Personal Bran Exploration

1. PERSONAL BRAND EXPLORATION
Fatima Hamlett
Project & Portfolio I: Week 1
MONTH DAY, YEAR

2. My name is Fatima Hamlett. I was born and
raised in southern New Jersey. I have always
had an entrepreneurial spirit and founded my
first business in 2014. Throughout my journey I
have learned the importance of good marketing,
particularly digital marketing. I decided to enroll
in Full Sail’s Digital Marketing program to further
my knowledge and see where a career in digital
marketing could take me.
IDENTITY

3. PROFESSION
Potential Job Titles:
• E-mail Marketing Manager
• SEO Specialist
• Digital Analyst
BRAND ARCHETYPE –The Innocent
brand archetype is optimistic and honest. Caitlin
Rostampour, author of an article titled, Brand
archetypes: the innocent states Innocent brands will
usually market themselves with soft imagery, muted
colors, and a clear, honest message—leaving the
consumer with feelings of safety and comfort (para 5).
[BROAD OCCUPATION] for [INDUSTRY/ MARKET]

4. TARGET AUDIENCE
Eugene M.
Outreach Plan:
• Send Resume to his Linked-in E-mail. He is currently
recruiting for an SEO Specialist
• Interact with his linked-in postings
• I will aim to reach out to Eugene a few months before
graduation. Many of his positions are entry-level.
Recruiter at Comrise
Miylie Roan
Outreach Plan:
• Send resume as well as a link to my personal brand
site. Miylie is currently recruiting for an E-mail
Marketing Specialist.
• Prior to communication I will complete reading Email
persuasion by Ian Bernard.
• I will follow up after one year of E-mail marketing. This
position requires 1-2 years of experience.
HR at Lawline
Allie Angulo
Outreach Plan:
• Prior to reaching out to Allie I will be sure that I do more
research on Synergy Interactive .
• I will interact initially by requesting Allie as a connection
on Linked in.
• I will follow up with Allie weekly after sending my
resume as she has many positions posted .
Recruiter at Synergy Interactive

5. GOALS
Short Term: (Immediately After Graduation, 2024)
• Specific goal you want to achieve in short term.
‣Secure an entry level position with a start-up
company. I will create a personal brand social
media page and be sure to post and update
content daily.
Mid Term: (5-YEAR 2024-2028)
• Specific goal you want to achieve in mid term.
‣I will increase my LinkedIn profile connections
by 20% of connections that had been made at
graduation. December 20th, 2024- December
20th ,2028.
Long Term: (2034)
• Specific goal you want to achieve in long term.
‣ Be the Founder of a woman owned & minority
led digital marketing agency by June 2034.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Basic Design Skills
SOFT
HARD
Adept
CRM Novice
Ability to Multi-Task Expert
Willingness to Listen and Learn. Adept
Data Analysis
SOFT
HARD
Novice
Build A/B tests and use the results to inform insights and optimize future
campaigns Novice
Prioritizing and meeting deployment deadlines Adept
Stay curious and consistently update your knowledge of email
marketing best practices
Novice

7. I help companies optimize E-mail Marketing
campaigns by improving engagement and
increasing ROI.
PROMISE

8. CREDENTIALS
Work Experience:
• Support Specialist- Wonder
• Customer Service Lead- American
Airlines
Education:
• High School Diploma; Timber Creek High
School
• Digital Marketing, B.S., Full Sail University (December 2024)
Awards:
• Employee of the month
• 5 Year anniversary award

9. COMPETITION
Derick Balbierz
Industry Experience:
• Full Stack Digital Marketing
Education:
• B.S. Digital Marketing
Leadership Experience:
• Marketing Manager
Skills and Proficiencies:
• Copywriting
• A/B Testing
• Design & Visuals
Jason Bratton
Overall Online Presence:
• 2,008 connections, banner not customized, professional
head shot, slightly detailed profile, no articles, not active
on other social media, LinkedIn URL is not customized,
• Grade: Superior, 80 out of 100
Industry Experience:
• No relevant industry experience
Education:
• B.S Digital Marketing (December 2024)
Leadership Experience:
• Support Specialist Lead
Skills and Proficiencies:
• Leadership Skills
• Data Collection
• Customer Service
Overall Online Presence:
• 34 connections, banner is not customized, professional
head shot, detailed profile, no articles, no social media
listed, LinkedIn URL is not customized,
• Grade: Poor, 60 out of 100

10. COMPETITION
Jose Nivea
Noteworthy Experience:
• Social media Creative Coordinator
Fatima Hamlett
Industry Experience:
• E-mail Marketing Specialist
Education:
• B.S Digital Marketing
Skills and Proficiencies:
• Sports marketing
• Graphic Design
• Manages all PCTSM social media accounts (Facebook,
Twitter, Instagram and Pinterest)
Overall Online Presence:
• 187 connections, banner not customized, no
professional head shot, slightly detailed profile, no
articles, no social media listed, LinkedIn URL is not
customized,
• Grade: Average, 70 out of 100
Industry Experience:
• No relevant industry experience
Education:
• B.S Digital Marketing (December 2024)
Leadership Experience:
• Support Specialist Lead
Skills and Proficiencies:
• Leadership Skills
• Data Collection
• Customer Service
Overall Online Presence:
• 34 connections, banner is not customized, professional
head shot, detailed profile, no articles, no social media
listed, LinkedIn URL is not customized,
• Grade: Poor, 60 out of 100

11. BRAND POSITION
For start up companies who would like to increase
marketing ROI, I provide modern methods of
engagement based on audience, brand, &
communication methods.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Digital Summit Philadelphia
‣ October 5th 2023| Philadelphia, PA
• ICES
‣ April 23rd | Philadelphia, PA
• Cosmoprof
‣ June 2024| Las Vegas
Digital Marketing
• Primary Content: Ad’s, Digital Graphics, Industry news, tips
& tricks.
• Primary Tools: LinkedIn, Instagram, Tik Tok
• Website: I will include the link to my personal brand site on all
of my social networks

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking a full stack digital marketing professional with
minimum 4 years experience in digital marketing.
Someone who will challenge me and hold me
accountable to achieving my goals. December 2024
Formal Education
• Digital Marketing, B.S., Full Sail University (December
2024).
Technical Skills
• Udemy- Sales Funnel & E-mail Automation course,
June 2023
• HubSpot Academy-E-mail Marketing Course July 2023
• Secure a marketing internship August 2023
Soft Skills
• Shadow Marketing department at my current employer
MAY 2023
• Attend Emelia De LA Cruz Live Class June 2023
• Udemy- Soft Skill Development July 2023

14. Fatima Hamlett
You know how start-up companies have only an 18% SUCCESS RATE.
Well, many of these companies are not using e-mail marketing to their
advantage. What I do is build campaigns that will boost traffic and affirm
your place in the market to ensure long-term success.

15. REFERENCES
G.(2023) Beauty Tech Expo: The Complete Guide 2023. Perfectcorp. https://www.perfectcorp.com/business/blog/general/the-
uide-to-beauty-tech
019) The 12 brand archetypes – where do you fit in? Woven Agency. https://woven.agency/insights/12-brand-archetypes/
2022) Soft skills: what they are and how to develop them. Future Learn. https://www.futurelearn.com/info/blog/soft-skills-what-they
-develop-them
orial Team, (2023) 10 Common Careers in Marketing (Plus Salaries and Tips for Success). Indeed. https://www.indeed.com/caree
ng-a-job/marketing-careers
A. (2021) Brand Archetypes. March Branding. https://marchbranding.com/buzz/brand-archetypes/
A. (2023) The History and Evolution of Digital Marketing. Simplilearn. https://www.simplilearn.com/history-and-evolution-of-digital
article
(2022) What Skills Do You Need to Be an Email Marketing Specialist? Digital Marketing Institute.