This document discusses the importance of social media for personal and professional brands. It provides statistics on Facebook and Twitter user numbers and time spent on the platforms. It emphasizes that social media allows for reciprocal interactions and broadcasting of thoughts and opinions. The document advises that an individual's social media presence can impact opportunities and gives tips for appropriate use such as posting relevant articles and providing thoughtful commentary rather than just spam. It also warns against inappropriate content like swearing, bullying or grammar issues.

1. Social Media: Your Brand &
Image
BRANDON PAINTER
FOUNDER OF JUBEOSOCIAL
&
OVERALL SOCIAL MEDIA NUT
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2. JubeoSocial
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3. Facebook v. Twitter
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4. The Numbers
 Facebook has amassed 1B active users (1,000,000,000
people) who spend an average of 6.75 hours interacting
with the site per month
 Twitter is now at 200M active users who have tweeted,
on average, 307 times
 As 2012 came to a close, 56% of the US population had
created a profile on one of the previous social networks
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5. Significance?
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6. Quote
"Social media is a spectacular concept. It can be any
tool that facilitates conversation on the web, a
canvas for self-expression, a pin board for
interesting information, a newsfeed (of the nonFacebook type) in real time, a gallery of trending
topics and a platform that bridges the gap between
the successful and the ambitious. It is a living,
breathing​ and ever-evolving mass of knowledge and
commentary that can be harnessed for both bad and
good.” – Me within my cover letter for Trozzolo
Communications Group
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7. Interaction
re·cip·ro·cal
[ri-sip-ruh kuhl]
Adjective
1.given or felt by each toward the other; mutual: reciprocal
respect.
 Ex. Facebook friend request
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8. The Power of Search
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9. Broadcasting
 Twitter doesn’t require permission from the other
party in order for you to share your thoughts and
opinions. This will hereby be known as
broadcasting.
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10. Why It Matters
OnlineColleges.com
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11. Offline v. Online
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12. Do’s and Don’ts
OnlineColleges.com
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13. Personal Tips
 Post about articles that are relevant to your area of
study.

Provide commentary for these articles – don’t just be a spam
bot.
 Be human.
 Tweet about dressing down for a day or about the “big game”
but don’t flood your TL with it.
 Connect other social networks.
 I personally connect foursquare and post some Instagram pics.
It shows depth and understanding of modern day tech.
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14. Ramsey Mohsen
Director of Social Media at DEG Digital
Mr. Mohsen takes a thorough look at his
applicants’ social resumes before he decides on
new-hires. He stated the following as pros and
cons:
Twitter: @rm
RamseyMohsen.com
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Swearing
Inappropriate pictures
Grammar
Inappropriate uses of the channel
Bullying
+ What do they read?
+ What do they retweet?
+ Do they provide intellectual commentary?
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15. J Biebs – Social King
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Justin Frickin’ Bieber
has 34.3M followers
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16. Lady Gaga – Social Queen
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Lady Gaga has 34M
Little Monsters
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17. Don’t Be Like These Guys
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18. My Success
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19. Final Words
"Create experiences that leave you in awe, for these
will be the highlights of your life." Ryan Blair
If there is something in life that you want, go get it.
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