Logan Cox was born and raised in Richmond, Virginia. He established his first social media marketing agency, SocialFly, in early 2018. Currently a student at Full Sail University studying digital marketing, Logan aims to work with large companies like Apple, Adidas, and Under Armour after graduation to help grow their online reach through social media campaigns. Logan strives to help as many people as possible through his work.
Hi, I'm Brandon Harrington, a current student at Full Sail University as well as a freelance digital content creator for start up companies. Allow me to introduce myself to you through the act of creation.
Hi, I'm Brandon Harrington, a current student at Full Sail University as well as a freelance digital content creator for start up companies. Allow me to introduce myself to you through the act of creation.
This presentation furthers explains my goal and career I want to get into. I am still very early in my program so to gain experience, I can work with anyone and try out new things.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
2. Logan Cox was born and raised in Richmond,
Virginia. An only child, he entertained himself
with social media related hobbies. These
hobbies quickly turned into Logan’s main
passion. In early 2018, Logan established his
first social media marketing agency entitled,
SocialFly. Logan is hoping to work with large
businesses such as Apple, Adidas, or Under
Armour. He is aiming to grow their online reach
using the information and tools he obtains at Full
Sail University.
IDENTITY
3. PROFESSION
Potential Job Titles:
• Account Manager
• Social Media Manager
• Advertising Manager
The Girl/Guy Next Door
Archetype - Logan strives to help
as many people as possible, and
see everyone grow as a whole.
Digital Marketing for Small Businesses and Individuals
4. • DEMOGRAPHICS: 70% Male,
30-50 years old, Predominately
White, Any Marital Status, College
Educated, Located in the United
States.
• PSYCHOGRAPHICS: Values
the power of the internet and
social media, Enjoys making
online connections and
establishing new relationships.
• IDEAL AUDIENCE MEMBERS:
Philip Schiller, Marketing Manager
(Apple), Claudia Lange, Senior
Director Media Relations (Adidas),
Paul Fipps, Chief Digital Officer
(Under Armour)
Small Business Owners & Individuals Looking to Grow Their Online Reach
TARGET AUDIENCE
5. GOALS
Short Term: (Immediately After Graduation, 2020)
• Begin lower-level marketing job.
‣ Reach out to and become associated with 20
co-workers in different areas of the company.
Mid Term: (2025)
• Execute a social media advertising campaign
focused on the companies next big product.
‣ Increase initial sales percentages for each new
product release.
Long Term: (2040)
• Commit full-time to growing SocialFly.
‣ Establish divisions and roles and land 5 new
marketing clients before December 31, 2019.
6. SKILLS ANALYSIS
Notable Skills & Current
Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Social Media Marketing 80%
Adobe Creative Suite 90%
Time Management 85%
Public Speaking 80%
SOFTHARD
Microsoft Office 100%
Final Cut Pro X 100%
Critical Thinking 65%
Social Perceptiveness 80%
SOFTHARD
7. I help grow corporate level companies by
establishing and marketing their brand’s
vision through social media.
PROMISE
8. CREDENTIALS
Work Experience:
• 2 years in social media marketing for
various brands and individuals.
Education:
• Digital Marketing, B.S., Full Sail University (Exp. 2020)
Certifications:
• Microsoft Office
• Final Cut Pro X
9. COMPETITION
Robert Davis
Industry Experience:
• Does not include work experience on
profile
• In school at Full Sail University.
Education:
• Current student enrolled in Digital Marketing, B.S. at
Full Sail University
Leadership Experience:
• Lead Role in many Acting Productions
• MOAA Award, AFJROTC award for leadership
recognition
Skills and Proficiencies:
• Acting - 8 endorsements
• Video - 6 endorsements
• Film - 6 endorsements
Logan Cox
Overall Online Presence:
• Over 200 connections, banner image not yet
customized, professional headshot, many details
throughout profile, one article published, active on
social media, URL not yet customized
• Grade: Above Average, 75 out of 100
Industry Experience:
• 2 years in social media marketing for
various brands and individuals.
• In school at Full Sail University
Education:
• Current student enrolled in Digital Marketing, B.S. at
Full Sail University
Leadership Experience:
• CEO of own Social Media Marketing Agency (SocialFly)
Skills and Proficiencies:
• Microsoft Office - 0 endorsements
• Leadership - 0 endorsements
• Public Speaking - 0 endorsements
Overall Online Presence:
• Under 200 connections, banner image customized,
professional headshot, some details throughout profile,
no articles published, extremely active on personal
social media accounts, URL customized
• Grade: Average, 60 out of 100
10. COMPETITION
Tracie Kalkbrenner
Industry Experience:
• ~13 years of marketing experience, 1
year as a marketing manager at PBR
Education:
• Marketing, B.A.
• Sports & Exercise Management, M.A.
Noteworthy Experience:
• Entrepreneurship - President of promotions company
for over 3 years with respectable clientele
• Entrepreneurship - Real estate company for nearly 6
years; could be distracting attention from PBR work
Skills and Proficiencies:
• Ticket Sales - 25 endorsements
• Live Events - 20 endorsements
• Event Planning - 17 endorsements
Logan Cox
Overall Online Presence:
• 500+ connections, banner image not yet customized,
polished headshot, detailed profile summaries, two
recommendations, notable volunteer work, URL not yet
customized, premium membership
• Grade: Good, 70 out of 100
Industry Experience:
• 2 years in social media marketing for
various brands and individuals.
Education:
• Current student enrolled in Digital Marketing, B.S. at
Full Sail University
Leadership Experience:
• CEO of own Social Media Marketing Agency (SocialFly)
Skills and Proficiencies:
• Microsoft Office - 0 endorsements
• Leadership - 0 endorsements
• Public Speaking - 0 endorsements
Overall Online Presence:
• Under 200 connections, banner image customized,
professional headshot, some details throughout profile,
no articles published, extremely active on personal
social media accounts, URL customized
• Grade: Average, 60 out of 100
11. BRAND POSITION
Emotionally connecting brands and
customers through the utilization of social
media outlets.
LOGAN COX
Logan strives to create
valuable relationships with
consumers in order to further
brand’s vision.
12. NETWORKING &
MARKETING
Industry Events & Organizations
• Content Marketing World 2019
‣ Sept 3 - 6 | Cleveland, OH
• Advertising Week
‣ Sept 23 - 26 | New York, NY
• SMX West
‣ Feb 19 - 21 | San Jose, CA
Digital Marketing
• Primary Content: Large social media advertising campaign,
focusing on video content for a new product release.
• Primary Tools: Facebook and Instagram advertising -
promote new product using 30 sec. promo videos, and short
10 second carousel-style videos; LinkedIn - connect with other
people in the digital marketing industry, varying in experience
and skills.
• Website: Use the portfolio created through Full Sail to
showcase my strengths and past work.
13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level digital marketing pro with at
least 10 yrs of experience in corporate level
marketing; cooperative person motivational mindset,
Jan. 2020
Formal Education
• Complete Digital Marketing, B.S. by expected
graduation date in 2020
Technical Skills
• Marketing Foundations: Targeting; Lynda.com Dec.
2019
• SEO Foundations - Lynda.com, Jan 2020
• Advanced Product Marketing - Lynda.com, March
2020
Soft Skills
• Write and Read Business Emails - Lynda.com, Sept.
2019
• Public Speaking Foundations - Lynda.com, Nov.
2019
• Pitching Your Ideas Strategically - Lynda.com Oct.
2019
14. Logan Cox
You know how it’s hard to feel emotionally
connected to corporate level brands because
they’re so large? Well, I help grow corporate level
companies by establishing and marketing their brand’s vision through social
media. In fact, after creating my own social media marketing agency, I
produced multiple digital marketing campaigns for my clientele. Every
campaign was astoundingly effective, and generated over double the
average traffic to my clients’ websites.
“
15. REFERENCES
Davis, J. M. (2019). John Major Davis LinkedIn
Profile. Retrieved August 25, 2019, from
https://www.linkedin.com/in/john-major-
davis-a55a1768/
Kalkbrenner,T. (2019).Tracie Kalkbrenner
LinkedIn Profile. Retrieved April 14, 2019, from
https://www.linkedin.com/in/tracie-
kalkbrenner-5113503/
Summary report FOR: 11-2021.00 - marketing
managers. (2018). Retrieved August 26,
2019, from https://www.onetonline.org/
link/summary/11-2021.00
Media contact. (2019). Retrieved August 26,
2019, from https://www.adidas-group.com/
en/media/media-contact/
Under armour about ua. (2019). Retrieved
August 26, 2019, from https://
about.underarmour.com/brand/our-team