SlideShare a Scribd company logo
The New Age
in Digital
How to Survive a Robots‘ Environment
The Styria Story
from Print to Digital -
simply Journalism!
1998: 2,8 Mio. Readers/day (newspapers)
2024: 3,6 Mio. Users/day (newsportals)
… and still 1,5 Mio. Readers (newspapers)
Styria Media Group:
Media, Marketplaces, Services
Media, Marketplaces
Service Partners
Media, Marketplaces
Service-Partner
Media, Marketplaces
Service-Partner
The Robots‘ attack -
What WE do
We create #1-positions
We are incomparable
… unique offers, products
and independent journalism
We are Humans!
and no Robots!
The Robots‘ attack -
What YOU can do
210.000.000.000EUR
The annual Alphabet (Google) advertising revenue
More than 50% of advertising spendings
go to international networks
Austria
2.000.000.000 EUR s(p)ent abroad
Slovenia
150.000.000 EUR* s(p)ent abroad
Croatia
200.000.000 EUR* s(p)ent abroad
*estimate
How Austria reacted
digital tax – for global giants
5% - delivering >100.000.000 EUR!
Partially used for supporting Austrian Journalism,
safeguarding a Domestic Media Ecosystem
And that‘s what YOU can do:
support domestic offerings
go for quality (brand safety) instead of quantity
use creativity instead of stupid algorithm
And tell politics:
support the Slovenian eco-system –
or global robots will finally take over
Klaus Schweighofer, Zakaj je digitalizacija odlična priložnost za medije, Styria.pdf

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