Twitter is used in a variety of ways including connecting with friends and family, emergency communications, sales and marketing, customer support, and branding. While only 7% of the US population uses Twitter, those who do are more likely to follow brands and post content daily. Twitter users also tend to be innovators who prefer the internet to television and are very engaged with blogging, commenting, and reviews. Ultimately, Twitter facilitates personal connections more so than discussing community or business topics.