An assignment for Full Sail University's Digital Marketing B.S. degree program. It showcases a career path and competition.

1. Personal Brand Exploration
Nathaniel Aaron Deemer
Project and Portfolio I: Business & Marketing - Online
March 22, 2020
PERSONAL BRAND EXPLORATION
NATHANIEL AARON DEEMER
Project & Portfolio I: Week 3
MARCH 22, 2020

2. Being the middle child of eight siblings,
Nathaniel Deemer grew up in the suburbs of
Pittsburgh, Pennsylvania. This allowed him to
grow a in a culturally diverse environment, which
works towards his acceptance and compassion.
While taking care of his mother, he enrolled in
the Digital Marketing Program at Full Sail
University to start his career in digital marketing.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Marketing Manager
• Digital Marketing Specialist
• Media Coordinator
Caregiver Archetype - catering to
company’s audience by finding out
what they like and developing a
trusting relationship. Taking care of
the consumer and embracing the
brand following.
Digital Marketing for Professional Game Developer Organizations

4. • DEMOGRAPHICS:
70% of Gamers are over
18, 45% are women
between 18-35 years
old, 70% of parents
agree that games have
a positive influence on
their children.
• PSYCHOGRAPHICS:
83% of gamers want
content from brands
they like, community
involvement is highly
important to 85% of
consumers.
•
Recruiters & Hiring Managers at Ubisoft, NVIDIA, and Activision
TARGET AUDIENCE
• IDEAL AUDIENCE
MEMBERS:
-Jeff Lawniczak, Senior
Technical Recruiter
(Ubisoft)
-Ashley Jetson,
University Recruiter
(NVIDIA)
-Kyle Walker, enior
Director of PR
(Activision Blizzard)

5. GOALS
Short Term: (Immediately After Graduation, 2024)
• Land an entry-level marketing position at a Game
Developing company.
‣Connect and develop a network among peers
throughout the industry.
Mid Term: (2025)
• Lead a successful digital marketing campaign aimed
at increasing sales of a new game title.
‣Develop international sales of titles by 15% by
December 31, 2025.
Long Term: (2040)
• Maintain campaigns across the company,
establishing my presence moving towards an
executive position.
‣Launched several successful campaigns and
working on worldwide campaigns as a
Marketing Executive.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Social Media Marketing 87%
Adobe Creative Suite 30%
Time Management 80%
Strategic Brand Involvement 60%
SOFTHARD
CRM Software 10%
WordPress CMS 45%
Professional Writing 40%
Research & Analytics 60%
SOFTHARD

7. I help Game Development companies build
they following by expressing my passion
and relating to Gamers through digital
media storytelling.
PROMISE

8. CREDENTIALS
Work Experience:
• 10 years service Food service
Industry
• 2 years freelance gaming
article writer
• Currently enrolled in college
Education:
• Digital Marketing, B.S., Full Sail University (Exp. 2024)

9. COMPETITION
Andrew Solberg
Industry Experience:
• Currently Full Sail’s Senior Vice
President, Marketing with 27 years of
service to the university.
Education:
• Communications, BA at Liberty University
Leadership Experience:
• No awards were displayed on profile
• Leadership - 8 endorsements
• Team Leadership - 5 endorsements
• Management - 6 endorsements
Skills and Proficiencies:
• Marketing - 40 endorsements
• Marketing Strategy - 21 endorsements
• Google Analytics - 9 endorsements
Nathaniel Deemer
Overall Online Presence:
• 500+ connections, banner image customized,
professional headshot, Interactive with connections on
LinkedIn, profile with multiple content pieces, URL
customized
• Grade: Great, 70 out of 100
Industry Experience:
• Currently Enrolled in college
Education:
• Student enrolled in Digital Marketing, B.S. at Full Sail
University
Leadership Experience:
• SkillsUSA, multiple leadership roles
Skills and Proficiencies:
• Microsoft Office Suite
• Adobe Creative Suite
• Public Speaking
Overall Online Presence:
• Less than 100 connections, banner image not
customized, amatuer headshot,IMDb Credit, no articles
published, sporadically active on personal social media
accounts, URL customized
• Grade: Poor, 10 out of 100

10. COMPETITION
Andrew Solberg
Industry Experience:
• Currently an Advanced Analytics
Manager at NVIDIA
Education:
• Predictive Analytics, M.S. at Northwestern University
• Design Thinking Action Lab Certificate at Stanford
University
• Business Administration : Marketing B.S. at San Jose
University
Leadership Experience:
• No awards were displayed on profile.
• Leadership - 12 endorsements
• Strategic Partnerships - 4 endorsements
• Management - 18 endorsements
Skills and Proficiencies:
• SEO- 40 endorsements
• Marketing Strategy - 32 endorsements
• Social Media Marketing - 52 endorsements
Nathaniel Deemer
Overall Online Presence:
• 500+ connections, banner image customized,
professional headshot, Interactive with connections on
LinkedIn, Make a wish Grantor, profile with multiple
content pieces, URL customized
• Grade: Great, 95 out of 100
Industry Experience:
• Currently Enrolled in college
Education:
• Student enrolled in Digital Marketing, B.S. at Full Sail
University
Leadership Experience:
• SkillsUSA, multiple leadership roles
Skills and Proficiencies:
• Microsoft Office Suite
• Adobe Creative Suite
• Public Speaking
Overall Online Presence:
• Less than 100 connections, banner image not
customized, amatuer headshot,IMDb Credit, no articles
published, sporadically active on personal social media
accounts, URL customized
• Grade: Poor, 10 out of 100

11. BRAND POSITION
Using passion and creative output to gather,
connect, and pursue dreams through the
medium of Games.
NATHANIEL AARON DEEMER

12. NETWORKING &
MARKETING
Industry Events & Organizations
• 2020 RTX
‣ July 3-6 | Austin, Texas
• American Marketing Association (AMA)
‣ Collegiate Membership | Pittsburgh Chapter
• Network After Work Pittsburgh Virtual Networking
‣ Monthly, Pittsburgh, PA
Digital Marketing
• Primary Content: Class assignments and personal projects
• Primary Tools: Twitter and Instagram - General social
networking; LinkedIn - network with industry pros and publish
weekly articles about trends in the gaming industry.
• Website: Full Sail digital portfolio site to present Projects;
where I will blog and detail the gaming industry’s trends and
process data.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level marketing pro with at least 15 yrs
of experience in Digital marketing.
Formal Education
• Complete Digital Maketing, B.S. by expected graduation
date in 2024
Technical Skills
• Google Adwords - LinkedIn Learning 2020
• SEO Foundations - LinkedIn Learning 2020
• WordPress 5 Essential Training - LinkedIn Learning
2020
Soft Skills
• Adobe Creative Cloud Suite - LinkedIn Learning 2020
• Microsoft Office 365 Suite - LinkedIn Learning 2020

14. zdfb
Nathaniel Aaron Deemer
Connecting with fans is not always the easiest,
so here I plan on helping develop connections
through passion. With this brand philosophy that I have it caters
both to the company and the consumer by generating a bigger following and
by being a part of a community. Consumers feel distance by large
companies. I will bridge that gap between consumer and developer with
relations and passion derived from community interaction.
“

15. REFERENCES
Build your future with O*NET OnLine. (n.d.). Retrieved from https://
www.onetonline.org/
Caregiver Brand Archetype - Kaye Putnam: Psychology Brand Strategy.
(n.d.). Retrieved from https://www.kayeputnam.com/brandality-
archetype-caregiver/
Kachanovsky, N. (2017, December 29). Photo by Nikita Kachanovsky on
Unsplash. Retrieved from https://unsplash.com/photos/bLY5JqP_Ldw
Ragland, M. (2018, September 3). Photo by Matt Ragland on Unsplash.
Retrieved from https://unsplash.com/photos/02z1I7gv4ao
Schneider, I. (2016, February 19). Photo by Ian Schneider on Unsplash.
Retrieved from https://unsplash.com/photos/TamMbr4okv4
Video Game Demographics - Who Plays Games In 2020. (2020, January
17). Retrieved from https://techjury.net/stats-about/video-game-
demographics/
Vrbnjak, M. (2018, October 2). Photo by Mateo Vrbnjak on Unsplash.
Retrieved from https://unsplash.com/photos/nCU4yq5xDEQ
Why Gamers Should Be Part of Your Audience Strategy. (n.d.). Retrieved
from https://www.thinkwithgoogle.com/consumer-insights/why-gamers-
should-be-part-your-audience-strategy/
Zhang, Z. (2018, August 18). Photo by zhan zhang on Unsplash.
Retrieved from https://unsplash.com/photos/6gS4AwmKKDg
Digital Marketing Manager - Entertainment and Media Industry
Opportunity. (n.d.). Retrieved from https://www.glassdoor.com/job-
listing/digital-marketing-manager-entertainment-and-media-industry-
opportunity-ubisoft-JV_IC1147401_KO0,70_KE71,78.htm?
jl=3508930864&ctt=1584903349657&srs=EI_JOBS
Senior Manager, GeForce Global Campaign Marketing. (n.d.). Retrieved
from https://www.glassdoor.com/job-listing/senior-manager-geforce-
global-campaign-marketing-nvidia-JV_IC1147439_KO0,48_KE49,55.htm?
jl=3441951074&ctt=1584892213050
Digital Marketing Specialist, Emerging Franchises. (n.d.). Retrieved from
https://www.glassdoor.com/job-listing/digital-marketing-specialist-
emerging-franchises-activision-blizzard-
JV_IC1146873_KO0,48_KE49,68.htm?
jl=3534537102&ctt=1584892179107
Calendar: Network After Work - Pittsburgh Networking Events
(Pittsburgh, PA). (n.d.). Retrieved from https://www.meetup.com/
Network-After-Work-Pittsburgh-Networking-Events/events/calendar
Gabriel, S. (2017, August 27). Photo by Sebastien Gabriel on Unsplash.
Retrieved from https://unsplash.com/photos/-IMlv9Jlb24