Content & Experience
68. ● SEO V/S VSO(148)
● Video Marketing(85)
● Web experience building and Management(238)
69. Content Management System
● A content management system (CMS) is a computer software used to manage the
creation and modification of digital content. A CMS is typically used for enterprise
content management (ECM) and web content management (WCM).
● ECM typically supports multiple users in a collaborative environment by
integrating document management, digital asset management, and record
retention.
● WCM is the collaborative authoring for websites and may include text and embed
graphics, photos, video, audio, maps, and program code that display content and
interact with the user.]
● ECM typically includes a WCM function. CMS is a web template to create a
company own website.
70. Indian Casestudy: Social Animal content management
1. Content research in 10 Seconds.
2. Content discovery for choosing right keyword.
3. Influencer discovery from millions of profiles.
4. Facebook insights
5. Competitor content monitoring
6. Competitor update notifications.
7. Popularize the content with social media engagement.
8. Identifying niche influencers for high quality leads.
9. Micro matching and authenticating.
10.Identify the backlink opportunities from competitors monitoring.
71. Contd...
Very unique is it’s "InspireMe" feature that applies a “human cultural map” to any
keyword and lets the company see unforeseen connections and associations,
thereby giving it almost unlimited ideas to write about in its next article.
73. Digital Asset Management
● Digital asset management (DAM) is both a business process and a form of
information management technology.
● Many organizations need a centralized place where they can access their
media assets.
● A DAM solution can efficiently store, organize, manage, access and distribute
an organization’s digital assets.
74. Contd….
Media assets can include photos, music, videos, animations, podcasts and other
rich media and multimedia content.
The files tend to be very large and carry some type of intrinsic, extrinsic or
transactional value for their holders:
● An advertising agency’s graphic, photographic, textual and video files
associated with an ad campaign
● Sony/ATV’s half of The Beatles catalog of music
● Getty Images’ library of images
76. E-mail Marketing
● Email marketing is the act of sending a commercial
message, typically to a group of people, using email.
● In its broadest sense, every email sent to a potential or
current customer could be considered email marketing. It
involves using email to send advertisements, request
business, or solicit sales or donations.
77. Contd….
● Email marketing strategies commonly seek to achieve one or
more of three primary objectives, to build loyalty, trust, or brand
awareness.
● The term usually refers to sending email messages with the
purpose of enhancing a merchant's relationship with current or
previous customers, encouraging customer loyalty and repeat
business, acquiring new customers or convincing current
customers to purchase something immediately, and sharing third-
party ads.
78. Opt In email Marketing & email advertising.
● Opt-in email is a term used when someone is not initially added to an emailing list and
is instead given the option to join the emailing list.
● Typically, this is some sort of mailing list, newsletter, or advertising.
● Opt-out emails do not ask for permission to send emails, these emails are typically
criticized as unsolicited bulk emails, better known as spam.
● Opt-in email advertising, or permission marketing, is advertising via email whereby the
recipient of the advertisement has consented to receive it.
● A common example of permission marketing is a newsletter sent to an advertising
firm's customers. Such newsletters inform customers of upcoming events or
promotions, or new products. In this type of advertising, a company that wants to send
a newsletter to their customers may ask them at the point of purchase if they would
like to receive the newsletter.
82. ● Audience/ Marketing data & data enhancement(227)
● Business/Customer intelligence & data sciences (266)
● Customer Data Platform(CDP)(87)
● Dashboards & data Visualization(130)
● Data Management Platform(DMP)(73)
● Governance, compliance & Privacy(65)
● iPass, Cloud, Data Integration and Tag Management(144)
● Marketing Analytics, Performance & attribution(137)
● Mobile & web Analytics(156)
Category 4; Data
86. Tag Management System
A tag management system was designed to help manage the lifecycle of e-
marketing tags (sometimes referred to as tracking pixels or web beacons), which
are used to integrate third-party software into digital properties such as websites
and web applications. However, as tag management systems have grown in
sophistication they've developed as powerful tools to create rich data in the space
between user, their browser and the property.
This data can be fed to marketing tools or even used to make dynamic changes to
the website or application itself.
87. Voice Search Optmization(VSO).
● Voice SEO is the optimization of keywords and keyword phrases for searches
using voice assistants.
● Methods of voice search
1. Click on the voice command icon
2. Call out the name of the virtual assistant
3. Click on the home button or gesture on interface
● Spelling correction and queries
● Regional content
● Device behavior
● Long tail keywords.
88. Subcategory: Customer Data Platform(CDP)
A customer data platform (CDP) is a collection of software which creates a
persistent, unified customer database that is accessible to other systems. Data is
pulled from multiple sources, cleaned and combined to create a single customer
profile. This structured data is then made available to other marketing systems
91. Sub category: Audience Management
● “Audience Management” is defined as the process of sourcing, managing,
analyzing, defining, and activating customer data for cross-channel
campaigns.
● Audience data includes demographic, interests, purchase intentions, and
popular brands.
92. Indian casestudy: Aeroleads
1. Linkedin connection and email lead generations.
2. Generate mobile and office phone numbers.
3. Custom search from Linkedin Profiles.
94. Subcategory: Product management
● Product management is an organisational function within a company dealing
with new product development, business justification, planning, verification,
forecasting, pricing, product launch, and marketing of a product or products at
all stages of the product life cycle.
● Similarly, product lifecycle management (PLM) integrates people, data,
processes and business systems.
● It provides product information for companies and their extended supply chain
enterprise .
95. Contd…..
1. Market analysis
2. Company analysis
3. Requirement rating
4. Product development
5. Product marketing
6. Technology roadmaps.
96. Indian case study: Germ.io
● Turn the company’s abstract notes and scribbles into smaller tangible
concepts.
● Collaborate with the rest of the team and possible clients at the ideation stage
itself. This way, the end-user is not taken by surprise and his/her inputs are
considered at the inception stage.
● Track the idea to the completion stage.
97. Sub category : Marketing workflow management
● A marketing workflow is an organizational tool: a simple series of steps the
company follow in order to develop a marketing campaign or project.
● When the company design a workflow, it set the order of operations, or steps,
and identify the dependencies, rules, and requirements.
● When the company use workflows, it can plot it’s team’s work and then
proceed through the plan.
● Workflows can be as simple as a checklist of steps, or they can be visual,
including charts and diagrams
99. Indian case study: Brightpod projects and workflows.
1. Post performance indicators.
2. Kanban boards to track different posts performance.
3. Resource Management
4. Social media templates
5. SEO checklists
6. Email marketing template.
7. Content calendar
8. Smart filters.
9. Focus on key tasks.
10.Cross project prioritization.
100. Category 6. Social & Relationships
● Account Based Marketing(ABM)(53)
● Advocacy, Loyalty & Referrals(188)
● Call Analytics & Management(128)
● Community & Reviews(132)
● Conversational Marketing & Chat(193)
● Customer Experience, service, & Success(319)
● Events, Meeting, & Webinars( 223)
● Influencers(113)
● Social Media Marketing and Monitoring(344)
101. Sub category; Account Based Markeeting(ABM)
● Account-based marketing means catering company’s message to the top
decision-makers for target accounts with a blend of marketing of sales tactics
— it's a strategy that targets companies, rather than individual customers.
● It helps in providing the customer profile.
● Retargeting and automation.
● Identify best time to reach.
● Identify account challenges.
● Understand buyer journey.
● Lead qualification
102. Indian case study: RecoTAP ABM software tool.
1. High value account identification.
2. Behavioral data mapping.
3. Personalize ad campaigns.
4. Insight led sales for closing.
5. Acquisition priority
6. Expansion priority
7. Retention priority.
8. Account nurturing
9. Pipeline acceleration.
10.Account penetration.
103. Sub category; Advocacy, Loyalty and referral
management
● Loyalty marketing is an approach to marketing, based on strategic
management, in which a company focuses on growing and retaining existing
customers through incentives.
● Branding, product marketing, and loyalty marketing all form part of the
customer proposition – the subjective assessment by the customer of whether
to purchase a brand or not based on the integrated combination of the value
they receive from each of these marketing disciplines
108. Marketing attribution
● Marketing attribution is the practice of evaluating the marketing touchpoints a
consumer encounters on their path to purchase.
109. Attribution Models
● Last-click attribution. With this model, all the credit goes to the customer’s last
touchpoint before converting. This one-touch model doesn’t take into
consideration any other engagements the user may with the company’s
marketing efforts leading up to that last engagement.
● First-click attribution. The other one-touch model, first-click attribution, gives
100 percent of the credit to the first action the customer took on their
conversion journey. It ignores any subsequent engagements the customer
may have had with other marketing efforts before converting.
110. ● Linear attribution. This multi-touch attribution model gives equal credit to each
touchpoint along the user’s path.
● Time decay attribution. This model gives the touchpoints that occured closer
to the time of the conversion more credit than touch points further back in
time. The closer in time to the event, the more credit a touchpoint receives.
● U-shaped attribution. The first and last engagement get the most credit and
the rest is assigned equally to the touchpoints that occured in between. In
Google Analytics, the first and last engagements are each given 40 percent of
the credit and the other 20 percent is distributed equally across the middle
interactions.
111.
112. Remarketing
Remarketing is a way to connect with people who
previously interacted with the company website or mobile
app. It allows a company to strategically position it’s ads in
front of these audiences as they browse Google or its
partner websites, thus helping it to increase organization’s
brand awareness or remind those audiences to make a
purchase.
113. Types of Remarketing
○ Standard remarketing: Show ads to the company past visitors as they
browse sites and apps on the Display Network.
○ Dynamic remarketing: Boost company’s results with dynamic remarketing,
which takes remarketing to the next level with ads that include products or
services that people viewed on a company website or app.
○ Remarketing lists for search ads: Show ads to it’s past visitors as they do
follow-up searches for what they need on Google, after leaving the website.
○ Video remarketing: Show ads to people who have interacted with a
company videos or YouTube channel as they use YouTube and browse
Display Network videos, websites, and apps.
○ Customer list remarketing: With Customer match, a company can upload
lists of contact information that company’s customers have given it. When
those people are signed into Google, a company can show them ads
across different Google products.
114. Full funnel Marketing
A full-funnel marketing strategy involves tailoring company’s marketing messages
to the particular stage of purchase a customer is currently at. Rather than focusing
only on sales, it considers the entire 360-degree customer journey and attempts to
nurture relationships and build better brand experiences.
116. Match rate
A Customer Match match rate is the percentage of company;s uploaded
customer list that could be connected to Google users, so a company can see
how much of its list is usable.
117. To download the PPT visit
https://prasadkulkarnimarketing.blogspot.com/