Social Media 101 - Mad Genius
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The document provides an introduction to social media for businesses. It defines social media, discusses why businesses should engage with social media to reach customers, and gives an overview of major social platforms like Facebook, Twitter, YouTube, and Foursquare. It also covers best practices for social media engagement and risks to avoid, emphasizing the importance of interacting with customers on these channels.
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Social Media 101 - Mad Genius
- 2. Meet Mad Genius.
- 6. Here’s where to find this presentation! madg.com/socialmedia101
- 7. Let’s Get Started.
- 9. The 3 Types of Social Media
- 10. Image from m80 / Jon Thomas
- 11. Why Should Businesses Care about Social Media ?
- 13. A Tale of Two Girl Scouts (Or, Cookie Wars)
- 19. Who’s Selling More Cookies?
- 20. (This is a metaphor for Social Media.)
- 22. Let’s Look Closer. Your website requires customers to come to you.
- 23. Your social media lets you take your business to your customers .
- 24. Bottom Line: If you’re not engaging in social media, you’re not in the sandbox where everyone else is playing .
- 25. Social World: A Snapshot
- 31. In Girl Scout terms? That’s a lot of cookie-eaters.
- 32. Welcome to the Social Reality.
- 33. How Did We Get Here?
- 35. B.C. Era “Before Computers” (This is what “social” looked like.)
- 37. Now: O.M.G.
- 41. You’re Already Social. Facebook: 39 Entries 2 Business Pages 37 Places 112 Likes 200+ Check-ins.
- 42. You’re Already Social. Foursquare: 22 Individuals 51 Check-ins Mayor = Rebecca E.
- 43. You’re Already Social. Yelp: 4 Entries 1 Review (Positive)
- 44. So let’s meet the Big Players .
- 45. Facebook
- 52. Twitter
- 56. @ Tagging People
- 57. # Tagging Conversations
- 59. Business Use: CRM
- 60. Business Use: Promotional
- 61. Business Use: Curating
- 62. Business Use: Engagement
- 63. The Tube
- 70. None of them work without you!
- 71. Social media = only as effective as you make it.
- 74. But what about the risks ?
- 75. Lack of Common Sense
- 76. Dormancy
- 77. Spam-A-Lot
- 78. “ Mr. Cohen”
- 79. The Risk-Fixes
- 81. The Biggest Benefit: E N G A G E M E N T !
- 89. Here’s where to find this presentation! madg.com/socialmedia101
Editor's Notes
- Welcome!
- Mad Genius intro. Go through it pretty quickly.
- Push our social! Like us, friend us, follow us, tag us!
- In terms of advertising and promoting in the social space, there are 3 arenaa: PEO. But we’re gonna cover more than that.
- We’re going to turn to some helpers to assist us in answering that question.
- It’s where the people are.
- What do Girl Scouts have to do with social media? Well, let’s see…
- So who’s selling more cookies? The Girl Scout who sets up her own sale-site, or the Girl Scout who goes to the central marketplace?
- Go through one-by-one, but don’t drag it out.
- Go through one-by-one, but don’t drag it out.
- Go through one-by-one, but don’t drag it out.
- Go through one-by-one, but don’t drag it out.
- Go through one-by-one, but don’t drag it out.
- A brief history of social media… something not as foreign to you as you might think.
- It used to be that if we wanted to immediately, directly engage with our friends, neighbors, potential clients – we had to do it face-to-face.
- (And this ancient computer ultimately begat the evolutionary iPad.)
- We’ve gone from face to face to Facebook… and beyond.
- Don’t Panic. We can help. (And if even one person in here is a Douglas Adams fan, this graphic was totally worth it.)
- Don’t panic. The truth is, you’re already social. We’ll show you a case study to prove this point.
- Don’t panic. The truth is, you’re already social. We’ll show you a case study to prove this point.
- You have a social life. Don’t let someone else live it. Manage your social life. E stablish a tone, take control, join the conversation
- You have a social life. Don’t let someone else live it. Manage your social life. E stablish a tone, take control, join the conversation
- You have a social life. Don’t let someone else live it. Manage your social life. E stablish a tone, take control, join the conversation
- You can also now track impact/# of impressions on your FB page… this one only had about 12 RESPONSES (likes or comments), but it had 771 IMPRESSIONS.
- Facebook also provides great insights with metrics and information on activity, views by post, weekly and monthly charts, etc.
- You can also get analytics from Google…
- … which looks like this
- @ Example:
- Sorry we couldn’t continue the F-word/Bird theme… if anyone has any brilliant ideas, email me.
- Or in other words, to go back to our little cookie-selling friends…
- It starts with unanswered comments, which lose you followers… and then, the spam-bots move in…
- Which leads us to… risks and rewards!
- The rewards outweigh the risks. Get on the bandwagon.
- Push our social! Like us, friend us, follow us, tag us!