Emmalee Wood Sanders was raised in the small town of Cedar Springs, Michigan. She was drawn to fantasy games, books, and movies. She started playing Magic in a small coffee shop on Main St. Years later, she was introduced to Dungeons & Dragons by her Husband. Her passion for creative advertising was revealed when she began thinking of ways to expand these Table-top games and broaden the audience reach for the company. She is pursuing her education at Full Sail University; advancing toward a Digital Marketing Bachelors. She aspires to season her skills in a company much like Hasbro’s, Wizards of the Coast.

1. PERSONAL BRAND EXPLORATION
Emmalee Wood Sanders
Project & Portfolio I: Week 3
August 27, 2019

2. Emmalee Wood Sanders was raised in the
small town of Cedar Springs, Michigan. She
was drawn to fantasy games, books, and
movies. She started playing Magic in a small
coffee shop on Main St. Years later, she was
introduced to Dungeons & Dragons by her
Husband. Her passion for creative
advertising was revealed when she began
thinking of ways to expand these Table-top
games and broaden the audience reach for
the company. She is pursuing her education
at Full Sail University; advancing toward a
Digital Marketing Bachelors. She aspires to
season her skills in a company much like
Hasbro’s, Wizards of the Coast.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Advertising Manager
• Creative Services Director
• Brand Manager
Magician Archetype - Designing
marketing strategies with
innovative methods that develop
advertisements creating visionary
transformations for the company.
Enlightening the industry by
attaining undiscovered heights and
achieving dreams.
Digital Marketing for Table-top Gaming in the Entertainment
Industry

4. • DEMOGRAPHICS: 39% Female,
25-45 years old, Predominately
White, College Educated, Located in
Seattle, Washington.
• PSYCHOGRAPHICS: Volunteers for
youth functions, interested in table-
top and console gaming, tech-savvy,
follows superhero movies and
comics, appreciates the local
business and restaurants.
• IDEAL AUDIENCE MEMBERS:
Sylvia Ashley, Recruiter at Wizards
of the Coast, Elena Khrulkova, Brand
Manager at Wizards of the Coast,
James Kooi, Senior Digital Marketing
Manager at Wizards of the Coast.
RECRUITERS & HIRING MANAGERS AT HASBROS,
DISNEY AND NETFLIX
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2021)
• Obtain an entry-level marketing position at Wizards
of the Coast.
‣Connect with, and send a follow up
promotional email to, 25 Wizards of the Coast
team members on LinkedIn by March 1, 2021.
Mid Term: (2026)
• Lead a successful advertisement campaign aimed at
a new audience and increase recipients.
‣Expand year-over-year Wizard of the Coast
customers by 20% Worldwide by December
31, 2026.
Long Term: (2041)
• Obtains Senior Digital Marketing Manager at
Wizards of the Coast. Develop a personal marketing
and advertisement agency.
‣Create content to target each segmentation
and provide an analysis of prosperous flux of
audience and sales. Publish personal business
with 3 interns by December 31, 2041.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Sales and Marketing 67%
Adobe Creative Suite 72%
Communications and Media 82%
Administration and Management 68%
SOFTHARD
Analytical or scientific software 14%
Web platform development software 18%
Professional Writing 30%
Complex Problem Solving 40%
SOFTHARD

7. I transform entertainment companies by
developing a stronger brand identity and designing
creative advertisement campaigns to expand their
target market and reach their visionary goals.
PROMISE

8. CREDENTIALS
Work Experience:
• 5 years of Customer Service
and Sales
• 2 years Administrative
Education:
• Digital Marketing, B.S., Full Sail
University (Exp. 2021)
Awards:
• Leadership with KCTC
• STEM science fair with Grand
Valley University

9. Competition
JAKE LEBENDIG
Industry Experience:
• None
Education:
• Current student enrolled in Digital Marketing,
B.S. at Full Sail University
Skills and Proficiencies:
• Tech Savy - 0 endorsements
• Social Media - 0 endorsements
• Microsoft Office - 0 endorsements
EMMALEE WOOD
Overall Online Presence:
• Less than 50 connections, banner image
customized, Professional headshot, detailed
summaries throughout profile, no articles
published, sporadic activity on social media,
URL customized
• Grade: Average, 32 out of 100
Skills and Proficiencies:
• Digital Marketing - 0 endorsements
• Business Documentation - 0 endorsements
• Sales Operations- 0 endorsements
Overall Online Presence:
• 50+ connections, banner image customized,
professional headshot, detailed summaries
throughout profile with two content pieces,
posts sporadically, active on personal social
media accounts, URL customized
• Grade: Average, 37 out of 100
Industry Experience:
• None
Education:
• Current student enrolled in Digital Marketing,
B.S. at Full Sail University
Leadership Experience:
• U.S. navy, multiple leadership roles
Volunteer Experience
• Youth Worker with Paradise Bound Ministry

10. Competition
KATIE O’DARE
Industry Experience:
• 9 years of Marketing
experience
Education:
• Digital arts & Design, B.S. at Full Sail University
2015
Skills and Proficiencies:
• Search Engine Optimization (SEO) - 0
endorsements
• Adobe Creative Suite - 0 endorsements
• Trend Analysis- 0 endorsements
EMMALEE WOOD
Overall Online Presence:
• 500+ connections, banner image customized,
Professional headshot, detailed summaries
throughout profile, no articles published,
sporadic activity on social media, URL
customized
• Grade: Great, 70 out of 100
Skills and Proficiencies:
• Digital Marketing - 0 endorsements
• Business Documentation - 0 endorsements
• Sales Operations- 0 endorsements
Overall Online Presence:
• 50+ connections, banner image customized,
professional headshot, detailed summaries
throughout profile with two content pieces,
posts sporadically, active on personal social
media accounts, URL customized
• Grade: Average, 37 out of 100
Industry Experience:
• None
Education:
• Current student enrolled in Digital Marketing,
B.S. at Full Sail University
Volunteer Experience
• Youth Worker with Paradise Bound Ministry
Volunteer Experience
• Dancing with Vero’s Stars
• Festival of Trees (Designer) in Vero Beach, FL
• Radio DJ

11. Brand Position
INTUITIVE, PASSIONATE, AND
DEDICATED TO ONE'S VISION BY
LEAVING A FOOTPRINT OF
REMARKABLE TRANSFORMATION
EMMALEE WOOD SANDERS

12. Networking & Marketing
Industry Events & Organizations
• Content Marketing World Conference and Expo
‣ Sept 03 - 06 | CA, USA
• Digital Summit DC 2019: Digital Marketing
Conference
‣ Sept 04-05 | Washington D.C., USA
• The Worlds most Influential Media, Entertainment
& Technology Show Conference
‣ Sept 13 - 17 | Netherlands
Digital Marketing
• Primary Content: est. blog and online business
called “Knock on Wood Marketing and Advertising”
• Primary Tools: FB, Instagram, LinkedIn, Twitter -
promote blog and remote company
• Website: Full Sail digital portfolio site to showcase
school work; use blog to showcase new business
and self techniques for larger company

13. Professional Development
Mentor
• Seeking senior-level marketing pro with at
least 20 yrs of experience in Gaming
industry; Innovative Personal that enjoys
mindful way of life, Jan. 2021
Formal Education
• Digital Marketing , B.S. by expected
graduation date in 2021
Technical Skills
• Analytical or scientific software, Dec. 2020
• SEO Foundations - Lynda.com, Jan 2020
• WordPress 5 Essential Training -
Lynda.com, Jan 2020
Soft Skills
• Professional Writing - Lynda.com, Jan.
2020
• Complex Problem Solving - Lynda.com,
Jan 2020
• Social Media Marketing: Optimization -
Lynda.com, Jan 2020

14. Emmalee Wood Sanders
Table-top gaming was a prominent
form of entertainment, particularly
for a decreasing segment audience
today. My niche is to analyze the areas
where an audience is not interested and
help create content that draws that those neglected
segments it. I inspire growth and innovation within the
company, therefore generate a considerable profit increase
among the increase of consumers. I have five years of sales
and customer service which provides me an exclusive
knowledge of how consumers respond to different
strategies, techniques, and campaigns.
“

15. References
(2019). Summary Report for: 11-2011.00 -
Advertising and Promotions Managers.
Retrieved August 25,2019, from https://
www.onetonline.org/link/summary/
11-2011.00
Entertainment report. (2019).
ENTERTAINMENT Events: The
Entertainment Report. Retrieved from
https://entertainment.report/view-all-
events.aspx
Glassdoor. (n.d.). Wizards of the Coast
Reviews. Retrieved August 25, 2019, from
https://www.glassdoor.com/Reviews/
Wizards-of-the-Coast-Reviews-
E4718.htm
LeBendig, J. (n.d.). LinkedIn Profile.
Retrieved August 25, 2019, from https://
www.linkedin.com/in/bedfordjake/
O'Dare, K. (n.d.). LinkedIn Profile.
Retrieved from https://
www.linkedin.com/in/katieodare/
Waxman, M. (2017, October 12). Social
Media Marketing: Optimization.
Retrieved August 25, 2019, from https://
www.lynda.com/Marketing-tutorials/
Social-Media-Marketing-Optimization/
601812-2.html
Wizards of the Coast. (n.d.). LinkedIn
Profile. Retrieved August 25, 2019, from
https://www.linkedin.com/company/
wizards-of-the-coast/