This document discusses the importance of social media and provides tips for businesses on using various social media platforms. It notes that social media allows word-of-mouth recommendations to spread much more quickly than traditional media, and that younger generations and much of the global population now use social media daily. The document then provides advice on setting up profiles on LinkedIn, Facebook, and Twitter and engaging customers through blogging, monitoring conversations, and rewarding customer evangelism.

1. Bowling Green
Professional
Marketing
Association

2. Social Media
Why is it important?
How do I use it?

4. It took
radio 38
years to
reach 50
million
users

5. It took
television
13
years

6. It took
the internet
4
years

8. 25% of search results
for the world’s 20 largest
brands return links to
user-generated
content.
Do you know what they
are saying about your brand?

9. By 2010, Gen Y will outnumber
Baby Boomers.

10. 78% of consumers trust peer
recommendations more than any
other opinion
Only 14% trust advertisements

11. 24/7
Various activities that integrate technology, social interaction and
the construction of words, pictures, videos and audio.

12. We no longer search for the news.
It finds us.

13. 3/4 of
Americans
use social
media

14. 2/3 of the
global
population
visits a social
network daily.

15. If Facebook were a
country, it would be the
4th largest in the world,
just behind the US in size.

16. The fastest growing segment of
Facebook users is 55-65 year
old females.

17. In 2009, Boston College stopped
distributing email addresses to
incoming students.

18. Social
media is
like word
of mouth
on
steroids

19. Resistance is
futile.

20. Public Relations voicebox

21. Customer Service manager

22. Loyalty
builder

23. Collaboration tool

24. Networking agent

25. Thought
leadership
platform

27. Where should
my business
have a profile?

28. LinkedIn - company page

29. Facebook - fan page

30. What
conversation
tools should I
use?

31. Tweetdeck

32. HootSuite

33. Facebook Wall

34. Google alerts

35. Where should I
show off my
company’s
personality?

36. Blog

37. Facebook

38. Twitter

39. What are the
“rules” of
Twitter?

40. Follow back
Develop a voice
Converse
Show your personality

41. What should I
blog about?

42. A little about you
A lot about your company
Industry trends
Business developments

43. Always be transparent

44. Reward your evangelists

45. Monitor. Engage. Repeat.

46. Nick Ising
nick@currentmarketing.com
Katy Miller
katy@currentmarketing.com