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Is Twitter For Twits And Facebook A Farce Feb 2010(2)


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Presentation given by Denis O'Regan to Stansted Airport Ccamber of Commerce - Feb 2010

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Is Twitter For Twits And Facebook A Farce Feb 2010(2)

  1. 1. is Twitter for Twits and Facebook a Farce? What’s all the hype about?
  2. 2. Who Am I? Denis O’Regan Director of One of his famous shirts
  3. 3. What is Denis going to talk about? <ul><li>What is Twitter & Facebook? </li></ul><ul><li>Generation Y </li></ul><ul><li>A brief Guide on using Twitter </li></ul><ul><li>Quick Fire Quiz </li></ul>
  4. 4. What is ? I just brushed my teeth This is video hilarious Dentist? Likes Fun and is Curious (tweet) Follower
  5. 5. What is ? Wall Info Photos Events Links Causes Apps
  6. 6. Wall Collection of Activities My Blog Recent Activity Some Fun
  7. 7. Info Your Profile
  8. 8. Photos A Place to Share Photos/Videos etc.
  9. 9. Events Publish Events and Invite People
  10. 10. Links Share Links to Other Websites
  11. 11. Causes Share Causes, Invite Donations
  12. 12. Meet My Daughter Aisling
  13. 13. Generation Y <ul><li>“ Echo Boomer” </li></ul><ul><li>“ Millennial” </li></ul><ul><li>Born 1982-95 (15 to 28 years) </li></ul>what is Generation ?
  14. 14. Characteristics of Generation Y <ul><li>Individual Expression (most radical change in China) </li></ul><ul><li>More Culturally Liberal and Morally Tolerant than Generation X </li></ul><ul><li>The rise of instant Communication Technologies via the Internet </li></ul><ul><li>The growth of Social Networking and Interactive Gaming platforms </li></ul>
  15. 15. Why the Sociology Lesson? <ul><li>In 2010 Gen Y will outnumber Gen X (Baby Boomers) </li></ul><ul><li>96% use at least one Social Network </li></ul><ul><li>Fastest growing segment on Facebook? </li></ul><ul><li>55-65 year-old females </li></ul>
  16. 16. Twitter – Surely a waste of time? Sad people with nothing better to do?
  17. 17. the Big Party What would you do?
  18. 18. the Big Party <ul><li>Look for people you might know Twitter Search </li></ul><ul><li>Find people who are into the things that interest you Search Topics - follow people </li></ul><ul><li>Listen to folks - so you begin to get to know them Read carefully </li></ul>
  19. 19. the Big Party <ul><li>Compliment people Reply </li></ul><ul><li>Let them know when you agree with something they say Re-Tweet (RT) </li></ul><ul><li>Ask a question about something that genuinely interests you tweet </li></ul>
  20. 20. the Big Party <ul><li>Talk about their business </li></ul><ul><li>Try to Sell you stuff </li></ul><ul><li>Don’t listen or ignore you </li></ul><ul><li>Rude or Bad Language </li></ul><ul><li>Irrelevant Conversation </li></ul><ul><li>Mundane or Boring </li></ul><ul><li>Selling Stuff </li></ul>Annoying People at the Party What Not to Tweet
  21. 21. Ways to Target <ul><li>Relevant News Headlines to you TM </li></ul><ul><li>Genuinely Useful Tips for your TM </li></ul><ul><li>Answer the Questions of your TM </li></ul><ul><li>Relevant Invitation of Opinions from your TM </li></ul><ul><li>Celebrate a Relevant Achievement </li></ul><ul><li>Share a Relevant Inspiration </li></ul><ul><li>Mention Relevant Calendar Events </li></ul>Decide Your Target Market ( TM )
  22. 22. Quick fire Quiz What’s the 2 nd largest Search Engine? 999,987,865 videos and counting What’s the largest Search Engine? Who owns ?
  23. 23. Quick fire Quiz What’s the number 1 activity on the Web? Pornography? Social Media
  24. 24. Quick fire Quiz What percentage of consumers trust Advertisements? 14% What percentage of consumers trust Peer Recommendations? 78%
  25. 25. What Year was this? <ul><li>1992 </li></ul>
  26. 26. Searching in 1992 <ul><li>How most people looked for you then… </li></ul>
  27. 27. What Year was this? <ul><li>2008 </li></ul>
  28. 28. Searching Now <ul><li>How did you look for a product or service this week? </li></ul><ul><li>Yellow Pages? </li></ul><ul><li>Thompson Local? </li></ul><ul><li>Exchange & Mart? </li></ul><ul><li>Newspaper? </li></ul><ul><li>Google? </li></ul>
  29. 29. Search Engine Popularity (2008)
  30. 30. Our habits are changing… <ul><li>Less of us Search for News </li></ul>
  31. 31. How we get news… <ul><li>The News is finding Us! </li></ul>
  32. 32. You won’t search for Products/Services… <ul><li>Products/Services will find you! </li></ul>
  33. 33. Countries: the 5 biggest Populations? 1.3 billion 1.1 billion 309 million 231 million China India USA Indonesia Brazil 193 million
  34. 34. Population of Facebook? … and g r o w i n g ! 400 million The 3 rd largest “country”
  35. 35. So What Do You Think? <ul><li>Is Twitter for Twits? </li></ul>and Facebook a Farce?
  36. 36. Social Networking <ul><li>… are you Ready? </li></ul>the Quiet Revolution is already happening
  37. 37. Social Networking What’s Your Social Media Strategy? It’s all just hype
  38. 38. And to finish – Pick a YouTube Viral
  39. 39. Watch this Space! Launched 9 Feb 2010
  40. 40. Facebook Case Studies Packed with home made Pringle adverts of people singing weird songs plus an application where you can upload your photo to a Pringles Conga (then invite your friends to join) This fan page was not created by Coca-Cola. And when it became really big the company took to unorthodox step of encouraging the creators – read the story. Starbuck take the modesty approach avoiding in the face adverts and flashy games. Instead they have focussed on allowing their fans to enthuse about their coffee but also gently introducing social causes like the Haiti Earthquake, World AIDs day and Recycling Adidas have really focussed on their Dream Client. The fan page is packed with videos of skateboarding, RAP music, competitions, and celebrity endorsements by David Beckham, Katy Perry, Kevin Garnett, Missy Elliott, and Mark Gonzales.
  41. 41. Social Media is the Cherry on Top Promoting Your Business on the Internet is a multi-faceted approach
  42. 43. Social Media is the Cherry on Top Promoting Your Business on the Internet Friday 5 March 2010 Harlow Enterprise Hub Contact 01279 777169
  43. 44. Denis O’Regan Thank You for watching