Klaus Schweighofer, Zakaj je digitalizacija odlična priložnost za medije, Styria.pdf

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Zakaj je digitalizacija odlična priložnost za medije

The New Age
in Digital
How to Survive a Robots‘ Environment

The Styria Story
from Print to Digital -
simply Journalism!

1998: 2,8 Mio. Readers/day (newspapers)
2024: 3,6 Mio. Users/day (newsportals)
… and still 1,5 Mio. Readers (newspapers)

Styria Media Group:
Media, Marketplaces, Services

We are incomparable
… unique offers, products
and independent journalism

210.000.000.000EUR
The annual Alphabet (Google) advertising revenue

More than 50% of advertising spendings
go to international networks

Austria
2.000.000.000 EUR s(p)ent abroad
Slovenia
150.000.000 EUR* s(p)ent abroad
Croatia
200.000.000 EUR* s(p)ent abroad
*estimate

How Austria reacted
digital tax – for global giants
5% - delivering >100.000.000 EUR!
Partially used for supporting Austrian Journalism,
safeguarding a Domestic Media Ecosystem

And tell politics:
support the Slovenian eco-system –
or global robots will finally take over

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Klaus Schweighofer, Zakaj je digitalizacija odlična priložnost za medije, Styria.pdf

2. The New Age in Digital How to Survive a Robots‘ Environment

3. The Styria Story from Print to Digital - simply Journalism!

4. 1998: 2,8 Mio. Readers/day (newspapers) 2024: 3,6 Mio. Users/day (newsportals) … and still 1,5 Mio. Readers (newspapers)

5. Styria Media Group: Media, Marketplaces, Services

6. Media, Marketplaces Service Partners

7. Media, Marketplaces Service-Partner

8. Media, Marketplaces Service-Partner

9. The Robots‘ attack - What WE do

10. We create #1-positions

11. We are incomparable … unique offers, products and independent journalism

12. We are Humans! and no Robots!

13. The Robots‘ attack - What YOU can do

14. 210.000.000.000EUR The annual Alphabet (Google) advertising revenue

15. More than 50% of advertising spendings go to international networks

16. Austria 2.000.000.000 EUR s(p)ent abroad Slovenia 150.000.000 EUR* s(p)ent abroad Croatia 200.000.000 EUR* s(p)ent abroad *estimate

17. How Austria reacted digital tax – for global giants 5% - delivering >100.000.000 EUR! Partially used for supporting Austrian Journalism, safeguarding a Domestic Media Ecosystem

18. And that‘s what YOU can do: support domestic offerings go for quality (brand safety) instead of quantity use creativity instead of stupid algorithm

19. And tell politics: support the Slovenian eco-system – or global robots will finally take over

Klaus Schweighofer, Zakaj je digitalizacija odlična priložnost za medije, Styria.pdf

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