Defining and understanding digital transformation and the marketing role. How can marketing drive transformation? what are the tasks, strategies and things that can help.
Everybody talks about Digital Transformation and Digital Disruption and the impact on Marketing. Marketing needs to find new ways to interact, sure. But do digital transformation of marketing and digital marketing even exist? Not sure! Whatever, you still need to get ready for new technologies like Voice. And you should do it fast.
Thorsten Sachtje (Senior Consultant Digital Strategy @ metapeople - Part of Artefact) held this presentation as part of a 1,5 hour lecture to Marketing Management BSc students of Ruhr University Bochum (Germany) on June 7th, 2018.
Navigating Modern Marketing, Digital Transformation and InnovationFred Isbell
The world of marketing is undergoing unprecedented transformation. Trends such as Digital Transformation and Innovations including Cloud, Social Media and Big Data and Analytics have redefined the landscape of marketing technology. The Modern Marketer must combine both art and science to meet the constantly changing needs of stakeholders and the marketplace. In this session, we’ll examine the characteristics of a successful Modern Marketer, look at technology as a key enabler to Transformation and Innovation, address best practices for Thought Leadership and storytelling and examine the required skills for Modern Marketing.
A Blank Sheet for Orgnaisational Structure in a Digital, Consumer Centric Wor...MarTech Conference
From the MarTech Conference in London, UK, October 20-21, 2015. SESSION: A Blank Sheet for Organisational Structure in a Digital, Consumer-Centric World. PRESENTATION: A Blank Sheet for Organisational Structure in a Digital, Consumer-Centric World - Given by Ashley Friedlein - @AshleyFriedlein - CEO - Econsultancy. #MarTech DAY1
B2B Webinar: Creating Your Digital Roadmap. Why Now?CrossView
Visit: http://pages.crossview.com/B2B-Webinar-1-resources.html for our webinar replay and an exclusive offer from CrossView.
Whether you are taking your first steps down the digital path or you’re refreshing an existing, more complex roadmap for B2B, learn what you need to think about on this journey – today and tomorrow.
Webinar Highlights:
• What are the key factors driving companies to shift to B2B commerce?
• How can digital channels complement – even support – your on-the-ground sales teams?
• What tools and technologies can help with your online B2B transformation?
Ten years after the term ‘Big Data’ infiltrated the world of marketing, why is it still complex to embed it in the decision-making process? In this webinar, we delve into exploiting data and analytics in favor of your business.
Journey to Fully Integrated Digital Marketing By Gijs van KersenMarTech Conference
From the MarTech Conference in London, UK, October 20-21, 2015. SESSION: Juniper Networks' Journey to Integrated Digital Marketing Campaigns. PRESENTATION: Journey To Fully Integrated Digital Marketing - Given by Gijs van Kersen - @gijsvk - Senior Manager Marketing Operations EMEA - Juniper Networks. #MarTech DAY2
Roll Your Own Customer Experience Platform By Cleve GibbonMarTech Conference
From the MarTech Conference in London, UK, October 20-21, 2015. SESSION: Rolling Your Own Customer Experience Platform. PRESENTATION: Rolling Your Own Customer Experience Platform - Given by Cleve Gibbon - @cognifide - Chief Marketing Technology Officer - Cognifide. #MarTech DAY1
AI to Enable Next Generation of People ManagersWork-Bench
In our work with hundreds of top fast growth startups and globally-distributed Fortune 1000 corporations in our enterprise tech ecosystem here in NYC, the most common refrain we hear is: "managing people is hard."
Everybody talks about Digital Transformation and Digital Disruption and the impact on Marketing. Marketing needs to find new ways to interact, sure. But do digital transformation of marketing and digital marketing even exist? Not sure! Whatever, you still need to get ready for new technologies like Voice. And you should do it fast.
Thorsten Sachtje (Senior Consultant Digital Strategy @ metapeople - Part of Artefact) held this presentation as part of a 1,5 hour lecture to Marketing Management BSc students of Ruhr University Bochum (Germany) on June 7th, 2018.
Navigating Modern Marketing, Digital Transformation and InnovationFred Isbell
The world of marketing is undergoing unprecedented transformation. Trends such as Digital Transformation and Innovations including Cloud, Social Media and Big Data and Analytics have redefined the landscape of marketing technology. The Modern Marketer must combine both art and science to meet the constantly changing needs of stakeholders and the marketplace. In this session, we’ll examine the characteristics of a successful Modern Marketer, look at technology as a key enabler to Transformation and Innovation, address best practices for Thought Leadership and storytelling and examine the required skills for Modern Marketing.
A Blank Sheet for Orgnaisational Structure in a Digital, Consumer Centric Wor...MarTech Conference
From the MarTech Conference in London, UK, October 20-21, 2015. SESSION: A Blank Sheet for Organisational Structure in a Digital, Consumer-Centric World. PRESENTATION: A Blank Sheet for Organisational Structure in a Digital, Consumer-Centric World - Given by Ashley Friedlein - @AshleyFriedlein - CEO - Econsultancy. #MarTech DAY1
B2B Webinar: Creating Your Digital Roadmap. Why Now?CrossView
Visit: http://pages.crossview.com/B2B-Webinar-1-resources.html for our webinar replay and an exclusive offer from CrossView.
Whether you are taking your first steps down the digital path or you’re refreshing an existing, more complex roadmap for B2B, learn what you need to think about on this journey – today and tomorrow.
Webinar Highlights:
• What are the key factors driving companies to shift to B2B commerce?
• How can digital channels complement – even support – your on-the-ground sales teams?
• What tools and technologies can help with your online B2B transformation?
Ten years after the term ‘Big Data’ infiltrated the world of marketing, why is it still complex to embed it in the decision-making process? In this webinar, we delve into exploiting data and analytics in favor of your business.
Journey to Fully Integrated Digital Marketing By Gijs van KersenMarTech Conference
From the MarTech Conference in London, UK, October 20-21, 2015. SESSION: Juniper Networks' Journey to Integrated Digital Marketing Campaigns. PRESENTATION: Journey To Fully Integrated Digital Marketing - Given by Gijs van Kersen - @gijsvk - Senior Manager Marketing Operations EMEA - Juniper Networks. #MarTech DAY2
Roll Your Own Customer Experience Platform By Cleve GibbonMarTech Conference
From the MarTech Conference in London, UK, October 20-21, 2015. SESSION: Rolling Your Own Customer Experience Platform. PRESENTATION: Rolling Your Own Customer Experience Platform - Given by Cleve Gibbon - @cognifide - Chief Marketing Technology Officer - Cognifide. #MarTech DAY1
AI to Enable Next Generation of People ManagersWork-Bench
In our work with hundreds of top fast growth startups and globally-distributed Fortune 1000 corporations in our enterprise tech ecosystem here in NYC, the most common refrain we hear is: "managing people is hard."
Pitch Deck for Uptica Digital Agency - Los Angeles / Orange CountyUptica
Pitch deck for Uptica
--
Uptica: A digital agency services for SMBs & Startups
225 East Broadway, Suite V300
Glendale, CA 91205
Phone: (323) 813-1789
Email: info@uptica.com
http://uptica.com
SMX West 2016 - Search, Content and Digital Marketing Maturity FrameworksBrightEdge Technologies
The convergence of search, social and content marketing has meant that the silos that once separated marketers have virtually merged. In this session, Brad Mattick will discuss how to transition from search practitioners to organizational leaders in a content marketing industry that is forecast to grow to $300 billion in the next four years. Key takeaways will focus around building a community framework to evangelize search and content as a leading performance channel. Marketers will learn how to integrate search, social and content into wider digital campaigns and develop internal conversations that resonate with key c-level executives.
Are robots about to take over the world? No, but if you let them, they can transform your marketing through automation.
This month our webinar was all about marketing automation. We focused on the good “robots” can do, and the many services and programs available to help make your life a little easier as a marketer. We were joined by Jon Reese, the director of digital marketing for ADP, as well as Fluid’s own Digital Marketing Director, Dustin Cederholm.
How Smart Products Transform Brand Relationships, Business Operations and Ser...MarTech Conference
From the MarTech Conference in London, UK, October 20-21, 2015. SESSION: The Third Age of Marketing Technology – How IoT Gives Products A Voice. PRESENTATION: How Smart Products Transform Brand Relationships, Business Operations and Service Experiences - Given by Andy Hobsbawm - @AndyHobs - Founder & CMO - EVRYTHING. #MarTech DAY1
Jerry Chen, partner at Greylock and former VP of Cloud and Application Services at VMware, shares his Unit of Value framework for startups building a go-to-market strategy. He developed this strategy while managing product and marketing teams at VMware that shipped many “1.0” releases, including VMware VDI, Cloud Foundry, and vFabric, and continues to use the framework to evaluate companies as an investor.
How to Effectively Build a Martech Stack & Integrate Your Marketing ToolsPinpointe On-Demand
Is your organization falling short when it goes to effectively managing and integrating new tools into your marketing technology stack?
Marketing technology can offer many benefits, but the real value is uncovered when it’s integrated with the other tools and processes that enable you to run your business better. Yet, for many, this can be a daunting and overwhelming task.
This slide deck from Pinpointe and Effin Amazing’s CEO, Dan McGaw for shows you how to create and document a marketing stack that easily integrates with your website, products and business tools so you can effortlessly scale your business, be more resilient, increase productivity, and create more revenue.
What you’ll learn:
- What the integration process for different tools looks like and how you should set up integrations for faster data transfer and less redundancy
- What tag management is and why how it controls and manages your customer data
- Whether or not you should be using a customer data platform for integration
- How to build a taxonomy and schema sheet
- The proper way to name the actions your users take
- How to store important demographic, technographic, and firmographic data
- How to maintain data governance in your marketing stack
If you are looking to build the operation’s foundation for long-term growth through an optimized martech strategy, view these slides and the accompanying webinar.
View webinar at http://email-marketing.pinpointe.com/webinar-how-to-build-martech-stack-mcgaw
Culture Hacking with Data - front line experiences in Data Driven TransformationBarry Magee
UCC PGDip in Innovation Studies - Feb 2021 - Barry Magee
I'm an experienced senior business leader focused on how data-driven transformation creates organisational value with deep experience in sales, marketing, strategy, operations, and change management. I’m a recognized industry-leading specialist and academic on effective and systemic innovation using data and analytics to build competitive advantage and tangible results.
https://www.linkedin.com/in/barrymagee/
What do large enterprises need to know in the digital age? How should they develop a 'digital strategy'? A primer on what it means to be 'digital' today.
Scott Brinker - Democratizing Martech - The Rise of Citizen Developers & Data...Boye & Co
In the past marketers had to go through IT for the marketing tools they need. Today marketing technology is widespread, easy to adopt and use. It’s been taken out of the hands of IT, and placed into the hands of practically everyone in the organization.
This keynote explores the possibilities and challenges that new MarTech - with the introduction of artificial intelligence - is giving marketers.
Developer-focused tools can greatly improve organic discovery and conversion by ensuring that their documentation acts as a side-door to the product.
Often, developer documentation is so product and feature focused that it doesn’t answer the question ”What’s in it for me with this product?”
We researched 20+ developer-focused products’ documentation using the internet archive to understand trends and best practices used by top companies in the space.
It’s important to note that this is a follow on to our Developer Buyer Journey, and we recommend reviewing that first.
Brands are under pressure every day to stay relevant and answer consumer needs, while also managing their own marketing and commercial calendars. While most marketers are in their comfort zone and master the art of planning and executing campaigns, it is not as straight forward when it comes to acting and reacting to the ‘now’.
Andreanne Leclerc, Regional Managing Partner and Head of Social Asia, explains how to engineer an evolutive and flexible infrastructure to stay on the Pulse.
Attribution: Weaving the Red Thread of Marketing By Gary VersterMarTech Conference
From the MarTech Conference in London, UK, October 20-21, 2015. SESSION: Attribution: Weaving the Red Thread of Marketing. PRESENTATION: Attribution: Weaving the Red Thread of Marketing - Given by Gary Verster - @the_other_GaryV - Marketing Technologist & Senior Marketing Operations Manager - Trend Micro EMEA Ltd. #MarTech DAY1
Connecting Your Inbox and Payments with Salesforce to Boost AdoptionColin Carson
Join Sue Fernand, VP of Channel Sales at Cirrus Insight, and Micaiah Filkins, Co-Founder and head of Product for Chargent Payment Processing for Salesforce as they demonstrate how connecting your inbox and payments to Salesforce can drive CRM adoption, increase the efficiency of your team, and speed up sales and revenue generation.
Going Digital helps you in your digital transformation journey.
We simplify the four technology pillars for an organization's digital transformation.
Founded by Sandeep Raut, a top 10 global digital transformation thought leader, influencer, and keynote speaker, GOING DIGITAL offers a wide range of digital transformation consulting services with the necessary tools and practical expertise to help grow your business.
Steps to success in Digital Transformation | Digital transformation key compo...hakuna matata solutions
As a business leader, how often do you feel that you’re no longer playing by the same rules that you were playing 2 years ago? What changed really? Find these steps mentioned here to get success your business in digital transformation.
Pitch Deck for Uptica Digital Agency - Los Angeles / Orange CountyUptica
Pitch deck for Uptica
--
Uptica: A digital agency services for SMBs & Startups
225 East Broadway, Suite V300
Glendale, CA 91205
Phone: (323) 813-1789
Email: info@uptica.com
http://uptica.com
SMX West 2016 - Search, Content and Digital Marketing Maturity FrameworksBrightEdge Technologies
The convergence of search, social and content marketing has meant that the silos that once separated marketers have virtually merged. In this session, Brad Mattick will discuss how to transition from search practitioners to organizational leaders in a content marketing industry that is forecast to grow to $300 billion in the next four years. Key takeaways will focus around building a community framework to evangelize search and content as a leading performance channel. Marketers will learn how to integrate search, social and content into wider digital campaigns and develop internal conversations that resonate with key c-level executives.
Are robots about to take over the world? No, but if you let them, they can transform your marketing through automation.
This month our webinar was all about marketing automation. We focused on the good “robots” can do, and the many services and programs available to help make your life a little easier as a marketer. We were joined by Jon Reese, the director of digital marketing for ADP, as well as Fluid’s own Digital Marketing Director, Dustin Cederholm.
How Smart Products Transform Brand Relationships, Business Operations and Ser...MarTech Conference
From the MarTech Conference in London, UK, October 20-21, 2015. SESSION: The Third Age of Marketing Technology – How IoT Gives Products A Voice. PRESENTATION: How Smart Products Transform Brand Relationships, Business Operations and Service Experiences - Given by Andy Hobsbawm - @AndyHobs - Founder & CMO - EVRYTHING. #MarTech DAY1
Jerry Chen, partner at Greylock and former VP of Cloud and Application Services at VMware, shares his Unit of Value framework for startups building a go-to-market strategy. He developed this strategy while managing product and marketing teams at VMware that shipped many “1.0” releases, including VMware VDI, Cloud Foundry, and vFabric, and continues to use the framework to evaluate companies as an investor.
How to Effectively Build a Martech Stack & Integrate Your Marketing ToolsPinpointe On-Demand
Is your organization falling short when it goes to effectively managing and integrating new tools into your marketing technology stack?
Marketing technology can offer many benefits, but the real value is uncovered when it’s integrated with the other tools and processes that enable you to run your business better. Yet, for many, this can be a daunting and overwhelming task.
This slide deck from Pinpointe and Effin Amazing’s CEO, Dan McGaw for shows you how to create and document a marketing stack that easily integrates with your website, products and business tools so you can effortlessly scale your business, be more resilient, increase productivity, and create more revenue.
What you’ll learn:
- What the integration process for different tools looks like and how you should set up integrations for faster data transfer and less redundancy
- What tag management is and why how it controls and manages your customer data
- Whether or not you should be using a customer data platform for integration
- How to build a taxonomy and schema sheet
- The proper way to name the actions your users take
- How to store important demographic, technographic, and firmographic data
- How to maintain data governance in your marketing stack
If you are looking to build the operation’s foundation for long-term growth through an optimized martech strategy, view these slides and the accompanying webinar.
View webinar at http://email-marketing.pinpointe.com/webinar-how-to-build-martech-stack-mcgaw
Culture Hacking with Data - front line experiences in Data Driven TransformationBarry Magee
UCC PGDip in Innovation Studies - Feb 2021 - Barry Magee
I'm an experienced senior business leader focused on how data-driven transformation creates organisational value with deep experience in sales, marketing, strategy, operations, and change management. I’m a recognized industry-leading specialist and academic on effective and systemic innovation using data and analytics to build competitive advantage and tangible results.
https://www.linkedin.com/in/barrymagee/
What do large enterprises need to know in the digital age? How should they develop a 'digital strategy'? A primer on what it means to be 'digital' today.
Scott Brinker - Democratizing Martech - The Rise of Citizen Developers & Data...Boye & Co
In the past marketers had to go through IT for the marketing tools they need. Today marketing technology is widespread, easy to adopt and use. It’s been taken out of the hands of IT, and placed into the hands of practically everyone in the organization.
This keynote explores the possibilities and challenges that new MarTech - with the introduction of artificial intelligence - is giving marketers.
Developer-focused tools can greatly improve organic discovery and conversion by ensuring that their documentation acts as a side-door to the product.
Often, developer documentation is so product and feature focused that it doesn’t answer the question ”What’s in it for me with this product?”
We researched 20+ developer-focused products’ documentation using the internet archive to understand trends and best practices used by top companies in the space.
It’s important to note that this is a follow on to our Developer Buyer Journey, and we recommend reviewing that first.
Brands are under pressure every day to stay relevant and answer consumer needs, while also managing their own marketing and commercial calendars. While most marketers are in their comfort zone and master the art of planning and executing campaigns, it is not as straight forward when it comes to acting and reacting to the ‘now’.
Andreanne Leclerc, Regional Managing Partner and Head of Social Asia, explains how to engineer an evolutive and flexible infrastructure to stay on the Pulse.
Attribution: Weaving the Red Thread of Marketing By Gary VersterMarTech Conference
From the MarTech Conference in London, UK, October 20-21, 2015. SESSION: Attribution: Weaving the Red Thread of Marketing. PRESENTATION: Attribution: Weaving the Red Thread of Marketing - Given by Gary Verster - @the_other_GaryV - Marketing Technologist & Senior Marketing Operations Manager - Trend Micro EMEA Ltd. #MarTech DAY1
Connecting Your Inbox and Payments with Salesforce to Boost AdoptionColin Carson
Join Sue Fernand, VP of Channel Sales at Cirrus Insight, and Micaiah Filkins, Co-Founder and head of Product for Chargent Payment Processing for Salesforce as they demonstrate how connecting your inbox and payments to Salesforce can drive CRM adoption, increase the efficiency of your team, and speed up sales and revenue generation.
Going Digital helps you in your digital transformation journey.
We simplify the four technology pillars for an organization's digital transformation.
Founded by Sandeep Raut, a top 10 global digital transformation thought leader, influencer, and keynote speaker, GOING DIGITAL offers a wide range of digital transformation consulting services with the necessary tools and practical expertise to help grow your business.
Steps to success in Digital Transformation | Digital transformation key compo...hakuna matata solutions
As a business leader, how often do you feel that you’re no longer playing by the same rules that you were playing 2 years ago? What changed really? Find these steps mentioned here to get success your business in digital transformation.
Many organisations are struggling to implement and drive their digital transformations. Only about 30% of digital transformations efforts actually succeed. Mostly because going digital is a complex process with many internal and external pressures. Organisations need to understand what transformations entails, avoid the pitfalls and and carefully consider each facet of digital transformation. Only then can they turn ambition into achievement. In this playbook, we have identified the nine traits of companies that win at digital transformation. We will see what defined their success and how they achieved it. And we will discuss how we can help companies reach their digital transformations goals.
Digital has brought about change in everything we do.
Your business needs to adapt to changing customer
dynamics and respond to competitive forces in real-time.
Your customers, partners, and suppliers are on their toes
and they expect you to be up and running too.
Thus, IT leaders have to imbibe the concept of the platform ecosystem and think in terms of creating the “platforms that cohesively work internally and externally to enable a
multimodal connect for delivering digital enterprise.”
Take following steps to Platformize:
1. Build Contextual Process
Platform
2. Integrate mobility and social in
process applications
3. Deliver Process Experience
4. Elevate Orchestration
5. Loosely Couple resources
6. Create and Carry Process
Context
7. Practice Platform Governance
8. Think Big, Start Small, Earn
quick wins, Expand
9. Leverage Agile Methodology
and Accelerators
For more information visit: http://www.newgensoft.com/
Digital Transformation in marketing has shown what it can do for businesses like Uber & Amazon.Digital Transformation is the implementation of digital technologies to assets, processes & products to improve efficiency.
Updated for the Vista UX/UI Summit in Dallas, TX
You can view a video of this presentation here: https://www.youtube.com/watch?v=NfASJamxjy4
User Experience has a direct impact on your bottom line, and it’s about time we start telling execs in their own language. I’m sure many of you spend a good amount of time evangelizing what it is that you do, and the value it adds. Over the past 15 years I’ve introduced User Experience to everyone from CEOs to developers — using storytelling, metrics, and case studies you can prove without a doubt the value that you bring.
In this talk I’ll explain what metrics to track, how to position your work, and stories where User Experience directly effected the bottom line.
7 considerations to your digital transformation journeyTarang Rai
This new era of digital transformation brought about by the emergence of new technologies like mobile, cloud, analytics, Internet of Things etc., is highly reminiscent of the e-business era. There are many business opportunities to pursue, enabling technologies to be utilized, and customers to be influenced.
Digital Transformation: Re-imagine from the outside Inaccenture
In today’s digital work, business success requires more customer-focused digital transformation. This presentation from Accenture Interactive looks at why and how businesses can act.
Read more: http://www.accenture.com/us-en/Pages/insight-digital-transformation.aspx
To succeed in the Digital Era, organizations turn to Microsoft Digital Advisory Services. Digital Advisors like myself work with organizations to reimagine and transform customer
engagement, employee experiences, business models and operations, to empower organizations to reach their digital aspirations.
Welcome to learn more about our Advisory Services.
St. Louis Office 365 Saturday 2019 - Employee EngagementMatthew W. Bowers
Driving employee engagement with Office 365. A summary of what employee engagement is, why it is important, relevance to business and how Office 365 can drive engagement.
This session will be an introduction to concepts relative to the Modern Web. The Web has come a long way since it’s inception over a quarter of a century ago. We will explore a bit of history, where we were, how far we have come and the new technologies that deliver on the promise of a modern web experience, and digital transformation. We will define “the Modern Web” and explore selection criteria for a few of the tools of the trade. The goal is for Scorpions to walk away with a better understanding of the concepts and thinking relative to the Modern Web and to generate further interest in the domain.
Most authors and researchers (Gartner, Forrester, McKinsey, MIT Sloan etc.) agree that true digital transformation is achieved when the four imperatives of employee empowerment, organizational process change, customer engagement and product transformation are addressed.
As one of the primary pillars of digital transformation and organizational change, employee engagement is key to success. Next to organizational change management, this area is one of the single most common challenges in any Intranet project I have ever been involved with! This is because or related to, the single biggest reason for Intranet failure: lack of end user adoption!
SharePoint and Digital Transformation: Is SharePoint Still TransformativeMatthew W. Bowers
Digital Transformation is an often misunderstood term, often confusing, and in real danger of becoming over used and meaningless. The term ‘digital transformation’ has been used to describe anything from creating a fully responsive mobile website to developing a social media strategy, but in reality true transformation needs to involve much more than just the end product. Many people are asking today, is SharePoint still transformative. Can SharePoint be used or leveraged in a way, to digitally transform an organization? Can it empower and engage employees? Or is it in danger of becoming as ubiquitous as your network file share? Come out and let’s have a great discussion about this topic and find out just HOW SharePoint can still be transformative!!
SharePoint and Digital Transformation - using SharePoint to transform an organization. Is it possible? Presented at SP User Group ST LOUIS on July 11 2017
Digital Transformation : Just a Buzzword or Real TransformationMatthew W. Bowers
Digital Transformation : Just a Buzzword or Real Transformation. A presentation to the St Louis Chapter of AITP to highlight, define and discuss digital transformation as well as business innovation and related topics. What IS Digital Transformation, why is it confusing, who does it, who leads, what is the maturity model?
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RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
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[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
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4. About Me
• Management Consultant and Senior Business
Solutions Consultant for the last 13 years
• Enterprise Solution architect for 20 plus years
• Previous CIO in a St. Louis mid-market company for
12 years
• Former Partner / Principal of a local Microsoft
Business Solutions consulting firm
• Have led numerous digital transformation projects
• Passionate about all things coffee!
Matt Bowers
St. Louis
618.972.2152
mbowers@sensecorp.com
7. Digital Transformation is Confusing – What Exactly Is It?
Business Innovation
Digital Strategy
Disruptive Innovation
Disruptive Technologies
User Experience
Digital Marketing
Digital Experience
Digital Disruption
Modern Web
Responsive Design
8. Digital Transformation is Confusing – Who Drives It?
Executive Suite
Operations
Finance
EmployeesMarketing
Human Resources
IT
Sales
9. Digital Transformation is Confusing – Who is Responsible?
CEO
CTO
CKO
CLO
COO
CDO
CFO
CMO
CIO
CXO
CCO
CPO
CCO
CCXO
10. Digital Transformation is Confusing - So Many Decisions
Do we need
new
technology?
What is the
ROI?
What
technologies
do we need?
Who is
driving it?
Do we
need to
start over?
How much
will it cost?
Who can
help us?
How do we
get started?
How long
will it take?
When do
we start?
Should we
wait?
12. What is Digital Transformation?
Digital transformation is the profound and accelerating transformation
of business activities, processes, competencies and models to fully
leverage the changes and opportunities of digital technologies and
their impact in a strategic and prioritized way.
12
Digital Transformation is NOT…
• Business Innovation
• Digital Experience
• Digital Strategy
TRUE DIGITAL TRANSFORMATION NEEDS TO INVOLVE MUCH MORE THAN JUST THE END PRODUCT
• Digital Disruption
• Disruptive Innovation
• Disruptive Technologies
13. Digital Transformation: Make it More Relevant
• Social, mobile, and real-time technologies
have transformed people’s lives—and
their expectations for how they interact
with organizations.
• As part of that evolution, organizations
need to transform to meet these new
expectations with every connection.
• We think of digital transformation as the
alignment of businesses to their
customers at every touchpoint in their
customer journey.
14. What is Digital Transformation?
• “The coupling of granular, real-time data (e.g., smartphones, connected devices,
smart appliances, wearables, mobile commerce, video surveillance) with modern
technologies (e.g., cloud native apps, big data architectures, hyper-converged
technologies, artificial intelligence, blockchain) to enhance products, processes,
and business-decision making with customer, product and operational insights.”
14
15. Digital transformation hinges on four imperatives
Engage
your
customers
Engage your
employees
Optimize your
operations
Transform
your products
Systems of
Intelligence
Image credit : Microsoft
16. Myths About Digital Transformation
16
Myths Facts
Digital is primarily about the customer experience Huge opportunities exist also in efficiency,
productivity and employee leverage
Digital primarily matters only to technology or
B2C companies
Opportunities exist in ALL industries, NO
exceptions
Let a thousand flowers bloom; bottom up activity
is the right way to change
Digital transformation must be led from the top
If we do enough digital initiatives we will get
there
Transformation management intensity is more
important for driving overall performance
Digital transformation will happen despite our IT Business / IT relationships are key, and in many
companies they must be improved
Digital transformation approaches are different
for every industry and company
Digital leaders exhibit a common DNA
In our industry, we can wait and see how digital
develops
There are digital leaders outperforming their
peers in every industry today
18. CX IS THE BATTLEGROUND FOR
LOYALTY
+ 17%
Companies are investing billions in CX. And for good reason.
Companies that get CX right outperform their peers on a number of important dimensions, including:
+ 11%
CUSTOMER LOYALTY REVENUES
Source: Forrester Research, Inc., “Expectations vs. Experience: The Good, The Bad, The Opportunity”, 2016
19. • The CMO is often the owner of the customer
experience in organizations.
• You are in a powerful position to lead the
transformation.
• Since social media typically takes root in the
marketing team first, you often have the most
experience with it.
• But digital transformation can’t just be top
down. For it to really make an impact, your
entire team needs the training,
encouragement, and permission to connect
with your customers on social.
• That takes leadership.
19 http://bit.ly/2HxpD6J - Forbes Magazine – 10/2017
CMO and the
Customer
Experience
21. Some Significant Digital Marketing Trends
• New Products Roll in From the Brand Revolution - Consumers – via social
media have a seat at your marketing table
• A.I. Solutions Point to a Brave New World
• “Instant” Speeds up as the New Normal for Gen Z - baseline expectation
• Niche Curation Sorts Information Overload – who do you trust?
• Mobile Devices Forge On-the-Go Consumerism
• Social Influencers Diversify, Specialize, and Grow Exponentially
• Influencer Marketing as a Fundamental Brand Strategy – How? Define?
• Consumer Resentment of Intrusive Marketing Deepens
• Consumer Tethering to Mobile Devices Tightens
• Words Prove So Overrated: The Year When Images and Videos Rule
21 http://bit.ly/2JJByiy - Forbes 1/2017
22. General Tips and Tactics
• Understand Customer Behavior
• Personalize the Customer Experience
• Marketers must pivot away from segmentation. A move towards
individualization is needed to become more targeted and relevant.
• One way you can deliver a consistent, cross-channel experience to your
buyers is to integrate personalization capabilities into the primary
channels they access, such as your website—the hub of your marketing
activities.
• Engage With Customers to Build Lifelong relationships
• Omnichannel Marketing
• Web 3.0 (or Modern Web Experiences)
https://blog.marketo.com/2016/06/cmo-spotlight-3-trends-that-will-drive-digital-transformation.html
23. 7 Key Steps to Transformation
1. Create and Socialize a Shared Company Vision Among C-level
Stakeholders
2. Establish a Steering Committee
3. Partner with a Technology Provider That Understands and Supports Your
Overall Business Objectives
4. Carefully and Completely Assess Your Company’s Operations to Develop
an Unvarnished Picture of Strengths, Gaps and Opportunities
5. Conduct a Value Workshop to Secure Buy-in and Evaluate Potential Gains
Against the Picture Developed in Step #4
6. Develop and Socialize a Comprehensive Plan and Schedule
7. Establish an Infrastructure for Change Management and Inter-Company
Communication
23 http://bit.ly/2JIwR8s - Rockwell Automation Case Study
25. Multi Channel vs. Omni Channel
25
“Most marketers currently tend to use "multichannel" and
"omnichannel" interchangeably. ... The difference, is that while
multichannel tends to be based on an inside-out approach,
omnichannel is more outside in, a consideration of the customer
experience from his perspective.
http://www.econtentmag.com/Articles/Editorial/Feature/Multichannel-vs-Omnichannel-Marketing-Is-There-a-Difference-and-What-Does-It-
Mean-to-You-102361.htm
28. Web 3.0 or Semantic Web
Semantic Web
The semantic web improves web technologies in order to generate, share and connect
content through search and analysis based on the ability to understand the meaning of
words, rather than on keywords or numbers.
Artificial Intelligence
Combining this capability with natural language processing, in Web 3.0, computers can
understand information like humans in order to provide faster and more relevant results.
They become more intelligent to satisfy the needs of users.
3D Graphics
The three dimensional design is being used extensively in websites and services in Web
3.0. Museum guides, computer games, ecommerce, geospatial contexts, etc. are all
examples that use 3D graphics.
Connectivity
With Web 3.0, information is more connected thanks to semantic metadata. As a result,
the user experience evolves to another level of connectivity that leverages all the available
information.
Ubiquity
Content is accessible by multiple applications, every device is connected to the web, the
services can be used everywhere.
http://www.expertsystem.com/web-3-0/
31. Web 3.0 or Semantic Web – Why is this Important
“In Web 3.0, while you are driving, you can simply ask
your automotive assistant a question (“I would like to
watch a romantic movie and eat Japanese food”). The
search engine embedded in the car assistant provides
you with a personalized response that takes into
account your location, suggesting the closest cinema
that matches your request and a good Japanese
restaurant by automatically consulting the reviews on
social media. Then it might even present a 3D menu
from the restaurant in the display.”
http://www.expertsystem.com/web-3-0/
32. Web 3.0 or Semantic Web – Why is this Important
• If the semantic web is successful, it will unleash an enormous wave of
information exchange between organizations and individuals,
empowering a new level of findability and knowledge sharing;
• For the semantic web to be successful, organizations must assign
responsibility for their participation in it to someone who will lead
and manage it — otherwise the semantic web devolves into semantic
soup;
• For someone to take responsibility, there’s going to have to be
incentive; in the commercial world, incentive translates most directly
into generating more business — which is inherently a function of
some form of findability and compelling knowledge sharing.
https://chiefmartec.com/2008/03/marketing-in-th/
33. Web 3.0 or Semantic Web – Why Is This Important?
•Hint: for generating new business in the non-semantic
web, findability = ads, PR, word of mouth, SEO, etc.;
knowledge sharing = feature sheets, pricing, case
studies, white papers, etc.
•Whose domain is that?
•Clue: It is not IT!
https://chiefmartec.com/2008/03/marketing-in-th/
34. Web 3.0 or Semantic Web – Why Is This Important?
•The answer to the riddle: marketing.
•If the semantic web could be harnessed to generate
more business — essentially be a new channel to the
market — then the marketing department can and
should step up to lead its adoption in the enterprise.
•Arguably, this will be necessary for the semantic web to
reach its full potential.
https://chiefmartec.com/2008/03/marketing-in-th/
35. Enterprise Fleet Management
Next Gen Analytics and Mobile Capabilities
Challenge
With a portfolio of over 300,000 vehicles, 55 offices nationwide and $1B+ annual
revenue, Enterprise Fleet Management (EFM) had a desire to transform their
business offerings by providing a customer facing portal that would provide
advanced insight into fleet performance and key metrics; thus enabling
customers to maximize the value of their fleet and lower their total cost of
ownership.
Solution
Sense Corp partnered with EFM to deliver a data analytics roadmap that began
with reporting and analytical capabilities well beyond those of any competitor.
From building the analytics platform to architecting downstream integrations,
Sense Corp extended and exposed insights for EFM’s customers. EFM has
continued to now partner with Sense Corp to produce a mobile interface for
drivers – bringing the insights straight to the point of action.
Value
EFM and its customers are now able to more clearly monitor vehicle health and
maintenance schedules leading to the reduction of cost. EFM has been
recognized for its business and technology innovation on several occasions
through the multi-phased partnership with Sense Corp.
Extending analytics to the
customer through mobile.
Key Technologies
“Want to Manage Your Fleet on the Go?
Enterprise Fleet Management Has a New App for That”
37. Call to Action
• Business and Stakeholder Presentations
• Lunch and Learns
• Marketing Strategy Engagements
• Mobility Strategy Engagements
• Web Strategy Engagements
• Portals and Collaboration Strategy
• Website Redesign and Strategy