1. Facebook Marketing Jenn Mathews President Wappow, Inc Pages, Groups, Events, Ads, Oh My…

2. Who am I? Twitter.com/SEOGoddess Facebook.com/SEOGoddess Facebook.com/theSEOGoddess SEOGoddess.me

4. Setting up a Page

5. Getting People to 'like' your Page

6. Groups, Events, etc

7. Setting up Facebook Ads

9. Maslow’s Hierarchy of Needs The Desire or Need to be Social Individuality – Creativity, Spontaneity Respect – Others , Self, Confidence Relationships – Friendship, Family, Security – Employment, Health, Family Necessities – Breathing, Food ,Water David Evans Ph,D, - Emerging Media Conference http://wppw.me/5ZRwL

11. Video

13. Comments

15. Setup Alerts

17. Listens Podcasts

18. Watches Videos

19. Read Forums

20. Read Reviews

21. Follows on TwitterOthers Creator Commentator Socialite Spectator Researcher

22. Elements of Facebook Page Event Group App Ads Questions Profile Photo Poll Video Link

23. Account?

24. Image -jpgs are better than png or gif. -250x250 or longer (Image will be resized) -From website grab Image URL

25. Invite People -Invite friends -Import Contact in a .csv or email account

26. Website and About

27. Image Properties 225 -Click Image -Click “Edit Thumbnail” -Move around to place -or Scale to Fit Download Template http://wpw.gd/Facebook-Page-Image-Template.psd

28. Applications

29. Getting ‘Like’s What’s the point of having a page that no one ‘Like’s?

30. Ways to get ‘Like’s Invite Friends Post a Status Update Place of Employment Add to a Website Landing Tab Run Ads Upload and Tag Photos/Videos Promotion SMS Traditional Media

31. Invite Friends Go to your Page Click “Invite Friends”

32. Status Update Announce your new page Tag the page in your updates

33. Add as a Place of Employment Set it up in your profile

34. Add to a Website Grab the Code

35. Plugins Paste the URL of the Page in the field Choose width White or black background Faces Yes/No Border – color Show Stream Yes/No Header Yes/No

36. Grab the Code Copy and Paste the code into your website html.

37. Landing Tab Create a Unique Tab

38. Default Tab Click “Edit Page: Click “Manage Permissions” Set the “Default Landing Tab”

39. Run a Facebook Ad Say ‘Like’ Us

40. Photos here

41. Videos

42. Promotions Giveaways Contests Inside Stuff

43. SMS – Text Message ‘Like’ing TXT 32665 (FBOOK) “like yourusername” (without quotes) Try it now: Send a txt message to 32665 Message: like Wappow

44. Traditional Media Signs Flyers Mailers Business cards Television Radio

45. Events Setting up an Event Promoting Event Messaging Attendees

46. Setting up an Event Go to “events” Click “Create an Event” button

47. Enter Information Add Event Image 250x225 (up to 600) When (Date/Time) Name/Title Ad Title worthy Location Info Keep link towards top Summarize Value Props

48. Message Guests Attending Maybe Attending Not Yet Responded Not Attending

49. Message Comes From: Event Shows up as You

50. Run a Facebook Ad Point to Event Social Actions Encourage attendance

51. Groups Company Product Interest Location

52. Watch out for: Users Automatically Added Users get Emails Syncs with Chat

53. Really Pissed How to Avoid: Add a few friends Post valuable content Spark discussion Explain how to Turn off Chat Stop Emails Remove if Requested Description Short/Friendly

54. Lots of Emails… SUCKS

55. Create Doc: Group Directions This Group was created so that peeps can focus on what's going on and network with one another. Feel free to add your friends to the group as well as share events, your favorite places to eat, things to do around town, etc. If you were added to the group an have no idea who added you or why you are here there are a few important notes about the groups in Facebook. Unfortunately Facebook changed how groups work a while back and people are no longer "invited" to groups, but are now simply "added". It's a very confusing system, and a lot of people are unhappy about it. You where added: To stop the emails go to the group page and click "Edit Settings" then de-select the "Email notifications to:" Group Chat: If you don't want to deal with Chat then de-select the "send me group chat messages". You can leave the group by clicking "Leave Group" just under the "Members" and "Add Friends to Group" Adding Friends: Of course we would love it if you would add friends, but do keep in mind they are just added and not "invited" so they might get a bit upset with you (as some of you are with me ;o) and there's no space for a personal note.

56. Edit Settings Choose Icon Privacy: Open Private Who adds people Email Address Description (Short) Who posts

57. Facebook Questions Ask Questions Setup Polls Answer Questions Answer Polls

58. Advertising on Facebook Page Event Sponsored Story External URL

59. Page Pulls the Title from the name of the Page Edit: Body Content Image

61. Edit:

62. Body Content

64. External URL Edit: Title Body Content Image

65. 1. Design Destination URL Title Body Image

66. 2. Targeting Location Demographics Interests Connections

67. 3. Campaigns, Pricing, Scheduling Campaign and Budget Schedule Pricing

68. Setting up Your Facebook Ads http://wappow.com/Facebook-Ads

69. Integrating with Website Plugins Like Button Send Button Comments Activity Feed Recommendations Like Box Login Button Registration Facepile Live Stream

70. Quick Simple Integrations http://developers.facebook.com/docs/plugins/ ‘Like’ or ‘Recommend’ Button Comments Send Button Activity Feed

71. Open Graph Protocol Manage: Title Description Image URL <html xmlns:og="http://ogp.me/ns#"> <head> <title>Your Website Title</title> <meta property="og:title" content= "My Title" /> <meta property="og:description" content= "The description goes here" /> <meta property="og:url“ content="http://mywebsite.com" /> <meta property="og:image" content="http://mywebsite.com/Imgs/soc.jpg" /> ... </head> http://ogp.me/

72. Thank You! Twitter.com/SEOGoddess Facebook.com/SEOGoddess Facebook.com/theSEOGoddess SEOGoddess.me Wappow.com