The document provides an introduction to social media for businesses. It defines social media, discusses why businesses should engage with social media to reach customers, and gives an overview of major social platforms like Facebook, Twitter, YouTube, and Foursquare. It also covers best practices for social media engagement and risks to avoid, emphasizing the importance of interacting with customers on these channels.

1. Social Media 101

2. Meet Mad Genius.

3. What We Tell People on Elevators Mad Genius fuses marketing insight and strategy with design, interactive, social, video and animation wizardry to bring limitless ideas to our clients.

4. We’re Social. (Come say hello.) facebook.com/madgsocial @madgsocial madgsocial

5. What we’ll cover today What is Social Media? Why Businesses Should Care Social Media Snapshot: Impact Social Media Basics Risks & Risk-Fixes

6. Here’s where to find this presentation! madg.com/socialmedia101

7. Let’s Get Started.

8. What is social media ? Social media : media for social interaction that utilize web-based and mobile technologies to turn communication into interactive dialogue. Websites such as Facebook, Twitter, MySpace, Foursquare and LinkedIn are all examples of social media.

9. The 3 Types of Social Media

10. Image from m80 / Jon Thomas

11. Why Should Businesses Care about Social Media ?

13. A Tale of Two Girl Scouts (Or, Cookie Wars)

15. Our first Girl Scout knows her cookies are good (and well-branded!). She sets up shop at home and waves cars towards her delicious cookies.

16. This Girl Scout is a cookie destination .

17. Our next Girl Scout knows everyone shops at the mall. So she takes her cookies there .

18. This little Girl Scout brings her cookies to the people.

19. Who’s Selling More Cookies?

20. (This is a metaphor for Social Media.)

21. Think of your website as selling cookies at home: a destination for customers to seek out . Think of social media as selling your cookies at the mall: going to where your customers are .

22. Let’s Look Closer. Your website requires customers to come to you.

23. Your social media lets you take your business to your customers .

24. Bottom Line: If you’re not engaging in social media, you’re not in the sandbox where everyone else is playing .

25. Social World: A Snapshot

26. 35 Billion Tweets sent in one year (2010) (Source: Royal Pingdom)

27. 30 Billion pieces of content (link, photos, notes, etc) posted to Facebook each month (Source: Royal Pingdom)

28. 200 Million views on YouTube Mobile every day (Source: Google)

29. $3.08 Billion will be spent on social media site ads in 2011 (a 55% increase from 2010) (Source: eMarketing)

30. There are more than 500 million active users on Facebook alone. (Source: Facebook)

31. In Girl Scout terms? That’s a lot of cookie-eaters.

32. Welcome to the Social Reality.

33. How Did We Get Here?

34. Social Media: History

35. B.C. Era “Before Computers” (This is what “social” looked like.)

36. E.I.A. “Early Internet Age” Message boards and chat rooms were early-internet predecessors of modern social media.

37. Now: O.M.G.

39. The truth is? You’re already social .

40. You’re already social : A Case Study.

41. You’re Already Social. Facebook: 39 Entries 2 Business Pages 37 Places 112 Likes 200+ Check-ins.

42. You’re Already Social. Foursquare: 22 Individuals 51 Check-ins Mayor = Rebecca E.

43. You’re Already Social. Yelp: 4 Entries 1 Review (Positive)

44. So let’s meet the Big Players .

45. Facebook

46. What is Facebook ? Social networking site utilized by more than 500 million people worldwide. The largest social media platform: people create pages to share “status updates,” photos, videos, links to articles, and so on.

47. What is Facebook ? In addition to individuals’ pages, there are professional pages on Facebook. These include: Local Business or Place Company, Organization, or Institution Brand or Product Artist, Band, or Public Figure Entertainment Cause or Community

48. How Do I “Make a Page”? We’ll show you!

52. Twitter

53. What is Twitter? Twitter is a “micro-blogging” site: all posts (aka “Tweets”) must be 140 characters in length or less. You can “follow” other Twitter users (and have customers “follow” you) which means their Tweets will create your Twitter feed…

55. Twitter Signs @ - this designates a Twitter username, and “tags” (alerts and links) that user to your post. # - this connects your post to a Twitter conversation topic, making your post searchable to everyone interested in that topic (even if they don’t follow you)

56. @ Tagging People

57. # Tagging Conversations

58. How Businesses Use Twitter CRM ( C ustomer R elationship M anagement) Sales Promotions “ Curating” Social Engagement

59. Business Use: CRM

60. Business Use: Promotional

61. Business Use: Curating

62. Business Use: Engagement

63. The Tube

64. YouTube is Videos , Right? Right. And if you ever do commercials or video demonstrations, or share industry-relevant ones, you should have your own channel.

66. (Pssst… what’s Foursquare?)

67. “ Checking In” Location Based Technology Allows users to “check in” at a location, using their smartphone Posts their check-in location information to other platforms such as Facebook and Twitter

68. Location Based Technology As of March 2010, the most popular location based technology application, Foursquare, had 500,000 users. When people “check in” axt your location, it can help draw attention to your business. If you have a social media presence, they can link directly to you when they check in.

69. These platforms work together . You can link your Twitter & Facebook. You can embed YouTube videos on Facebook or Tweet their links on Twitter. Potential customers can connect with you through Foursquare, Facebook, Twitter… And here’s the really important part:

70. None of them work without you!

71. Social media = only as effective as you make it.

72. Girl Scouts Again! If our Girl Scout started a Facebook page, and someone posted the question: “Hey! Do y’all still sell thin mints?” And no one ever responds to the comment… she didn’t just lose that customer. She probably lost everyone who saw the poor, ignored comment.

74. But what about the risks ?

75. Lack of Common Sense

76. Dormancy

77. Spam-A-Lot

78. “ Mr. Cohen”

79. The Risk-Fixes

80. Risk Fixes The Common Sense Solution: GUIDELINES The Dormancy AND Spam-a-Lot Solution: STRATEGIZE The Mr. Cohen Solution: MOVE ON

81. The Biggest Benefit: E N G A G E M E N T !

82. Connect with Your Customers Post a question, get a response – or dozens of them. Instead of advertising TO your customers, engage WITH them, and you can cultivate vocal brand ambassadors to sing your praises in the social space.

84. More Social Benefits Credibility / honesty / transparency Buzz & Brand Ambassadors Being relevant Connecting with “influencers” Selling more cookies!

86. Quick Recap (with cookies )! “ Social media” definition? (Paraphrase away!) The 3 Types of social media advertising are…? The four major social media platforms we talked about today were…? CRM is…? Businesses should care about social media because…? @ on Twitter will tag…? # on Twitter will tag….?

87. Social Media 201 (yes, there’s always more) More social sites: Linked In Digg Reddit Flickr Digg MySpace StumbleUpon

89. Here’s where to find this presentation! madg.com/socialmedia101

90. And let’s continue to social-ize. facebook.com/madgsocial @madgsocial madgsocial