SlideShare a Scribd company logo
TRENDS
Key Social
Media Marketing
for 2024
Social media presents a significant
power in marketing in 2024, as
demonstrated in these data. These
trends highlight the importance of
staying abreast of social media
matrketing trends.
Twenty-two percent of consumers
use social media to discover new
products. Meanwhile, sixty-eight
percent of consumers utilize social
media to stay updated on brands'
products and services, emphasizing
the growth of social shopping.
460
150
Social Media Trends
in 2024
Businesses must exert more
effort in their social media
marketing, and knowing the
latest social media marketing
trends can help in leveraging
the power of social media.
Artificial intelligence (AI) has
reshaped the digital landscape
and has seamlessly integrated
into people's everyday lives,
through various facets like
social media.
AI and Automation
HubSpot's latest survey on The State of AI in Marketing in
2023 revealed that artificial intelligence is predominantly
utilized by marketers for the following purposes:
33% employ it to generate ideas and inspiration.
28% utilize it for copywriting tasks.
26% rely on it for crafting marketing images.
25% use it to condense texts into key points.
23% leverage it for translating marketing
content into various languages.
These figures only prove the
continued significancev of AI.
Leveraging this technology,
along with automation tools,
can help you stay abreast
of social marketing trends,
enabling you to rise ahead
of your competitors.
Artificial intelligence tools
can also help you gain
a comprehensive and
insightful understanding
of your audience.
Doing this allows you to
foster genuine engagement
with your customers and
deepen your connections
with them. These, in turn,
may result in higher
conversion rates.
Ranking organically on social
media platforms, particularly
Facebook, has become extremely
challenging.
Pay-Per-Click Automation
As of July 2023, the typical
engagement rate for an
organic Facebook post had
dwindled from 2.58% to just
a mere 1.52%.
This decrease led many
marketers to question the
platform's effectiveness in
reaching and engaging
audiences.
1.52%
To combat the ongoing
decrease in organic reach,
marketers can instead invest
in paid advertising, especially
now that Facebook has been
pushing for monetization.
While it is not among the
latest trends in social media
advertising, pay-per-click
(PPC) advertising endures
to stand as one of the
most excellent strategies
to regain lost reach from
the decline of organic
reach.
Therefore, businesses cannot entirely dismiss this
platform from their marketing campaigns.
CLICK
It is designed to assist
marketers in providing
guaranteed visibility
through paid ads. PPC
can help businesses
ensure exposure to
target audiences despite
algorithm changes and
decreasing organic search.
PPC is an online marketing
technique where advertisers
pay a fee whenever users
click their ads.
Search optimization involves
improving the visibility of a
website on search engine
results pages (SERPs).
This process is about optimizing
various aspects of the website,
such as content, keywords, and
metadata, to increase the flow
of organic traffic from search
engines like Google.
Search Optimization
Many SEO specialists have
observed a 45% surge in
voice search inquiries. This
transformation requires a
shift in keyword tactics that
prioritizes natural language
and question-driven queries.
You may seek help from an
affordable SEO specialist in
the Philippines to employ
voice search optimization
in your marketing efforts.
This ensures that your
content is tailored to match the
conversational tone and
long-tail keywords commonly
used in voice searches.
Search optimization increases
the likelihood of your brand
appearing in voice search
results, boosting organic
traffic and visibility.
Nowadays, people are
increasingly becoming
more conscious shoppers
who verify whether a
brand aligns with their
values and perspectives.
This shift has spurred the
adoption of purpose-driven
marketing, wherein brands
define and communicate
a mission beyond profit.
Purpose-Driven Marketing
Purpose-driven marketing
typically focuses on
social, environmental, or
community goals.
By anchoring your brand to
a specific purpose, you can
establish deeper connections
with consumers and nurture
long-term loyalty.
In a survey conducted by
Stackla, 88% of consumers
prioritize authenticity when
selecting which brands to
support. When you are
genuine, your audience
perceives and senses it.
Authenticity allows your market
to trust you, interact with your
content, and help you develop
a loyal customer base.
Authentic Content
This, combined with transparency, can
make you stand out amidst flawless feeds.
User-generated content
(UGC) is among the latest
B2B social media trends
you can employ to display
authenticity.
When users themselves create
content about your brand or
product, it adds credibility and
social proof, as these reviews
come directly from people who
have interacted with your brand.
UGC tends to feel more genuine
and relatable to other users,
fostering trust and connection.
Additionally, user-generated content
can help you demonstrate that your
brand values and appreciates its
community.
With social media becoming an integral component of digital
marketing, understanding your audience becomes even more
imperative, and social listening is one way to do this.
Social Listening
This includes mentions of your
brand, discussions related to your
industry, competitors, or specific
topics, and customer feedback.
Social listening is an effective
strategy that can help you grasp
your customers' needs and
concerns.
Social listening is one of the most current
social media marketing trends that deals
with monitoring a business's social media
for any interaction.
It also enables you to understand
the context of conversations, aiding
you in providing your audience with
content that may be relevant to
their needs and wants.
You can utilize the insights
you can gather from social
listening to improve customer
service, strengthen brand
loyalty, and enhance their
overall business performance.
As of 2024, data about smartphone
users worldwide reached 6.93
billion, representing 85.68% of
the world's population.
Following these numbers, it is likely
that most smartphone owners rely
on their devices to discover brands
and make purchases.
Video Content
YEAR
2025
2024
2023
2022
2021
2020
7.15
6.93
6.71
6.42
6.16
5.75
NUMBER OF
SMARTPHONES
Businesses can leverage these
numbers and incorporate video
content into their social media
platforms.
This engaging format can
effectively capture the
attention of mobile users and
drive sales conversions.
Both short-form and
long-form videos have
been revolutionizing
today's digital realm.
Short videos, such as TikTok
or Instagram Reels, offer
quick bursts of content
that are ideal for capturing
attention in a fast-paced
online environment.
@username
Description goes here
#hashtags #music #dance
See translation
Original sound Mute
3h ago
share
105
365
Following | For you
On the other hand, long-form
videos, like those found on YouTube
or Instagram TV (IGTV), allow for
more in-depth storytelling and
engagement with the audience.
Incorporating a mix of short
and long-form video content
with the help of social media
outsourcing companies can
help your business cater to
various consumer preferences.
This can also help you maximize
your brand's impact across
different platforms.
Apart from staying abreast of the
latest social media marketing
trends, it is also imperative to
check where your audience
spends their time online.
Knowing where your audience is
will not only help you verify what
platforms your customers are
most active on but also enable
you to tailor your marketing
efforts more effectively.
Where is the Audience Now?
Identifying these channels allows you to optimize your
strategies and maximize your reach and impact.
Some of the most common social media
platforms today are:
LinkedIn
X (formerly Twitter)
YouTube
Facebook
Instagram
TikTok
Social media's presence and
influence on digital marketing is
something you can no longer
ignore.
As platforms continue to evolve
and adapt, businesses must
embrace this reality and develop
effective social media tactics to
remain competitive and engage
with their target audiences
effectively.
CONCLUSION
Digital Marketing Philippines
(DMP) is an SEO company that
also provides social media
marketing services, particularly
for small and medium-sized
enterprises.
Availing of our offerings allows
you to navigate the complexities
of today's digital world. With years
of experience under our belt, we
can assure you that we have what
it takes to provide you with
effective marketing solutions
based on your needs and budget.
Want one for your business? Go to:
www.digitalmarketingphilippines.com today!
Created & Designed by:
Resources:
https://www.salesforce.com/in/resources/guides/role-of-ai-in-marketing/
https://www.forbes.com/sites/bernardmarr/2019/12/16/the-10-best-examples-of-how-ai-is-already-used-in-our-everyday-life/
https://www.impactmybiz.com/blog/what-is-social-shopping/
https://www.facebook.com/business/news/Organic-Reach-on-Facebook
https://blog.hootsuite.com/organic-reach-declining/
https://www.linkedin.com/pulse/understanding-recent-decline-facebook-reach-effective-sawrav-das/
https://searchengineland.com/guide/what-is-seo
https://www.boia.org/blog/voice-search-optimization-how-accessibility-enhances-vso
https://www.linkedin.com/pulse/power-purpose-driven-marketing-how-build-brand-matters-bradley-lawton/
https://www.linkedin.com/pulse/power-authenticity-social-media-more-than-just-jennifer-mcdougall/
https://www.oktopost.com/blog/b2b-social-media-trends/
https://growthmarketinggenie.com/blog/social-listening-and-why-its-important/
Contact DMP today to consult with our social
media marketing specialists.

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Key Social Media Marketing Trends for 2024

  • 2. Social media presents a significant power in marketing in 2024, as demonstrated in these data. These trends highlight the importance of staying abreast of social media matrketing trends. Twenty-two percent of consumers use social media to discover new products. Meanwhile, sixty-eight percent of consumers utilize social media to stay updated on brands' products and services, emphasizing the growth of social shopping. 460 150
  • 3. Social Media Trends in 2024 Businesses must exert more effort in their social media marketing, and knowing the latest social media marketing trends can help in leveraging the power of social media.
  • 4. Artificial intelligence (AI) has reshaped the digital landscape and has seamlessly integrated into people's everyday lives, through various facets like social media. AI and Automation
  • 5. HubSpot's latest survey on The State of AI in Marketing in 2023 revealed that artificial intelligence is predominantly utilized by marketers for the following purposes: 33% employ it to generate ideas and inspiration. 28% utilize it for copywriting tasks. 26% rely on it for crafting marketing images. 25% use it to condense texts into key points. 23% leverage it for translating marketing content into various languages.
  • 6. These figures only prove the continued significancev of AI. Leveraging this technology, along with automation tools, can help you stay abreast of social marketing trends, enabling you to rise ahead of your competitors.
  • 7. Artificial intelligence tools can also help you gain a comprehensive and insightful understanding of your audience. Doing this allows you to foster genuine engagement with your customers and deepen your connections with them. These, in turn, may result in higher conversion rates.
  • 8. Ranking organically on social media platforms, particularly Facebook, has become extremely challenging. Pay-Per-Click Automation As of July 2023, the typical engagement rate for an organic Facebook post had dwindled from 2.58% to just a mere 1.52%. This decrease led many marketers to question the platform's effectiveness in reaching and engaging audiences. 1.52%
  • 9. To combat the ongoing decrease in organic reach, marketers can instead invest in paid advertising, especially now that Facebook has been pushing for monetization. While it is not among the latest trends in social media advertising, pay-per-click (PPC) advertising endures to stand as one of the most excellent strategies to regain lost reach from the decline of organic reach. Therefore, businesses cannot entirely dismiss this platform from their marketing campaigns. CLICK
  • 10. It is designed to assist marketers in providing guaranteed visibility through paid ads. PPC can help businesses ensure exposure to target audiences despite algorithm changes and decreasing organic search. PPC is an online marketing technique where advertisers pay a fee whenever users click their ads.
  • 11. Search optimization involves improving the visibility of a website on search engine results pages (SERPs). This process is about optimizing various aspects of the website, such as content, keywords, and metadata, to increase the flow of organic traffic from search engines like Google. Search Optimization
  • 12. Many SEO specialists have observed a 45% surge in voice search inquiries. This transformation requires a shift in keyword tactics that prioritizes natural language and question-driven queries. You may seek help from an affordable SEO specialist in the Philippines to employ voice search optimization in your marketing efforts.
  • 13. This ensures that your content is tailored to match the conversational tone and long-tail keywords commonly used in voice searches. Search optimization increases the likelihood of your brand appearing in voice search results, boosting organic traffic and visibility.
  • 14. Nowadays, people are increasingly becoming more conscious shoppers who verify whether a brand aligns with their values and perspectives. This shift has spurred the adoption of purpose-driven marketing, wherein brands define and communicate a mission beyond profit. Purpose-Driven Marketing
  • 15. Purpose-driven marketing typically focuses on social, environmental, or community goals. By anchoring your brand to a specific purpose, you can establish deeper connections with consumers and nurture long-term loyalty.
  • 16. In a survey conducted by Stackla, 88% of consumers prioritize authenticity when selecting which brands to support. When you are genuine, your audience perceives and senses it. Authenticity allows your market to trust you, interact with your content, and help you develop a loyal customer base. Authentic Content
  • 17. This, combined with transparency, can make you stand out amidst flawless feeds. User-generated content (UGC) is among the latest B2B social media trends you can employ to display authenticity. When users themselves create content about your brand or product, it adds credibility and social proof, as these reviews come directly from people who have interacted with your brand.
  • 18. UGC tends to feel more genuine and relatable to other users, fostering trust and connection. Additionally, user-generated content can help you demonstrate that your brand values and appreciates its community.
  • 19. With social media becoming an integral component of digital marketing, understanding your audience becomes even more imperative, and social listening is one way to do this. Social Listening
  • 20. This includes mentions of your brand, discussions related to your industry, competitors, or specific topics, and customer feedback. Social listening is an effective strategy that can help you grasp your customers' needs and concerns. Social listening is one of the most current social media marketing trends that deals with monitoring a business's social media for any interaction.
  • 21. It also enables you to understand the context of conversations, aiding you in providing your audience with content that may be relevant to their needs and wants. You can utilize the insights you can gather from social listening to improve customer service, strengthen brand loyalty, and enhance their overall business performance.
  • 22. As of 2024, data about smartphone users worldwide reached 6.93 billion, representing 85.68% of the world's population. Following these numbers, it is likely that most smartphone owners rely on their devices to discover brands and make purchases. Video Content
  • 24. Businesses can leverage these numbers and incorporate video content into their social media platforms. This engaging format can effectively capture the attention of mobile users and drive sales conversions.
  • 25. Both short-form and long-form videos have been revolutionizing today's digital realm. Short videos, such as TikTok or Instagram Reels, offer quick bursts of content that are ideal for capturing attention in a fast-paced online environment. @username Description goes here #hashtags #music #dance See translation Original sound Mute 3h ago share 105 365 Following | For you
  • 26. On the other hand, long-form videos, like those found on YouTube or Instagram TV (IGTV), allow for more in-depth storytelling and engagement with the audience. Incorporating a mix of short and long-form video content with the help of social media outsourcing companies can help your business cater to various consumer preferences. This can also help you maximize your brand's impact across different platforms.
  • 27. Apart from staying abreast of the latest social media marketing trends, it is also imperative to check where your audience spends their time online. Knowing where your audience is will not only help you verify what platforms your customers are most active on but also enable you to tailor your marketing efforts more effectively. Where is the Audience Now?
  • 28. Identifying these channels allows you to optimize your strategies and maximize your reach and impact.
  • 29. Some of the most common social media platforms today are: LinkedIn X (formerly Twitter) YouTube Facebook Instagram TikTok
  • 30. Social media's presence and influence on digital marketing is something you can no longer ignore. As platforms continue to evolve and adapt, businesses must embrace this reality and develop effective social media tactics to remain competitive and engage with their target audiences effectively. CONCLUSION
  • 31. Digital Marketing Philippines (DMP) is an SEO company that also provides social media marketing services, particularly for small and medium-sized enterprises. Availing of our offerings allows you to navigate the complexities of today's digital world. With years of experience under our belt, we can assure you that we have what it takes to provide you with effective marketing solutions based on your needs and budget.
  • 32. Want one for your business? Go to: www.digitalmarketingphilippines.com today! Created & Designed by: Resources: https://www.salesforce.com/in/resources/guides/role-of-ai-in-marketing/ https://www.forbes.com/sites/bernardmarr/2019/12/16/the-10-best-examples-of-how-ai-is-already-used-in-our-everyday-life/ https://www.impactmybiz.com/blog/what-is-social-shopping/ https://www.facebook.com/business/news/Organic-Reach-on-Facebook https://blog.hootsuite.com/organic-reach-declining/ https://www.linkedin.com/pulse/understanding-recent-decline-facebook-reach-effective-sawrav-das/ https://searchengineland.com/guide/what-is-seo https://www.boia.org/blog/voice-search-optimization-how-accessibility-enhances-vso https://www.linkedin.com/pulse/power-purpose-driven-marketing-how-build-brand-matters-bradley-lawton/ https://www.linkedin.com/pulse/power-authenticity-social-media-more-than-just-jennifer-mcdougall/ https://www.oktopost.com/blog/b2b-social-media-trends/ https://growthmarketinggenie.com/blog/social-listening-and-why-its-important/ Contact DMP today to consult with our social media marketing specialists.