Politics, as usual, is dead. Every election seems more important than the last. How did long-shot candidates like Donald Trump and Bernie Sanders raise millions of dollars and become a viable national candidate? Jeremy will explore the rise of digital marketing campaigns in reaching desired audiences. He’ll cover how campaigns got conversions and drove traffic, as well as what digital marketing for the 2020 election might look like. Lastly, Jeremy will provide takeaways your business can use from lessons learned on the campaign trail.
78. Veles, Macedonia
(a.k.a. Fake News Capital of the World)
Population: 43,716
Unemployment rate: 24.9%
(2016 est.)
Average Monthly Salary:
$586.69
@mr_JeremyG
79. A Recipe for Viral Fake News
1. Buy a fake Facebook profile
2. Write/spin article
3. Share link in Facebook groups with
hyperpartisan followers
@mr_JeremyG
80. Not to say fake news doesn’t happen on the left
@mr_JeremyG
101. Raised $218 million out of $230 million online
Received an average donation of $27
Received more contributions than any
candidate in a primary ever
@mr_JeremyG
102. How Sanders did it:
Personalized landings pages
Reddit
Email
Social media
@mr_JeremyG
123. 1. Test everything, don’t give up
2. Have material ready for expected events
3. Be ready to pivot at moment’s notice
4. Market to an audience of one
@mr_JeremyG
125. 1. Fake news will exist, but be less common
2. Dark social will offset AI and human filters
3. AI chatbots will enable 1:1 communication
@mr_JeremyG