On April 4, 2013 Jenn Mathews AKA the SEOGoddess spoke in front of a large group of tech savvy individuals looking to gain more understanding into the world of SEO. Jenn's talk included updates from Google's recent Panda and Penguin updates as well as incorporating Social media into SEO. This is a preview of her PPT for that talk.
The information in this presentation is all about Google Search Engine Optimization
Starter Guide. No copyright infringement intended. The purpose for this presentation is to orient OJTs in the company I work with on Search Engine Optimization. This is not the complete information found in the original resource. This also has content from Wikipedia.org.
SEO - How does it work, Why is it important, and why do we have to do it?Joao da Costa
Main Objectives of the SEO Presentation:
- To understand what Search Engine Optimisation (SEO) is
- To understand how Google works and how it is evolving
- To define search ranking factors
- The importance of understanding search and how it affects today’s business decisions and strategies
The information in this presentation is all about Google Search Engine Optimization
Starter Guide. No copyright infringement intended. The purpose for this presentation is to orient OJTs in the company I work with on Search Engine Optimization. This is not the complete information found in the original resource. This also has content from Wikipedia.org.
SEO - How does it work, Why is it important, and why do we have to do it?Joao da Costa
Main Objectives of the SEO Presentation:
- To understand what Search Engine Optimisation (SEO) is
- To understand how Google works and how it is evolving
- To define search ranking factors
- The importance of understanding search and how it affects today’s business decisions and strategies
The term Search Engine Optimization describes a diverse set of activities that you can perform to increase the amount of targeted traffic that comes to your website from search engines (you may also have heard these activities called Search Engine Marketing or Search Marketing).
KG Tech(the registered SEO company in India) provides services in SEO, PPC, Social Media, Web designing, development and more for clients around the world.For More Information visit: http://www.kgtech.in/. call us: +917845920090 , +914424350693
This presentation was also presented to Time Inc. outlining the factors that go into executing a successful search marketing campaign. This presentation was given in consideration of specific client needs and geared towards an audience of traditional marketers that was relatively unfamiliar with search.
Đào tạo seo => daotaoseo.edu.vn
khóa học internet marketing => http://daotaoseo.edu.vn/Khoa-hoc/Khoa-hoc-Internet-Marketing.aspx
khóa học seo => http://daotaoseo.edu.vn/Khoa-hoc/khoa-hoc-SEO.aspx
khóa học lập trình android => http://daotaoseo.edu.vn/Khoa-hoc/Khoa-hoc-Lap-trinh-Android.aspx
khóa học wordpress => http://daotaoseo.edu.vn/Khoa-hoc/Khoa-hoc-wordpress.aspx
This is a high-level summary of three important ways to help people find information. The slides were presented at Vera Rhoades' information architecture class at the University of Maryland.
An example of a Marketing Plan to help businesses succeed. FOr more help on writing a marketing plan and to download .doc version of this for editing on your own visit http://jennmathewsconsulting.com/internet-online-marketing/marketing-plan-example/
The term Search Engine Optimization describes a diverse set of activities that you can perform to increase the amount of targeted traffic that comes to your website from search engines (you may also have heard these activities called Search Engine Marketing or Search Marketing).
KG Tech(the registered SEO company in India) provides services in SEO, PPC, Social Media, Web designing, development and more for clients around the world.For More Information visit: http://www.kgtech.in/. call us: +917845920090 , +914424350693
This presentation was also presented to Time Inc. outlining the factors that go into executing a successful search marketing campaign. This presentation was given in consideration of specific client needs and geared towards an audience of traditional marketers that was relatively unfamiliar with search.
Đào tạo seo => daotaoseo.edu.vn
khóa học internet marketing => http://daotaoseo.edu.vn/Khoa-hoc/Khoa-hoc-Internet-Marketing.aspx
khóa học seo => http://daotaoseo.edu.vn/Khoa-hoc/khoa-hoc-SEO.aspx
khóa học lập trình android => http://daotaoseo.edu.vn/Khoa-hoc/Khoa-hoc-Lap-trinh-Android.aspx
khóa học wordpress => http://daotaoseo.edu.vn/Khoa-hoc/Khoa-hoc-wordpress.aspx
This is a high-level summary of three important ways to help people find information. The slides were presented at Vera Rhoades' information architecture class at the University of Maryland.
An example of a Marketing Plan to help businesses succeed. FOr more help on writing a marketing plan and to download .doc version of this for editing on your own visit http://jennmathewsconsulting.com/internet-online-marketing/marketing-plan-example/
After leaving the corporate world, Jenn Mathews headed to India and Nepal to work with the organization Orphans to Ambassadors on two projects. In India the group worked with the Rural Life Development Society in Odisha India to provide a chicken coop allowing the organization to raise money for the orphans and children they work with. In Nepal the group worked with the organization Karma Flights who installed solar panels and provided computers for the children in the village of Arnakot Deurali.
This is Jenn's presentation as she shares her photos and story of her journey. Follow Jenn as she travels the world on more adventures http://themisadventuresofjenn.com
A slide deck for an important meeting with key stake holders to champion a major initiative to increase SEO.
Numbers and important data have been removed to protect the company.
Learn the beginner to advanced strategies in search engine optimization by the SEOGoddess. Jenn Mathews has been optimizing websites since 1997 having worked as an in-house SEO Manager up to Director level for companies like Classmates.com. This unique approach to optimizing websites teaches you enough to either optimize your website yourself or know enough to understand what your consultant or SEO is suggesting.
The SEO with the SEOGoddess workshop is offered all over the U.S. at various Wappow! and other conferences, and in Seattle, WA as a stand alone 4 hour workshop. For more information visit http://wappow.com
Jenn Mathews talked about Landing Pages - what they are, why you should use them, how to maximize them, and more at the Wappow Search and Social Revelations workshop.
Taylor Pratt from Raven talks about their analytics tools and more at the Emerging Media Conference in January 2011. Download the presentation and/or watch videos from this and other presentations from EmMeCon at http://wappow.com/resources/videos
Adam Feldstein covered the SEOmoz Tools at the Emerging Media Conference in January 2011. Download the presentation and/or watch videos from this and other presentations from EmMeCon at http://wappow.com/resources/videos
Ian Lurie equates gaming to marketing in his famous talk at the Emerging Media Conference in January of 2011. Download the presentation and/or watch videos from this and other presentations from EmMeCon at http://wappow.com/resources/videos
Richard Zwicky talks about your online Privacy at the Emerging Media Conference in 2011. Download the presentation and/or watch videos from this and other presentations from EmMeCon at http://wappow.com/resources/videos
Anne Kennedy and Gillian Muessig are known for their work in the global markets for search marketing. This is their presentation from the Emerging Media Conference in 2011. Download the presentation and/or watch videos from this and other presentations from EmMeCon at http://wappow.com/resources/videos
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofsAlex Pruden
This paper presents Reef, a system for generating publicly verifiable succinct non-interactive zero-knowledge proofs that a committed document matches or does not match a regular expression. We describe applications such as proving the strength of passwords, the provenance of email despite redactions, the validity of oblivious DNS queries, and the existence of mutations in DNA. Reef supports the Perl Compatible Regular Expression syntax, including wildcards, alternation, ranges, capture groups, Kleene star, negations, and lookarounds. Reef introduces a new type of automata, Skipping Alternating Finite Automata (SAFA), that skips irrelevant parts of a document when producing proofs without undermining soundness, and instantiates SAFA with a lookup argument. Our experimental evaluation confirms that Reef can generate proofs for documents with 32M characters; the proofs are small and cheap to verify (under a second).
Paper: https://eprint.iacr.org/2023/1886
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
The Metaverse and AI: how can decision-makers harness the Metaverse for their...Jen Stirrup
The Metaverse is popularized in science fiction, and now it is becoming closer to being a part of our daily lives through the use of social media and shopping companies. How can businesses survive in a world where Artificial Intelligence is becoming the present as well as the future of technology, and how does the Metaverse fit into business strategy when futurist ideas are developing into reality at accelerated rates? How do we do this when our data isn't up to scratch? How can we move towards success with our data so we are set up for the Metaverse when it arrives?
How can you help your company evolve, adapt, and succeed using Artificial Intelligence and the Metaverse to stay ahead of the competition? What are the potential issues, complications, and benefits that these technologies could bring to us and our organizations? In this session, Jen Stirrup will explain how to start thinking about these technologies as an organisation.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
2. Who am I?
Twitter.com/SEOGoddess
Facebook.com/theSEOGoddess
SEOGoddess.me
3. What We Will Be Covering:
• What is SEO?
• How people use Search Engines
• Keyword Research
• Keyword Placement
• Checklist –
• Internal SEO Checklist
• External SEO
• SEO & Social Media
• What not to do
• Panda & Penguin
5. How Search Engines Work
User searches with key word
User Interface
Search Engine
Results
Database of information
Web
about web pages
World Wide Web robots, crawlers,
collected by robots,
and spiders
crawlers, and spiders
6. Keywords
User types in
key word
Computers
Search
As the user is researching they will type more
specific words and phrases to find exactly what
they are looking for.
7. Keywords
User types in
key word
User types in 2
Laptop Computers
word phrase
Search
As the user is researching they will type more
specific words and phrases to find exactly what
they are looking for.
8. Keywords
User types in
key word
User types in 2
750GB Laptop Computer
word phrase
Search User types “long
tail” key term
As the user is researching they will type more
specific words and phrases to find exactly what
they are looking for.
12. What We See
We see styles, fancy
fonts, images, interactivity, and general
user experience.
13. What a Search Engine Sees
Search styles, see fonts, images,
We see enginesfancyletters (symbols), words
(symbols grouped together parted by
interactivity, and general user experience.
spaces), punctuation, and limited html tags
like <a href=“link”> and <img src=“picture”
alt=“text for image”>
14. What Users Look At
User stays within the first
couple of results then scans
the rest of the page briefly
Robert Stevens – February 25, 2013
16. How to Select the Right Keywords
Type in your general word or phrase
Add your website
Choose advanced options
Click “search”
17. Your Suggested Key Terms
Selecting Terms
◦ Choose the terms
that are closest to
your target.
Competition
◦ Number of
websites that show
up for the term
Monthly
Searches
◦ Number of times
that term is
searched in a
month
◦ Local – number of
times a local
search is
performed
18. Bucket Terms
Categorize your terms based on search volume
and estimated revenue
19. Terms Hierarchy
Blanket Terms
Blanket ◦ Select few broad
Terms terms that represent
the whole website
Categorical Terms
Categorical ◦ 2-3 word phrases
Terms describing each
section of the
website (directory or
microsite)
Longtail Specific Terms (or
Terms longtail)
◦ 4-5 word phrases for
specific pages (or files)
20. Blanket Terms
The 2-3 broad words you chose that “describes” your
entire website
1. Homepage Title and within every title of every page
within the website.
2. Within the Meta Description of the Homepage, and
on every page of the entire website (somehow)
3. Within the body of the homepage (preferably within
a 200-300 word description of your business,
website, product, etc that if for the user to quickly
understand what your website is about)
4. Within the body of every page of the entire website
at least once – preferable once at the beginning of
the content on each individual page, and again
towards the bottom. (Do not just place the terms in
commas, with periods, or standalone in the same
spot on every page. They MUST be within the
content and naturally flow with the rest of the copy)
5. Within Image alt tags (in a way that still describes
the image if possible, if not possible don’t do it)
21. Categorical Terms
The 2-3 word phrases (terms) that describes a
section of the website.
1. Within the Title of the main page and the supporting pages in that
section.
2. Within the Meta Description of the main page and the supporting
pages in that section.
3. Within the body content of the main page and the supporting pages
in that section. (preferably at least once and up to 3 times –
beginning, middle, and end of the unique content.)
22. Longtail Terms
4-5 word phrases that an individual page is
about.
1. Within the Title of the individual page.
2. Within the Meta Description of the individual.
3. Within the body content of the individual page.
4. In the URL of the file
5. In the heading of the file
6. Within the anchor text of the link pointing to the page (either
internally or externally)
In general, the page should be focused on these terms
23. Server Folders and Files
Folder
Server
Index.html
file.html
Index.html
Folder
robots.txt
Index.html
Folder
Index.html
27. Simple Right?
Keyword Placement
◦ Title
◦ Description
◦ Body content
◦ URL (domain, directory, filename)
Keyword Densities
Internal Linking
External Links
Age (Domain/files)
28. Keywords - Body
Keyword density in body text
Individual keyword density
Keyword in H1, H2 and H3
Keyword font size
Not Really
Keyword proximity (for 2+ keywords)
Keyword phrase order
Keyword prominence (how early in page/tag)
Keywords - Other
Keyword in alt text
Keyword in links to site pages (anchor text)
NAVIGATION - INTERNAL LINKS
To internal pages- keywords?
All Internal links valid?
Efficient - tree-like structure
Intra-site linking
NAVIGATION - OUTGOING LINKS
To external pages- keywords?
Outgoing link Anchor Text
Link stability over time
Keyword Placement All External links valid?
Less than 100 links out total
Linking to Authority
OTHER ON-Page Factors
Domain Name Extension
◦
Top Level Domain - TLD
Title File Size
Hyphens in URL
Freshness of Pages
Freshness - Amount of Content Change
◦
Freshness of Links
Frequency of Updates
Description Page Theming
Keyword stemming
Applied Semantics
LSI
◦
URL length
Body content
OTHER ON-SITE Factors
Site Size - Google likes big sites
Site Age
Age of page vs. age of site
NEGATIVE
◦
ON-Page SEO Factors
URL (domain, directory, filename)
Text presented in graphics form only
No ACTUAL body text on the page
Affiliate site?
Over optimization penalty (OOP)
Link to a bad neighborhood
Redirect thru refresh metatags
Keyword Densities Algorithms
Vile language - ethnic slur
Poison words
Excessive cross-linking
Stealing images/ text blocks from another domain
Keyword stuffing threshold
Keyword dilution
Page edit - can reduce consistency
Internal Linking
Frequency of Content Change
Freshness of Anchor Text
Dynamic Pages
Excessive Javascript
Flash page - NOT
Use of Frames
External Links
Robot exclusion "no index" tag
Single pixel links
Invisible text
Gateway, doorway page
Duplicate content
HTML code violations
POSITIVE
Age (Domain/files)
OFF-Page SEO Factors
INCOMING LINKS :
Page Rank
Total incoming links ("backlinks")
Incoming links from high-ranking pages
Acceleration of link popularity
FOR EACH INCOMING LINK :
Page rank of the referring page
Anchor text of
inbound link to you
Age of link
Frequency of change of anchor text
Popularity of referring page
# of outgoing links on referrer page
Position of link on referrer page
Keyword density on referring page
HTML title of referrer page
Link from "Expert" site?
Referrer page - Same theme
Referrer page - Different theme
Image map link?
Javascript link?
DIRECTORIES :
Site listed in DMOZ Directory?
Site listed in Yahoo Directory?
Site listed in LookSmart Directory?
Site listed in inktomi?
Site listed in other directories (About, BOTW, etc.)
Expert site? (Hilltop or Condensed Hilltop)
29. Checklist – Internal SEO
Keywords Domains & URLs
Keywords in <title> tag URLs and filenames
Keywords in URL Sitemap
Keyword density in document text Website size
Keywords in anchor text Website/Domain age
Keywords in <alt> tags File Location on Site
Keywords in metatags Domains versus subdomains
Hyphens in URLs
Metatags URL length
<Description> metatag
<Keywords> metatag Other
robots.txt
Links - Internal Redirects (301)
Anchor text has key term(s) in links
(unless it’s a “click here” or “more” link) Social Actions
Content Around-the-anchor text is relevant Google +1
Facebook 'Like' or 'Recommend"
Content Facebook comments
Unique content Twitter "tweet"
Frequency of content change OGP - Open Graph Protocol
Age of document
File size
Poor coding and design
Duplicating Content = NO
Invisible text = NO
30. Checklist – External SEO
Links - External
Quality of source of inbound links
Links from similar sites
Links from .edu and .gov sites
Age of inbound links
Links from directories = no
Links from Social Media
Links on pages that include social actions
Social Actions
Website shared
Pages shared
+1 in search results (Google)
Shared links 'Like'd (Bing and Facebook Graph)
31. SEO and Social Media
Internal
◦ Sharing
◦ Commenting
◦ OGP
◦ Embedding
External
◦ Profiles/Pages
◦ Content
◦ Social Actions
◦ Commenting
39. Socially External for SEO
Commenting
◦ Blogs
◦ Articles
◦ Products
◦ Updates
I like your ……
40. Don’t
Hidden text
Hidden links
Keyword stuffing
Artificial traffic
Cloaking scripts
Doorway pages
Duplicate content
Buying links
Link exchanges
Frames
Title stacking
Spam blogs with comments
41. Panda
Released February 2011
Push down rank of “lower quality sites” or “thin sites”
More information:
◦ More Guidance on Building High Quality Sites – Google
◦ Testing Google’s Panda Algorithm - CNet
42. Panda – What to avoid
Content Farming
◦ Low quality content
◦ Outdated content
Spammy Links
◦ Commenting links
◦ Profile links
Over Advertising
43. Penguin
Launched April 2012
Decrease rank of sites that violate Webmaster Guidelines
More Information:
◦ Webmaster Guidelines – Google
44. Penguin – What to Avoid
Automatically generated content
Participating in link schemes
Cloaking
Scraped content
Loading pages with irrelevant keywords