Keynote presentation created on behalf of Portfolio 1 class at Full Sail University.

1. PERSONAL BRAND EXPLORATION
Jake LeBendig
Project & Portfolio I: Week 3
August 25, 2019

2. The youngest of four siblings including a twin brother, Jake
LeBendig grew up in Fort Worth, Texas. He worked as an assistant
manager at a theatre which is where his fascination with marketing
began to grow. After serving 5 years in the U.S. Navy, Jake enrolled
in the Digital Marketing program at Full Sail University where he’s
focused on developing digital marketing skills.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Brand Manager
• Product Manager
• Marketing Coordinator
Hero Archetype - producing brand stories that
motivates lives by showing triumphs that seemed
impossible. Using accomplishments to inspire
others to search for challenges rather than avoid
them, and to overcome those challenges against
all odds regarding gaming.
Digital Marketing for Major Game Studios

4. • DEMOGRAPHICS: 60% Female, 28-38 years
old, Multiracial, Married, College Educated,
Located mostly in middle to eastern America.
• PSYCHOGRAPHICS: Enjoys gaming, outdoor
activities and healthy living. Actively look to
better themselves through volunteering.
• IDEAL AUDIENCE MEMBERS: Sue Do, HR
& Recruiting Manager (Bethesda), Matthew
Clinkscales, Senior Brand Manager (Bethesda),
Ryan Nolan, Brand Marketing Manager
(Bethesda)
Recruiters & Hiring Managers at Bethesda, Bioware, and Obsidian
Entertainment
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2021)
• Land an entry-level marketing position at Bethesda.
‣Connect with 10 Bethesda team members on LinkedIn by
December 31, 2020.
Mid Term: (2026)
• Lead a marketing campaign on a major AAA release.
‣Hit above the estimated mark on unit sales of a AAA game
release by December 31, 2026.
Long Term: (2041)
• Move to a senior marketing position at Bethesda and work on multiple
game campaigns.
‣Save a total of $75,000, lead at least 5 different marketing
campaigns by December 31, 2041.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
SEO 10%
B2B/B2C 18%
Time Management 80%
Social Perceptiveness 65%
SOFTHARD
CRM Software 5%
WordPress CMS 22%
Reading Comprehension 40%
Critical Thinking 72%
SOFTHARD

7. I help gaming companies increase unit sales by
motivating and stimulating gamers around the world
through strong marketing campaigns and
storytelling.
PROMISE

8. CREDENTIALS
Work Experience:
• 5 years service in U.S. Navy
• 4 years in Assistant Manager position at Harkins Theaters
Education:
• Digital Marketing, B.S., Full Sail University (Exp. 2021)
Awards:
• Navy & Marine Corps Achievement Medal, U.S. Navy

9. COMPETITION
Emmalee Wood
Industry Experience:
• None
Education:
• Current student enrolled in Digital Marketing, B.S. at Full Sail University
Noteworthy Experience:
• Youth Worker, Paradise Bound Ministry - Providing disaster and
humanitarian relief to underdeveloped countries.
Skills and Proficiencies:
• Digital Marketing - 0 endorsements
• Business Documentation - 0 endorsements
• Sales Operations - 0 endorsements
Jake LeBendig
Overall Online Presence:
• Less than 100 connections, banner image customized, Professional
headshot, detailed job history, no articles published, inactive on social
media, URL not yet customized, notable volunteer experience
• Grade: Average, 35 out of 100
Industry Experience:
• None
Education:
• Current student enrolled in Digital Marketing, B.S. at Full Sail University
Leadership Experience:
• U.S. Navy, multiple leadership roles
Skills and Proficiencies:
• Conflict Resolution - 0 endorsements
• Resource Management - 0 endorsements
• Leadership - 0 endorsements
Overall Online Presence:
• Less than 50 connections, banner image customized, professional headshot,
detailed summaries throughout profile with two content pieces, no articles
published, sporadically active on personal social media accounts, URL
customized, premium membership
• Grade: Poor, 28 out of 100

10. COMPETITION
Ryan Nolan
Industry Experience:
• ~7 years of marketing experience, 1 year as a Brand
Marketing Manager at Bethesda
Education:
• Bachelor of Arts (B.A.), Public Relations, Advertising, Applied Communication
Noteworthy Experience:
• Led cross-functional strategy across NFL, FIFA, and Battlefield competitive
gaming global market campaigns
Skills and Proficiencies:
• Facebook - 41 endorsements
• Digital Marketing - 34 endorsements
• Blogging - 23 endorsements
Jake LeBendig
Overall Online Presence:
• 500+ connections, banner image customized, semi-professional headshot,
detailed profile summaries, URL customized, premium membership
• Grade: Good, 46 out of 100
Industry Experience:
• None
Education:
• Current student enrolled in Digital Marketing, B.S. at Full Sail University
Leadership Experience:
• U.S. Navy, multiple leadership roles
Skills and Proficiencies:
• Conflict Resolution - 0 endorsements
• Resource Management - 0 endorsements
• Leadership - 0 endorsements
Overall Online Presence:
• Less than 50 connections, banner image customized, professional headshot,
detailed summaries throughout profile with two content pieces, no articles
published, sporadically active on personal social media accounts, URL
customized, premium membership
• Grade: Poor, 28 out of 100

11. BRAND POSITION
Providing the gaming world with stories that motivate, inspire,
and drive all generations to search for challenges and to
overcome them.
JAKE LEBENDIG

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Digital Summit D.C.
‣ September 4 - 5 | Washington, D.C.
• Advanced Search Summit D.C.
‣ September 19 - 20 | Washington, D.C.
• Internet Summit Raleigh
‣ November 13 - 14 | Raleigh, N.C.
Digital Marketing
• Primary Content: Streaming gameplay across multiple social media platforms 4 - 5
times a week, 2 - 4 hour streams.
• Primary Tools: YouTube, Twitch, and Twitter - promote Stream through
promotional advertisements and short gameplay clips.
• Website: Full Sail digital portfolio site to showcase school work; use blog to
showcase gaming marketing knowledge and embed streams that discuss game
release campaigns as well as live service promotions.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level marketing pro with at least 5 yrs of experience
in gaming industry; enjoys gaming and values motivational speaking, July.
2020
Formal Education
• Complete Digital Marketing, B.S. by expected graduation date in 2021
Technical Skills
• Set up free HubSpot CRM; complete all CRM courses through HubSpot
Academy, Jan. 2020
• SEO Foundations - Lynda.com, Feb. 2020
• WordPress 5 Essential Training - Lynda.com, Mar. 2020
Soft Skills
• Interpersonal Communication- Lynda.com, Apr. 2020
• Learn Emotional Intelligence- Lynda.com, Jun.2020
• Flexibility- lynda.com, Jul. 2020
• Intuition - Lynda.com, Aug. 2020

14. Jake LeBendig
You know how many gaming companies are now losing
customers from their target audiences due to lack of trust? What
I do is create marketing campaigns that show how a new company
or game release will change the industry and revitalize that trust. I do this
through decisive and strong storytelling campaigns which show obstacles the company or game series
has overcome, while also showing content that will provide a challenge for the audience to overcome.
“

15. REFERENCES
Wood, E. (2019). Emmalee Wood LinkedIn Profile. Retrieved
August 20, 2019, from https://www.linkedin.com/in/emmalee-
wood-sanders-b45058188
Nolan, R. (2019). Ryan Nolan LinkedIn Profile. Retrieved
August 20, 2019, from https://www.linkedin.com/in/rnolan12/
ONETOnLine.org. (2019). Summary Report for: 11-2021.00 -
Search Marketing Strategists. Retrieved August 21, 2019, from
https://www.onetonline.org/link/summary/11-2021.00
Bethesda Softworks. (2019). Bethesda Company Page on
Linkedin. Retrieved August 21, 2019, from https://
www.linkedin.com/company/bethesda-softworks/people/
Bethesda Career Site. (2019). Brand Manager - Job
Description. Retrieved August 22, 2019, from https://
jobs.zenimax.com/requisitions/view/2079
Bethesda Softworks. (2019). Brand Manager Job Posting on
Linkedin. Retrieved August 21, 2019, from https://
www.linkedin.com/jobs/view/1407650129/?
eBP=NotAvailableFromVoyagerAPI&recommendedFlavor=CO
MPANY_RECRUIT&refId=cf549431-ecd7-461b-a225-
b87dad3fb11b&trk=d_flagship3_search_srp_jobs
Internet Summit. (2019). 2019 Internet Summit Conference.
Retrieved August 22, 2019, from https://internetsummit.com
Digital Summit. (2019). 2019 Digital Summit Conference.
Retrieved August 22, 2019, from //https://digitalsummit.com/
#conferences
Advanced Search Summit. (2019). 2019 Advanced Search
Summit Conference. Retrieved August 22, 2019, from https://
www.advancedsearchsummit.com/dc/
Digital Marketing Institute. (2019). 9 Essential Soft Skills for
Digital Marketers. Retrieved August 22, 2019, from https://
digitalmarketinginstitute.com/en-us/blog/30-01-18-9-essential-
soft-skills-for-digital-marketers