Takara Franklin is exploring their personal brand as a creative and driven individual in the fashion industry. Their vision is to build a successful clothing brand and agency while making a positive impact. Their goals include expanding their brand, growing their agency, collaborating with others, and exploring new opportunities in fashion and beyond. They outline their skills, experience, credentials, competition, goals, and plans to network and develop professionally to achieve their vision.

1. PERSONAL BRAND EXPLORATION
Takara Franklin
Project & Portfolio I: Week 1
APRIL 2023

2. Im a creative and driven individual with a
passion for fashion and a successful clothing
brand that re
fl
ects my unique style. My vision
and purpose are focused on building a
successful business while making a positive
impact on your clients and community. My
values include creativity, authenticity, and a
commitment to ethical and sustainable practices.
My goals include expanding your brand, growing
your agency, collaborating with other creatives,
and exploring new opportunities in the fashion
industry and beyond.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Marketing Manager
• Fashion Designer
• Public Relations Specialist
BRAND ARCHETYPE - Know the
latest trends and de
fi
ne new ones,
expansive, moving and articulate.
[Social Media Marketing] for [Fashion/ Entertainment]

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Baliee Cochran
Outreach Plan:
• Connect with her on LinkedIn
• Message her on LinkedIn or email her.
• Follow up as soon as she responds.
[Digital Marketing Associate]
at [FRAME]
Alexandra Satkin
Outreach Plan:
• Connect with her on LinkedIn.
• Email her or Message her on LinkedIn
• Consistency follow up asap.
[Social Media Manager] at
[Veronica Beard]
Taylor Cahn Outreach Plan:
• Connect with her on Instagram
• Dm my portfolio and also message her through
LinkedIn
• Follow up will be asap.
PROFILE
PICTURE [Social Media Content
Creator] at [Fashion Nova]

5. GOALS
Short Term: (Create Digital Marketing Agency, 2024)
• Speci
fi
c goal you want to achieve in short term.
‣ I will grow an effective social media strategy to
create an effective strategic digital marketing
agency house based in DFW. Also create a
strategy and execute my clothing brand.
Mid Term: (2026)
• Speci
fi
c goal you want to achieve in mid term.
‣ Having multiple employees within my agency.
Clothing brand is also looking to partner with
big companies such as LV, Gucci.
Long Term: (2028)
• Running 2 or more businesses
‣ I will be doing real estate investing, and
scaling all of my businesses. I will be at
conventions often talking about how I scaled
from 0 to 100. I will be widely known in the
fashion industry.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Social Media Analytics
SOFT
HARD
Novice / Adept / Expert
Content Creation Novice / Adept / Expert
Communication Novice / Adept / Expert
Adaptability Novice / Adept / Expert
SEO
SOFT
HARD
Novice / Adept / Expert
Graphic Design Novice / Adept / Expert
Project Management Novice / Adept / Expert
Collaboration Novice / Adept / Expert

7. I help brands/businesses do all things digital
by becoming there digital marketing
manager.
PROMISE

8. CREDENTIALS
Work Experience:
• Digital Marketing Specialist The Potters
House
• Social Media Coordinator- Mia Aesthetics
Education:
• Full Sail University - Digital Marketing
• Digital Marketing Specialist, B.S., Full Sail University (2024)
Awards:
• Volunteer Work:
Fashion Marketing Intern
Personal Assistant

9. COMPETITION
Chanta Sharp
Industry Experience:
Digital Marketing Professional,
Education:
• Full Sail University
Leadership Experience:
• VP of Social Media Marketing
• Social Media Coordinator
Skills and Pro
fi
ciencies:
• Organizational
• Copywriter
• Problem Solving
Takara Franklin
Overall Online Presence:
• 500+ connections, Banner image is customized and
she has a professional headshot. Pro
fi
le is very
detailed has hashtags like #seo a#musicbusiness. She
has a lot of certi
fi
cates, shes active on IG and TW, and
has her own website
• Grade: Superior, 90 out of 100
HEADSHOT
Industry Experience:
• Industry experience goes here
Education:
• Full Sail University
Leadership Experience:
• Digital Marketing Specialist
• Social Media Coordinator
Skills and Pro
fi
ciencies:
• Project Management
• Leadership
• Communication
Overall Online Presence:
• 35 connections, has a banner image from LinkedIn and
not professional headshot, the pro
fi
le shows where I
work at and what I do so pretty detailed im active on all
social media platforms.
• Grade: Average, 70 out of 100

10. COMPETITION
Kayla A.
Noteworthy Experience:
• Google Analytics Certi
fi
cation
• Social Media Manager
Takara Franklin
Industry Experience:
• Industry experience goes here
Education:
• University of North Texas
Skills and Pro
fi
ciencies:
• Graphic Design
• Social Media Management
• Project Management
Overall Online Presence:
• 500 + connections, Banner image is customized,
professional headshot, pro
fi
le Is detailed with awards
and certi
fi
cations is active on How many connections?,
banner image customized?, professionalism of
headshot?, how detailed is the pro
fi
le?, published
articles?, active on other social media?, is their
LinkedIn URL customized?
• Grade: Poor, Average, or Superior?, XX out of 100
Industry Experience:
• Social Media Management I Digital
Marketing Specialist
Education:
• Full Sail University
Leadership Experience:
• Hubspot Digital Marketing Certi
fi
cate
• Social Media Coordinator Mia Aesthetics
Skills and Pro
fi
ciencies:
• Digital Marketing
• Graphic Design
• Analytics
Overall Online Presence:
• 35 connections, has a banner image from LinkedIn and
not professional headshot, the pro
fi
le shows where I
work at and what I do so pretty detailed im active on all
social media platforms.
• Grade: Average, 70 out of 100

11. BRAND POSITION
For Beauty Businesses who need social media
management , I provide CREATING AND
EXECUTING SOCIAL MEDIA STRATEGIES
THAT DRIVE ENGAGEMENT AND GROWTH.]
because I SHOWCASE YOUR WORK TO
POTENTIAL CLIENTS THROUGH STUNNING
VISUALS AND COMPELLING CONTENT.
“TAKARA GALORE?”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Start Your Business Sis, Brunch and Network
‣ April 22, 2023 | Dallas TX
• Dallas Tech Industry Mixer
‣ April 20, 2023 | Dallas TX
• Women in Business Networking Event
‣ April 6, 2023 | Irving TX
Digital Marketing
• Primary Content: I will create informational content bene
fi
ting
people that want to learn more about digital marketing/ SMM.
• Primary Tools: I will be using Tok Tok, Instagram, Facebook,
and daily I will be promoting.
• Website: I will put it with my Linktree therefore people can
click a link and view this.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Business Owner Mentor who’s been the creative
industry and has a lot of knowledge in the social media
world. Needs to be well established. Plan to have
ASAP.
Formal Education
• Full Sail Bachelors Digital Marketing
• Entrepreneur Award
Soft Skills
• Adaptability :Being open to new ideas and willing to experiment
with different strategies is key., 2023
• Leadership: Good leadership skills are essential to motivate and
guide team members to achieve common goals., 2024
• Time Managment- A digital marketing manager is responsible for
managing multiple campaigns and tasks at the same time. Good
time management skills are important to ensure that deadlines are
met and that campaigns are delivered on time and within budget.,
2025
Technical Skills
• Search Engine Optimization (SEO): SEO is a critical aspect of
digital marketing, and a digital marketing manager should be well-
versed in SEO best practices. They should have a good
understanding of keyword research, on-page optimization, link
building, and analytics., 2024
• Graphic Design: Creating visually appealing content is essential for
digital marketing success, and a digital marketing manager should
have a basic understanding of graphic design 2023,
• Video Production: Video content is becoming increasingly
important in digital marketing, and a digital marketing manager
should have a basic understanding of video production. 2025

14. Takara Franklin
You know why your business isn’t generating leads
like it should? Well, what I do is we specialize in creating and
executing social media strategies that drive engagement and growth. In fact,
[Ive helped businesses exceed the expectations with my social media
knowledge and strategy.
“

15. REFERENCES
Bailee cochran - digital marketing associate - frame | linkedin. (n.d.). Retrieved April
8, 2023, from https://www.linkedin.com/in/bailee-cochran-60597a139
Kayla A. - Social Media manager - the social
station | linkedin. (n.d.). Retrieved April 8,
2023, from https://www.linkedin.com/in/
kayla-aikins
Chauntá Sharp - president - the National Society
of ... - linkedin. (n.d.). Retrieved April 8,
2023, from https://www.linkedin.com/in/
chauntasharp
Dallas Tech Industry Mixer. Eventbrite. (n.d.). Retrieved April 8, 2023, from
https://www.eventbrite.com/e/dallas-tech-industry-mixer-
tickets-602769910027?aff=ebdssbdestsearch
Start your business SIS! Brunch & Network. Eventbrite. (n.d.). Retrieved April 8, 2023, from https://
www.eventbrite.com/e/start-your-business-sis-brunch-network-tickets-500273440327?
aff=ebdssbdestsearch