I develop a presentation using Keynote that explores multiple components of my personal brand. The presentation showcases my identity, profession, goals, skill analysis, promise, credentials and ever a comparison with competition within my field of study.

1. PERSONAL BRAND EXPLORATION
Ronnie Rodriguez
Project & Portfolio I: Week 1
JANUARY 7, 2021

2. Ronnie Rodriguez is pursuing his Bachelor of Science in Digital
Marketing. Formerly an integrations manager in a Fortune 500
business, Ronnie Rodriguez excelled in a leadership role of over
four hundred employees in three different locations. He is a
proponent of internet culture and a child of the Digital Age. With
immense knowledge of content creation, in
fl
uencer marketing,
and creative writing, making him a viable and essential
requirement for any Digital Marketing team. When not
following internet trends, ad-words, and search optimization
best practices, Ronnie can be found rescuing and rehabilitating
Bull Terriers with his two children.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Social Media Manager
• Content Marketing Manager
• Brand Content Manager
MAVERICK ARCHETYPE - Producing brand
stories that evoke thought by defying the
social norms. Using traditional managerial
practices in unconventional ways to
overturn failed systems that both shock
and thrill in
fl
uencers to take rewarding
risks.
Talent Director for StreamElements
Picture Relevant
to Your Industry
Goes Here

4. • DEMOGRAPHICS: 75% Male, 25-35
years old, Predominately Caucasian,
College Educated, Located in
California.
• PSYCHOGRAPHICS: Socially conscious
entrepreneurs with interests in video
gaming and live streaming. Tech
Savvy and creative problem solvers
which regularly watch YouTube/
Twitch.
• IDEAL AUDIENCE MEMBERS: Doron
Nir, Hiring Manager
(StreamElements), Stephen Portelli,
Sr. Director Integrated Marketing
(StreamElements),Ben Rabunski, VP
(StreamElements), Tara Schmitt, VP
(StreamElements) .
Recruiters & Hiring Managers at StreamElements
TARGET AUDIENCE

5. GOALS
Short Term: (Immediately After Graduation, 2022)
• Secure a entry-level marketing position at StreamElements
‣ Connect with 20 StreamElements team members on
LinkedIn, and connect via email with 10 YouTube/
Twitch creators by December 31, 2021.
Mid Term: (2027)
• Lead a successful team of YouTube/Twitch partners aimed at
driving sales for StreamElements.
‣ Expand year-over-year partnerships by 30%
worldwide by December 31, 2027.
Long Term: (2037)
• Establish a Digital Marketing Agency that helps
Organizations increase and encourage sales via In
fl
uencer
Network.
‣ Establish solid reputation and partnership with 10
YouTube/Twitch Content creators. Secure 5 clients by
the end of 2037. Help all clients increase sales and/or
awareness by 25% within one year.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Social Media Marketing 77%
Google Analytics 50%
Teamwork 80%
Creative Writing 85%
SOFT
HARD
Adobe Creative Suite 50%
YouTube/Twitch CMS 30%
Public Speaking 53%
Research 61%
SOFT
HARD

7. I help brands increase awareness and drive
sales by entertaining and questioning the
status quo through like minded content
creators and digital media storytelling.
PROMISE

8. CREDENTIALS
Work Experience:
• 18 years in Managerial and Integration Lead of
Fortune 500 Corporation.
• 5 years in guided tours and public relations
within Marine Industry.
Education:
• Photography Certi
fi
cation, Shaw Academy (2016)
• Digital Marketing, B.S., Full Sail University (Exp. 2022)
Awards:
• Be A Leader Award, Brunswick Corporation
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Paulina Gonzalez-Heres
Industry Experience:
• No experience over 6 months on pro
fi
le.
Education:
• Current student enrolled in Digital Marketing, B.S. at Full Sail
University
Leadership Experience:
• No leadership experience listed.
Skills and Pro
fi
ciencies:
• Java - 1 endorsement
• Microsoft Of
fi
ce - 1 endorsement
• C++ - 0 endorsements
Ronnie Rodriguez
Overall Online Presence:
• 61 connections, banner image customized, amateur headshot,
lack of details throughout pro
fi
le, no articles published, inactive
on social media, URL not yet customized
• Grade: Poor, 15 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• 17 years of Leadership Experience
• 3 years of Entrepreneurship
Education:
• Current student enrolled in Digital Marketing, B.S. at Full Sail
University
Leadership Experience:
• Sea Ray/ Meridian, leadership and training role.
• Sunshine Shaman, owned business.
Skills and Pro
fi
ciencies:
• Product Development - 2 endorsements
• Time Study - 2 endorsements
• Leadership - 1 endorsement
• Training - 1 endorsement
Overall Online Presence:
• 500+ connections, banner image customized, professional
headshot, detailed experience throughout pro
fi
le, no articles
published, somewhat active on personal social media, URL
customized
• Grade: Average, 52 out of 100

10. COMPETITION
Jose Luis Larrazolo
Noteworthy Experience:
• Volt, data review position indication of great attention to detail.
• Mavericks/Gamestop, key-holder position indicating
trustworthiness.
Ronnie Rodriguez
HEADSHOT HEADSHOT
Industry Experience:
• 1 year of Data Analysis
Education:
• Current student enrolled in Digital Marketing, B.S. at Full Sail
University
• Bachelors of Computer Science at University of Texas (2011)
Skills and Pro
fi
ciencies:
• Data Entry - 0 endorsements
• CRM - 0 endorsements
Overall Online Presence:
• 3 connections, banner image not yet customized, amateur
headshot, decent details throughout pro
fi
le, no articles
published, inactive on social media, URL customized
• Grade: Poor, 20 out of 100
Industry Experience:
• 17 years of Leadership Experience
• 3 years of Entrepreneurship
Education:
• Current student enrolled in Digital Marketing, B.S. at Full Sail
University
Noteworthy Experience:
• Sea Ray/ Meridian, leadership and training role.
• Sunshine Shaman, owned business.
Skills and Pro
fi
ciencies:
• Product Development - 2 endorsements
• Time Study - 2 endorsements
• Leadership - 1 endorsement
• Training - 1 endorsement
Overall Online Presence:
• 500+ connections, banner image customized, professional
headshot, detailed experience throughout pro
fi
le, no articles
published, somewhat active on personal social media, URL
customized
• Grade: Average, 52 out of 100

11. BRAND POSITION
Rattling the norm by providing wit, humor and
powerful storytelling to those famished for
change, inciting creativity, welcoming diversity
and passion with a hugging embrace.
“THE HUG DEALER”
RONNIE RODRIGUEZ
“The Hug Dealer” was a nickname given to
Ronnie Rodriguez via social platforms such as
Reddit, Twitch and Discord for his welcoming
and empowering nature.

12. NETWORKING & MARKETING
Industry Events & Organizations
• 2021 VidCon
‣ July | Anaheim, CA
• 2021 TwitchCon
‣ September 25-27 | San Diego, CA
• 2022 Social Media Marketing World
‣ March 14-16 | San Diego, CA
Digital Marketing
• Primary Content: Establish and promote YouTube channel with variety
live-streaming and gaming to better connect with an audience of like-
minded people with personal storytelling both real and digital; 1 live
stream weekly; hosted via YouTube
• Primary Tools: FB and Twitter - promote YouTube via wit and shock
value; Discord- bot focused auto messaging to those within speci
fi
c
groups to provide alerts when a video has been posted or currently live.
• Website: Full Sail digital portfolio site to provide examples of school work
and personal achievements; use of registered domain name to create
blog and embed content.

13. PROFESSIONAL DEVELOPMENT
Mentor
• Seeking senior level digital marketing professional specializing in
content creation with over 10 years of experience on YouTube;
Entrepreneur attitude, December 2021.
Formal Education
• Complete Digital Marketing , B.S. by expected graduation date in
2022.
Technical Skills
• CRM Software ; complete all courses - LinkedIn Learning,
December 2021
• Set up free MOZ account; watch and complete all SEO Learning
series - MOZ, June 2021
• WordPress 5 Essential Training - LinkedIn Learning, July 2021
Soft Skills
• Voice Training - udemy.com, December 2021
• Typing Speed - Ratatype, July 2021
• Business Writing Principles - LinkedIn Learning, October 2021

14. Ronnie Rodriguez
You know how dif
fi
cult it is when you have a
product or organization you want to share with the
world yet traditional advertisement just isn’t doing it? Well
what I do is
fi
nd you the correct megaphone for your message and inject passionate
and unconventional storytelling to break you free of the cage that con
fi
nes you. In
fact, I helped a local bicycle shop produce bold video content that increased
exposure by over 300%. With my guidance, this store has seen and continues to see
social growth across multiple social media outlets.
“

15. REFERENCES
Summary Report for: 13-1161.01 - Search Marketing Strategists. https://
www.onetonline.org/link/summary/13-1161.01.
Putnam, K. (2019, August 19). Maverick Brand Archetype - Kaye Putnam:
Psychology Brand Strategy. Kaye Putnam | Psychology Driven
Brand Strategist. https://www.kayeputnam.com/brandality-
archetype-maverick/.
Digital Marketing Jobs: How to Find the Right Role for You. WordStream.
https://www.wordstream.com/articles/digital-marketing-
jobs#content-marketing.
StreamElements. Careers. StreamElements. https://streamelements.com/
careers.
Paulina G. (n.d.). Home [LinkedIn page]. LinkedIn. https://
www.linkedin.com/in/paulina-gonzalezheres-659550a9/
Jose Luis Larrazolo. (n.d.). Home [LinkedIn page]. LinkedIn. https://
www.linkedin.com/in/jlarrazolo/
Stelzner, M. (2020, December 16). Social Media Marketing World. Social
Media Examiner | Social Media Marketing. https://
www.socialmediaexaminer.com/smmworld/.
Spangler, T. (2020, October 20). VidCon Unveils New Logo, Plans Anaheim
Convention in 2021 and Will Host Virtual Events Year-Round. Variety.
https://variety.com/2020/digital/news/vidcon-logo-2021-anaheim-in-
person-digital-events-1234808083/.
Keep learning in the moments that matter. LinkedIn Learning: Online
Training Courses for Creative, Technology, Business Skills. https://
www.linkedin.com/learning.
TwitchCon. https://www.twitchcon.com/.
Learn SEO - Free SEO Learning Center [2021]. Moz. https://moz.com/learn/
seo.
Baker, P. Voice Training – 30-Days to a More Con
fi
dent Powerful Voice.
Udemy. https://www.udemy.com/course/voice-training-30-days-to-
a-more-con
fi
dent-powerful-voice/?
ranMID=39197&ranEAID=Jyj53ZAsLaI&ranSiteID=Jyj53ZAsLaI-
YZCmxByfpO3GMOU8kUmk9Q&LSNPUBID=Jyj53ZAsLaI&utm_sourc
e=aff-campaign&utm_medium=udemyads.