Connect with your customers across Email, Mobile, Social, Web, or any combination of these channels. Digital Marketing Center makes it easy to analyse and leverage your customer interaction data to individualise your communications for maximum impact.
In this Presentation, I share various Tools for Startups. The PPT was shared in an eChai Event, Ahmedabad.
The tools I had covered were:
1) Screaming Frog
2) Google Analytics [Advance Tracking)
3) Ahrefs
4) Sumo
5) Ninja Outreach
6) Bonus (Websites to get Lifetime Deals on Tools)
We are a visual communication company that creates effective visual elements, using Graphics, Media, Web and Print as the major communicator, using the most innovative and value-based approach, with the good support of experienced professionals from various fields in the advertising, Media, (P.R) Graphics, Web and printing industry, who make up our team.
We understand the importance of Mobile Apps developments and how it compliments the internet presence of our customers. our accomplished designers and developers through the medium of the interactive mobile applications aim to make the lives of the entrepreneurs easier and smooth. Mobile applications we develop are robust in nature, promises the required user experience and has the strength to withstand required scale up to match up with future expectations.
In this Presentation, I share various Tools for Startups. The PPT was shared in an eChai Event, Ahmedabad.
The tools I had covered were:
1) Screaming Frog
2) Google Analytics [Advance Tracking)
3) Ahrefs
4) Sumo
5) Ninja Outreach
6) Bonus (Websites to get Lifetime Deals on Tools)
We are a visual communication company that creates effective visual elements, using Graphics, Media, Web and Print as the major communicator, using the most innovative and value-based approach, with the good support of experienced professionals from various fields in the advertising, Media, (P.R) Graphics, Web and printing industry, who make up our team.
We understand the importance of Mobile Apps developments and how it compliments the internet presence of our customers. our accomplished designers and developers through the medium of the interactive mobile applications aim to make the lives of the entrepreneurs easier and smooth. Mobile applications we develop are robust in nature, promises the required user experience and has the strength to withstand required scale up to match up with future expectations.
Omnichannel Communication for the Healthcare IndustryOrenTodoros2
As the world continues to face Covid-19, billions of people need immediate access to medical care and life-saving information.
Our mission is to help save lives by easing how patients and healthcare providers communicate with each other, in times they need it the most.
We deliver a truly unified communication solution, without losing the human touch.
Defines the imperative reasons for thinking seriously about building personalization into digital marketing, and provides a diagram of a digital analytics systems 'stack' to drive such personalization.
How to Build a Successful Omnichannel Marketing Strategy introtodigital
Today, Omnichannel Marketing is imperative to the success of a company. According to Khalid Saleh, CEO and co-founder of Invesp – a consulting company that specializes in conversion rate optimization – organizations that rely on an omnichannel approach “retain on average 89% of their customers, compared to customer retention rate of 33% for companies with weak omnichannel customer engagement.”
a lot of business owners and marketers in Indonesia haven't not know comprehensively about digital marketing. whereas all the activities of marketing, promotion and branding can be done with a more interactive through digital channels. So this is the introduction that i've made for them. please enjoy.
Executive summary of a seminar given by Kickframe to a group of Canadian marketers. The focus of the session was providing a strategic foundation for planning digital marketing. The approach for this session was:
1. To go broad across the digital marketing toolbox, and not deep on a specific tool
2. To provide guiding principles that are lasting, and not more specific tactical advice
3 . To arm participants with relevant planning tools that they could take and put into action
My citychannels.com tech startup pitch deck 2020Marcus Duke
MYCITYCHANNELS URBAN SOCIAL MEDIA ENCYCLOPEDIA
All-In-One Public Business Forum – Geolocation Business Directory – Freelancer Gig Jobs – Virtual Community Service – PPV Performers – Volunteer Editors – Points – Rewards – Raffles – Build a #Channel for any Person, Place or Thing – SEARCH for all #Channels or Scroll to the bottom for full list.
Community Marketing has been a key part of the marketing plans for many industries like auto manufacturers and tech firms. Yet 2020 dramatically changed how we interact with each other. Marketers who rely on building brand loyalty through communities now need a new chapter in their playbook… virtual communities.
In this Marketo User Group we’re lucky enough to have *two* different community leaders join our meeting this month. Mike Rizzo from Mavenlink started The MO Pros as a slack community and has evolved it into a growing audience for marketing. As one of its earliest adopters, Johnny Flannigan has seen its evolution in the way that members experience value from the community. Ashley Ward from LeanData started OpsStars as an annual awards program for B2B Revenue Operations leaders that is evolving into a burgeoning marketing community.
About The MO Pros
In Marketing Operations, one of the largest independent virtual communities is The MO Pros. Over 1,500 digital marketers sign into their website at www.TheMOPros.com to interact with other members on everything from Marketo advice, to career options, to marketing and strategy guidance.
About OpsStars
OpsStars is the only Community dedicated to the field of B2B Revenue Operations. We bring together Ops professionals to share ideas and successes on topics around implementing complex go-to-market strategies, aligning revenue teams, driving organizational growth, and career development.
Subjects include:
- The Value in Community Marketing: The rise of Marketing through Virtual Communities and what it means for your brand
- Branded Community Guides: Ways that you and your business can contribute to great communities
- Customer Experiences: How to create valuable experiences to attract and maintain relationships with your customers when they’re in your community
بازاریابی چندکاناله یکپارچه ( Omnichannel Marketing) چه تفاوتهایی با بازاریا...Martech Academy
بازاریابی چندکاناله چیست؟
بازاریابی چندکاناله تقریباً همان چیزی است که به نظر میرسد؛ فعالیتهای بازاریابی که در بیش از یک کانال اتفاق میافتد. حتی اگر این عبارت برایتان جدید باشد، احتمالاً در بازاریابی چندکاناله مشارکت کردهاید.
تقریباً هر کسبوکاری، حتی کوچکترین شرکتی که با یک نفر اداره میشود، بازاریابی چندکاناله انجام میدهد.
برای مثال، تصور کنید که یک کسبوکار صنایع دستی کوچکی دارید و محصولات کاغذی سفارشیسازیشده را از خانۀ خود عرضه میکنید. اگر در استی (Esty) فروشگاه دارید (حضور آنلاین)، فروشگاه خود را در رسانههای اجتماعی تبلیغ میکنید (باز هم آنلاین) و در نمایشگاههای هنری شرکت میکنید (حضور آفلاین)، در بازاریابی چندکاناله مشارکت دارید.
بازاریابی omnichannel چیست؟
ایده اصلی omnichannel نه تنها باعث شناسایی همه کانالهای ارتباط با مشتریان میشود، بلکه تمام تعاملات مشتریان با کانالهای مختلف را در کل فرایند خرید (قبل، در حین و بعد از خرید) در نظر میگیرد. تجربه مشتری در تمامی کانالها یکسان و یکپارچه است. دغدغه بازاریابی omnichannel فقط معاملات انجام شده توسط مشتریان نیست؛ بلکه از طریق گردآوری دادههای رفتاری کاربران در کانالهای مختلف و آنالیز همزمان آنها، نیازهای مشتریان، تعاملات آنها با هر یک از کانالها و محصولات و برند را هم بررسی میکنند. به همین دلیل، انتقال پیامها و پیشنهادها به صورت یکسان و یکپارچه در تمامی کانالها، اعم از وبسایت، کمپینهای ایمیلی، شبکههای اجتماعی و فروشگاهها از اهمیت بالایی برخوردار است. بدیهی است که این نوع بازاریابی نیازمند سرمایهگذاری بیشتری است. بخش زیلدی از هزینه برای فراهم کردن زیرساختهای مناسب و هوشمندسازی و مدیریت ارتباط با مشتریان صرف میشود.
3 تفاوت مهم Omnichannel و Multichannel
بازاریابی omnichannel رویکردی است که تجربهای کاملاً مشابه و یکپارچه را برای مشتریان از اولین نقطه تماس کاربر با برند تا انتهای سفر مشتری فراهم میکند. بازاریابی Multichannel رویکردی است که برند را در محوریت استراتژی قرار میدهد و تلاش میکند پیام برند را در همه کانالهایی که کاربر در آنها حضور دارند، توسعه دهد. تفاوت اصلی این دو استراتژی، این است که مرکز توجه بازاریابی omnichannel ، مشتری است، در حالی که تمرکز بازاریابی multi-channel، روی این موضوع است که تمامی کانالها تحت پوشش قرار گیرد. در واقع، کانالها در روش بازاریابی multichannel به صورت مستقل و جدا از هم کار میکنند و هر یک از آنها استراتژی و اهداف خود را دنبال میکند؛ در حالی که کانالها در روش بازاریابی omnichannel با یکدیگر و با کاربران اینتگریت هستند. یعنی، تصویر کفشی که در وبسایت یک برند مشاهده میکنید، همان تصویری است که هفته بعد با یک درصد تخفیف از طریق ایمیل دریافت میکنید یا در تبلیغات اینستاگرام مشاهده میکنید.
Synerise AI Growth Cloud, solution overviewSynerise
Synerise provides an "AI Growth Cloud", a platform based on Artificial Intelligence that automates business processes, increases customer loyalty and boosts revenues. Find out how we can help your company to grow.
Git Survival Tips: How to Undo and Recover from Your MistakesPerforce
We can’t avoid mistakes altogether, but the right tools can make sure they don't hurt us too much. Git offers many ways to undo, revert, recover and fix your mistakes. In this session, we'll look at the bad things that can happen to you—and how Git can save your neck. If you’d like to gain more confidence in your day-to-day operations when working with code, I’ll show you how to deal with mistakes in real-world scenarios with Git's various “undo features,” using both the command line and the popular GUI, Tower.
Omnichannel Communication for the Healthcare IndustryOrenTodoros2
As the world continues to face Covid-19, billions of people need immediate access to medical care and life-saving information.
Our mission is to help save lives by easing how patients and healthcare providers communicate with each other, in times they need it the most.
We deliver a truly unified communication solution, without losing the human touch.
Defines the imperative reasons for thinking seriously about building personalization into digital marketing, and provides a diagram of a digital analytics systems 'stack' to drive such personalization.
How to Build a Successful Omnichannel Marketing Strategy introtodigital
Today, Omnichannel Marketing is imperative to the success of a company. According to Khalid Saleh, CEO and co-founder of Invesp – a consulting company that specializes in conversion rate optimization – organizations that rely on an omnichannel approach “retain on average 89% of their customers, compared to customer retention rate of 33% for companies with weak omnichannel customer engagement.”
a lot of business owners and marketers in Indonesia haven't not know comprehensively about digital marketing. whereas all the activities of marketing, promotion and branding can be done with a more interactive through digital channels. So this is the introduction that i've made for them. please enjoy.
Executive summary of a seminar given by Kickframe to a group of Canadian marketers. The focus of the session was providing a strategic foundation for planning digital marketing. The approach for this session was:
1. To go broad across the digital marketing toolbox, and not deep on a specific tool
2. To provide guiding principles that are lasting, and not more specific tactical advice
3 . To arm participants with relevant planning tools that they could take and put into action
My citychannels.com tech startup pitch deck 2020Marcus Duke
MYCITYCHANNELS URBAN SOCIAL MEDIA ENCYCLOPEDIA
All-In-One Public Business Forum – Geolocation Business Directory – Freelancer Gig Jobs – Virtual Community Service – PPV Performers – Volunteer Editors – Points – Rewards – Raffles – Build a #Channel for any Person, Place or Thing – SEARCH for all #Channels or Scroll to the bottom for full list.
Community Marketing has been a key part of the marketing plans for many industries like auto manufacturers and tech firms. Yet 2020 dramatically changed how we interact with each other. Marketers who rely on building brand loyalty through communities now need a new chapter in their playbook… virtual communities.
In this Marketo User Group we’re lucky enough to have *two* different community leaders join our meeting this month. Mike Rizzo from Mavenlink started The MO Pros as a slack community and has evolved it into a growing audience for marketing. As one of its earliest adopters, Johnny Flannigan has seen its evolution in the way that members experience value from the community. Ashley Ward from LeanData started OpsStars as an annual awards program for B2B Revenue Operations leaders that is evolving into a burgeoning marketing community.
About The MO Pros
In Marketing Operations, one of the largest independent virtual communities is The MO Pros. Over 1,500 digital marketers sign into their website at www.TheMOPros.com to interact with other members on everything from Marketo advice, to career options, to marketing and strategy guidance.
About OpsStars
OpsStars is the only Community dedicated to the field of B2B Revenue Operations. We bring together Ops professionals to share ideas and successes on topics around implementing complex go-to-market strategies, aligning revenue teams, driving organizational growth, and career development.
Subjects include:
- The Value in Community Marketing: The rise of Marketing through Virtual Communities and what it means for your brand
- Branded Community Guides: Ways that you and your business can contribute to great communities
- Customer Experiences: How to create valuable experiences to attract and maintain relationships with your customers when they’re in your community
بازاریابی چندکاناله یکپارچه ( Omnichannel Marketing) چه تفاوتهایی با بازاریا...Martech Academy
بازاریابی چندکاناله چیست؟
بازاریابی چندکاناله تقریباً همان چیزی است که به نظر میرسد؛ فعالیتهای بازاریابی که در بیش از یک کانال اتفاق میافتد. حتی اگر این عبارت برایتان جدید باشد، احتمالاً در بازاریابی چندکاناله مشارکت کردهاید.
تقریباً هر کسبوکاری، حتی کوچکترین شرکتی که با یک نفر اداره میشود، بازاریابی چندکاناله انجام میدهد.
برای مثال، تصور کنید که یک کسبوکار صنایع دستی کوچکی دارید و محصولات کاغذی سفارشیسازیشده را از خانۀ خود عرضه میکنید. اگر در استی (Esty) فروشگاه دارید (حضور آنلاین)، فروشگاه خود را در رسانههای اجتماعی تبلیغ میکنید (باز هم آنلاین) و در نمایشگاههای هنری شرکت میکنید (حضور آفلاین)، در بازاریابی چندکاناله مشارکت دارید.
بازاریابی omnichannel چیست؟
ایده اصلی omnichannel نه تنها باعث شناسایی همه کانالهای ارتباط با مشتریان میشود، بلکه تمام تعاملات مشتریان با کانالهای مختلف را در کل فرایند خرید (قبل، در حین و بعد از خرید) در نظر میگیرد. تجربه مشتری در تمامی کانالها یکسان و یکپارچه است. دغدغه بازاریابی omnichannel فقط معاملات انجام شده توسط مشتریان نیست؛ بلکه از طریق گردآوری دادههای رفتاری کاربران در کانالهای مختلف و آنالیز همزمان آنها، نیازهای مشتریان، تعاملات آنها با هر یک از کانالها و محصولات و برند را هم بررسی میکنند. به همین دلیل، انتقال پیامها و پیشنهادها به صورت یکسان و یکپارچه در تمامی کانالها، اعم از وبسایت، کمپینهای ایمیلی، شبکههای اجتماعی و فروشگاهها از اهمیت بالایی برخوردار است. بدیهی است که این نوع بازاریابی نیازمند سرمایهگذاری بیشتری است. بخش زیلدی از هزینه برای فراهم کردن زیرساختهای مناسب و هوشمندسازی و مدیریت ارتباط با مشتریان صرف میشود.
3 تفاوت مهم Omnichannel و Multichannel
بازاریابی omnichannel رویکردی است که تجربهای کاملاً مشابه و یکپارچه را برای مشتریان از اولین نقطه تماس کاربر با برند تا انتهای سفر مشتری فراهم میکند. بازاریابی Multichannel رویکردی است که برند را در محوریت استراتژی قرار میدهد و تلاش میکند پیام برند را در همه کانالهایی که کاربر در آنها حضور دارند، توسعه دهد. تفاوت اصلی این دو استراتژی، این است که مرکز توجه بازاریابی omnichannel ، مشتری است، در حالی که تمرکز بازاریابی multi-channel، روی این موضوع است که تمامی کانالها تحت پوشش قرار گیرد. در واقع، کانالها در روش بازاریابی multichannel به صورت مستقل و جدا از هم کار میکنند و هر یک از آنها استراتژی و اهداف خود را دنبال میکند؛ در حالی که کانالها در روش بازاریابی omnichannel با یکدیگر و با کاربران اینتگریت هستند. یعنی، تصویر کفشی که در وبسایت یک برند مشاهده میکنید، همان تصویری است که هفته بعد با یک درصد تخفیف از طریق ایمیل دریافت میکنید یا در تبلیغات اینستاگرام مشاهده میکنید.
Synerise AI Growth Cloud, solution overviewSynerise
Synerise provides an "AI Growth Cloud", a platform based on Artificial Intelligence that automates business processes, increases customer loyalty and boosts revenues. Find out how we can help your company to grow.
Git Survival Tips: How to Undo and Recover from Your MistakesPerforce
We can’t avoid mistakes altogether, but the right tools can make sure they don't hurt us too much. Git offers many ways to undo, revert, recover and fix your mistakes. In this session, we'll look at the bad things that can happen to you—and how Git can save your neck. If you’d like to gain more confidence in your day-to-day operations when working with code, I’ll show you how to deal with mistakes in real-world scenarios with Git's various “undo features,” using both the command line and the popular GUI, Tower.
Unicorn Media Index: Who Ranks Where Across News, Social and SearchTim Marklein
This report by Big Valley Marketing analyzes 75 top unicorns to benchmark their visibility and momentum across news, social and search channels. This is relevant because many founders believe unicorn status provides advantages for recruiting top talent, and demonstrates a startup’s viability for customers and prospects.
The study also showcases a new Earned Media Index™ for benchmarking earned media performance – often the most impactful but least-invested, under-measured part of the marketing and communications mix.
We conclude that unicorn status and valuation alone do not dictate media performance. We also learn a lot about category performance, company success factors, IPO impact and channel dynamics. We look forward to your feedback as we continue to study this important class of startups…
Joget Workflow v5 Training Slides - Module 3 - Designing your first ProcessJoget Workflow
List of Modules
1-Introduction to Joget Workflow
2-Setting up Joget Workflow
3-Designing your first Process
4-Localizing your Joget Workflow
5-Designing your first Form
6-Using your first Process Tool
7-Designing your first Datalist
8-Designing your first Userview
9-Hash Variable
10-SLA and Deadlines
12-Version Control
13-Improving your Form design and Presentation
14-Introduction to Reporting
15-Introduction to Plugin Architecture
16-Preparing Development Environment
17-Building Plugins
18-Integrating with External System
19-Doing more with your Process Design
20-Basic System Administration
21-Best Practices on Application Building
Glidden Paint Campaign Book -- GP RelationsIthaca College
Strategic Communications plan for Glidden Paint by the GP Relations team in Professor Scott Hamula's Introduction to Strategic Communications class at Ithaca College.
Unveiling the Digital Marketing Landscape: Strategies for Success in the Digi...abdulwaheedsq3434
In today's interconnected world, digital marketing has become an indispensable tool for businesses seeking to reach and engage with their target audiences. The digital landscape is constantly evolving, presenting both challenges and opportunities for marketers.
The Role of Digital Marketing in the Digital Eradigitalkunal06
Digital marketing is the art and science of promoting products, services, or brands using various online channels and strategies. It encompasses activities like social media advertising, search engine optimization (SEO), content marketing, email campaigns, and more, with the goal of reaching and engaging a target audience to drive business growth and achieve marketing objectives in the digital realm.
Digital marketing-Get started in upgrading your online Business.pdfHaven Rise
In today's hyperconnected world, digital marketing has become the cornerstone of successful business strategies. This presentation delves into the dynamic realm of digital marketing, offering insights, strategies, and best practices to maximize your online presence and engage with your target audience effectively. From SEO and content marketing to social media advertising and email campaigns, we explore the latest trends and innovative techniques to help you navigate the digital landscape with confidence. Whether you're a seasoned marketer or new to the digital arena, this presentation equips you with the tools and knowledge to drive growth, increase brand awareness, and achieve measurable results in the ever-evolving digital ecosystem. Join us as we unlock the secrets to mastering digital marketing and staying ahead of the competition.
In today's digital age, the landscape of marketing has undergone a monumental shift. Traditional methods of advertising are gradually being overshadowed by the immense potential of digital marketing.If you're ready to take your business to new heights with the power of digital marketing, consider enrolling in a Digital Marketing Course in Uttam nagar or partnering with a Digital Marketing Institute in Yamuna Vihar to gain the knowledge and skills needed to succeed in today's digital marketplace. The opportunities are endless, and the potential for growth is limitless. Don't get left behind—embrace digital marketing and watch your business soar!
Useful Links:
https://maps.app.goo.gl/hKjXQoEWT1NPS2vDA
https://maps.app.goo.gl/hHhqSthkF3pmb7Er5
https://www.attitudetallyacademy.com/functionalarea/multimedia-design
https://www.attitudetallyacademy.com/class/become-expert-in-digital-marketing
Digital Marketing is a very helpful to grow up your Business in Large scale , So we are find a best Digital marketing Course Rohini to easy to learn a course and build your carrier in Digital Marketing
Digital Marketing is a very helpful to grow up your Business in Large scale , So we are find a best Digital marketing Course Rohini to easy to learn a course and build your carrier in Digital Marketing
https://rb.gy/fvel8y
YIELD Marketing Control Center MCC is an intelligent web-based solution for consumer marketers to easily create, manage and track all of your mobile, online and social marketing campaigns on a single platform…giving you a 360 degree view of your customers thus deepening your one-to-one customer relationships
Digital Domination: Unleashing the Power of Strategic Online Marketingmarketingtwidllr
Discover the secrets to conquering the digital landscape with our comprehensive guide to effective digital marketing strategies. From SEO mastery and social media tactics to the art of compelling content creation, embark on a journey to elevate your brand's online presence. Learn how to navigate the ever-evolving world of digital marketing, connect with your target audience, and drive tangible results for your business. Unleash the full potential of your online endeavors and stay ahead in the competitive digital arena. Are you ready to transform your marketing game? Dive into "Digital Domination" now!
Brochure selligent interactive marketing Alex Wang
Selligent is a software solution for marketers. Its SIM (Selligent Interactive Marketing) system provides brands with the ability to truly conduct 1 on 1 marketing with their customers.
Digital Marketing and Its Crucial Role in Modern Business.pdfRakeshRam41
Read and know how digital marketing is crucial in modern business
Boost Your Business Online !
Elevate your Brand's Online visibility and
Captivate your target audience with your " R Digi "
http://rakeshdigi.free.nf/
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
2. 02
Digital Marketing Center for powerful
individualised marketing success
Connect with your customers across Email, Mobile, Social, Web, or any combination of
these channels. Digital Marketing Center makes it easy to analyse and leverage your
customer interaction data to individualise your communications for maximum impact.
Now you can engage with current and potential customers across paid, owned, and
earned media. Digital Marketing Center is an integrated solution combining digital
marketing management with execution. Run your campaigns with exceptional efficiency
and track performance. Engage your audience through real-time, optimised experiences.
3. 03
Highly intuitive dashboard
Digital Marketing Center is exceptionally easy
to use, avoiding the complexities of separate,
disjointed systems to manage your digital marketing
engagement across multiple channels. The solution’s
modern, intuitive dashboard gives you total
control over your multi-channel marketing strategy.
Now you can foster closer relationships with your
customers based on real data, not guesswork.
It’s easy, it’s efficient, and it lets you focus on
building a phenomenal customer experience.
What you get with Digital Marketing Center
Cloud-based Digital
Marketing Center with
robust capabilities
Capabilities to
collect, unify, and
activate data
Data security
& privacy
best practices
Expert customer
support & value
added consulting
Continuous innovation
through research and
development
Technical
excellence &
experience
4. 04
Channel solutions and features overview
Email Marketing
of consumers prefer communication with companies
to happen through email. MarketingSherpa, February 2015
72%
Build compelling email campaigns
Sending targeted emails with relevant content is one of the most effective ways
to nurture and grow your customer relationships. Build, manage, and execute
data-driven email messages from a secure, multi-channel platform.
Use advanced tools from Digital Marketing Center to ensure your email
messages hit the inbox and render properly to generate maximum response.
Use a single interface for campaign
design and scalable execution
Leverage APIs to integrate with web
analytic tools and eCommerce platforms
Hit the inbox with world-class deliverability
features plus support from a global team
Key Benefits
Simplify with advanced Content
Management capabilities
Include compelling offers with Barcode
Manager and Coupon Manager
Execute every use case from marketing
to transactional messages
5. 05
Mobile apps account for
of mobile media time.
Social Media Today, November 2015
89%
Mobile Push
Send push messages
to encourage customers
to return to your app
and increase usage
and stickiness.
Responsive Design
Allow messages to
be easily viewed on
any device.
SMS
Send individualised and
segmented SMS worldwide
directly from Digital
Marketing Center.
Mobile Marketing
Connect with your mobile audience when it matters most
According to eMarketer, there are 3.65 billion unique mobile users worldwide.
And out of these billions of global users, 1.91 billion have smartphones.
The mobile customer should be front and center in your digital strategy.
Digital Marketing Center has the tools to optimise the way people experience
your campaigns on the move.
Leverage mobile to increase
engagement, retention, and revenue
Reach your customers immediately
with mobile messaging and app
marketing tools
Incorporate customer SMS responses to
enable two-way dialogues
Drive customer engagement with
Mobile Push
Automate campaigns to increase
efficiency
Bridge the online and offline worlds
with micro-location technology
Create mobile-aware email campaigns
Key Benefits
6. Social Marketing
1. Statista http://www.statista.com/statistics/264810/number-of-monthly-
active-facebook-usersworldwide/
Manage your brand and engage
individuals with social monitoring
Reach audiences across social networks
with social publishing
Understand your social data and gain
analytical insights with social listening
Measure the effectiveness of your social
efforts with performance tracking
Enhance targeting and improve ad
performance for increased ROI with
social audiences
Key Benefits
06
Engage with your customers in real-time
Social media has transformed how individuals and companies
across the world interact with each other. Facebook has 1.44
billion monthly active users, and Twitter has more than 300
million monthly active users.1
Marketers must not only
be present on social, but be able to manage every
unique interaction with prospects and customers to
engage with them in real-time.
7. Web Marketing
07
Expand your marketing campaigns
Successfully draw in your audience with actionable web content.
After all, first impressions can make the difference between a
visitor and a customer.
Create engaging and personalised
landing pages
Provide customers with the most relevant
content based on data
Leverage intuitive, easy-to-use templates
Track page views, click-through rates, and
more to determine the next piece of your
customer’s journey
Key Benefits
of marketers build a new landing
page for each marketing campaign.
MarketingSherpa
48%
8. 08
Powerful ways to plan and create
value across all digital channels
Data Management Platform
As a fully integrated platform, the
Digital Marketing Center and the Data
Management Platform help you expand
your reach and spend your marketing
dollars in a smarter way.
Reach the right customer with the right
message. Everytime.
Collect and analyse customer data from
every digital touch point in one platform,
and operationalise that data across a
wide range of media execution channels
Combine known anonymous
customer data in a single platform
to make it actionable
Target your audience with a greater
degree of accuracy by integrating
first party data and third party sources
Optimise media buy advertising
creative on the fly with real-time
campaign performance metrics
Gain a truly integrated and cohesive
view of real-time campaign performance
Key Benefits
9. 09
Platform Capabilities
On average, of a marketers’ time is devoted
to digital marketing activities. CMO Council, November 2015
60%
Build and deliver multi-channel
campaigns from a single,
integrated platform
Connect with the entire marketing
ecosystem via extensive APIs and
configurable data exports
Increase engagement with prospects
customers with powerful
automation capabilities
Optimise campaigns by tracking and
testing every message in real time
with no technical expertise required
Use powerful data integration
to create individualised content
and deliver it through the most
appropriate digital channel
Leverage behavioural data to drive
personalised, relevant conversations
with customers
Efficiently create and edit extensive
segmentations using a modern drag
drop interface
Build confidence with world-class
leading security and strict data
privacy regulations
10. With Digital Marketing Center you can make one-to-one customer connections
easy from a single solution, delivered through any digital channel.
10
For more information on how Digital Marketing Center can help
you inspire your customers, please visit marketing.teradata.com
We power marketing
With Digital Marketing Center you can:
The age of individualisation is here... are you in?
Deliver multi-channel campaigns
Automate engagement
Integrate data
Optimise with analytics
Increase investment with strategic,
enablement and optimisation services