A slide deck for an important meeting with key stake holders to champion a major initiative to increase SEO. Numbers and important data have been removed to protect the company.

1. 1
Operation Save /car/ Pages

2. 22
/car/ Section Needs Help
/car/ Pages SEO Traffic by Month
Feb 2013 – June 2013

3. 33
What is Going on?
 February 2012 - avg x visits from organic traffic per day
 February 2013 - avg x and June 2012 - avg x
 The percentages of Make/Model terms dropped by -x%
Broad
26.10%
Location
30.38%
Make/Model
18.92%
Misc
12.36%
Branded
Broad
CPO
Dealer
Location
Make/Model
Misc
Price
Type
Dealerships
February 2012 Keyword Categories Traffic
Misc
5.98%
Broad
31.37%
Location
45.06%
Make/Model
1.14%
Branded
Broad
Location
Make/Model
Price
Type
CPO
Dealer
June 2013 Keyword Categories Traffic

4. 44
Issues
 Duplicate Content
 Thin Content
 Inventory not Mapping
 Cloaking (mapping inventory to IP)

5. 55
The Bulk of the Problem
 MMY – Duplicate Content

6. 66
Competition
1. Edmunds.com
– 852 words
– 2.56% Density
– URL Hierarchy
– Sub Pages – more content
2. KBB
– 1,184 words (consumer)
– 11.70% Density
– URL Hierarchy
– Internal Linking
3. Cars.com
– 826 Words (chrome)
– 1.78% Density
– URL Hierarchy
– Sub Pages – more content

7. 77
What Do We Need To Do?
 More content
– Syndicated Content
– Unique written content (Fathom)
– Dynamic Content

8. 88
Timeline
1. Make/Model Page and Make/Model/Year Page
2. Research/Car Page and Make Page
3. Data Driven Content
4. MMY – Specs, Safety, Pricing (sub pages)
5. Make/Model – For Sale Page
6. Trim Page

9. 99
Make, Make/Model, Make/Model/Year revamp
Car/Research Make Make/Model Make/Model/Year
Data Driven Content
Make/Model/Year
Safety
Make/Model/Year
Pricing
Make/Model/Year
Sub Pages
Make/Model – For Sale
Make - Year
12
3
4
5 & 6