2. What is public relations? The business of inducing the public to have understanding for and goodwill toward a person, firm, or institution Merriam Webster Dictionary
3. The evolution of pr: Last 50 years Edward Bernays & Ivy Lee first coined the term “public relations” Originally used to promote wars, politics, religion, and products http://www.dipity.com/SEUPRclass/The_history_of_public_relations_in_the_U_S/ We will view the interactive timeline above.
4. The evolution of pr: Last 50 years Began being usedfor planning & preventionrevention PR became more sophisticated Government and Hollywood supported PR Women entered field Schools & professional associations established Corporations and activists began to utilize PR Code of ethics established
5. The evolution of Pr: Recent years “A poll of 450 PRSA Counselors Academy members listed mastering social media as one of the most important things for PR practitioners to do in 2010” -proactivereport.com
31. What is Journalism? The collection and editing of news for presentation through the media. Merriam Webster Dictionary
32. The Evolution of Journalism: Last 50 years The New York Times USA Today The Washington Post The Wall Street Journal The Los Angeles Times
33. What was journalism traditionally? Journalists controlled: - What became news - How it would be reported - How it would be delivered “We write, you read.”
35. What is crowdsourcing? The practice of obtaining needed services by soliciting contributions from a large group of people… rather than from suppliers . Merriam Webster Dictionary
36. How has the ‘crowd’ evolved? Robert Park characterized the crowd as an “unthinking herd.” Mob mentality more powerful than individual thought and action
37. How does crowdsourcing work? 1.) The public performs general observation. 2.) The public breaks news. 3.) The public conducts investigative work.
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39. What are 3 Areas of Change in Journalism? Online Material Ability for public to create and report news Pay for material
40. What are 3 Implications for Journalism? Losing subscribers Less reliance on major news sources Shift in ways and medium of getting information out
41. What is a paywall? A website that restricts access to certain content only to paid subscribers.
42. The New York Times March 28, 2010 - $15 for a four week subscription- online + app - $20 every four weeks- online + tablet - $35 every four weeks- ALL ACCESS 20 free articles a month for free
43. What are the Pros of the Times’ Paywall? Without consistent source of revenue no company can afford to give away its material for free indefinitely Advertisers pay more for ads on a site where people pay to get on
44. What are the cons of the Times’ Paywall? Few Subscribers People find ways to get around it “?gwh=numbers” from the URL. Users get 25 free articles per day through search engines Unlimited access to articles when accessed through social networking sites Lower traffic on site
45. What is Astroturfing? A form of advocacy in support of a political or corporate agenda designed to disguise the efforts of a political/commercial party. The word is a derivative of AstroTurf, a synthetic brand of carpeting designed to look like natural grass.
46. What are some examples of Astroturfing? The Los Angeles Times v. Microsoft Comcast v. Big Ten Network Business Week vs. ASK Public Strategies Lifestyle Lift v. New York State
Collective action intelligent distributed and dispersed groups together
This involves collecting data from people about things they come across in their daily life, and then aggregate the information.breaking news. In this case, newsrooms ask audiences to send in their photos, video or eye-witness accounts, usually in cases of breaking news.The third is investigative work. Here, a journalist enlists the help of readers analyze information, crunch numbers or pore over documents.In news, crowdsourcing allows journalists to steer the audience by asking for data, analysis or help to cover events or issues.
