This is a project that I completed in my Project and Portfolio 1 class during my time at Full Sail University that describes my passion for the digital marketing industry.

1. Personal Brand Exploration
Sarah Marie Sims
Project & Portfolio I: Week 3
May 24th 2020

2. Sarah was born to a very creative mother who actively
worked on projects and loved introducing Sarah to new
crafting, building, and DIY ideas. As a homeschooler,
creativity and problem solving played a huge role in her
educational journey and became a sought after passion
for her. In high school, she added the hobby of
photography to her creative arsenal through taking
photos for the school’s newsletter and later used the
skills she learned to take photos for friends and family
to increase her skill. As the oldest of her sibling duo,
she was able to learn about leadership and effective
communication from a young age though being the voice
of her more timid sister which helped shape her desire
to help others explain themselves to the world better.
Over the years, she was also that voice for many others
and also helped them gain the confidence needed to
speak for themselves. Sarah wanted to use her creative
abilities and passion for helping others as a career and
later enrolled in the Digital Marketing program at Full
Sail University where she’s focused on developing digital
marketing skills to help spark creativity for others and
help them find their digital voice.
Identity

3. Profession
Potential Job Titles:
• Brand Designer
• Advertising & Promotion Creator
• Marketing Specialist
• Brand Storyteller
• Digital Marketing Consultant
Creator Archetype - Using creative
thinking to provide service that solves
problems and brings ideas to life.
Enhancing the market of small
business industries through out of the
box thinking to help grow their brand
and clientele base.
Digital Marketing for Marketing Consulting Firms

4. • DEMOGRAPHICS: 90%
Business-minded females, 20-35
years old, Predominately African
American, Married, College
Educated, Primarily located in
the southern states of America.
• PSYCHOGRAPHICS: Eco
conscious, enjoys creating
moments with family and friends,
loves DIYs and crafting, seeks
opportunities to mentor and be
mentored.
• IDEAL AUDIENCE MEMBERS:
Sarah Landsman, VP Marketing
(P&G), Melanie Denson,
Assistant Brand Manager (P&G),
Lizzie Solms, Sales Strategist
(Brand Knew)
Hiring Managers at Procter and Gamble, Brand Knew, and
Essential Design
Target Audience

5. Goals
Short Term: (Immediately After Graduation, 2022)
• Land an entry-level marketing position at Procter and
Gamble.
‣ Create a total of 3 mock marketing campaigns by
December 2021.
‣ Connect with, and send a follow up promotional
email to 10 P&G team members on LinkedIn by
December 31, 2021
Mid Term: (2027)
• Lead a successful digital marketing campaign for a
Proctor and Gamble product.
‣ Increase product sales by 20% January 2028
through campaign.
Long Term: (2042)
• Establish a Digital Marketing Firm that focuses on
helping small businesses grow their brand and increase
their clientele.
‣ Have a client base of at least 15 client companies
by 2044

6. Skills Analysis
Notable Skills & Current
Proficiencies:
Notable Skills REQUIRED in TRADE & Current
Proficiencies:
Time Management 80%
Customer Service 80%
SOFTHARD
CRM Software 50%
WordPress CMS 70%
Critical Thinking 80%
Social Perceptiveness 80%
SOFTHARD
Google Analytics 20%
Adobe Creative Suite 35%

7. I help businesses increase client base and/
or sales by creating and developing high
demand brand identities through design
and strategic planning.
Promise

8. Credentials
Work Experience:
• 11 years experience in youth consulting
and development
• 2 years in product sales and home design
consulting for a home decor store
• 2 years in photography industry
(photographer/product sales)
Education:
• Digital Marketing, B.S., Full Sail University (Exp. 2022)

9. Aaron Massey
Industry Experience:
• Currently still in School and
included digital marketing
projects he has worked on.
Education
• Current student enrolled in Digital Marketing,
B.S. at Full Sail University
Leadership Experience:
• U.S Army, Signal Support Systems specialist
Skills and Proficiencies:
• None listed
Sarah Sims
Overall Online Presence:
• 10 connections, banner image not yet
customized, amateur headshot, detailed
summaries, no articles published, has not
linked any social media pages, URL not yet
customized
• Grade: Poor, 20 out of 100
Industry Experience:
• Currently still in school, has not
included any projects worked on
Education:
• Current student enrolled in Digital Marketing,
B.S. at Full Sail University
Leadership Experience:
• None listed
Skills and Proficiencies:
• None listed
Overall Online Presence:
• 16 connections, banner image customized,
professional headshot, no articles published, 1
recommendation, no social media accounts
linked, URL customized
• Grade: Poor, 15 out of 100
Competition

10. Jake Bedford
Skills and Proficiencies:
• Tech Savvy
• Inventory Control
• Troubleshooting
• Managing Resources
• Adept at Conflict Resolution
Sarah Sims
Overall Online Presence:
• 24 connections, banner customized, polished
headshot, detailed profile summaries, 1 award,
URL customized, no social media linked
• Grade: Avarage, 50 out of 100
Competition
Industry Experience:
• Currently still in school, has not
included any projects worked on
Education:
• Current student enrolled in Digital Marketing,
B.S. at Full Sail University
Leadership Experience:
• None listed
Skills and Proficiencies:
• None listed
Overall Online Presence:
• 16 connections, banner image customized,
professional headshot, no articles published, 1
recommendation, no social media accounts
linked, URL customized
• Grade: Poor 15 out of 100
Education
• Current student enrolled in Digital Marketing,
B.S. at Full Sail University
Leadership Experience:
• U.S Navy, High Explsives Storage
Industry Experience:
• Currently still in School and
included digital marketing
projects he has worked on.

11. Fostering creativity, joy, and connection
through enchanting stories that bring even
the wildest dreams and ideas to life.
SARAH MARIE SIMS
Brand Position

12. Networking & Marketing
Industry Events & Organizations
• DX Summit
‣ October 12.14,2020 | Huntington Beach, CA
• American Marketing Association (AMA)
‣ Collegiate Membership | Memphis Chapter
• Digital Growth Unleashed
‣ June 1-3,2020 | Livestream
Digital Marketing
• Primary Content: Videos giving marketing tips to small
businesses and up and coming personal brands; 1, five
minute episode per week via Youtube
• Primary Tools: FB, Instagram, Youtube, LinkedIn
• Website: Full Sail digital portfolio site to showcase school
work and personal projects; use blog to share Youtube
videos and share articles on ways to improve online
presence.

13. Professional Development
Mentor
• Seeking an open-minded businesswoman who is a
local marketer with at least 10 yrs of experience in
brand storytelling or marketing consulting - Jan.
2022
Formal Education
• Complete Digital Marketing, B.S. by expected
graduation date in 2022
Technical Skills
• Set up free HubSpot CRM; complete all CRM
courses through HubSpot Academy, Dec. 2021
• Learning Adobe Creative Cloud - LinkedIn Learning
Dec. 2020
• Google Analytics Essential Training- LinkedIn
Learning Dec. 2020
Soft Skills
• Public Speaking Foundations - LinkedIn Learning,
Dec. 2020
• Develop Your Presentation Skills - LinkedIn
Learning, Dec. 2020
• Join local Toastmasters Club and regularly attend
meetings, starting Oct. 2020
• Impromptu Speaking - LinkedIn Learning, Aug. 2020

14. Sarah Sims
You know how small and startup businesses/
brands have a hard time increasing their
client base? Well, what I do is produce
captivating brand stories that entice new customers to engage
with these businesses and brands. In fact, I used storytelling to create a
campaign to establish new donors for a local youth ministry that
increased the ministry’s yearly donations. The ministry still uses similar
methods to bring in new donors because of the impact of the initial
campaign!
“

15. References
Massey, A. (2020). Aaron Massey LinkedIn Profile. Retrieved
May 23, 2020, from https://www.linkedin.com/in/aaron-massey-
a9501670/
Bedford, J. (2020). Jake Bedford LinkedIn Profile. Retrieved
May 23,2020, from https://www.linkedin.com/in/bedfordjake/
ONETOnLine.org. (2020). Summary Report for: 11-2011.00
-Advertising and Promotions Managers. Retrieved May 23,
2020, from https://www.onetonline.org/link/summary/11-2011.00
ONETOnLine.org. (2020). Summary Report for: 127-4021.00
-Photographers . Retrieved May 23, 2020, from https://
www.onetonline.org/link/summary/27-4021.00
Proctor & Gamble. (2020). Proctor and Gamble Company
Page on Google Jobs. Retrieved May 23, 2020, from https://
www.google.com/search?
q=marketing+at+procter+and+gamble&rlz=1C5CHFA_enUS886
US887&oq=jobs+a+procter&aqs=chrome.1.69i57j0l4j69i60l3.1286
1j0j9&sourceid=chrome&ie=UTF-8&ibp=htl;jobs&sa=X&ved=2ah
UKEwjJlPP9x8rpAhXkmOAKHZ_IBk4QiYsCKAF6BAgEEAU#f
pstate=tldetail&htivrt=jobs&htidocid=7xVAQIec2wuaJJM9AAAA
AA%3D%3D
Digital Growth Unleashed Event Page. (2020). Home Page
Retrieved May 24, 2020, from https://
digitalgrowthunleashed.com/
DX Summit. (2020). DX Summit Event Page. Retrieved
May24,2020, from hhttps://www.dxsummit.com/?
utm_source=google.com&utm_medium=cpc&utm_campaign=dx
s-rch&utm_content=src-dx-1-
gg&gclid=CjwKCAjwtqj2BRBYEiwAqfzurxq2kd8TYpxlU95LP2L
ogppYuK97g_A2luUd3K5C0pBXXSsuCjvBiBoCcJEQAvD_BwE
Procter & Gamble Company Page. (2020). Procter & Gamble
Company Profile. Retrieved May 23, 2020, from https://
www.linkedin.com/company/procter-and-gamble/