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Influencer Marketing Trends:
Where the creator economy is going in 2024!
How can you level up your
Influencer Marketing efforts with AI?
Boosting brand awareness, generating
leads, or driving sales
KEEP CRYSTAL CLEAR GOALS
Influencers who are true to themselves and have a
real appreciation for your brand
FIND YOUR TRIBE
Consider a mix of nano or micro-i
nfluencers to add dimension
LAYER YOUR CAMPAIGN (LIKE
AN ONION)
Collaborate with influencers who already prefer
your brand, and let them cook (I mean create)
with their creative freedom
WEAR AUTHENTICITY LIKE A
CROWN.
Promote your organic campaign with paid
social media
STRATEGISE TO BOOST YOUR
CAMPAIGN
Track website traffic, leads, conversions,
and ROI to check performance and need for tweaks
ANALYZE, RINSE, REPEAT.
Pinpoints the match for your brand campaign
1.
Eases influencer discovery
2.
Connects with influencers who replicate your
brand’s values and know your target audience
in and out
3.
Helping you cultivate genuine relationships
and craft winning strategies
4.
Data-driven, well-informed, and confident
decisions
5.
Increasing your chances for a successful
campaign and ROI improvisation
6.
Simplifying Influencer identification, performance
tracking, and campaign optimization
7.
(How is AI sculpting the future of the influencer universe?)
New Sport in
INFLUENCER MARKETING
Instagram is a hotspot for discovery,
video consumption and peer-to- peer
interactions through DMs and
voice features.
BRANDS WON’T BE
DROPPING INSTAGRAM
ANY TIME SOON
Influencer marketing generates an
average return of $5.78 for every
$1. That’s a whopping 478%!
IMPRESSIVE
INFLUENCE ON ROI
AUDIENCE-FIRST IS THE
NEW MANTRA AND THERE’S
NO GOING BACK!
Interest-driven social content has
replaced paid media. The new
marketing rulebook values organic
performance and human touch.
CREATE THE INFLUENCE
YOUR AUDIENCE WANTS
Gen X is crazy about movies and
TV, Millenials seek lifestyle content.
Gen Z and Millenials share a passion
for fitness. Women of all ages
look up to beauty content
70% of marketers trust LinkedIn to
drive ROI from influencer campaigns.
Brands are ramping up creativity in
2024 on LinkedIn, 3 in 4 B2B businesses
already use B2B influencers like CEOs,
academics, and doctors.
LINKEDIN IS THE NEW
FAVOURITE OF MARKETERS
TO DRIVE RELIABLE ROI!

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Influencer Marekting Trends- Where the creator economy is going in in 2024

  • 1. Influencer Marketing Trends: Where the creator economy is going in 2024! How can you level up your Influencer Marketing efforts with AI? Boosting brand awareness, generating leads, or driving sales KEEP CRYSTAL CLEAR GOALS Influencers who are true to themselves and have a real appreciation for your brand FIND YOUR TRIBE Consider a mix of nano or micro-i nfluencers to add dimension LAYER YOUR CAMPAIGN (LIKE AN ONION) Collaborate with influencers who already prefer your brand, and let them cook (I mean create) with their creative freedom WEAR AUTHENTICITY LIKE A CROWN. Promote your organic campaign with paid social media STRATEGISE TO BOOST YOUR CAMPAIGN Track website traffic, leads, conversions, and ROI to check performance and need for tweaks ANALYZE, RINSE, REPEAT. Pinpoints the match for your brand campaign 1. Eases influencer discovery 2. Connects with influencers who replicate your brand’s values and know your target audience in and out 3. Helping you cultivate genuine relationships and craft winning strategies 4. Data-driven, well-informed, and confident decisions 5. Increasing your chances for a successful campaign and ROI improvisation 6. Simplifying Influencer identification, performance tracking, and campaign optimization 7. (How is AI sculpting the future of the influencer universe?) New Sport in INFLUENCER MARKETING Instagram is a hotspot for discovery, video consumption and peer-to- peer interactions through DMs and voice features. BRANDS WON’T BE DROPPING INSTAGRAM ANY TIME SOON Influencer marketing generates an average return of $5.78 for every $1. That’s a whopping 478%! IMPRESSIVE INFLUENCE ON ROI AUDIENCE-FIRST IS THE NEW MANTRA AND THERE’S NO GOING BACK! Interest-driven social content has replaced paid media. The new marketing rulebook values organic performance and human touch. CREATE THE INFLUENCE YOUR AUDIENCE WANTS Gen X is crazy about movies and TV, Millenials seek lifestyle content. Gen Z and Millenials share a passion for fitness. Women of all ages look up to beauty content 70% of marketers trust LinkedIn to drive ROI from influencer campaigns. Brands are ramping up creativity in 2024 on LinkedIn, 3 in 4 B2B businesses already use B2B influencers like CEOs, academics, and doctors. LINKEDIN IS THE NEW FAVOURITE OF MARKETERS TO DRIVE RELIABLE ROI!