This is a Social Media Strategy for my personal brand. I highlight the tactics and goals I need for Facebook, twitter, Instagram and LinkedIn.
PUR3622 Social Media Management Summer A at UF prof. Lisa Buyer
This is my personal social media strategy to increase my own personal brand on the internet utilizing the following social media platforms: Twitter, Instagram, Facebook and LinkedIn.
Only 1 in 5 sales and marketing professionals report that they can clearly demonstrate a social media ROI - and it's because they are focused on brand awareness. View this presentation to see the LinkedIn marketing program ROI you can expect when you use GetLinkedInHelp.com with their profile makeover, strategy or LinkedIn managed services.
Hosted By Brandon Buras, Executive Director of Branded Content with Hearst Newspapers
In our connective world, consumers expect a deeper connection with the brands they choose to do business with. This only increases during a time of crisis as 1 in 3 millennials expect their top brands to be communicating more. With the current changes in our daily routines, you have the opportunity to give your customers what they are craving more are than ever at this time.
Jordan Meleski Personal Brand Exploration Jordan Meleski
I slideshow I completed with me filling out my personal brand information and my future career hopes and dreams. My personal brand is something that will help me out with my future.
Why hire me for your next project? The answer is in this presentation. It helps you get to know who I am, who I want to serve, and how I am different from other digital marketers. It gives you a glimpse into my career goals and my life's ambitions. As always, reaching for the stars requires us to seek a higher quality of life while asking others to join us.
This is my personal social media strategy to increase my own personal brand on the internet utilizing the following social media platforms: Twitter, Instagram, Facebook and LinkedIn.
Only 1 in 5 sales and marketing professionals report that they can clearly demonstrate a social media ROI - and it's because they are focused on brand awareness. View this presentation to see the LinkedIn marketing program ROI you can expect when you use GetLinkedInHelp.com with their profile makeover, strategy or LinkedIn managed services.
Hosted By Brandon Buras, Executive Director of Branded Content with Hearst Newspapers
In our connective world, consumers expect a deeper connection with the brands they choose to do business with. This only increases during a time of crisis as 1 in 3 millennials expect their top brands to be communicating more. With the current changes in our daily routines, you have the opportunity to give your customers what they are craving more are than ever at this time.
Jordan Meleski Personal Brand Exploration Jordan Meleski
I slideshow I completed with me filling out my personal brand information and my future career hopes and dreams. My personal brand is something that will help me out with my future.
Why hire me for your next project? The answer is in this presentation. It helps you get to know who I am, who I want to serve, and how I am different from other digital marketers. It gives you a glimpse into my career goals and my life's ambitions. As always, reaching for the stars requires us to seek a higher quality of life while asking others to join us.
This is a project that I completed in my Project and Portfolio 1 class during my time at Full Sail University that describes my passion for the digital marketing industry.
Portfolio Project 2: Developing Your Personal Brand Canvasiambrandonlee
The purpose of this project is to help you understand your personal brand and and how to improve it. The Canvas concept is easy to use and serves as a practical visual framework that helps you understand why you are unique and how to let your future employer, customers, or clients know it.
The objective of this project was to help understand my personal brand and potential ways that I can improve on it. Everyone is unique and this helped to showcase me as a person. I learned that in the sports world I have a long ways to go when it comes to my competitors. I am not very active in social media, but this project helped to show me that putting my name and content out there more can only benefit me in terms of followers and recognition. This project challenged me to dig deep into who I am and where I want to go in life. I can say confidently, now, I have a clearer picture of how I want my time at Full Sail University to go and what I want to do in career in sports media.
This is a project that I completed in my Project and Portfolio 1 class during my time at Full Sail University that describes my passion for the digital marketing industry.
Portfolio Project 2: Developing Your Personal Brand Canvasiambrandonlee
The purpose of this project is to help you understand your personal brand and and how to improve it. The Canvas concept is easy to use and serves as a practical visual framework that helps you understand why you are unique and how to let your future employer, customers, or clients know it.
The objective of this project was to help understand my personal brand and potential ways that I can improve on it. Everyone is unique and this helped to showcase me as a person. I learned that in the sports world I have a long ways to go when it comes to my competitors. I am not very active in social media, but this project helped to show me that putting my name and content out there more can only benefit me in terms of followers and recognition. This project challenged me to dig deep into who I am and where I want to go in life. I can say confidently, now, I have a clearer picture of how I want my time at Full Sail University to go and what I want to do in career in sports media.
Social media strategy for Chipotle Mexican Grill. This includes Social Media Audit, Social Media Objectives, Online Brand Persona and Voice, Strategies and Tools, Timing and Key Dates, Social Media Roles and Responsibilities and Social Media Policy
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
2. Table of
Contents
1. Executive Summary, May 2017
2. Social Media Strategy
a) Social Media Assessment
b) Traffic Sources Assessment
c) Customer DemographicsAssessment
d) Competitor
3. Social Media Objectives
4. Online Brand Persona andVoice
5. Strategies andTools
6. Timing and Key Dates
7. Social Media Roles and Responsibilities
8. Social Media Policy
9. Critical Response Plan
10. Measurement and Reporting Results
3. ExecutiveSummary
Social media priorities for the summer of 2017 will be to generate
awareness and grow among the many platforms.
The primary focus will be to support and drive more traffic to my
personal brand by delivering relevant content in the field of social
marketing.The goal is for me to showcase my performance
capabilities and be more presentable to potential employers.
Two major social strategies will support this objective
1. A plan to increase the level of interaction in different social media
platforms by communicating with influencers and gathering an
audience.
2. Encourage conversations with audience and share more organic
content that translates into my personal brand, specifically on
LinkedIn.
5. Social Media
Assessment
At present time (May 26, 2017), the highest number of
interactions per post occurs on twitter. Little to no
interactions occur on LinkedIn, and the increase of
activity should be done moving forward.
6. WebsiteTraffic
Sources
Assessment
Source Volume Percentage of
OverallTraffic
Conversation
Rate
Twitter 650 unique visits 3% 2%
Facebook 38 unique visits 0.91% 0.71%
Instagram NO DATA NO DATA NO DATA
LinkedIn 2 unique visits 0.001% 0%
Traffic Summary: at present timeTwitter drives the most traffic.The
conversation rate and overall volume on LinkedIn needs to be improved
(May 26, 2017)
8. Competitor
Assessment
Competitor
Name
Social Media
Profile
Strengths Weakness
A LinkedIn: A Frequent posts and
interactions with
audience.
One-way
conversation
B Instagram: B Branded a hashtag
and posts
aesthetically
pleasing images
that captures
audience attention
Interaction from
audience is
significantly low/not
there.
C TW: C Large follower
count and
interaction level
Most tweets are
sponsored/
promotional and
interactional
messages read from
followers read “stop
spamming”
Competitor Assessment Summary:
Competitors have a strong social presence on LinkedIn, Instagram, andTwitter.
High Quality images and unique drive their engagements.Area of improvement is
two-way communication and paying attention to audience feedback.
9. Social Media
Objectives
Primary focus on social media
strategy is to engage in activity on
LinkedIn. Secondary focus is on
Twitter, Instagram and Facebook.
1. Increase brand awareness
through interactions and
connections.
2. Increase use of LinkedIn
platform, share organic
content and post minimally
twice a week.
Increase high- quality visual
content onTwitter, Instagram and
Facebook by incorporating images
with texts, and creating GIFS by
40% in 4 months.
10. Online Brand Persona andVoice
Adjectives that describe my brand:
1. Professional
2. Advocate
3. Hard-working
4. Go-getter
12. Strategies andTools
Paid: Every Friday during peak hours boost popular organic LinkedIn posts.
Owned: Introduce #SocialWiz and incorporate it in posts and tweets. Encourage the adoption of this
hashtag among UF students and business professionals, a goal to have 1 piece of user-generated
content.
Earned: Monitor twitter daily by searching for keywords and trends. Join twitter chats about social
marketing and learn by interacting with others. Goal to get a partnership with a likeminded influencer.
Tools:
1.Hootsuite
2. Buffer
3. Adobe CC Photoshop
Professional Camera
13. Timing and Key Dates
Holiday Dates:
1. Labor Day
2. Fourth of July
3.Winter Holidays
Important dates:
1.Back to school
2.Career Day@UF
3. Homecoming@UF
14. Social Media
Roles and
Responsibilities
Marketing Director: Kristen Solorzano
Social Media Manager: Kristen Solorzano
Social Media Coordinator: Kristen Solorzano
Supporting Social MediaTeam Members: Kristen
Solorzano
15. Social Media Policy
Social media is evolving into a personal way of communicating with personal and
business endeavors.Therefore, the mission will be to share thoughts, activities,
and ideas in order to better communicate with the world.
1. Always be respectful, even if the other person is “wrong”
2.Don’t start twitter fights
3. Post appropriate content
4. Be helpful to strangers
5. Hopefully land a job by graduation
16. Critical Response Plan
Action Plan:
Scenario - inappropriate tweet sent from @TheKristenElle
1.When tweet is detected:
Breathe
Take screenshot
Delete
Alert Social Media Manager
• 2. Social media manager and marketing director sync plan of response.
• 3. If media has picked up, contact them asap
• 4. Find employee responsible and see if disciplinary actions are needed.
19. Measurement and Performance
Overall, the performance of LinkedIn has grown significantly.The
number of posts has shifted from once a month to at minimum twice
a week.Therefore connections have increased by 10, and the rate of
engagement by 1.0%.
Twitter saw the most increase of follower count; however,
engagement rate did not increase but was stable.
Instagram and Facebook are preforming better with the creation of
high-quality photos and GIFS, the engagement rate went up by 2%.
20. Measurement
and Reporting
#SocialWiz Hashtag
Performance:
1. Between May 2017- June
2018, the hashtag was
successful. It was mentioned
1234 times and2345 on
Instagram.
Proposed Action
1. Keep the hashtag long-
term as a notion of brand
awareness and exposure.
