Personal Brand expanding

1. PERSONAL BRAND EXPLORATION
Jessica Bridges
Project & Portfolio I: Week 3
November 16, 2019

2. The eldest of five siblings, Jessica Bridges
grew up in the small town of Cayey, Puerto
Rico, which shaped her “island girl” ethics
and principles. She’s loves the island she grew
up on and dreams of working for a Puerto
Rican advertising agency that promotes the
island and its tourism. After serving 6 years
in the U.S. military as Army soldier, Jessica
enrolled in the Digital Marketing & Design
program at Full Sail University where she’s
focused on developing digital marketing
skills.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Associate Marketing Manager
• Head of Route to Market
• Director of Sales and Marketing
The regular guy/girl Archetype -
producing innovative advertisement that
displays the brands purpose and voice.
Using innovative social media techniques
and ideas to highlight the islands natural
beauties and resources in hopes of
increasing the islands tourism.
Digital Marketing for Puerto Rican Companies
that Promote Tourism

4. • DEMOGRAPHICS: 80% Male, 35-50
years old, Predominately White,
Married, College Educated, Located
in the Caribbean.
• PSYCHOGRAPHICS: Enjoys golfing
and water related activities, spends
free time on the beach or hiking
with family outside, adheres to
conservative lifestyles and
opinions, regularly attends church
service.
• IDEAL AUDIENCE MEMBERS: Luigi
Bellizzi, Director of Marketing
(Telemunndo),Dimitri Ivanov, Chief
Marketing Officer (Bacardi), Pier Le
Compte, Director of Sales (Hilton)
Recruiters & Hiring Managers at Telemundo, Bacardi, and
Hilton
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2020)
• Land an entry-level marketing position at Telemundo
Orlando.
‣ Connect with, and send a follow up promotional
email to, 25 Telemundo team members on LinkedIn
by December 31, 2019.
Mid Term: (2025)
• Lead a successful digital marketing campaign aimed at
expanding the tourism for Puerto Rico
‣ Expand year-over-year consumer visitations to the
island by 50% nationwide by December 31, 2025.
Long Term: (2040)
• Establish a digital media agency to assist local businesses on
the island promote tourism and business to the United States
and surroundings.
‣ Save a total of $25,000, complete 3 demo reels, and
secure 3 business partnerships by December 31, 2040.

6. SKILLS ANALYSIS
Notable Skills & Current
Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Social Media Marketing 70%
Adobe Creative Suite 40%
Time Management 80%
Public Speaking 60%
SOFTHARD
Marketing 10%
Sales 10%
Word Press CMS 40%
Advertisement 60%
SOFTHARD

7. I promise to ensure that your purpose is shared and
your voice is heard across all platforms..
PROMISE

8. CREDENTIALS
Work Experience:
• 10 years service in U.S. Marine Corps
• 2 years in social media marketing for cattle feed
retail store
Education:
• Business Administration B.S, San Joaquin Valley College
(2015)
• Medical Assisting A.S, San Joaquin Valley College (2013)
• Digital Marketing B.S., Full Sail University (Exp. 2020)
• Sports Marketing & Media, B.S., Full Sail University (Exp. 2020)
Awards:
• Good Conduct Medal, U.S. Army, Global War on
Terrorism Service Medal, U.S Army, National Defense
Service Medal, U.S Army, Korean Defense Service
Medal, Army Achievement Medal Second Award. U.S
Army. Outstanding Achievement National Honor
Society

9. COMPETITION
Kristy Kennedy
Industry Experience:
• Digital Campaign Manager Travel
Click
Education:
• Business Administration, M.B. Rollins University
Leadership Experience:
• Volunteer at Multiple Sclerosis of America (MSAA)
Skills and Proficiencies:
• Leadership - 20 endorsements
• Social Media - 24 endorsements
• Marketing - 20 endorsements
Joe Carter
Overall Online Presence:
• More than 500 connections, banner image
customized, amateur headshot, lack of details
throughout profile, no articles published, inactive
on social media, URL not yet customized
• Grade: Good, 60 out of 100
Industry Experience:
• Brand Specialist Golf Now a division
of The Golf Channel
Education:
• Arts,Entertainment & Media Management B.S. at
Full Sail University
Leadership Experience:
• None displayed on profile.
Skills and Proficiencies:
• Social Media Marketing - 17 endorsements
• Customer Service- 19 endorsements
• Time Management - 15 endorsements
Overall Online Presence:
• 500+ connections, banner image customized,
professional headshot, detailed summaries
throughout profile with One content pieces, no
articles published, sporadically active on personal
social media accounts, URL customized
• Grade: Average, 58 out of 100

10. COMPETITION
Carmen Pacheco
Industry Experience:
• ~10 years of marketing experience, 1
year and 3 months as a digital
marketing designer at Mach Media
Education:
• Marketing, B.A.
Skills and Proficiencies:
• Web Design- 15 endorsements
• Graphic Design - 16 endorsements
• HTML & CSS - 6 endorsements
Aude Rivoire de Cagny
Overall Online Presence:
• 284 connections, banner image customized,
unprofessional headshot, detailed profile
summaries, two recommendations, notable
volunteer work, URL not yet customized,
• Grade: Poor, 30 out of 100
Industry Experience:
• Senior Digital Marketing Manager at
Bacardi
Education:
• Business Administration. B.S EDHEC Business School
Leadership Experience:
• None Displayed on Profile
Skills and Proficiencies:
• Marketing - 5 endorsements
• Brand Management- 7 endorsements
• Strategy - 5 endorsements
Overall Online Presence:
• 500+ connections, banner image not customized,
no professional headshot, no detailed summaries
no content pieces, no articles published,
sporadically active on personal social media
accounts, URL customized
• Grade: Poor, 15 out of 100

11. BRAND POSITION
Renewing honor, courage, and
commitment in American culture by
sharing rodeo stories that leave you
slacked-jawed.
JESSICA “THE CLOSER” BRIDGES
Jessica earned the nickname
“The Closer” at Lazy Boy as she
often helped the newer sales
associates close their deals.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• 2020 ASI Conference
‣ January 4 - 5 | Orlando, PR
• Craft Distillers and Brewers Orlando, Florida
‣ May 15-18| Orlando, Florida
• Hospitality Professional’s National Conference
‣ January 10 , 2019 | Orlando, FL
Digital Marketing
• Primary Content: Social Media Campaigns for various
Puerto Ricann Businesses in central Florida such as IPUAT,
Poder LatinX, Tainos Bakery, Mi Familia Vota
• Primary Tools: FB and Instagram - promote stories, events
and promotional products of the company
• Website: Full Sail digital portfolio site to showcase school
work; use blog to showcase tourism marketing knowledge
and social media advertisements

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior-level marketing pro with at least 15
yrs of experience in Spanish tourism industry;
family woman that upholds Christian values and
has experience working with men in the industry,
Jun. 2020
Formal Education
• Complete Digital Marketing, B.S. by expected
graduation date in 2020
Technical Skills
• Set up free HubSpot CRM; complete all CRM courses
through HubSpot Academy, Dec. 2019
• SEO Foundations, Google Analytics and Adobe
Programs - Lynda.com, May 2020
• WordPress 5 Essential Training - Lynda.com, May
2020
Soft Skills
• Writing Formal Business Letters & Emails -
Lynda.com, Sept. 2020
• Business Writing Principles - Lynda.com, Oct. 2020

14. Jessica Bridges
You know how the tourism in Puerto Rico
has declined since hurricane Maria? Well,
what I do is produce personal brand stories that
entertain and inspire American families to visit
remarkable places and experience nature to the fullest. In fact, after
serving 8 years as a U.S. Army soldier, I have worked with several
puerto rican businesses to help grow their brands and raise their online
prescence. Customers often say that ability to find the perfect campaign
or product is what keeps them coming back.
“

15. REFERENCES
Carter, J. (2019). Joe Carter LinkedIn Profile. Retrieved
November 16, 2019, from https://www.linkedin.com/in/
joecarter14/
Kennedy, K. (2019). Kristy Kennedy LinkedIn Profile.
Retrieved November 16, 2019, from https://
www.linkedin.com/in/kristy-kennedy-mba-47262465/
Pacheco C. (2019). Carmen Pacheco LinkedIn Profile.
Retrieved November 16, 2019, from https://
www.linkedin.com/in/carmen-iris-pacheco-362b0024/
Bacardi Rum: Bacardi Cocktails: Bacardi Flavoured Rums:
Bacardi USA US. (n.d.). Retrieved November 16, 2019, from
https://www.bacardi.com/us/en/.
Careers. (n.d.). Retrieved November 17, 2019, from https://
corporate.univision.com/careers/#gs.gpkedu.
Find Jobs. (n.d.). Retrieved November 16, 2019, from https://
careers.bacardilimited.com/?
_ga=2.139739636.654503523.1574030129-286985451.1574030129.
create. lead. inspire. engage. innovate. (n.d.). Retrieved
November 16, 2019, from https://www.nbcunicareers.com/.