Social Marketing 101 presentation given by Greg Swan of Weber Shandwick and Nathan T. Wright of Lava Row at the 2009 MIMA Summit in Minneapolis, Minnesota.
Enabling Business with Social Media Tools at CiscoAyelet Baron
There is a lot of hype about social media right now, which has created some confusion around when to strategically use it. The key is to realize that for any organization, social media is another channel to drive trusted relationships and community interactions. It’s important for any organization to have a plan that maps out their overall journey through a vision, strategy and an executable roadmap.
Enabling Business with Social Media Tools at CiscoAyelet Baron
There is a lot of hype about social media right now, which has created some confusion around when to strategically use it. The key is to realize that for any organization, social media is another channel to drive trusted relationships and community interactions. It’s important for any organization to have a plan that maps out their overall journey through a vision, strategy and an executable roadmap.
Looking for info on how to run an effective cause marketing campaign? Here are our 5 Ms of cause marketing along with a recent case study that was presented at the 2015 AMA Nonprofit Marketing Conference.
Facebook Facts and Statistics compiled in anticipation of the Facebook IPO. Visit http://go.factbrowser.com/facebook-facts-IPO/
to download this presentation for free.
Social Influence – Are You Doing It The Right Way? Michael Pranikoff
Social Influence – Are You Doing It The Right Way? Presentation done by PR Newswire Global Director of Emerging Media – Michael Pranikoff at a seminar put on by 3 Monkeys Communications in London on September 27, 2011.
New England Organized Retail Crime Symposium and Tradeshow - The Good, The Ba...Helen Levinson
While beneficial for marketing purposes, social media activity creates potential pitfalls in terms of protecting a company’s assets and reputation. What if sensitive company information was leaked online and, even worse, you didn’t know it was out there? Are you prepared for serious damage control? A social media expert will show you how to manage and track your online reputation, identify online threats and address compliance issues. Learn investigative techniques to solve retail theft and the six key social media best practices.
(This presentation was given at the New England Organized Retail Crime Symposium and Tradeshow)
Are You in Need of A Comprehensive Social Media Strategy?Ripple6, Inc.
Marketers must find ways to manage, improve, and scale their social media strategy beyond Facebook and Twitter. Engaging with customers through social networks is becoming a vital part in any companies’ brand marketing strategy, but there are high demands of time and resources, plus difficulties measuring return on investment. In this session, you’ll learn how to create a Social Hub, around which you can better control your efforts. We’ll discuss ways to improve efficiencies in your social marketing and provide answers to numerous questions, including how to scale your social media strategy across the Internet; manage multiple social marketing efforts; and put user generated content to work for you, by building and leveraging advocates.
What happens when the digital tools and platforms we make and use for communication and entertainment are hijacked for terrorism, violence against the vulnerable and nefarious transactions? What role do designers and developers play? Are we complicit as creators of these technologies and products? Should we police them or fight back? As Portfolio Lead for Northern Lab, Northern Trust's internal innovation startup focused on client and partner experience, Antonio will share a mix of provocative scenarios torn from today's headlines and compelling stories where activism and technology facilitated peace—and war.
As a call-to-action for designers and developers to engage in projects capable of transformational change, he'll explore the question: How might technology foster new experiences to better accelerate social activism and make the world a smarter, safer place?
Learn what about the buzz called social media and why meeting professionals are shifting from traditional marketing to new marketing strategies. Understand the three key elements of Learn, Listen and Launch for every successful social media campaign.
* Defining the social media tool suite
* Building relationships through viral marketing
* Traditional marketing versus new media marketing
* Using social media to recruit attendees and sponsors
Research on Interpersonal Communication Competence within Management Teams of...Eerika Hedman
An action research on interpersonal communication competence within management teams of international companies. The aim of the research is to understand and develop management teams from a communication perspective.
Guest Lecture Online Persuasion for Master Persuasive CommunicationBetterChange
This a guest lecture I gave at the University of Amsterdam, for the master Persuasive Communication. The aim was to show students how you can apply psychology and communication sciences to increase conversion rates.
In this lecture, I briefly explain the decision making framework (Kahneman, thinking fast, slow), and explain the Reflective Impulsive Model (Strack & Deutsch).
In the second part, I played a "which test won" game with the students. For each Persuaison AB-test I provided the psychological working mechanism of the persuasion technique used.
Looking for info on how to run an effective cause marketing campaign? Here are our 5 Ms of cause marketing along with a recent case study that was presented at the 2015 AMA Nonprofit Marketing Conference.
Facebook Facts and Statistics compiled in anticipation of the Facebook IPO. Visit http://go.factbrowser.com/facebook-facts-IPO/
to download this presentation for free.
Social Influence – Are You Doing It The Right Way? Michael Pranikoff
Social Influence – Are You Doing It The Right Way? Presentation done by PR Newswire Global Director of Emerging Media – Michael Pranikoff at a seminar put on by 3 Monkeys Communications in London on September 27, 2011.
New England Organized Retail Crime Symposium and Tradeshow - The Good, The Ba...Helen Levinson
While beneficial for marketing purposes, social media activity creates potential pitfalls in terms of protecting a company’s assets and reputation. What if sensitive company information was leaked online and, even worse, you didn’t know it was out there? Are you prepared for serious damage control? A social media expert will show you how to manage and track your online reputation, identify online threats and address compliance issues. Learn investigative techniques to solve retail theft and the six key social media best practices.
(This presentation was given at the New England Organized Retail Crime Symposium and Tradeshow)
Are You in Need of A Comprehensive Social Media Strategy?Ripple6, Inc.
Marketers must find ways to manage, improve, and scale their social media strategy beyond Facebook and Twitter. Engaging with customers through social networks is becoming a vital part in any companies’ brand marketing strategy, but there are high demands of time and resources, plus difficulties measuring return on investment. In this session, you’ll learn how to create a Social Hub, around which you can better control your efforts. We’ll discuss ways to improve efficiencies in your social marketing and provide answers to numerous questions, including how to scale your social media strategy across the Internet; manage multiple social marketing efforts; and put user generated content to work for you, by building and leveraging advocates.
What happens when the digital tools and platforms we make and use for communication and entertainment are hijacked for terrorism, violence against the vulnerable and nefarious transactions? What role do designers and developers play? Are we complicit as creators of these technologies and products? Should we police them or fight back? As Portfolio Lead for Northern Lab, Northern Trust's internal innovation startup focused on client and partner experience, Antonio will share a mix of provocative scenarios torn from today's headlines and compelling stories where activism and technology facilitated peace—and war.
As a call-to-action for designers and developers to engage in projects capable of transformational change, he'll explore the question: How might technology foster new experiences to better accelerate social activism and make the world a smarter, safer place?
Learn what about the buzz called social media and why meeting professionals are shifting from traditional marketing to new marketing strategies. Understand the three key elements of Learn, Listen and Launch for every successful social media campaign.
* Defining the social media tool suite
* Building relationships through viral marketing
* Traditional marketing versus new media marketing
* Using social media to recruit attendees and sponsors
Research on Interpersonal Communication Competence within Management Teams of...Eerika Hedman
An action research on interpersonal communication competence within management teams of international companies. The aim of the research is to understand and develop management teams from a communication perspective.
Guest Lecture Online Persuasion for Master Persuasive CommunicationBetterChange
This a guest lecture I gave at the University of Amsterdam, for the master Persuasive Communication. The aim was to show students how you can apply psychology and communication sciences to increase conversion rates.
In this lecture, I briefly explain the decision making framework (Kahneman, thinking fast, slow), and explain the Reflective Impulsive Model (Strack & Deutsch).
In the second part, I played a "which test won" game with the students. For each Persuaison AB-test I provided the psychological working mechanism of the persuasion technique used.
The New Model of Interaction in Social NetworksSharlyn Lauby
America Empresarial, Bogota, 2011
The concept of social networking isn’t just for young people anymore. More and more businesses and professionals are using social media as a way to generate revenue and interact with customers (both internally and externally.) When case studies show the use of social tools exceeds email, then businesses have to stand up, take notice and join the movement. For business professionals, this becomes an opportunity to develop an internal marketing and communications strategy to support our organizations.
But what exactly is the philosophy behind social networking? This presentation offers an overview to the purpose of social media and the key considerations for developing and implementing a social networking strategy in your organization.
EMG’s expert online marketing analyst Jessica Liu discusses the importance and application of social media intelligence in an adaptive marketing strategy along with a few best practices and real life case studies in this hour long webinar.
Measuring Value Of New Media Channels While Combining Them With Traditional C...Shael Sharma
4th Annual Corporate Communications ForumBombay 14-15 May’09:
Measuring Value Of New Media Channels While Combining Them With Traditional Channels To Manage Reputation In A Digitally Connected World
Answer these 5 questions as related to social media:
1) What the heck is it?
2) Is it a fad?
3) Why are some afraid of it?
4) Why do we often get it wrong?
5) How do we do it right?
"Brand of You in the Digital Age" - MNAMA+MIMATim Brunelle
This is the presentation Greg Swan and I used to facilitate "The Brand of You in the Digital Age" event on July 9, 2009 for the Minnesota branch of the American Marketing Association. The event was co-sponsored by MIMA.
An overview of how to use social media for sales and marketing. Includes social media trends and statistics for 2013. Tips for using Twitter, Facebook, LinkedIn, Google Plus, YouTube, Pinterest, and Quora to develop relationships and sales leads. Presented by Amy Neumann, Director SEO/ SEM/ SMO at cleveland.com for Sales and Marketing Executives of Cleveland, February 2013.
This presentation will give a brief overview of social and digital media and how it has become a major part of our lives, businesses and ecosystem.
It is important to understand how it affects our daily lives, and also how media and the way we communicate has changed (and still is changing) drastically.
Social Media Advertising presented by www.SocialMediopolis.comMichael Crosson
This presentation was created for a group of international executives attending the Copenhagen Business School during seminars in San Francisco, Oct. 2009. It is focused on helping them understand the general social media advertising landscape and is not intended to be comprehensive or in-depth due to time limitations. Several reference slides included were taken from other presentations and credited at the end.
Youth and Social Media: Today and BeyondNathan Wright
This presentation was given to a group of health professionals responsible for developing youth smoking cessation programs at an Iowa Department of Public Health conference in September 2013.
Youth Communication and Privacy in the Social Media AgeNathan Wright
"Youth Communication and Privacy in the Social Media Age" presentation given at the American Library Association's youth privacy conference in Chicago on March 24, 2011.
Fostering Community With Social Media - Midwest Newspaper Summit 2010Nathan Wright
This is a presentation I gave at the 2010 Midwest Newspaper Summit. The topic was "Fostering Community with Social Media," explaining how newspapers can operationalize social media tools to build community platforms, as well as engage their audience where they live.
Lava Row Camp: What's next: Emerging trends in social and new mediaNathan Wright
This presentation was given at Lava Row Camp on November 4, 2009. We discussed emerging social and new media trends such as location-based social networks (Gowalla & Foursquare), Google's social networking initiatives, Google Sidewiki, Google Social Search, the future of Twitter and Facebook, and augmented reality.
Summer 2009 Road Trip social media presentationNathan Wright
This summer we took our social media seminars across the State of Iowa with the help of the Iowa Department of Economic Development (IDED). During these sessions we explore the social media landscape, define how it applies to business with real-world case studies, and explain what might be coming around the corner.
This presentation was given to the American Marketing Association Iowa Chapter on 3/26/2009. The purpose was to provide a tactical overview of specific social media tools that marketers and individuals can harness.
An intro to Facebook and Twitter for nonprofitsNathan Wright
A quick intro for nonprofit organizations looking to explore Facebook and Twitter further for fund raising, volunteer recruiting, marketing, branding and event coordination. I gave this presentation to the INFPA (Iowa Not-for-Profit Alliance) Conference in February 2009.
Library 2.0: Jump start your library with blogging and TwitterNathan Wright
We prepared this presentation for the staff at Drake University's Cowles Library. They recently launched a blog but wanted to see more engagement happening, as well as learn about Twitter as an outreach, sharing and communications tool.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...
MIMA Summit Social Marketing 101 presentation
1. SOCIAL MARKETING 101 Everything you think you should already know. Presented by two people who work at:
2. DIGITAL STRATEGIST @ WEBER SHANDWICK Counsels clients on social marketing strategies. Music blogger, citizen journalist, egoist. FOR MORE INFO, GOOGLE HIM. GREG SWAN
3. FOUNDER @ LAVA ROW Ad agency hack for seven years, fired self in 2007. 6’2” LIKES: RYE WHISKEY, RC COLA, CRYPTOZOOLOGY. NATHAN T. WRIGHT
5. SO ⋅ CIAL ME ⋅ D ⋅ IA DEFINITION: people having conversations online
6. it’s an EVOLUTION of how we communicate (photo via misserion / flickr.com) the first form of social media
7. The last 210 years of information (+10 years) (A.K.A. 220 years of marketers trying to connect businesses with publics) Source: http://www.baekdal.com/articles/Management/market-of-information/
9. 3 out of 4 Americans use social technology. - FORRESTER, THE GROWTH OF SOCIAL TECHNOLOGY ADOPTION, 2008
10. 93% of social media users believe a company should have a presence in social media. - CONE, BUSINESS IN SOCIAL MEDIA, SEPTEMBER 2008 photo via victoriapeckham flickr.com
11. Social networking is the 4 TH most popular form of online activity, ahead of personal email. - NIELSEN, GLOBAL FACES AND NETWORKED PLACES, 2009
14. How businesses are using social media: Business intelligence / research Reputation management Customer support Crisis communications Expanding digital footprint Lead generation User-generated content
15. Things to consider before getting started: Have a plan. Do your research. Develop process and policy. Build a team.
18. Google is your friend 1.26 billion search engine queries every day, globally. - Piper Jaffray & Co. Google has 72% of all U.S. searches. - Hitwise, October 2008 “ Your reputation is shaped by ten blue links on a white background.” - Andy Beal
19. Be honest. Be responsive. Be respectful. Be human. Be enthusiastic. Don’t market. Listen and converse. Be transparent (No astroturfing). Ready to join the conversation?
20.
21. Choose a path that works for you. Start tweeting, blogging, livestreaming w/ purpose. Provide blog-friendly info (Top 10 lists, etc.) Share the love: Make it about others, not just you. Link to MSM, other blogs, add your two cents. Get started publishing your own content:
22.
23. “ MICROBLOGGING” (Blogging in 140 characters or less.) Twitter is accessed via web, IM, mobile devices and third-party apps. What is it?
24. 24/7/365 cocktail party “ Ambient intimacy” -Leisa Reichelt “ Follow” (subscribe to) interesting people What’s the appeal?
25. WHO CARES IF I’M EATING A SANDWICH?! (photo via randysonofrobert / flickr.com)
32. BTW: do we really want teens on Twitter? (Updates from an anonymous Chaska teenager.)
33. Keyword monitoring (search.twitter.com) Subscribe to key influencer & advocate feeds. Tweet about areas of your business. Encourage employees to tweet. Use Twitter for media outreach. Use it for live focus groups & research. Starter moves for Twitter:
39. 300 million+ users and growing. 5 billion minutes spent on Facebook each day. Women over 55 are the fastest-growing demo. Your mom will join this year. www.myparentsjoinedfacebook.com Facebook stats:
40. Foster an organic community around your company/brand using Facebook Pages. (NOT Groups or Profiles!) Experiment with micro-targeted ads. Excellent for cause- and advocacy-related marketing. Extend Facebook functionality to your site. Starter moves for Facebook:
41.
42.
43. More reasons to use Facebook Pages “ Get more fans with SMS” feature Try it! Text “fan lavarow” to 32665 (FBOOK) Text “fan perfectporridge” to 32665 (FBOOK) INSIGHTS
44.
45. Use it as your living, breathing resume. Fill out your profile to become more findable. Take advantage of recommendations. Research employees, competition, prospects. Position yourself as an expert (LinkedIn Answers). Utilize your social graph for introductions. Starter moves for LinkedIn:
56. “ The FTC Guides that are to be released very soon are certainly going to require disclosure by bloggers or representatives of the advertisers of material information.” - Tony DiResta Blogger outreach: Know the rules
63. Best practices for user-generated marketing Know your audience. What motivates them? Know your brand. Will this add value? Be transparent with the fine print. Incentivize. (Prizes, fame, etc.) Evaluate, adjust, rinse, repeat.
65. Grows by 30 million words per month. 20 million homepage views per day. Critical to SEO. (usually in top 3 results of Google searches) 1% of all Wikipedia users are editors of content. Number of articles exceeds 13 million. Wikipedia stats:
66. Don’t edit articles about you or your company. (and don’t hire someone to do it!) Factual errors? Join the discussion and cite third-party links verifying information. Monitor and subscribe to relevant entries. Be thick-skinned. Wikipedia best practices:
68. SmartPhones are everywhere. Apple’s exclusivity contract with AT&T ends in 2010. Participation among social networks is no longer restricted to the laptop or desktop. Next arrived yesterday.
70. Social commenting will be attached to everything and “unlockable” via browser… “ The impacts are far reaching, now every web page on the Internet is social and can have consumer opinion – both positive and negative.” - Jeremiah Owyang
71. … or mobile device (photo via moriza / flickr.com)
SOCIAL MARKETING 101: Presented at the 2009 MIMA Summit by Greg Swan (Weber Shandwick) and Nathan T. Wright (Lava Row)
The Age of Spiritual Machines: By 2020 we’ll have computers that are self-aware and will demand civil rights, but in the meantime… The Tipping Point: little changes can have big effects; when small numbers of people start behaving differently, that behavior can ripple outward until a critical mass or "tipping point" is reached, changing the world. he “stickiness” factor says that there are specific ways to make a contagious message memorable; there are relatively simple changes in the presentation and structuring of information that can make a big difference in how much of an impact it makes. The Wisdom of Crowds: "under the right circumstances, groups are remarkably intelligent, and are often smarter than the smartest people in them.“ Naked Conversations: Blogs are changing the way businesses talk with their customers – the more transparent, the better The Long Tail: the big revenuedoesn't come from the handful of blockbusters so much as from the catalogue of little titles: powerlaw curve, where the vast majority of VOLUME is comprised of very few products, and the vast maority of PRODUCTS individually pull a very small number of sales. Herd: humans copy each other – whether it’s fashion or thought-leadership, it’s in our DNA to let leaders influence us Tribes: lasting and substantive change can be best effected by a tribe: a group of people connected to each other, to a leader and to an idea Here Comes Everybody: New technologies enable new kinds of groups to form., although the message is key with a “plausible promise” Trust Agents: who aren’t marketers or salespeople but are digitally savvy people who use the Web to humanize businesses using transparency, honesty, and genuine relationships. As a result, they wield enough online influence to build up or bring down a business's reputation.
Google Alerts: http://www.google.com/alerts Google Reader: http://reader.google.com
http://twitter.com/comcastcares
http://www.facebook.com/knoxvilleraceway
Know Your Audience Who is passionate about your brand? What will motivate participation? Where do they hang out online? What do they do (video/tweet/photo)? Who influences them? Know Your Brand Will this add value? Is the “ask” consistent with your brand’s core values? Will brandfluencers instantly “get it” and participate? Be transparent Open share video views, submissions Be up front with the fine print (e.g., all photos submitted may be used anywhere for infinity) Incentivize Everyone loves a horserace. Prizes are great, but.. Cash and prizes don’t always motivate as well as fame and tchotchkes Evaluate, Adjust, Repeat A two-week campaign could take 12 months to plan if done well…or two weeks. Learn today for next time.
Google’s new Sidewiki opens a sidebar on any web page that allows anyone to post and read comments about Web pages they are visiting. Visitors can leave comments about the web page content – both positive and negative, leave behind links or additional information, or simply express their opinions. Google says Sidewiki has an algorithm that will sort the comments – from valuable to least valuable Web site owners have little to no control over the comments. They can’t edit them. They can’t delete them. And anyone using Sidewiki will have access to all of the comments left behind. Implications: Can protesters target a company with Sidewiki comments and bombard them with negative commentary? Will companies eventually be able to buy ads on their competitor’s Sidewikis? What will happen to blatantly erroneous comments?