Learn the beginner to advanced strategies in search engine optimization by the SEOGoddess. Jenn Mathews has been optimizing websites since 1997 having worked as an in-house SEO Manager up to Director level for companies like Classmates.com. This unique approach to optimizing websites teaches you enough to either optimize your website yourself or know enough to understand what your consultant or SEO is suggesting.
The SEO with the SEOGoddess workshop is offered all over the U.S. at various Wappow! and other conferences, and in Seattle, WA as a stand alone 4 hour workshop. For more information visit http://wappow.com
Understanding Search: Techniques for getting sound is a short explanation of how search engines determine their ranking and how you as a company can make changes to your website to increase your results. This presentation talks about SEO, and Web Analytics among other things.
How to SEO a Terrific - and Profitable - User ExperienceBrightEdge
Tune in for Portent SEO Marianne Sweeny’s January webinar: “How to SEO a Terrific – and Profitable – User Experience.” Learn how search engine algorithms are now incorporating IA, UX and content strategy, as well as methods for directing Google, Bing & Co. to perform better for your users.
Understanding Search: Techniques for getting sound is a short explanation of how search engines determine their ranking and how you as a company can make changes to your website to increase your results. This presentation talks about SEO, and Web Analytics among other things.
How to SEO a Terrific - and Profitable - User ExperienceBrightEdge
Tune in for Portent SEO Marianne Sweeny’s January webinar: “How to SEO a Terrific – and Profitable – User Experience.” Learn how search engine algorithms are now incorporating IA, UX and content strategy, as well as methods for directing Google, Bing & Co. to perform better for your users.
Toda forma de técnica de ventas es buena, para aplicar, para experimentar, para reconocer si existe una empatía entre tu vocación, tu trabajo y tus resultados
Advanced Strategies in Search Engine OptimizationDemandWave
Search Engine Optimization Marketing has gained an enormous amount of visibility with companies ranging from small businesses to Enterprise. SEO mainly focuses on achieving long term business goals. In order for your business’s website to be found and remain visible, it is essential to research and apply advanced SEO strategies to the web. This webinar is intended for those who have a current SEO strategy and are looking to elevate it to the next level.
In Webmarketing123's Webinar, Advanced Strategies in Search Engine Optimization, you'll find out:
- How to increase traffic by implementing overlooked techniques.
- How to use site structure and content to gain an SEO advantage.
- How to convert existing search traffic to leads and ultimately closed deals.
- What you need to know about the future of Mobile Search and SEO.
A fun look at how to extend WordPress with class and consistency. Challenges plug-in and theme authors to apply a new, rigorous philosophy to their work: what would core do?
Toda forma de técnica de ventas es buena, para aplicar, para experimentar, para reconocer si existe una empatía entre tu vocación, tu trabajo y tus resultados
Advanced Strategies in Search Engine OptimizationDemandWave
Search Engine Optimization Marketing has gained an enormous amount of visibility with companies ranging from small businesses to Enterprise. SEO mainly focuses on achieving long term business goals. In order for your business’s website to be found and remain visible, it is essential to research and apply advanced SEO strategies to the web. This webinar is intended for those who have a current SEO strategy and are looking to elevate it to the next level.
In Webmarketing123's Webinar, Advanced Strategies in Search Engine Optimization, you'll find out:
- How to increase traffic by implementing overlooked techniques.
- How to use site structure and content to gain an SEO advantage.
- How to convert existing search traffic to leads and ultimately closed deals.
- What you need to know about the future of Mobile Search and SEO.
A fun look at how to extend WordPress with class and consistency. Challenges plug-in and theme authors to apply a new, rigorous philosophy to their work: what would core do?
Are Rankings Relevant in 2013? - Ben Millar4Ps Marketing
With the latest Google algorithm changes, search engine rankings are becoming increasingly tailored towards individual search behaviour. Digital Strategist Ben Millar will be discussing the step away from the emphasis on keywords and highlighting the ranking factors that search engines will be looking for to improve your site’s visibility.
In the SEO world everybody talks about Voice Search, forgetting that Google has steadily improved another facet of Search that may be even more disruptive in the incoming Conversational Search era: Visual Search.
Open the slide and discover everything you can do now already with Images and Visual Search, the opportunities offered by Google Lens and how to individuate and optimize for it.
Seo zero to seo hero intro to search marketingJaspal Sahota
How can you get more business from the web?
Why do some sites rank better than others?
What can you do to get ahead of the competition? Should you blog or tweet and will that help your website rank better in search?
This session addresses each of those questions and moves rapidly from the basics of search engine optimisation into actionable tactics for local search, e-commerce and services companies.
Slides for VU Web Technology course lecture on "Search on the Web". Explaining how search engines work, some basic information laws and inverted indices.
Workshop #1: Introduction to Search Engines
Search engines (Google, Yahoo, etc.) are little hungry monsters that you constantly need to feed with keywords, presented in a logical manner, in order to get their attention! Search engines index Web pages individually. If one of your pages is successful (good positioning) for a given term, this does not mean that all of your website’s pages will fare as well. This workshop will address various techniques to follow in order to be successful with all of your pages. In order to do so, you must first understand how search engines work.
Workshop #2: Your Website’s Architecture
The architecture of a website has a considerable impact on search engine optimization efforts. A poor architecture will limit the number of pages found and indexed by robots, regardless of all the optimization efforts… they will simply be invisible. Robots love, and derive their primary sustenance, from text. The goal of stellar architecture is to provide text in a format that is simple and easy to read by robots. This website is aimed at content creators and will present various aspects of architecture that must be taken into account in order to reach this objective.
An example of a Marketing Plan to help businesses succeed. FOr more help on writing a marketing plan and to download .doc version of this for editing on your own visit http://jennmathewsconsulting.com/internet-online-marketing/marketing-plan-example/
After leaving the corporate world, Jenn Mathews headed to India and Nepal to work with the organization Orphans to Ambassadors on two projects. In India the group worked with the Rural Life Development Society in Odisha India to provide a chicken coop allowing the organization to raise money for the orphans and children they work with. In Nepal the group worked with the organization Karma Flights who installed solar panels and provided computers for the children in the village of Arnakot Deurali.
This is Jenn's presentation as she shares her photos and story of her journey. Follow Jenn as she travels the world on more adventures http://themisadventuresofjenn.com
A slide deck for an important meeting with key stake holders to champion a major initiative to increase SEO.
Numbers and important data have been removed to protect the company.
On April 4, 2013 Jenn Mathews AKA the SEOGoddess spoke in front of a large group of tech savvy individuals looking to gain more understanding into the world of SEO. Jenn's talk included updates from Google's recent Panda and Penguin updates as well as incorporating Social media into SEO. This is a preview of her PPT for that talk.
Jenn Mathews talked about Landing Pages - what they are, why you should use them, how to maximize them, and more at the Wappow Search and Social Revelations workshop.
Taylor Pratt from Raven talks about their analytics tools and more at the Emerging Media Conference in January 2011. Download the presentation and/or watch videos from this and other presentations from EmMeCon at http://wappow.com/resources/videos
Adam Feldstein covered the SEOmoz Tools at the Emerging Media Conference in January 2011. Download the presentation and/or watch videos from this and other presentations from EmMeCon at http://wappow.com/resources/videos
Ian Lurie equates gaming to marketing in his famous talk at the Emerging Media Conference in January of 2011. Download the presentation and/or watch videos from this and other presentations from EmMeCon at http://wappow.com/resources/videos
Richard Zwicky talks about your online Privacy at the Emerging Media Conference in 2011. Download the presentation and/or watch videos from this and other presentations from EmMeCon at http://wappow.com/resources/videos
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf91mobiles
91mobiles recently conducted a Smart TV Buyer Insights Survey in which we asked over 3,000 respondents about the TV they own, aspects they look at on a new TV, and their TV buying preferences.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
2. Who am I?
Twitter.com/SEOGoddess
Facebook.com/theSEOGoddess
SEOGoddess.me
3. What We Will Be Covering:
• What is SEO?
• Why SEO?
• How Search Engines work
• How people use Search Engines
• Keyword Research
• Keyword Placement
• Checklist –
• Internal SEO Checklist
• External SEO
• SEO & Social Media
• What not to do
• Advanced SEO
• -Getting buy in -Analytics
• -SEO in an Org -Maximizing ROI
• -Projects
5. Keywords
̵ User types in key
word
̵ User types in 2 word
phrase
Computer
̵ User types “long tail”
key term
Search
As the user is researching they will type more
specific words and phrases to find exactly what
they are looking for.
7. Why SEO?
̵ Roughly 9 Billion
searches each month
on Google alone
̵ Conversion rates
120%-180% more
than banner
advertising, social
media, or traditional
marketing
8. How Search Engines Work
User searches with key word
User Interface
Search
Engine
Results
Database of
information about
Web robots,
World Wide crawlers,
web pages
Web collected by
and spiders
robots, crawlers,
and spiders
9. What We See Engine Sees
a Search
̵ We see styles, fancy
fonts, images,
interactivity, and
general user
experience.
̵ Search engines see
letters (symbols),
words (symbols
grouped together
parted by spaces),
punctuation, and
limited html tags like
<a href=“link”> and
<img src=“picture”
alt=“text for image”>
11. What Happens?
̵ User enters key term
and clicks “search”
500GB Laptop Computer
Search
12. What Happens?
̵ The program (Search
Engine) looks
500GB Laptop Computer through the database
and pulls up the
results that have the
most relevence
Blah Blah Blah Blah Blah 500GB Laptop Computer
500GB Laptop Computer Blah Blah
Blah Blah Blah Blah Blah Blah Blah Blah
13. How People Use Search Engines
#1 Paid Results
#4 Paid
#3 Standard Natural Results
Title, Description
#2 Special Results
Videos, Products, Images, etc
16. Get to know Search Engine Features
̵ Google
̵ Language
̵ Number of results
̵ Personalized
results (Google
Account)
̵ Location
̵ Search History
̵ Social (friends
suggestions +1)
̵ Suggestions
̵ Google Instant
http://www.google.com/help/features.html
17. Get to know Search Engine Features
̵ Bing (Microsoft)
̵ Suggestions
̵ Blue=popular
̵ Purple=your
history
̵ Answers
̵ Social
̵ Facebook
̵ Likes
̵ Friends
18. Get to know Search Engine Features
Specific Searches
̵ Websites
̵ Video
̵ Images
̵ Maps
̵ Travel
̵ Shopping
̵ Location (brick and mortar)
19. Keyword Research
̵ Wordtracker
̵ Wordstream
̵ Google Keyword Tool
22. Sets of Terms
̵ Blanket Terms
Blanket ̵ Select few broad
Terms terms that
represent the
whole website
Categorical ̵ Categorical Terms
Terms ̵ 2-3 word phrases
describing each
section of the
website (directory or
microsite)
Longtail ̵ Specific Terms (or
Terms longtail)
̵ 4-5 word phrases
for specific pages
(or files)
23. Keyword Placement
̵ The 2-3 broad words
you chose that
“describes” your
entire website
24. Keyword Placement
̵ The 2-3 word
phrases (terms) that
describes a section
of the website.
25. Keyword Placement
̵ 4-5 word phrases
that an individual
page is about.
27. Keywords - Body
Keyword density in body text
Individual keyword density
Keyword in H1, H2 and H3
Keyword font size
Keyword proximity (for 2+ keywords)
Keyword phrase order
Keyword prominence (how early in page/tag)
Keywords - Other
Simple Right?
Keyword in alt text
Keyword in links to site pages (anchor text)
NAVIGATION - INTERNAL LINKS
To internal pages- keywords?
All Internal links valid?
Efficient - tree-like structure
Intra-site linking
NAVIGATION - OUTGOING LINKS
To external pages- keywords?
Outgoing link Anchor Text
Link stability over time
All External links valid?
̵
Less than 100 links out total
Linking to Authority
OTHER ON-Page Factors
Domain Name Extension
Top Level Domain - TLD
Keyword Placement
̵ Title
File Size
Hyphens in URL
Freshness of Pages
Freshness - Amount of Content Change
Freshness of Links
̵ Description
Frequency of Updates
Page Theming
Keyword stemming
Applied Semantics
LSI
URL length
̵ Body content
OTHER ON-SITE Factors
Site Size - Google likes big sites
Site Age
Age of page vs. age of site
NEGATIVE
̵ URL (domain, directory,
ON-Page SEO Factors
Text presented in graphics form only
No ACTUAL body text on the page
Affiliate site?
Over optimization penalty (OOP)
Link to a bad neighborhood
Redirect thru refresh metatags
filename)
Vile language - ethnic slur
Algorithms ̵ Keyword Densities
Poison words
Excessive cross-linking
Stealing images/ text blocks from another domain
Keyword stuffing threshold
Keyword dilution
̵
Page edit - can reduce consistency
Frequency of Content Change
Freshness of Anchor Text
Dynamic Pages
Internal Linking
Excessive Javascript
̵
Flash page - NOT
Use of Frames
Robot exclusion "no index" tag
Single pixel links
Invisible text
External Links
̵
Gateway, doorway page
Duplicate content
HTML code violations
POSITIVE
OFF-Page SEO Factors
Age (Domain/files)
INCOMING LINKS :
Page Rank
Total incoming links ("backlinks")
Incoming links from high-ranking pages
Acceleration of link popularity
FOR EACH INCOMING LINK :
Page rank of the referring page
Anchor text of
inbound link to you
Age of link
Frequency of change of anchor text
Popularity of referring page
# of outgoing links on referrer page
Position of link on referrer page
Keyword density on referring page
HTML title of referrer page
Link from "Expert" site?
Referrer page - Same theme
Referrer page - Different theme
Image map link?
Javascript link?
DIRECTORIES :
Site listed in DMOZ Directory?
Site listed in Yahoo Directory?
Site listed in LookSmart Directory?
Site listed in inktomi?
Site listed in other directories (About, BOTW, etc.)
Expert site? (Hilltop or Condensed Hilltop)