Kako bo izgledala nova normalnost? Kako bomo živeli, delali in uspevali? Kdo so potrošniki prihodnosti in kaj si bodo želeli v naslednjem desetletju?

1. THE FUTURE NORMAL
HENRY COUTINHO-MASON
DIGGIT // LJUBLJANA
9 MAY 2024
4 Big, Non-Obvious Ideas To
Thrive In 2025 & Beyond
DOWNLOAD THE PPT VERSION >> CLICK HERE

2. HENRY COUTINHO-MASON #FUTURENORMAL
HENRY COUTINHO-MASON #FUTURENORMAL

3. Change is
everywhere.
HENRY COUTINHO-MASON #FUTURENORMAL
HENRY COUTINHO-MASON #FUTURENORMAL

4. “People often ask
what’s going to
change over the next
decade. It’s more
valuable to think
about what’s not
going to change.”
Jeff Bezos
HENRY COUTINHO-MASON #FUTURENORMAL
HENRY COUTINHO-MASON #FUTURENORMAL

5. We’re the same
old humans with
the same old
human needs.
HENRY COUTINHO-MASON #FUTURENORMAL
HENRY COUTINHO-MASON #FUTURENORMAL

6. People who understand people
always win.
HENRY COUTINHO-MASON #FUTURENORMAL
HENRY COUTINHO-MASON #FUTURENORMAL

7. Don’t be a
futurist. Be a
‘now-ist’.
HENRY COUTINHO-MASON #FUTURENORMAL
HENRY COUTINHO-MASON #FUTURENORMAL

8. HENRY COUTINHO-MASON #FUTURENORMAL
HENRY COUTINHO-MASON #FUTURENORMAL
Innovations show you
the future normal.

9. We live in an
Expectation
Economy.
HENRY COUTINHO-MASON #FUTURENORMAL
HENRY COUTINHO-MASON #FUTURENORMAL

10. Nowists
HENRY COUTINHO-MASON #FUTURENORMAL
HENRY COUTINHO-MASON #FUTURENORMAL

11. The niche and
remarkable
quickly becomes
normal and
expected.
HENRY COUTINHO-MASON #FUTURENORMAL
HENRY COUTINHO-MASON #FUTURENORMAL

12. Can you see in
ways that no one
else does?
HENRY COUTINHO-MASON #FUTURENORMAL
HENRY COUTINHO-MASON #FUTURENORMAL

13. Who is your
innovation
crush?
HENRY COUTINHO-MASON #FUTURENORMAL

14. Let’s share!
HENRY COUTINHO-MASON #FUTURENORMAL
HENRY COUTINHO-MASON #FUTURENORMAL

15. HENRY COUTINHO-MASON #FUTURENORMAL
HENRY COUTINHO-MASON #FUTURENORMAL

16. HENRY COUTINHO-MASON #FUTURENORMAL
HENRY COUTINHO-MASON #FUTURENORMAL

17. HENRY COUTINHO-MASON #FUTURENORMAL
HENRY COUTINHO-MASON #FUTURENORMAL

18. LESS PEOPLE,
BETTER JOBS
HENRY COUTINHO-MASON #FUTURENORMAL
HENRY COUTINHO-MASON #FUTURENORMAL

19. // IKEA / From call centre to interior
designers
HENRY COUTINHO-MASON #FUTURENORMAL
HENRY COUTINHO-MASON #FUTURENORMAL

20. HENRY COUTINHO-MASON #FUTURENORMAL
// Einride / Remote truck driver

21. HENRY COUTINHO-MASON #FUTURENORMAL
HENRY COUTINHO-MASON #FUTURENORMAL
// Kernel / NYC’s new robot-
augmented restaurant

22. “We’ve taken a lot of human
interaction out of the process
and left just enough”
Steve Ells, Kernel
HENRY COUTINHO-MASON #FUTURENORMAL
HENRY COUTINHO-MASON #FUTURENORMAL

23. LESS PEOPLE, BETTER JOBS
What if the future normal of work was
less people, doing better jobs and delivering
a better customer experience?
HENRY COUTINHO-MASON #FUTURENORMAL
HENRY COUTINHO-MASON #FUTURENORMAL

24. HENRY COUTINHO-MASON #FUTURENORMAL
HENRY COUTINHO-MASON #FUTURENORMAL

25. HENRY COUTINHO-MASON #FUTURENORMAL
HENRY COUTINHO-MASON #FUTURENORMAL

26. GRIMES
// Grimes / Elf.tech
HENRY COUTINHO-MASON #FUTURENORMAL
HENRY COUTINHO-MASON #FUTURENORMAL

27. CROWD-POWERED
CREATIVITY
HENRY COUTINHO-MASON #FUTURENORMAL
HENRY COUTINHO-MASON #FUTURENORMAL

28. // Udio / ChatGPT for music?
HENRY COUTINHO-MASON #FUTURENORMAL
HENRY COUTINHO-MASON #FUTURENORMAL

29. // Open AI / Sora
HENRY COUTINHO-MASON #FUTURENORMAL
HENRY COUTINHO-MASON #FUTURENORMAL

30. “We’ve shifted from being skills-
constrained to being imagination-
constrained.”
Scott Belsky
HENRY COUTINHO-MASON #FUTURENORMAL
HENRY COUTINHO-MASON #FUTURENORMAL

31. // Roblox
HENRY COUTINHO-MASON #FUTURENORMAL
HENRY COUTINHO-MASON #FUTURENORMAL

32. HENRY COUTINHO-MASON #FUTURENORMAL
HENRY COUTINHO-MASON #FUTURENORMAL

33. // Shell / Renewable energy
hackathon
HENRY COUTINHO-MASON #FUTURENORMAL
HENRY COUTINHO-MASON #FUTURENORMAL

34. CROWD-POWERED CREATIVITY
How can you harness the energy of the
AI-powered crowd, rather than fight it?
HENRY COUTINHO-MASON #FUTURENORMAL
HENRY COUTINHO-MASON #FUTURENORMAL

36. UNNATURALLY
BETTER
HENRY COUTINHO-MASON #FUTURENORMAL
HENRY COUTINHO-MASON #FUTURENORMAL

37. UNNATURALLY
BETTER
// “Natural is best”
HENRY COUTINHO-MASON #FUTURENORMAL
HENRY COUTINHO-MASON #FUTURENORMAL

38. // Gourmey / Lab-grown foie gras
HENRY COUTINHO-MASON #FUTURENORMAL
HENRY COUTINHO-MASON #FUTURENORMAL

39. // Pangaia x Haeckels x Palmless
HENRY COUTINHO-MASON #FUTURENORMAL
HENRY COUTINHO-MASON #FUTURENORMAL

40. // VitroLabs / Cultivated Leather
HENRY COUTINHO-MASON #FUTURENORMAL
HENRY COUTINHO-MASON #FUTURENORMAL

41. UNNATURALLY BETTER
What if ‘fake’ was seen as cleaner, more ethical
and more luxurious than ‘all-natural’?
HENRY COUTINHO-MASON #FUTURENORMAL
HENRY COUTINHO-MASON #FUTURENORMAL

42. OPEN-SOURCE
SOLUTIONS
HENRY COUTINHO-MASON #FUTURENORMAL
HENRY COUTINHO-MASON #FUTURENORMAL

43. HENRY COUTINHO-MASON #FUTURENORMAL
HENRY COUTINHO-MASON #FUTURENORMAL

44. “People will start
to act in
unprecedentedly
collaborative
ways out of their
own self-interest”
HENRY COUTINHO-MASON #FUTURENORMAL
HENRY COUTINHO-MASON #FUTURENORMAL

45. // DeepMind / AlphaFold protein
predictor
HENRY COUTINHO-MASON #FUTURENORMAL
HENRY COUTINHO-MASON #FUTURENORMAL

46. // Unilever / Sharing energy-saving
ice-cream recipes
HENRY COUTINHO-MASON #FUTURENORMAL
HENRY COUTINHO-MASON #FUTURENORMAL

47. // Bumble / Private Detector
HENRY COUTINHO-MASON #FUTURENORMAL
HENRY COUTINHO-MASON #FUTURENORMAL

48. // IKEA / Anti-tip drawer mechanism
// Volvo / 3-point seat belt
HENRY COUTINHO-MASON #FUTURENORMAL
HENRY COUTINHO-MASON #FUTURENORMAL

49. OPEN-SOURCE SOLUTIONS
Will you be bold enough to work with your
competitors – or even give away! – your biggest
wins in 2025?
HENRY COUTINHO-MASON #FUTURENORMAL
HENRY COUTINHO-MASON #FUTURENORMAL

50. HENRY COUTINHO-MASON #FUTURENORMAL
HENRY COUTINHO-MASON #FUTURENORMAL

51. HENRY COUTINHO-MASON #FUTURENORMAL
HENRY COUTINHO-MASON #FUTURENORMAL

52. HENRY COUTINHO-MASON #FUTURENORMAL
HENRY COUTINHO-MASON #FUTURENORMAL
Innovations show you the
future normal.

53. The only future we can make
is one we are able to imagine.
HENRY COUTINHO-MASON #FUTURENORMAL
HENRY COUTINHO-MASON #FUTURENORMAL

54. Thank you &
good luck!
henry@coutinho-mason.com