Sports and Media Presentation

1. PERSONAL BRAND EXPLORATION
Kenny Holmes
Project & Portfolio 1
January 27, 2020

2. The oldest of 2 sons Kenny Holmes grew up in a
small town outside of Dallas, Texas, which
shaped his love for Sports. He has been a football
and sports fan for years. See he was born with a
disability that prevented him from playing
sports. So he thought of other ways to keep up
with the different sports he loved. He enrolled at
Full Sail University to get a degree in
Sportscasting start a podcast and give back to
people who have cerebral palsy like him.,
Wyoming, which shaped his “cowboy-style”
ethics and principles. He’s been an avid rodeo
fan his entire life and dreams of marketing
events and riders for PBR. After serving 10 years
in the U.S. military as a marine, Fullie enrolled
in the Sports Marketing & Media program at Full
Sail University where he’s focused on developing
digital marketing skills.
IDENTITY

3. PROFESSION
Job Titles:
• Radio and Television announcer
• Potential podcast host
• Public Relations Specialist.
Creator Archetype - Creating content
asking questions, that lead to interesting
stories. Conveying excitement , when
calling a game. Giving back to charities
helping kids with Cerebral Palsy like me.
Sportscaster, Radio personality, Podcast host, Charitable
Organizations

4. Sports Fans
• DEMOGRAPHICS: 90% Female,
or Male 35-45 years old, Married,
College Educated, Located in
middle-America.
• PSYCHOGRAPHICS: Enjoys
risky outdoor activities, spends
free time playing with kids outside,
Regularly attends Sporting events
• IDEAL AUDIENCE MEMBERS:
Radio station managers, Athletes,
Celebrities, Potential Investors
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2021)
• Land an entry-level Job at 105.3 The fan Sorts Radio Dallas/
Fort Worth Texas. Get as many people to listen to my podcast,
and network the charity circuit .
Mid Term: (2025)
• Be a Successful Television/Radio personality, have listeners
Intrigued by my story telling skills on my podcast, and generate
a buzz with charities
Long Term: (2040)
• Establish a Charity to help kids with Cerebral Palsy to help them
get the Medical care they need, also Equipment they need to live
an everyday life.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Social Media Marketing 60%
Adobe Creative Suite 65%
Time Management 50%
Public Speaking 60%
SOFTHARD
CRM Software 10%
WordPress CMS 10%
Professional Writing 40%
Public Speaking 60%
SOFTHARD

7. I want to be involved in the future Sports industry, to create and
eliminate, the stereotype that people with disabilities, can be good
contributors to a society that needs to shake things up and flourish at
the dawn of a new day.
PROMISE

8. CREDENTIALS
Work Experience:
1 year Telemarketing
2 years Substitute Teaching
Education:
• High School, Associate's Degree in Arts
• Sports Marketing & Media, B.S., Full Sail University (Exp. 2020)
Awards:
• None

9. COMPETITION
Patrick Brush
Industry Experience:
• Does not include work
experience on profile;
assumed to still be in
schoolEducation:
• Current student enrolled in Sports
Marketing & Media, B.S. at Full Sail
UniversityLeadership Experience:
• Eagle Scout and 5th Degree Black Belt,
would allude to well-disciplined young
man
• MOAA Award, AFJROTC award for
leadership recognition
Skills and Proficiencies:
• Public Speaking - 9 endorsements
• Social Media - 5 endorsements
• Microsoft Office - 4 endorsements
Kenny Holmes
Overall Online Presence:
• Less than 200 connections, banner
image not yet customized, amateur
headshot, lack of details throughout
profile, no articles published, inactive
on social media, URL not yet
customized
Industry Experience:
• Still in School
Education:
• Current student enrolled in Sports
Casting & Media, B.S. at Full Sail
University
Leadership Experience:
• None aspiring to learnSkills and Proficiencies:
• Social Media Marketing - 50
endorsements
• Adobe Creative Suite - 65
endorsements
• Public Speaking - 60 endorsements
Overall Online Presence:
• 500+ connections, banner image
customized, professional headshot,
detailed summaries throughout profile
with two content pieces, no articles
published, sporadically active on
personal social media accounts, URL
customized
• Grade: Average, 58 out of 100

10. COMPETITION
Tracie Kalkbrenner
Industry Experience:
• ~13 years of marketing
experience, 1 year as a
marketing manager at PBR
Education:
• Marketing, B.A.
• Sports & Exercise Management, M.A.Noteworthy Experience:
• Entrepreneurship - President of
promotions company for over 3 years
with respectable clientele
• Entrepreneurship - Real estate
company for nearly 6 years; could be
distracting attention from PBR workSkills and Proficiencies:
• Ticket Sales - 25 endorsements
• Live Events - 20 endorsements
• Event Planning - 17 endorsements
Kenny Holmes
Overall Online Presence:
• 500+ connections, banner image not
yet customized, polished headshot,
detailed profile summaries, two
recommendations, notable volunteer
work, URL not yet customized,
premium membership
Industry Experience:
• Still in School
Education:
• Current student enrolled in Sports
Casting & Media, B.S. at Full Sail
University
Leadership Experience:
• Aspiring to learnSkills and Proficiencies:
• Social Media Marketing - 87
endorsements
• Adobe Creative Suite - 65
endorsements
• Public Speaking - 60 endorsements
Overall Online Presence:
• 500+ connections, banner image
customized, professional headshot,
detailed summaries throughout profile
with two content pieces, no articles
published, sporadically active on
personal social media accounts, URL
customized
• Grade: Average, 58 out of 100

11. BRAND POSITION
To create a narrative that anyone can do everything as long as they put
there mind to it.
KENNY “HOLMESSLICE” HOLMES
Kenny Holmes has his
nickname because his last
name is Holmes

12. NETWORKING & MARKETING
Industry Events & Organizations
• 2019 Global Rodeo Conference
‣ June 19 - 21 | Reno, NV
• American Marketing Association (AMA)
‣ Collegiate Membership | Orlando Chapter
• Annual Silver Spurs Rodeo
‣ May 31 - June 1, 2019 | Kissimmee, FL
Digital Marketing
• Primary Content: est. podcast called “Slack-jawed Stories”;
15 min. episodes telling personal stories of rodeo stars; 1
episode per week; host and syndicate through Libsyn
• Primary Tools: FB and Instagram - promote podcast
through 30 sec. promo videos; LinkedIn - network with
industry pros and publish monthly articles highlighting some
of the podcast stories
• Website: Full Sail digital portfolio site to showcase school
work; use blog to showcase rodeo marketing knowledge and
embed podcast episodes

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level marketing pro
with at least 25 yrs of experience in
rodeo industry; family man that
upholds Christian values, Jan. 2020
Formal Education
• Complete Sports Marketing & Media,
B.S. by expected graduation date in
2020Technical Skills
• Set up free HubSpot CRM; complete
all CRM courses through HubSpot
Academy, Dec. 2019
• SEO Foundations - Lynda.com, May
2019
• WordPress 5 Essential Training -
Lynda.com, May 2019
Soft Skills
• Writing Formal Business Letters
& Emails - Lynda.com, Sept. 2019
• Business Writing Principles -
Lynda.com, Oct. 2019
• Join local Toastmasters Club and
regularly attend monthly events,
starting Oct. 2019
• Impromptu Speaking - Lynda.com,
Nov. 2019

14. Kenny Holmes
With the increasing popularity of Podcasts and ever
changing Sports media, the goal is to provide help for people who can’t do
it themselves. Getting involved with Pro Athletes, Celebrities, and Charitable
organizations Making Dreams come true .
“

15. References
https://www.onetonline.org
https://www.linkedin.com/feed/
https://
sportsfanhub.com.w3snoop.com