Anna Turner is a digital marketing specialist currently enrolled in a digital marketing degree program. She has over 10 years of experience in social media marketing and has worked with celebrities and brands. Her goals are to begin her career as a digital marketer at a corporate firm after graduation and eventually lead her own marketing agency. She analyzes her skills and compares herself to other students, highlighting her extensive industry experience and engagement on social media.

1. PERSONAL BRAND EXPLORATION
Anna Turner
Project & Portfolio I: Week 3
May 27th 2020

2. As a Digital Marketing Specialist, Anna Turner helps purpose-
driven leaders, experts, and entrepreneurs scale authentic
growth across their social media platform. She specializes in
Social Media Strategy and Management, partnering with clients
to bring clarity to their message, and visual brand to help
increase their influence. With over ten years of experience,
Anna recently enrolled in Full Sail University’s Digital
Marketing Degree program to sharpen her skill. Over the years,
she has worked with multiple celebrities, both athletes and
reality TV stars, that sought out her professional expertise. She
specializes in Social Media Marketing, but Anna is also skilled at
Website Design, Graphic Design, Social Media Management,
Social Media Marketing, Content Writing, and an eye for
aesthetics. After graduating, Anna hopes to apply her years of
experience and new skills from her degreed program to help a
company or agency in need of a digital marketer.
IDENTITY

3. PROFESSION
Potential Job Titles:
•Digital Marketing Manager
•Digital Marketing Specialist
•Social Media Specialist
Girl Next Door Archetype -
described as being authentic,
friendly, and honest. The goal of the
brand is to create a community and
provide an atmosphere that creates
friendship and likability.
Digital Marketing for Marketing Agencies

4. • DEMOGRAPHICS: 80% Female,
40-65 years old, Predominately
African American, Married, College
Educated, Located in America.
• PSYCHOGRAPHICS: Overtly
busy running a business, spends
free time checking emails, knows
the basis of social media but
doesn’t understand how to reach
people beyond their network,
regularly attends church service.
• IDEAL AUDIENCE MEMBERS:
Katy Coy, Marketing Manager
(CST), Christopher Norman, Hiring
Manager (eTech360), Jennifer
Gallego, Hiring Top Channel
Manager (AVANT)
Recruiters & Hiring Managers at CST, eTech360, AVANT
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2022)
•Begin Career as Digital Marketer at Corporate Firm by
January, 2023.
Mid Term: (2028)
• VP of Digital Marketing Agency at Corporate Firm by
December 31, 2029.
Long Term: (2033)
•Full-Time entrepreneur leading Anna Marie Marketing
Agency operating as CEO
‣Full Expansion of Anna Marie Marketing Agency
comprised of mentorship and courses by
December 31, 2040.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Social Media Marketing 87%
SOFTHARDSOFTHARD

7. I help leaders, experts, and entrepreneurs
to become the undeniable choice. I
specialize in digital marketing, partnering
with clients to bring synergy to their
purpose and profession, and increase
their influence, so that they are positioned
to create impact on a greater scale.
PROMISE

8. CREDENTIALS
Work Experience:
•10 years operating freelance agency
annamturner.com
•2 years in social media marketing for LIN
Network
Education:
•Entrepreneurship , Billionaire Minds LLC
•Digital Marketing, B.S., Full Sail University (Exp. 2020)

9. COMPETITION
Aaron Massey
Industry Experience:
• Aspiring Photographer & Digital
Marketing Student at Full Sail
University
Education:
• Current student enrolled in Digital Marketing, B.S. at
Full Sail University
Leadership Experience:
• Created a marketing research project proposal for The
Dallas Cowboys that identifies a strategic need, gathers
secondary information and outlines a process for
gathering additional information. Also, created a
sponsor pitch presentation that mined fan data to
connect with a potential sponsor and highlight data
visualization skills.
Skills and Proficiencies:
• No endorsements listed on page
Anna Turner
Overall Online Presence:
• 10 connections, banner image not yet customized,
amateur headshot, Decent details throughout profile, no
articles published, inactive on social media, URL
customized
• Grade: Fair, 50 out of 100
Industry Experience:
• 10+ year social media marketing for
Small business owners
Education:
• Current student enrolled in Digital Marketing, B.S. at Full
Sail University
Leadership Experience:
• Billionare Minds LLC, Co-Founder
Skills and Proficiencies:
• Social Media Marketing - 70 endorsements
• Social Networking - 73 endorsements
• Social Media - 63 endorsements
Overall Online Presence:
• 500+ connections, banner image customized,
professional headshot, detailed summaries throughout
profile with two content pieces, no articles published,
very active on personal social media accounts, URL
customized
• Grade: Good, 70 out of 100

10. COMPETITION
Garret Cislini
Industry Experience:
• 1 Year experience
Education:
• Current student enrolled in Digital Marketing, B.S. at Full
Sail University
Noteworthy Experience:
• Student at Full Sail University to better my knowledge in
digital marketing. Also, building a brand within the
fitness industry. I have leadership skills from working
with and leading a construction crew.
•Skills and Proficiencies:
• No endorsements listed
Anna Turner
Overall Online Presence:
• 70 connections, banner image not yet customized,
polished headshot, lacking detailed profile summaries, no
recommendations, notable volunteer work, URL not yet
customized
• Grade: Poor, 20 out of 100
Industry Experience:
• 10+ year social media marketing for
Small business owners
Education:
• Current student enrolled in Digital Marketing, B.S. at Full
Sail University
Leadership Experience:
• Billionare Minds LLC, Co-Founder
Skills and Proficiencies:
• Social Media Marketing - 70 endorsements
• Social Networking - 73 endorsements
• Social Media - 63 endorsements
Overall Online Presence:
• 500+ connections, banner image customized,
professional headshot, detailed summaries throughout
profile with two content pieces, no articles published,
very active on personal social media accounts, URL
customized
• Grade: Good, 70 out of 100

11. BRAND POSITION
Can’t figure out how to establish you ronline
presence and scale growth to bring in sales?
Talk to someone who can get it done! Unlike
other digital marketers I get to know my client
and I take on their work as my own!
ANNA “GET IT DONE” TURNER

12. NETWORKING &
MARKETING
Industry Events & Organizations
• 2021 DigiMar Con Midwest 2021
‣ June 9 - 10 | Chicago, IL
• American Marketing Association (AMA)
‣ Collegiate Membership | Chicago Chapter
• Utah DMC Digital Marketing Conference
‣ August 28 | Salt Lake City, Utah
Digital Marketing
• Primary Content: Create Video Content to introduce my brand.
• Primary Tools: Youtube, FB & IG TV
• Website: Full Sail digital portfolio site and my personal site
annamturner.com

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking manager-level marketing pro with at least 10
yrs of experience in Social Media Marketing; family
woman that has Christian values, Jan. 2022
Formal Education
• Complete Digital Marketing Degree, B.S. by expected
graduation date in 2022
Technical Skills
•
Soft Skills
•

14. “
Anna Turner
You know how digital marketing has been
complicated to so many over the years? Well, what I do
is educated people on the importance of digital marketing, I produced eye
catching content specifically on social media that has help businesses scale
their growth by 100%. I often get rave reviews of the sales that are brought in
due to my marketing strategies.

15. REFERENCES
Coy, K. (2020). Katy Coy LinkedIn Profile. Retrieved May 27,
2020, from https://www.linkedin.com/in/katy-coy-a035a57/
Norman, N. (2020). Christopher Norman LinkedIn Profile.
Retrieved May 27, 2020, from https://www.linkedin.com/in/
christopher-norman-63711a163/
Gallego, J. (2020). Jennifer Gallego LinkedIn Profile. Retrieved
May 27, 2020, from https://www.linkedin.com/in/jengallego/
Massey, A. (2020). Aaron Massey LinkedIn Profile. Retrieved
May 27, 2020, from https://www.linkedin.com/in/aaron-massey-
a9501670/
Cislini, G. (2020). Garrett Cislini LinkedIn Profile. Retrieved May
27, 2020, from https://www.linkedin.com/in/garretcislini/