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Social media to reach clients
The document explores the potential of social media as a tool for reaching clients, particularly young women facing unplanned pregnancies, while raising concerns about privacy and effective messaging. It discusses demographic insights regarding social media platforms like Facebook, Twitter, and YouTube, highlighting the importance of knowing where your audience resides. Additionally, it provides strategies for effectively utilizing social media, including local search, SEO, and mobile readiness.
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Social media to reach clients
- 1. SOCIAL MEDIA New Frontiersto Reach Clients
- 2. IS SOCIAL MEDIARIGHT? Can Social Media be used to reach clients? Will young women with an unplanned/unwanted pregnancy become a fan of a pregnancy help Facebook page or follow a Twitter account? What about privacy?
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- 4. IS SOCIAL MEDIARIGHT? Can Social Media be used to reach clients? Will young women with an unplanned/unwanted pregnancy become a fan of a pregnancy help Facebook page or follow a Twitter account? What about privacy? Probably not - Issues of privacy and timing?
- 5. ARE OTHERS REACHINGCLIENTS? Has Social Media been used successfully by other ministries to reach clients that deal with sensitive issues like domestic violence, mental illness or substance abuse?
- 6. WHERE’S THE PROOF? HasSocial Media been used successfully by ministries to reach clients that deal with sensitive issues like domestic violence, mental illness or substance abuse? Lots of talk and just “a little bit of action”
- 7. 3 WAYS YOUCAN USE SOCIAL MEDIA TO REACH CLIENTS
- 8. SEARCH Google Facebook
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- 12. HOW DOES YOURMESSAGE SPREAD? America’s Next Top Model
- 13. • Twitter • Facebook • MySpace
- 15. CONNECTORS - MAVENS- AND YOU
- 17. WHERE IS YOURAUDIENCE? Twitter Teens don’t Tweet (only 16% under age 25)
- 18. WHERE IS YOURAUDIENCE? Twitter Teens don’t Tweet (only 16% under age 25) Connectors & Mavens Tweet Connectors Tweet Mavens Definitely Tweet!!! Source : Neilson
- 19. WHERE IS YOURAUDIENCE? Facebook White College Age and up Middle to Upper Class
- 20. WHERE IS YOURAUDIENCE? Facebook White College Age and up Middle to Upper Class Connectors & Mavens are on Facebook
- 21. WHERE IS YOURAUDIENCE? YouTube “The World’s Largest Search Engine”
- 22. WHERE IS YOURAUDIENCE? YouTube “The World’s Largest Search Engine” Connectors & Mavens are on YouTube
- 23. WHERE IS YOURAUDIENCE? MySpace Multi-cultural Teens and early 20’s Middle to lower-middle class
- 24. WHERE IS YOURAUDIENCE? MySpace Multi-cultural Teens and early 20’s Middle to lower-middle class Connectors & Mavens are on MySpace
- 25. BlackPlanet City Saheli QuePasa the Grio
- 26. Examples of ClientFacing Social Media Rae Whitlock
- 27. FARE - TheFund for African Education (on MySpace)
- 28. Disability Rights Idaho (on Facebook)
- 29. To Write LoveOn Her Arms (on Twitter)
- 30. THREE WAYS TOREACH CLIENTS USING SOCIAL MEDIA Today!
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- 32. SIMPLE & SHORTVIDEOS Local - local search is BIG Search - “World’s Largest Search Engine” Keywords - pick local and relevant terms SEO - Bonus to your website
- 33. SIMPLE & SHORTVIDEOS Local Search Keywords SEO
- 34. Heartbeat of Miami’sMySpace
- 35. THE NEXT BIGTHING
- 36. THE NEXT BIGTHING
- 37. THE NEXT BIGTHING Mobile 83% of Teens Own a Phone Female African American teens send the most texts Hispanic/African American teens talk the most on cellphones Smartphone growth LAST quarter was 58%
- 38. B REDY 4TXT + MOBL
- 39. BE MOBILE READY WebsiteMobile Friendly Reserve .mobie TODAY Shortcodes (not yet) QR Codes - Next, next big thing
Editor's Notes
- #3 Start by asking 2 questions - Is Social Media right?
- #5 So, is Social Media right? Why would a woman join a social networking group - the very nature of an unplanned pregnancy is “unplanned”!
- #6 To paraphrase Toby Keith - A little less talk and a Lot more Action
- #7 To paraphrase Toby Keith - A little less talk and a Lot more Action
- #9 First! In March 2010, Facebook surpassed Google in the number of visits per day. What are people doing on Facebook?
- #10 Second! Mark Horvath a former drug addict, con artist, and briefly homeless found the Lord through a faith-based homeless shelter. He now has an inspiring project called Invisible People. Using a small video camera.... He started using Twitter to document and link to his videos. That is where he began to see the impact of social media. Now he is the go-to place for the homeless as well as those who want to help the homeless in their community. Read the comments on his YouTube videos and you’ll see hundreds of homeless men and women reaching out for help - then going to his website and finding resources. Homeless people like to hear other homeless people share their stories and are encouraged by this to find help.
- #12 Example Invisible People - Mark uses YouTube videos to reach the homeless and help people care about the homeless in their community.
- #13 One of the models, had been homeless. On a the ATM discussion forrum ... I was taught to call homeless people bums, to ignore them, to be afraid of them..Because of invisiblepeople.tv I’ve ......
- #16 Third!
- #19 Twitter has become the de facto Newsreader. Lots of linking, lots of sharing of information.
- #26 City Saheli - South Asian Girlfriend QuePasa - Spanish and Portugese speaking BlackPlanet - Largest Black community online The Grio - West African
- #27 Examples from various social media channels
- #29 Disability Rights Idaho is a good example of a client-facing Facebook page. There’s good info for both donors/activists and people who’ll benefit from the work they do.
- #32 Chris - Facebook Family Life Services example combining their Facebook page to attract donors and reach clients
- #33 Chris - YouTube (embedded above) Teen Pregnancy Video - highlight the poignant comments showing how desperately teens are searching YouTube for help and trying to find that they are not alone. Show how Keywords and Search are everything. Show stats on YouTube visits by teens.
- #34 Chris - YouTube (180,000 views) Teen Pregnancy Video - highlight the poignant comments showing how desperately teens are searching YouTube for help and trying to find that they are not alone.
- #35 Reaching out to potential clients - sympathetic voice, elements that would appeal to young women (video, etc)
- #39 Stats and information - Paint a compelling story of why they need to have their websites mobile friendly, learn to speak in 140-160 characters, be ready to explore local search like FourSquare/Gowalla/Yelp (geolocation) and start thinking about QR codes and shortcodes.
- #40 If you are redesigning your website, think Mobile. There are easy ways to convert basic websites to a mobile friendly version. Many options are free. Instant Mobilizer (w/ .mobi) Reserve your .Mobi - $8.00 at Go Daddy and free Instant Mobilizer Shortcodes - $3000 - $5000 with monthly fees. QR