BrightEdge
Personal Information
Organization / Workplace
BrightEdgeLocation
Greater Seattle Area, Washington United StatesOccupation
A data-informed user experience professional with strong SEO and content strategy chops. Co-Chair 2017 IA SummitIndustry
Technology / Software / Internet
Website
www.portent.comAbout
I am a Search Information architect, that would be a user experience professional with deep experience in search engine optimization (SEO) and content strategy. Seven years ago, I first started advocating the relationship between information architecture, user experience and search engines. Google made my seeming heresy dogma with Panda, their first step towards a user experience model of relevance ranking. Semantic search brought content strategy to the forefront of optimizing the user and search engine experience. I am passionate about dissolving the silos between information architecture, content strategy and Web development to create a more unified approach to solving user needs f...