Unify Your Email and Push Strategies to Build Amazing, Seamless Customer Expe...FollowAnalytics
It has never been more vital to reach your customers in personal and relevant ways, speaking in one voice. Why? The interactions often come on mobile devices and the wireless user has high and increasing expectations from businesses like yours.
But make no mistake — email and push notifications are not interchangeable. Each has a distinct role in the marketing mix. Successful campaigns must often employ Mobile Marketing Automation to ensure that the channel efforts are complementary and on point.
In this one-hour webinar, we showed you:
* When to use email and when to send push notifications
* Why email and push are not interchangeable and how you can avoid common mistakes
* The role of Mobile Marketing Automation in omnichannel marketing efforts
* How to build campaigns that use both email and push to create great customer experiences
A presentation given at the Direct Marketing Club of New York on the need for brands to embrace cross-device marketing. Plus a concrete plan to quickly adopt a cross-device posture in your marketing. Includes actual cross-device campaign case studies.
You will learn:
– what is omnichannel marketing
– how to segment your app users and how to use that segmentation for communication in other channels
– how to acquire leads from the app
– what can you learn from geolocation data
– how to address multi-screening
– how to keep in touch with anonymous website visitors
Руководство для маркетологов по созданию эффективных рекламных кампаний. Помимо ценных советов, в нем содержатся успешные кейсы ведущих мировых брендов.
Unify Your Email and Push Strategies to Build Amazing, Seamless Customer Expe...FollowAnalytics
It has never been more vital to reach your customers in personal and relevant ways, speaking in one voice. Why? The interactions often come on mobile devices and the wireless user has high and increasing expectations from businesses like yours.
But make no mistake — email and push notifications are not interchangeable. Each has a distinct role in the marketing mix. Successful campaigns must often employ Mobile Marketing Automation to ensure that the channel efforts are complementary and on point.
In this one-hour webinar, we showed you:
* When to use email and when to send push notifications
* Why email and push are not interchangeable and how you can avoid common mistakes
* The role of Mobile Marketing Automation in omnichannel marketing efforts
* How to build campaigns that use both email and push to create great customer experiences
A presentation given at the Direct Marketing Club of New York on the need for brands to embrace cross-device marketing. Plus a concrete plan to quickly adopt a cross-device posture in your marketing. Includes actual cross-device campaign case studies.
You will learn:
– what is omnichannel marketing
– how to segment your app users and how to use that segmentation for communication in other channels
– how to acquire leads from the app
– what can you learn from geolocation data
– how to address multi-screening
– how to keep in touch with anonymous website visitors
Руководство для маркетологов по созданию эффективных рекламных кампаний. Помимо ценных советов, в нем содержатся успешные кейсы ведущих мировых брендов.
SALESmanago Marketing Automation has developed its own AI engine – SALESmanago Copernicus Machine Learning&AI. Just now companies such as New Balance, Yves Rocher and Sizeer are using it to provide their customers with tailored and intelligently personalized content.
eMarketer Webinar: Creating Ads on the Fly—New Opportunities in ProgrammaticeMarketer
This year, more than half of all US digital display ad dollars will go toward programmatic ads. With more ads than ever being bought in real time, marketers are realizing they need to change the way they develop their creative, from the beginning of the process to the end. Topics in this webinar include: Is programmatic good or bad for creativity? How are marketers and agencies changing the way they develop creative to meet the needs of a programmatic landscape? What are some best practices for rethinking the creative process?
State of mobile mobile developers:ecosystem and marketing mixSumit Roy
InMobi undertook a survey of mobile developers across the world in an attempt to understand the ever growing
ecosystem better. The Mobile app developer survey from InMobi drawn from over 1000+ respondents across 155
countries showcases some insightful data on the latest trends in the mobile app ecosystem, including developer
mindshare, platform of choice , revenue models, challenges and motivations and mobile ad network preferences.
Executive summary of a seminar given by Tim Dolan of Kickframe to a group of Canadian marketers. The focus of the session was to provide a strategic foundation for planning digital marketing. The approach for this session was:
1. To go broad across the digital marketing toolbox, and not deep on a specific tool
2. To provide guiding principles that are lasting, and not more specific tactical advice
3 . To arm participants with relevant planning tools that they could take and put into action
Strategies and Opportunities for a Cookie-less World - Pubmatic - April 2021Romain Fonnier
Publishers and buyers agree: While the future of alternative solutions to the third-party cookie is still uncertain, there is tremendous opportunity for an addressable open internet and addressing the issue is a priority for many in 2021.
With the ad tech industry still evolving around the change in identity resolution, both publishers and buyers are taking stock of what their options are moving forward.
Chasing the Total Audience Consumer: Marketing in a Cross-Platform WorldArgyle Executive Forum
Lance Brothers, Senior Vice President of Business Development at The Nielsen Company, discussed the rapidly changing media landscape and how marketers can keep up with it during his presentation at the 2014 Chief Marketing Officer Leadership Forum in Dallas on Dec. 9. In his presentation, Brothers pointed out that the media landscape is changing at an unprecedented rate, and as a result, this landscape is changing the way brands connect with their target audiences.
According to Brothers, the evolving media landscape creates both opportunities and challenges for marketers. However, Brothers said marketers who collect consumer data and know how to use this information to improve their advertising campaigns can stay ahead of their rivals. In addition, measuring “advertising effectiveness” is vital and can help marketers find innovative ways to interact with customers, Brothers said: “The way that we try to frame up the notion of ad effectiveness is to get the sense of are you reaching my customer efficiently … If you’re doing that, then are you also delivering them with content or with messaging that is resonating with [customers].”
Also, Brothers noted both television and digital advertising campaigns can help an organization connect with its target audience. But an organization must understand its target audience, Brothers said, to garner its attention through various channels: “Things we’re starting to see with clients and talking about and starting to recommend are these notions of really planning and buying your more traditional television campaigns and your digital campaigns at the same time. It’s being cognizant of those sorts of things so that you’re taking into account TV viewing behavior when you’re buying online.”
- See more at: http://www.argylejournal.com/chief-marketing-officer/2014-chief-marketing-officer-leadership-forum-lance-brothers-senior-vice-president-business-development-the-nielsen-company/#sthash.v5G35Tt4.dpuf
Developing effective value creation in digital advertising. Focuses on how programmatic media buying strategy can identify value which enables brands to build upon customer relationships. By aligning operations and analysis around overall marketing strategies programmatic media industry participants can increase the vale they provide.
Digital Australia Monthly Update Session - February 2014Damus Chu
Digital Australia Monthly Update Session written by Damus Chu, owner of Pug Life Ad Solutions. He has worked in corporate media across several industries in the last 7 years, managed over $20m worth of media and familiar with the Sydney and Melbourne markets. Every month he will collate digital ad opportunities collected from the media owners in Australia and present them to you on Slide Share.
Advertising across screens—smartphones, tablets, and desktops—has become a hot topic. But how often are cross-screen campaigns actually being deployed? In this whitepaper, we examine how marketers, agencies, and publishers are thinking about cross-screen advertising and responsive design. Learn what growth is expected and what challenges exist to increased adoption of cross-screen campaigns.
Sam Jarman shared tips & tricks for Mobile Marketing Automation at our #SoTWLG bootcamp in August.
Ads suck. They’re boring, irrelevant and spammy. Mobile Marketing Automation (MMA) is a new industry aimed at solving that. Come hear Sam Jarman talk about this exciting new field and the techniques Carnival Mobile has perfected to deliver incredible value to their customers of their MMA software platform. The talk is suitable for techies and non-techies alike!
Speaker Bio: Sam Jarman is an iOS Developer at Carnival Mobile. He is interested in creative and engaging uses of marketing automation. Sam has worked on mobile marketing automation (MMA) projects with clients such as One Direction, Les Mills Gym, Game of Thrones and Esteé Lauder. He is determined to see businesses use MMA to drive more value for their customers, and not sending out spam.
TapTarget for Marketo allows you to capture leads in your mobile apps and send them to Marketo. And you can send push notifications from your Marketo campaigns. Don't have an app yet ? Easily build e.g. an event app to capture leads on your corporate events, and send them directly to Marketo for lead scoring and follow-up.
TapCrowd - TapTarget mobile marketing automation platformNiko Nelissen
TapTarget is a mobile marketing automation platform. Define mobile campaigns with visual workflows. Combine geofences, ibeacons, segments, push notications and user profiling to send the right message at the right moment.
SALESmanago Marketing Automation has developed its own AI engine – SALESmanago Copernicus Machine Learning&AI. Just now companies such as New Balance, Yves Rocher and Sizeer are using it to provide their customers with tailored and intelligently personalized content.
eMarketer Webinar: Creating Ads on the Fly—New Opportunities in ProgrammaticeMarketer
This year, more than half of all US digital display ad dollars will go toward programmatic ads. With more ads than ever being bought in real time, marketers are realizing they need to change the way they develop their creative, from the beginning of the process to the end. Topics in this webinar include: Is programmatic good or bad for creativity? How are marketers and agencies changing the way they develop creative to meet the needs of a programmatic landscape? What are some best practices for rethinking the creative process?
State of mobile mobile developers:ecosystem and marketing mixSumit Roy
InMobi undertook a survey of mobile developers across the world in an attempt to understand the ever growing
ecosystem better. The Mobile app developer survey from InMobi drawn from over 1000+ respondents across 155
countries showcases some insightful data on the latest trends in the mobile app ecosystem, including developer
mindshare, platform of choice , revenue models, challenges and motivations and mobile ad network preferences.
Executive summary of a seminar given by Tim Dolan of Kickframe to a group of Canadian marketers. The focus of the session was to provide a strategic foundation for planning digital marketing. The approach for this session was:
1. To go broad across the digital marketing toolbox, and not deep on a specific tool
2. To provide guiding principles that are lasting, and not more specific tactical advice
3 . To arm participants with relevant planning tools that they could take and put into action
Strategies and Opportunities for a Cookie-less World - Pubmatic - April 2021Romain Fonnier
Publishers and buyers agree: While the future of alternative solutions to the third-party cookie is still uncertain, there is tremendous opportunity for an addressable open internet and addressing the issue is a priority for many in 2021.
With the ad tech industry still evolving around the change in identity resolution, both publishers and buyers are taking stock of what their options are moving forward.
Chasing the Total Audience Consumer: Marketing in a Cross-Platform WorldArgyle Executive Forum
Lance Brothers, Senior Vice President of Business Development at The Nielsen Company, discussed the rapidly changing media landscape and how marketers can keep up with it during his presentation at the 2014 Chief Marketing Officer Leadership Forum in Dallas on Dec. 9. In his presentation, Brothers pointed out that the media landscape is changing at an unprecedented rate, and as a result, this landscape is changing the way brands connect with their target audiences.
According to Brothers, the evolving media landscape creates both opportunities and challenges for marketers. However, Brothers said marketers who collect consumer data and know how to use this information to improve their advertising campaigns can stay ahead of their rivals. In addition, measuring “advertising effectiveness” is vital and can help marketers find innovative ways to interact with customers, Brothers said: “The way that we try to frame up the notion of ad effectiveness is to get the sense of are you reaching my customer efficiently … If you’re doing that, then are you also delivering them with content or with messaging that is resonating with [customers].”
Also, Brothers noted both television and digital advertising campaigns can help an organization connect with its target audience. But an organization must understand its target audience, Brothers said, to garner its attention through various channels: “Things we’re starting to see with clients and talking about and starting to recommend are these notions of really planning and buying your more traditional television campaigns and your digital campaigns at the same time. It’s being cognizant of those sorts of things so that you’re taking into account TV viewing behavior when you’re buying online.”
- See more at: http://www.argylejournal.com/chief-marketing-officer/2014-chief-marketing-officer-leadership-forum-lance-brothers-senior-vice-president-business-development-the-nielsen-company/#sthash.v5G35Tt4.dpuf
Developing effective value creation in digital advertising. Focuses on how programmatic media buying strategy can identify value which enables brands to build upon customer relationships. By aligning operations and analysis around overall marketing strategies programmatic media industry participants can increase the vale they provide.
Digital Australia Monthly Update Session - February 2014Damus Chu
Digital Australia Monthly Update Session written by Damus Chu, owner of Pug Life Ad Solutions. He has worked in corporate media across several industries in the last 7 years, managed over $20m worth of media and familiar with the Sydney and Melbourne markets. Every month he will collate digital ad opportunities collected from the media owners in Australia and present them to you on Slide Share.
Advertising across screens—smartphones, tablets, and desktops—has become a hot topic. But how often are cross-screen campaigns actually being deployed? In this whitepaper, we examine how marketers, agencies, and publishers are thinking about cross-screen advertising and responsive design. Learn what growth is expected and what challenges exist to increased adoption of cross-screen campaigns.
Sam Jarman shared tips & tricks for Mobile Marketing Automation at our #SoTWLG bootcamp in August.
Ads suck. They’re boring, irrelevant and spammy. Mobile Marketing Automation (MMA) is a new industry aimed at solving that. Come hear Sam Jarman talk about this exciting new field and the techniques Carnival Mobile has perfected to deliver incredible value to their customers of their MMA software platform. The talk is suitable for techies and non-techies alike!
Speaker Bio: Sam Jarman is an iOS Developer at Carnival Mobile. He is interested in creative and engaging uses of marketing automation. Sam has worked on mobile marketing automation (MMA) projects with clients such as One Direction, Les Mills Gym, Game of Thrones and Esteé Lauder. He is determined to see businesses use MMA to drive more value for their customers, and not sending out spam.
TapTarget for Marketo allows you to capture leads in your mobile apps and send them to Marketo. And you can send push notifications from your Marketo campaigns. Don't have an app yet ? Easily build e.g. an event app to capture leads on your corporate events, and send them directly to Marketo for lead scoring and follow-up.
TapCrowd - TapTarget mobile marketing automation platformNiko Nelissen
TapTarget is a mobile marketing automation platform. Define mobile campaigns with visual workflows. Combine geofences, ibeacons, segments, push notications and user profiling to send the right message at the right moment.
Este documento presenta ayudas para los miembros del grupo de LinkedIn UruguayIT. Está pensado para aquellos que son reclutadores de personal, o trabajan en recursos humanos vinculados a IT.
UruguayIT fue creado en 2008, y se ha vuelto el grupo de LinkedIn mas activo sobre la industria de las tecnologías de la información en Uruguay. Puedes acceder al mismo a través de www.uruguayit.com.
Si tienes preguntas, escríbeme a leonel@uruguayit.com.
Leonel More
@leonelmore en Twitter.-
I’m pleased to announce the 3rd annual Startup Sales Stack Report! This report is meant to serve as a guiding framework for anyone evaluating sales solutions. Whether sales, marketing, customer success or management, if you’re thinking of using or buying software to optimize customer acquisition or management processes with software, this report should be relevant. I hope it will also be insightful for any parties interested in learning more about the sales & marketing automation software landscapes, from investors to advisors to prospective employees.
How Omni-Channel Marketing Can Drive ROI For Your BusinessCleverTap
Omni-channel marketing is an intelligent way to think about the customer journey. From desktop to a native app, mobile web to IoT, a holistic approach across digital platforms provide a seamless customer experience. Learn how other businesses succeed with omni-channel marketing.
Advanced digital marketing for Retail for Omnichannel businessesChakrapani Anumula
Advanced digital marketing for Retail for Omnichannel businesses By Dyvik Chenna - Product Marketing Manager (Head) at Clevert
6th Annual Digital Marketing Summit 16th December , 2018. Conducted by iDoneSEO
Are you a CMO looking to make an impact with your retail brand wherever your consumers are? Mobile is the solution for brand building, growth, and revenue. Learn how to unify brand awareness, engagement, and retention activities with a mobile campaign.
The following paper aims to help business stakeholders identify market trends and effective ways to use technology for boosting productivity.
In order to take advantage of the digital chance, enterprises need to understand where digitization can help their processes
The presentation aims at providing insights into the current state of Customer Services and what it is expected to be in the future. It provides analytics driven information in the world of Customer Service, while highlighting the key areas, for leaders and IT decision makers to focus on.
What to Expect From Programmatic in 2015Extreme Reach
"Predictions for programmatic are plentiful. 11 experts forecast which are most likely to come to fruition, and how marketers should prepare."
Our Chief Digital Officer, Avi Brown, weighs in on the future of programmatic advertising and the importance of automating the direct buy.
User Acquisition Management (UA) is one of the most crucial parts of integrated app marketing efforts. App user acquisition is usually defined as an action of downloading and installing the mobile app through organic search, word of mouth, paid campaigns or referrals. While most companies in the mobile app marketing ecosystem usually concentrate on paid traffic campaigns, there are many more channels to consider when planning your user acquisition strategy.
Huge opportunities in the daily deal industry have been attracting a lot of players; this has given rise to several innovative methods to stay ahead in the game. Being in the industry from its inception, Team Oorjit have witnessed
what leads to the rise and fall of players. The objective of this guide is to keep you updated and give a brief guidance about the industry which will help you succeed.
Optimizing Marketing Results By Engaging Customers Using Mobile AppsProscape
How can you meet customer demands for deeper and more meaningful levels of engagement in a mobile-first world? The answer starts with a better understanding of the landscape, your customers’ needs, and the common challenges that all marketers face.
This presentation provides a holistic view of the mobile app creation process. Learn about the latest marketplace trends, the keys to creating a solid mobile strategy, how to build a comprehensive app blueprint, and the finer points of mobile app design.
As technology advances, it is getting more integrated into our daily lives. There is no difference left between what we do in real life and what we do online.
Latest Ecommerce Trends to Watch Out For 2023.pdfAdityaJani15
Regardless of your business model, eCommerce systems are critical to any online operation (whether B2B or B2C). It gives your company a platform to share and sell things to a wide range of potential clients online. However, with so many eCommerce platforms on the market, selecting the best one appears to be difficult. The eCommerce business shows no indications of slowing down in the near future.
Influencer marketing isn't just for big brands or consumer products anymore. In 2024, marketers face hurdles like escalating paid channel costs, diminishing organic reach, and building trust in their ideal customer accounts. This session offers practical ways to bring influencer marketing into your organization, to provide cost-effective access to niche audiences, countering budget constraints and rising CPMs. We'll discuss the impact of social algorithms on reach, the trust deficit in traditional advertising and how influencer partnerships offer genuine connections with audiences. Attendees will gain actionable insights to integrate influencer marketing into their strategies, leveraging influencers for impactful campaigns in both B2B and B2C environments. Join us to unlock the potential of influencers in navigating the evolving marketing landscape of 2024 and driving meaningful business growth.
Key Takeaways:
- Educate on the various types of influence we can use as marketers
- Establish the problems that make influencers a priority
- Walk through some practical tactics on HOW to run a program leveraging several of these influence channels
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
How mobile marketing automation can help you drive an omnichannel first strategy
1. MMA Webinar Series
December 10, 2015
How Mobile Marketing Automation Can Help You
Drive A Mobile First Omnichannel Strategy
Sponsored By:
2. 2
MMA Purpose
For more information about membership email: membership@mmaglobal.com
WHO | The People We Serve
Prime Audience: Chief Marketers
By helping Marketers do Mobile better, everyone wins. MMA membership represents
Marketers, Agency, Media and Technology Enablers from across the globe.
MMA is 800+ Members
Strong Globally
Marketers, Agencies, Media
Sellers, Technology & Operators
WHY | Our Reason for Being
Mission: To accelerate the transformation and innovation of marketing through mobile,
driving business growth with closer and stronger consumer engagement.
WHAT | Our Strategic Priorities
Cultivating Inspiration
Aimed at the Chief Marketer; guiding best
practices and driving innovation
Building Capability for Success
Fostering know-how and confidence
within the Chief Marketer's organization
Demonstrating Measurement & Impact
Proving the effectiveness and impact of
mobile through research providing
tangible ROI measurement and other data
Advocacy
Working with partners and our members
to protect the mobile marketing industry
5. Agenda
5
1. The State of Marketing
2. Importance of Mobile Moments
3. Automating Mobile Engagement
4. Essential Checklist
6. About FollowAnalytics
Headquartered
in San Francisco
Headquarters Offices
Offices in Paris
and Montreal
21 Customers
in the Fortune 500
Investors
Aspect Ventures,
Sapphire Ventures,
Salesforce Ventures
& Zetta Ventures
Customers
6
8. The State of Marketing Today
8
Source: ComScore
Mobile interactions have
surpassed the desktop
Mobile has become an essential
platform to the entire customer lifecycle
0
200
400
600
800
1000
1200
1400
1600
1800
2000
2007 2008 2009 2010 2011 2012 2013 2014 2015
No. of Global Users (Millions)
Mobile
Desktop
of smartphone shoppers
user their phone for pre-
purchasing activities such
as comparing prices.
of smartphone shoppers
also use their devices to
help shop while in a store.
90%
84%
Includes:
browsing product
information or finding
promotional offers.
9. Where Marketers Fall Short
9
Not providing a
seamless and integrated
experience across all
their channels
1
Not keeping up with
consumers when it
comes to adopting new
technologies
2
Focusing on selling,
instead of using new
platforms to add value
and build experiences
3
10. Brands need to engage customers in their Mobile Moments
10
There are countless opportunities for mobile
marketers to reach and engage users:
US has approximately 200
million smartphones
According to Forrester,
smartphone users interact
w/ their phones anywhere
from 150/200 times a day
11. Long-term customer value is the priority for app owners
11
64% prioritized existing customers
Improving customer service: 38%
Fostering customer loyalty: 26%
Shift over the past 2 years from
transactional.
App plays much higher role in lifetime
value of customer - higher ROI!
171 (38%)
106 (24%)
53 (12%)
118 (26%)
0
50
100
150
200
What's the primary purpose of your
mobile presence?
Improve customer service
Increase revenue
Foster customer loyalty
Extend the experience from the web
12. Mobile Moments Serve the Entire Customer Journey
12
ENGAGE
USE BUY
EXPLORE
DISCOVER
ASK
Marketing
Loyalty moment
Marketing
Social Depth moment
Customer Service
Information moment
Product
Setup, Use & Care moment
Sales
Impulse purchase moment
Sales
Influenced sales moment
Marketing
Manufactured moment
Borrowed moment
Source: “The Customer Life Cycle: A Blueprint For
Customer-Obsessed Enterprises” Forrester report
13. Getting Started With Serving Mobile Moments
Have an App, not sure what next steps are
Know what features
and pages of your
app your customers
are actively using 1
Build innovative and
experimental campaigns with
specific goals and test them on
a small user base 2
Leverage existing
technology to help
you get the results
you want 3
Just starting Out – Don’t’ Even Have an App
Analyze how your customers use
your product and map out
opportunities for mobile moments.
Think beyond the sale. 1
Find companies that
are innovating or
disrupting your space
and learn from them. 2
Get started today. Don’t wait to have
the perfect plan. Try new programs
with your most loyal customer base.
They are the most forgiving 3
13
Source: Vendor Landscape: Mobile Engagement Automation Solutions, November 2015, Forrester
14. 14
Introducing Mobile Engagement Automation
“Marketing technologies that use real-time and contextual insights to
proactively engage with known users in the appropriate mobile moment
across the customer life cycle via a mobile device”
Vendor Landscape: Mobile Engagement Automation Solutions, November 2015, Forrester
15. Benefits Delivered From Using MMA Solutions
15
Source: Mobile Marketing Automation, How The Most Successful
Apps Drive Massive Engagement & Monetization, VentureBeat
“The good news is that higher
engagement, retention and
increased revenue are among
the top results of implementing
mobile marketing automation,
with higher engagement being
the single most cited benefit…”
Mobile Marketing Automation Report
VentureBeat
Higher ratings
Lower user acquisition costs
More downloads
Haven’t really started yet
Better insight
Increased conversions
Omnichannel
No benefit
Increased Revenue
Retention
Minor benefits
Increased engagement
0 5 10 15 20 25 30
16. Mobile Marketing Automation
helps brands engage with
their customers 1:1 in the
right time and place.
16
Welcome. You're
already checking
into your room.
Head on over to
room 503.
17. Create Cross-Channel Customer Experiences
17
Personalized Email –
incentivizing app download
Nurture on site Newsletter opt-in Downloads app
Trigger based
Onboarding Message
Email inviting
customer to boutique
pop weekend event
Personalized Contextual
discount coupon sent
based on geo-location
Coupon used. First
purchase
Mobile push to check on
quality of experience
Social evangelizing
Personalized email with
curated content based
on purchase
Clicks on ad for
retailers
Customer Data Systems (CRM) FollowAnalytics
18. L’OREAL
18
Bringing the in-store experience to
your couch – it’s never been easier
to try L’Oreal’s products
Mobile experience is integrated into
their overall marketing strategies and
systems/solutions
Tie experience and content directly
to the commerce action
19. 19
BNP Paribas Cardif
Built Habit@t – a solution that uses
sensors to detect hazards such as
floods, fires and blackouts.
During times of emergency alarms
are triggered to notify users, call
centers and other dispatch units.
20. 20
Louis Vuitton
Launched City Guides on iOS –
personal tours across 12,000
locations right from their phones
App features include: customized 24
hour agendas, celebrity “hosts”,
location-aware maps and the ability
to connect with other travelers
22. Essential Elements of Mobile Engagement Automation
22
1 Powerful mobile analytics
2 Data from 3rd party or custom data system
3 Machine learning and predictive analytics
4 Intuitive dashboard lets you easily a
variety of push & in-app campaigns
23. Mobile Engagement Automation– The Essential Checklist
23
THE ESSENTIALS CHECKLIST
Is it rich enough?
Are there a rich variety of campaigns for you to chose from? Video, pictures, in-app, contextual and geo-targeted?
Is it powerful enough?
Can campaigns be scheduled and also self-triggered by any action inside or outside your mobile app
Is it real time?
Can the technology support an immediate real time interaction with your customers, in their mobile moment?
Is it friendly enough?
Can marketers use the solution to analyze data and build campaigns without relaying on I.T.?
Is it quick?
Can you get set up with your new technology and start sending campaigns quickly?
Is it connected?
Will it easily plug into your existing CRM and other customer data systems to trigger campaigns?
Is it smart?
Does it use machine learning and predictive analytics to make recommendations about what you should be doing?
Is it scalable and secure?
Can you trust the solution to scale as your business grows?
25. Be Inspired and Learn
Nov 18, ‘15
The Smarties
Gala UK
Personalizing the In-App
Experience: Success Stories from
Leveraging Website Best Practice
and Tracking Behavior Real-Time
Nov 19, ‘15
Nov 20, ‘15
MMA Forum
Singapore
Demystifying Location
Data Accuracy
Nov 23, ‘15
Dec 03, ‘15
MMA Forum
Paris
Putting Geotargeting
Tools to Work for You —
Reach Relevant Users
Based on Location
Dec 03, ‘15
MMA Webinar
Series
Upcoming MMA
Events
Learn More
Webinar: mmaglobal.com/events/other/webinars
Events: mmaglobal.com/calendar/monthly
26. Take a Seat at the Table
MMA programs and working groups consist of executives who discuss key issues for a specific industry segment,
technology or business issue. The programs and working groups meet on an ongoing basis to develop and execute
industry initiatives that reflect the needs of their initiative area and membership.
To join a program, contact committees@mmaglobal.com.
Text Marketing Privacy Mobile Shopper
Marketing
Location
Committee
Internet of Things
Incubation Council
Currency
(Advertising)
Attribution
Analysis
Programmatic Native
Advertising
Mobile Video
Benchmarking Study
27. Participate in the Conversation
Getting Great at Mobile
MMA Smartbrief
Mobile Smart
Fundamentals
MMA
LinkedIn Group
Get Social
with MMA
Guidance Reports
and Benchmarks
The Mobile
Marketing PlaybookCase Study Hub Webinar Library