MEGA Trends in Marketing - United States Superyacht Association

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Three key mega trends in marketing presented during the keynote at the USSA annual meeting at the Fort Lauderdale International Boat Show.

STARMARK presents

MEGA
TRENDS
in marketing

Branding | Advertising | Interactive | PR | Direct | Mobile | Social | Analytics | STARMARK.COM

TREND #2

CROSSING BORDERS:

MOBILE
& SOCIAL MEDIA

Mobile Usage

Branding | Advertising | Interactive | PR | Direct | Mobile | Social | Analytics | STARMARK.COM

Find your audience
‣ Facebook launched “Lookalike Audiences” over a
year ago
‣ Showing growth and success for many advertisers
‣ Still relatively inexpensive yet insightful in finding
new audiences

Branding | Advertising | Interactive | PR | Direct | Mobile | Social | Analytics | STARMARK.COM

Target them precisely...

Branding | Advertising | Interactive | PR | Direct | Mobile | Social | Analytics | STARMARK.COM

Drive them to your site
One “responsive” design can fit all:
‣ Better performance
‣ Less costs to maintain
‣ More consistent experience
‣ Better for SEO

Branding | Advertising | Interactive | PR | Direct | Mobile | Social | Analytics | STARMARK.COM

Ensure Your Plan is Strategic

A strategic approach to yielding the most out of your social media efforts.

Branding | Advertising | Interactive | PR | Direct | Mobile | Social | Analytics | STARMARK.COM

TREND #3

SUSTAINABILITY

&

CORPORATE
RESPONSIBILITY

Millennials
Bring an entirely new perspective
on being a consumer:
‣ Millennials are used to
flexibility, openness and
instantly connecting with
people regardless of their
location.
‣ Demand same core values of
their employers and brands
they shop that they have.
‣ If they’re not satisfied, they’ll
move on quickly.

Branding | Advertising | Interactive | PR | Direct | Mobile | Social | Analytics | STARMARK.COM

Wearable Technology
What will marketers be able to do with it?
‣ Apps & Notifications
‣ Productivity
‣ Data Collection

Branding | Advertising | Interactive | PR | Direct | Mobile | Social | Analytics | STARMARK.COM

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‣ Nationally Syndicated Content
Actionable Webinars
‣ Deeper Dive on Popular eTip Topics
‣ Expert walkthru with Q&A
Starmark Social Playbook
‣ Strategic Social Marketing Plan
‣ Proactive Approach to Managing your Social Marketing
‣ Updated daily!
Branding | Advertising | Interactive | PR | Direct | Mobile | Social | Analytics | STARMARK.COM

To subscribe to our weekly eTips
etips.starmark.com
or text ETIPS to 55155

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MEGA Trends in Marketing - United States Superyacht Association

1. STARMARK presents MEGA TRENDS in marketing

2. TREND #1 BRAND BRIDGING

8. TREND #2 CROSSING BORDERS: MOBILE & SOCIAL MEDIA

14. TREND #3 SUSTAINABILITY & CORPORATE RESPONSIBILITY

15. Millennials Bring an entirely new perspective on being a consumer: ‣ Millennials are used to flexibility, openness and instantly connecting with people regardless of their location. ‣ Demand same core values of their employers and brands they shop that they have. ‣ If they’re not satisfied, they’ll move on quickly. Branding | Advertising | Interactive | PR | Direct | Mobile | Social | Analytics | STARMARK.COM

17. eTips.Starmark.com Weekly eTip Newsletters ‣ Distributed via email, Facebook, Twitter and SMS ‣ Based on Cutting Edge Current Trends ‣ Co-Authored In-house By Experts Within Discipline ‣ Nationally Syndicated Content Actionable Webinars ‣ Deeper Dive on Popular eTip Topics ‣ Expert walkthru with Q&A Starmark Social Playbook ‣ Strategic Social Marketing Plan ‣ Proactive Approach to Managing your Social Marketing ‣ Updated daily! Branding | Advertising | Interactive | PR | Direct | Mobile | Social | Analytics | STARMARK.COM

19. BIG IDEAS

20. BIG IDEAS

21. To subscribe to our weekly eTips etips.starmark.com or text ETIPS to 55155

MEGA Trends in Marketing - United States Superyacht Association

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