Facebook ads allow advertisers to target specific audiences and control costs. Advertisers set up campaigns, selecting targeting options to show ads. Ads are displayed based on criteria like age, interests, and connections. Advertisers set bids and budgets to determine impression rates. Ads can target Facebook pages or external websites. Facebook ads offer specific targeting, low costs, and easy changes. Success requires compelling creative, clear calls to action, and measuring results through reports and conversions.

1. Facebook Ads

2. How FB Ads WorkAdvertisers set up campaigns in a FB account, selecting targeting options in which to have their ads shown to.

3. Ads are shown to FB users based on criteria selected by advertiser.

4. Clicks are CPC or CPM. (Go with CPC.)

5. Ad impression rates depend on bid and budget set by advertiser, along with targeting options.

6. Ads can be targeted to a page within FB (group, event, fan page) or page outside of FB.What FB Ads Look Like

7. AdSense Ads from Google

8. In Game Advertising

9. FB AdsProsVery specific targeting options (age, gender, education, geography, likes/interests, connections, languages, workplace.)

10. Cost is easy to control.

11. You decide who/what to target.

12. You write the ads

13. Images!

14. Changes are easy to make.

15. There’s an on/off switch.

16. No contracts.

17. Email notification options- ad disapproved, scheduled reports.FB Ads ConsIt’s not for every industry.

18. Assume that whatever money you set aside for it, is spent.

19. If your industry is competitive, it may not be any cheaper than any other method of advertising.

20. Competitive industries require competitive budgets to match.

21. CTRs are like content or display networks, you’re trying to pull an interested audience away from what they are interested in.Getting StartedSign into account that you’re going to do the ads from.

22. Click the “Create an ad” button.

23. You need to be a page admin to direct users in FB to another page in FB.

24. Do your basic demographic research ahead of time.

25. Have your image ready.