15 slide presentation exploring my personal brand.

1. PERSONAL BRAND EXPLORATION
Jelisa Laster
Project & Portfolio I: Week 3
Due:August 23, 2020

2. The baby of the family, Jelisa Laster is from a
small town in Georgia. Athens, home of the
Georgia Bulldogs. She has been in the military,
U.S. Army, with one tour in Iraq. She would like
to pursue a career working for a non-profit with
her B.A. in digital marketing. While at Full Sail
University she is striving to develop all her
marketing skills to pursue her dream of
becoming a marketing manager, marketing
research analyst, or search marketing strategist.
Once she pursues one of these careers she also
has dreams of owning her own business.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Marketing Manager
• Marketing Research Analyst
• Search Marketing Strategist
Innocent Archetype - manifesting
and wanting to live in harmony with
others by way of brand stories and
using inspiration through song. The
goal is to keep everyone happy and
cheery to get the audience to
support the non-profit organization.
Digital Marketing for Non-Profit Organization

4. • DEMOGRAPHICS:
Predominately White, 90%
Female, 20-35 years old, Married
and Single, College Educated or in
college, Located in southern GA.
• PSYCHOGRAPHICS: Attends
bars, enjoys being outdoors,
cares about others opinions,
Enjoys risky outdoor activities,
enjoys times with kids outside,
regularly attends church service.
• IDEAL AUDIENCE MEMBERS:
Jessica Herrera-Sinks, HR
Manager (PBR), Krystle Beavis,
Marketing Manager (PBR), Kacy
Burke, Senior Marketing Manager
(PBR)
Recruiters & Hiring Managers at DADA, DFX, and IHS
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2023)
• Land an entry-level position at.
‣ Connect with, and send a follow up
promotional email to, 25 PBR team members
on LinkedIn by December 31, 2019.
Mid Term: (2025)
• Lead a successful digital marketing campaign aimed
at expanding rodeo attendance.
‣ Expand year-over-year PBR event attendance
by 30% nationwide by December 31, 2025.
Long Term: (2040)
• Establish a Rodeo Riders Media Company that helps
aspiring riders increase sponsorships.
‣ Save a total of $75,000, complete 5 demo
reels, and secure 3 business partnerships by
December 31, 2040.

6. SKILLS ANALYSIS
Notable Skills & Current
Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Business intelligence and data analysis software 60%
Data base management system software 50%
Speaking 70%
Active Listening 80%
SOFTHARD
Develop performance metrics 10%
Implement Advertising 10%
Electronic Mail 90%
Freedom to make decisions 70%
SOFTHARD

7. I will help non-profit organizations
increase support by seeking harmony in
the world around us and finding common
ground through digital marketing.
PROMISE

8. CREDENTIALS
Work Experience:
• 5 years service in U.S. Army
• 1 year non-profit project manager
Education:
• Content Marketing, HubSpot Certification
• Digital Marketing, B.S., Full Sail University (Exp. 2023)
Awards:
• Global war on terrorism service medal
• ARMY achievement medal

9. COMPETITION
Lorena Berghezan
Industry Experience:
• 5 yrs. of event planner & media
designer as catering sales manager
Education:
• Current student enrolled in Digital Marketing, B.S. at
Full Sail University
Leadership Experience:
• Proficient in 2 languages
• Marketing storytelling course director’s award
Skills and Proficiencies:
• Microsoft Office - 5 endorsements
• Digital Marketing - 1 endorsements
• Adobe Spark - 0 endorsements
Fullie Salen
Overall Online Presence:
• 268 connections, banner image customized,
professional headshot, lack of details throughout
profile, no articles published, inactive on social media,
customized URL
• Grade: Poor, 15 out of 100
Industry Experience:
• 1 year volunteer experience project
manager for non-profit
Education:
• Current student enrolled in Digital Marketing, B.S. at
Full Sail University
Leadership Experience:
• U.S. Army, multiple leadership roles
Skills and Proficiencies:
• Adobe Creative Suite - 87 endorsements
• SEO Marketing- 65 endorsements
• Emotional Intelligence - endorsements
Overall Online Presence:
• Professional headshot, detailed summaries throughout
profile with two content pieces, no articles published,
semi-active on personal social media accounts
• Grade: Above Average, 90 out of 100

10. COMPETITION
Tracie Kalkbrenner
Industry Experience:
• ~2 years of digital marketing
experience, digital marketing
strategist
Education:
• Pre-Nursing Studies
• Marketing M.A.
Noteworthy Experience:
• Entrepreneurship - President of promotions company
for over 3 years with respectable clientele
• Entrepreneurship - Real estate company for nearly 6
years; could be distracting attention from PBR work
Skills and Proficiencies:
• Social Media Marketing - 99+ endorsements
• Blogging- 99+ endorsements
• Public Relations- 99+ endorsements
Fullie Salen
Overall Online Presence:
• 500+ connections, customized banner image, amateur
headshot, detailed profile summaries, no
recommendations, customized URL, premium
membership
• Grade: Good, 70 out of 100
Industry Experience:
• 1 year volunteer experience project
manager for non-profit
Education:
• Current student enrolled in Digital Marketing, B.S. at
Full Sail University
Leadership Experience:
• U.S. Army, multiple leadership roles
Skills and Proficiencies:
• Social Media Marketing - 87 endorsements
• SEO Marketing- 65 endorsements
• Emotional Intelligence - endorsements
Overall Online Presence:
• Professional headshot, detailed summaries throughout
profile with two content pieces, no articles published,
semi-active on personal social media accounts
• Grade: Average, 50 out of 100

11. BRAND POSITION
Your insight. Our passion. One vision.
JELISA S. LASTER

12. NETWORKING &
MARKETING
Industry Events & Organizations
• 2020 Influencer Marketing & Activation Conference
‣ December 7 - 9 | Rancho Palos Verdes, CA
• National LGBT Chamber of Commerce (NGLCC)
‣ Business Membership | Atlanta, GA Chapter
• Annual Silver Spurs Rodeo
‣ February 16 - 18, 2019 | Washington, D.C.
Digital Marketing
• Primary Content: Going live via business website, podcast,
social media with day-to-day operations and brand stories
with personal accounts of the good the non-profit has done.
• Primary Tools: Instagram, LinkedIn, and Twitter- Also go live
and tell brand stories as well as uploading clips/pictures/video
highlighting the industry.
• Website: Full Sail digital portfolio site to showcase school
work; use blog to promote social media account/ brand
stories/ and going live information.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level marketing pro with at least 25
yrs of experience in rodeo industry; family man that
upholds Christian values, Jan. 2020
Formal Education
• Complete Digital Marketing, B.S. by expected
graduation date in 2023
Technical Skills
• Set up free HubSpot CRM; complete all CRM courses
through HubSpot Academy, Dec. 2019
• SEO Foundations - Lynda.com, May 2019
• WordPress - Lynda.com, May 2019
Soft Skills
• Intuition
• Business Writing Principles - Lynda.com, Oct. 2019
• Join local Toastmasters Club and regularly attend
monthly events, starting Oct. 2019
• Impromptu Speaking - Lynda.com, Nov. 2019

14. Jelisa Laster
You know how most non-profits (unless already
established) get looked over? Well, what I do is
create a “safe place” for families and individuals to feel
welcomed and in harmony to help create a brand story and brand
awareness. This is done to increase brand popularity and get more of the
target audience donating funds. By bringing awareness to the brand there
will be a report built and make them repeat customers.
“

15. REFERENCES
Brotman, Megan. (2020). Megan Brotman LinkedIn Profile.
Retrieved August 21, 2020 from https://www.linkedin.com/in/
rossmegan/
Berghezan, Lorena. (2020). Lorena Berghezan LinkedIn
Profile. Retrieved August 21, 2020, from https://
www.linkedin.com/in/lmberghezan/
ONETOnLine.org. (2020). Summary Report for: 15-1199.10 -
Search Marketing Strategists. Retrieved August 21, 2020, from
https://www.onetonline.org/link/summary/15-1199.10
Start Your Certification Today. NGLCC. Retrieved August 23,
2020 from http://nglcc.org/get-certified
Marketing. (2020). Harris Computer Page on Glassdoor.
Retrieved August 23, 2020, from https://www.glassdoor.com/
Job/athens-marketing-jobs-
SRCH_IL.0,6_IC1155564_KO7,16.htm
Marketing. (2020). Public Relations Manager - Job Description.
Retrieved April 14, 2019, from https://
www.teamworkonline.com/other-sports-jobs/pbrnow/
professional-bull-riders/communications-community-relations/
public-relations-manager-1955827